Naturalia France

What Naturalia France does

Naturalia France is a French privately held specialty retailer of certified organic (bio), vegan, and natural products, founded in 1973 and headquartered in Clichy. It operates a multi-format retail platform combining company-owned stores and franchise locations across France, with more than 20 stores in Paris and at least 8 in Île-de-France, supplemented by an e-commerce storefront (bio.naturalia.fr) offering home delivery in the Paris and Île-de-France region. The customer base spans health-conscious consumers seeking verified organic products, vegans/vegetarians, families with babies and young children, and shoppers with dietary restrictions such as gluten-free or lactose-free needs, served on a horizontal segmentation basis rather than enterprise contracts.

The company's product surface is unusually broad for a specialty retailer, covering organic fresh produce, savory and sweet grocery, dairy and fresh products, beverages, wines and alcohols, baby and child care, health and wellness, hygiene and beauty, aromatherapy, home care, pet care, and a dedicated vegan line. A private label, Mes produits Naturalia, spans multiple categories, while specialized sub-brands include Naturalia la Ferme (farm-fresh focus) and Naturalia pour les les Pros (professionals/business customers). Supporting services include the Fid+ loyalty program offering 10% off organic purchases, a store locator, and an educational content blog (Parlons bio) covering recipes, producers, and organic lifestyle topics. Distribution leverages a franchise-based physical network alongside company-operated stores and direct e-commerce.

Revenue mechanics are anchored in retail sales of third-party branded and own-label organic products across physical stores and online. Pricing of Naturalia's own services (store operations, franchise fees) is not publicly disclosed, and individual visible pricing is on third-party branded SKUs. The technology stack is described as a standard e-commerce platform with store-locator and home-delivery capability, without disclosed AI/ML, advanced analytics, or proprietary platform features.<parameter name="company_description_short">Naturalia is a French privately held specialty retailer founded in 1973, operating a franchise and company-owned organic grocery store network across France plus e-commerce delivery in Paris and Île-de-France, serving health-conscious consumers, vegans, families, and dietary-restricted shoppers with certified bio and natural products.

Name

Naturalia France

Legal name

Naturalia

Website

https://naturalia.fr

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Naturalia France is a privately held French specialty retailer founded in 1973, operating a franchise and company-owned organic grocery store network across France with e-commerce delivery in Paris and Île-de-France, serving health-conscious consumers, vegans, families, and dietary-restricted shoppers with certified bio and natural products across food, beauty, baby, and household categories.

Ownership category

akta.pro rank

Product category

Organic grocery retail

NAICS

All Other Specialty Food Retailers (445298), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

akta.pro secondary industry

Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

Keywords

• Organic grocery retail
• Natural products supermarket
• Vegan specialty store
• Organic food e-commerce
• Bio retail France

Headquarters

HQ city

Clichy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail Sales: Revenue generated from physical retail store sales across franchise and company-owned locations, offering organic, vegan, and natural products across multiple categories including groceries, personal care, baby products, and household items.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Naturalia France is an organic and natural-products retail chain operating physical stores across France plus an e-commerce delivery service in Paris and Île-de-France. It sells certified bio, vegan, and natural products across groceries, fresh produce, dairy, beverages, wines, baby/maternity, children's, health/wellness, hygiene/beauty, aromatherapy, home care, and pet categories, alongside its own private label "Mes Produits Naturalia" and the Fid+ loyalty program offering 10% off purchases.

Product overview

Naturalia France operates as an omnichannel organic and natural products retailer with physical store locations and an online delivery service serving Paris and Île-de-France. The core offering is a comprehensive portfolio of organic products organized into product categories: Fruits Et Légumes Bio (fresh produce), Epicerie Salée and Epicerie Sucrée (savory and sweet groceries), Produits Frais (fresh products), Boissons (beverages), Vins Et Alcools (wines and alcohols), Bébé/Maman (baby and mother care), Enfant (children's products), Santé & Bien-être (health and wellness), Hygiène/Beauté (hygiene and beauty), Aromathérapie (aromatherapy), Maison (home products), Animalerie (pet care), Vegan (vegan specialty line), and Régime Particulier (special diets). The company also offers a private label brand under 'Mes Produits Naturalia' for essentials across multiple categories. Supporting services include a loyalty program (Programme Fid+), home delivery, store locator, and educational blog content.

