Vie-Del

What Vie-Del does

Vie-Del Company is a family-owned bulk fruit processor, winery, and distillery founded in 1946 and headquartered in Fresno, California, currently led by President Dianne S. Nury and wholly owned by the Nury family. The company produces a diversified portfolio of bulk grape-based ingredients including grape juice concentrates, high-color concentrates (MegaNatural HCC, Mega Purple, Mega Red — acquired from Constellation Brands in December 2020), bulk wines, brandies and high-proof spirits, natural alcohol-free wine flavors, purées, and custom fruit concentrates. These products are sold exclusively in bulk (no labeled consumer products) to the wine, spirits, food, and beverage industries both domestically and internationally.

The company's technology base rests on proprietary process chemistry rather than software or AI. Founder-era innovation includes the ion-exchange process for grape concentrates, the Brix measurement standard and color standard/numbering system now used industry-wide, the continuous distillation process for brandy, and vacuum distillation capabilities that allow Vie-Del to process more grape varieties of brandy than any other facility in the San Joaquin Valley region. The company operates two California facilities (Fresno headquarters and a Kingsburg production site) and is currently executing a multi-million dollar state-of-the-art facility expansion. It is certified by the California Sustainable Winegrowing Alliance and includes a wholly-owned equipment sales division.

Vie-Del's business model is exclusively B2B bulk distribution with no consumer-facing pricing or labeled products, which the company states reduces competitive friction with its customers on shelf and in the field. Go-to-market is a personalized, hands-on sales motion where top management is directly involved in buying, selling, and production decisions, growth has been driven primarily through customer referrals, and the customer base includes accounts retained across multiple generations. Following the 2020 Constellation Brands Canandaigua Concentrate acquisition, Vie-Del describes itself as the leading North American supplier of HCC and standard grape concentrates and the largest woman-owned bulk winery, distiller, and fruit juice processor in the United States.

Name

Vie-Del

Legal name

Vie-Del Company

Website

https://vie-del.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Vie-Del is a family-owned Fresno, California-based bulk fruit processor, winery, and distillery founded in 1946 that produces grape juice concentrates, high-color concentrates, brandies, bulk wines, and spirits for global B2B wine, spirits, food, and beverage industries.

Ownership category

akta.pro rank

Product category

Bulk Grape Juice Concentrates, Wine, and Brandy Production

NAICS

Wineries (31213), Distilleries (312140), Wineries (312130)

SIC

Beverages (2080), Food And Kindred Products (2000)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Bulk grape concentrate
• Bulk wine production
• Brandy distillation
• Fruit juice processing
• High-color concentrates

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Bulk Grape Juice Concentrate: Primary revenue stream comprising bulk grape juice concentrate sold to food, beverage, and wine industries domestically and internationally.
2. Brandy and High Proof Spirits: Bulk brandy and high proof spirits, with over 75% of U.S. brandy consumption coming from San Joaquin Valley where Vie-Del is a major processor.
3. Bulk Wine: Bulk wine for blending, sold to processors around the world. Wine production is the first step in several products including brandies and wine flavorings.
4. MegaNatural High-Color Concentrates (HCC): Canandaigua Concentrate MegaNatural HCC, Mega Purple and Mega Red, and standard grape concentrates acquired from Constellation Brands in December 2020.
5. Natural Wine Flavors and Wine Reductions: Natural wine flavors in Sherry, Burgundy, Sauterne and Chablis varieties, 100% alcohol free, 100% natural, concentrated eight-fold for food processors and restaurants.
6. Purées and Custom Fruit Concentrates: Grape and fruit purées for processed foods, fruit concentrates from San Joaquin Valley fruits, and dried fruit concentrates for baking.
7. Vie-Del Equipment Sales: Division offering winery and food processing equipment for sale.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Vie-Del is a family-owned fruit processor, winery and distillery that produces and sells bulk grape juice concentrates, brandies, high-proof spirits, bulk wines, fruit purées, natural wine flavors, wine reductions, and custom/dried fruit concentrates to the wine, spirit, food and beverage industries. All products are sold in bulk (no labeled products), serving food manufacturers, wineries, bottlers, and food service operators domestically and internationally. The company also operates an equipment sales division offering winery and food processing equipment.

Product overview

Vie-Del operates as a bulk fruit processor, winery, and distillery offering a diversified portfolio of products centered around grape-based beverages and ingredients. The core product lines include bulk juices, grape concentrates (now expanded with the acquired MegaNatural High-Color Concentrate, Mega Purple, and Mega Red brands from Constellation Brands), bulk wines, brandies and high-proof spirits, and natural wine flavors. These are complemented by purées, custom fruit concentrates, dried fruit concentrates, and wine reductions for the food service industry. The company positions its products as bulk ingredients (no labeled products) sold to wine, spirit, food and beverage industries. Vie-Del also operates an Equipment Sales division. The company operates two California facilities in Fresno and Kingsburg, with ongoing multi-million dollar facility expansion.

Differentiator

Problem solved

Functional benefit

Brands

• MegaNatural® High-Color Concentrates (HCC): High-color grape concentrates including Mega Purple and Mega Red products
• Canandaigua Concentrate

Products and services

• Canandaigua Concentrate MegaNatural® High-Color Concentrate (HCC) High-color grape concentrate product line acquired from Constellation Brands, used as a natural coloring and flavoring agent in food and beverage applications; Vie-Del positions as the leading supplier of HCC in North America.
• Mega Purple Concentrate Purple high-color grape concentrate providing natural color and grape flavor for food and beverage processing applications.
• Mega Red Concentrate Red high-color grape concentrate providing natural color and grape flavor for food and beverage processing applications.
• Standard Grape Concentrates Bulk grape juice concentrates produced from California San Joaquin Valley grapes with consistent Brix, color, and balanced acid/pH levels. Pioneered ion-exchange principles and industry-standard measurement systems.
• Bulk Grape Juice Concentrate Pure, natural grape juice concentrates from San Joaquin Valley fruits, used in juices, jams, jellies, and various food processing applications.
• Bulk Wines Bulk wines for processors and blenders, produced in large quantities while maintaining high quality standards through modern facilities and on-site lab testing.
• Bulk Brandies and High Proof Spirits Brandies produced via vacuum distillation and the company-developed continuous distillation process, creating lighter, more flavorful spirits. Vie-Del processes more grape varieties of brandy than any other facility in the San Joaquin Valley region.
• Natural Wine Flavors Alcohol-free, 100% natural wine flavor concentrates (8-fold concentration) available in Sherry, Burgundy, Sauterne, and Chablis varieties for use in soups, salad dressings, frozen prepared foods, and snack chips.
• Wine Reductions Reduced wine products for food processors and restaurants, providing concentrated wine flavor without alcohol.
• Grape and Fruit Purées Purées made from grapes and other San Joaquin Valley fruits for use in processed foods.
• Custom Fruit Concentrates Custom-formulated fruit concentrates made from the wide variety of fruits available in California's San Joaquin Valley, including grapes, figs, raisins, and citrus.
• Dried Fruit Concentrates Dried fruit concentrates for baking applications.
• Grape and Fruit Spirits Distilled spirits made from grapes and other fruits produced at Vie-Del's facilities.
• Vie-Del Equipment Sales Equipment sales division offering a wide selection of winery and food processing equipment to the industry.

Quantifiable outcome

• Leading supplier of HCC and standard grape concentrates in North America
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Constellation Brands U.S. Operations, Inc. (CBUSO)coreStrategic or Co-development Partner · 29 December 2020Vie-Del completed acquisition of the Canandaigua Concentrate High-Color Concentrate (HCC) and standard grape concentrate business lines from Constellation Brands on December 29, 2020. The acquisition was approved by the Federal Trade Commission on December 23, 2020. This transaction included MegaNatural HCC, Mega Purple and Mega Red brands, certain intellectual property, inventory, goodwill, interests in certain contracts and other assets. The acquisition solidified Vie-Del's position as a leading North American supplier of HCC and standard grape concentrates.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Peers

• E. & J. Gallo Winery:

Broad incumbents

• Constellation Brands: Large publicly traded beverage alcohol company that sold its Canandaigua Concentrate business to Vie-Del. Operates a major wine and spirits portfolio and is a comparable large-scale buyer/seller in the same grape concentrate and wine supply chain.

Direct peers

• The Wine Group: One of the largest family-owned wine producers in the world, headquartered in Livermore, CA. Operates a large-scale bulk and branded wine business with significant California grape sourcing, comparable in scale and product mix to Vie-Del's wine operations.
• Bronco Wine Company: Family-owned bulk and private-label wine producer based in California. Directly comparable to Vie-Del as a privately held, California-based bulk wine supplier with significant grape processing capacity serving the same bottler customers.
• Trinchero Family Estates: Family-owned Napa-based wine and spirits producer with bulk wine operations. Comparable to Vie-Del as a multi-generational, family-controlled California wine company with diversified wine and spirits portfolios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pages/category/Winery-Vineyard/Vie-Del-Company-102474471197268
• LinkedInlinkedin.com/company/vie-del-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vie-Del