Differentiator

Problem solved

Functional benefit

Brands

• Naturalia la Ferme: A specialized store format focusing on farm-fresh organic products
• Naturalia pour les Pros
• Mes produits Naturalia

Products and services

• Fruits Et Légumes Bio Retail product category of fresh organic fruits, vegetables, herbs, and seasonal produce sold to individual consumers seeking certified organic fresh food.
• Epicerie Salée Savory grocery product category covering organic cereals, legumes, seeds, rice, pasta and sauces, condiments, oils and vinegars, canned vegetables and fish, prepared dishes, soups, appetizers, world cuisine, algae, sprouting seeds, and plant-based cooking staples.
• Epicerie Sucrée Sweet grocery product category covering organic dried fruits, teas, herbal teas, coffees, chicory, honeys, jams, spreads, nut butters, compotes, plant-based desserts, breakfast cereals, granola, breads, biscuits, chocolates, confectionery, flours, and natural sweeteners.
• Produits Frais Fresh products category offering organic dairy, milk and eggs, desserts and yogurts, vegan and vegetarian products, deli items, seafood, and meat and poultry.
• Boissons Beverages category offering organic fruit and vegetable juices, plant-based drinks, sparkling drinks and syrups, waters, and milk.
• Vins Et Alcools Wines and alcoholic beverages category offering organic wines, champagnes and sparkling wines, beers, ciders, and spirits.
• Bébé, Maman Baby and mother care category covering organic infant formula, cereals and porridges, sweet and savory baby food, hygiene products, and maternity care items.
• Enfant Children's products category covering organic sweet and savory foods for children, hygiene products, and wellness items for kids.
• Santé & Bien-être Health and wellness category offering organic products for joints, feminine and masculine wellness, circulation, sleep, immunity, weight and detox, skin/nails/hair, sports and nutrition, digestion, vitality, Bach flowers, and gemmotherapy.
• Hygiène, Beauté Hygiene and beauty category offering organic first aid, hair care, oral hygiene, soaps and shower products, deodorants, feminine hygiene, body and facial care, floral waters, vegetable oils, men's cosmetics, sun protection, clay, and makeup.
• Aromathérapie Aromatherapy category offering organic essential oils and diffusers.
• Maison Home category offering organic laundry and fabric care, dishwashing, cleaning products, miscellaneous household items, zero-waste products, and books.
• Animalerie Pet care category offering organic dog and cat food and pet care supplies.
• Mes Produits Naturalia Naturalia's private label product line covering savory grocery, sweet grocery, fresh products, beverages, hygiene and beauty, and home care items.
• Naturalia Online Delivery Service Home delivery service from the bio.naturalia.fr storefront allowing customers in Paris and Île-de-France to shop online and receive organic products at their doorstep.
• Programme Fid+ Loyalty program offering members a 10% discount on all organic purchases to drive retention and repeat visits.
• Naturalia Vegan line Specialized vegan product line covering savory grocery, sweet grocery, fresh vegan products, vegan cosmetics, and plant-based beverages and juices for vegan and vegetarian consumers.
• Naturalia pour les Pros Sub-brand offering extending the organic assortment to professional/business buyers, allowing businesses to purchase organic products through a dedicated channel.
• Naturalia Store Locator Online store finder that lets customers locate nearby Naturalia stores, check product availability, and access store-specific inventory information across the network.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Auchan (Auchan Bio / Mieux Vivre Bio): Major French general retailer with dedicated organic store concepts and broad bio assortment; competes with Naturalia on price and assortment breadth from a much larger parent, constraining Naturalia's addressable market.
• Carrefour (Carrefour Bio): France's largest grocery retailer with an expanding dedicated organic range ('Carrefour Bio') across hundreds of stores; competes with Naturalia on price and convenience for organic shoppers while operating a much broader non-organic assortment.
• Whole Foods Market: U.S. specialty organic and natural foods retailer (owned by Amazon) with deep grocery, beauty and wellness assortment; serves as a global benchmark for Naturalia's premium organic specialty positioning and omnichannel strategy.

Direct peers

• Picard: French specialty food retailer (frozen-focused) with national physical footprint and a strong direct-to-consumer e-commerce channel; mirrors Naturalia's specialty-grocery differentiation, store-network density, and French omnichannel pattern.
• Biocoop: France's largest network of organic-specialty retail stores, selling certified bio food, beauty and household products through a cooperative of independent store owners — the closest direct competitor to Naturalia's franchise-based organic retail model.
• La Vie Claire: French organic and natural products retailer operating both franchise and company-owned stores across France, with overlapping assortment in fresh produce, grocery, hygiene/beauty and dietary-specific ranges — highly comparable to Naturalia's positioning.
• L'Eau Vive: French specialty organic retail chain with physical stores and online ordering, focused on certified bio food and natural products — directly comparable to Naturalia in store-format, product mix and French specialty positioning.

Others

• Naturalia pour les Pros (in-house B2B arm): Listed as an internal sub-brand but relevant as a comparator to B2B organic distributors such as Pronatura and Relais Vert, which serve restaurants, schools, and corporates — illustrating where Naturalia could compete in foodservice organic supply.

Emerging players

• Greenweez: France-focused online pure-player for organic food and natural products with home delivery nationwide — a direct comparator to Naturalia's online proposition but without a physical retail network, illustrating both the opportunity and a competitive constraint.

Regional players

• Alnatura: Germany's largest organic-specialty retailer with stores and online; comparable to Naturalia in certified bio assortment, own-brand depth, and natural/beauty category breadth, though operating in a different national market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_naturalia
• Facebookfacebook.com/naturaliamagasinsbio
• LinkedInlinkedin.com/company/naturalia-monoprix-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturalia France