Vita Green Health Products

Name

Vita Green Health Products

Legal name

Vita Green Health Products Co Ltd

Website

https://vitagreen.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Health Supplements

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Traditional Chinese Medicine
• Health Supplements
• GMP Manufacturing
• Lingzhi Products
• Vitamin Supplements

Headquarters

HQ city

Tai Po

HQ country

Hong Kong SAR China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Health Supplements Sales: Core revenue from manufacturing and selling Traditional Chinese Medicine health supplements and Western vitamins. Products include Lingzhi (Ganoderma), hair care (Vita Hair), Yunzhi supplements, cordyceps products, sleep aids, and vitamin series. Sold through own retail stores, e-commerce, and authorized distributors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Vita Green manufactures and sells over 250 Traditional Chinese Medicine and Western health supplements, including lingzhi, cordyceps, hair care, sleep, liver, eye, joint and uric acid products, as well as a Doctor's Choice vitamin series and skincare. Products are produced in four GMP-certified pharmaceutical factories in Hong Kong and Mainland China and sold through 60+ company-owned retail stores, e-commerce platforms, consignment counters, pharmacy chains and authorized distributors across Asia, Europe and the US.

Product overview

Vita Green Health Products is a health supplement company founded in 1993 that offers a diversified portfolio of over 250 products combining Traditional Chinese Medicine with Western pharmaceutical standards. The core product lineup includes: 五色靈芝 (Vita Green Lingzhi) as the flagship lingzhi supplement; 維新烏絲素 (Vita Hair) and its Nano Series for hair health; 盈活雲芝 (G.E. Yunzhi Essence) for cancer patient support; 知音蟲草 (Vita Yin Yang) for cordyceps/lung health; 寧心 (Vita Calm) for sleep; 滋寶奇珍 (Herba Precious) for ear health; 寬欣 (Vita Joy) for mood support; 健肝寶 (Vita Liver) for liver health; 目清素 (I See) for eye health; 活關素 (Vita Joint) for joint health; 消尿酸 (Uricsil) for uric acid management; 醫之選 (Doctor's Choice) vitamin series; OS21 skincare; and Naturo Vita weight management products. The company operates with a vertically integrated production model with GMP-certified factories in Hong Kong and China.

Differentiator

Problem solved

Functional benefit

Brands

• 五色灵芝 (Vita Green Lingzhi): Flagship product - Lingzhi (Ganoderma) health supplement, No.1 in Hong Kong for over 18 consecutive years according to Nielsen
• 维新乌丝素 (Vita Hair)
• 盈活云芝 (G.E. Yunzhi Essence)
• 知音虫草 (Vita Yin Yang)
• 宁心 (Vita Calm)
• 滋宝奇珍 (Herba Precious)
• 医之选 (Doctor's Choice)
• 宽欣 (Vita Joy)
• 健肝宝 (Vita Liver)
• 目清素 (I See)
• 活关素 (Vita Joint)
• OS21
• Naturo Vita
• 健灵会 (Vita Green Club)

Products and services

• Vita Green Lingzhi (五色靈芝) Flagship pure wild lingzhi supplement formulated to benefit all five organ systems; No.1 selling lingzhi product in Hong Kong for over 18 consecutive years per Nielsen.
• Vita Hair (維新烏絲素) Traditional Chinese herbal hair health supplement that strengthens liver, nourishes kidneys, and supplements qi and blood to prevent hair loss and graying.
• G.E. Yunzhi Essence (盈活雲芝) Yunzhi (Grifola Frondosa) supplement targeting cancer patients and those undergoing treatment to help manage side effects and support recovery.
• Vita Yin Yang (知音蟲草) Cordyceps-based supplement with dual species formula equivalent to 20 cordyceps per capsule, designed to strengthen lung and nasal health and relieve allergies and cough symptoms.
• Vita Calm (寧心) Herbal sleep aid supplement targeting the 1.4 million people suffering from insomnia, formulated with herbal ingredients to promote restful sleep.
• Herba Precious (滋寶奇珍) Ear health supplement based on the TCM principle that kidney health affects ear health, designed to improve ear complaints and dizziness.
• Vita Joy (寬欣) Mood elevator supplement targeting those experiencing emotional instability, formulated to help manage mood-related issues.
• Vita Liver (健肝寶) Liver health supplement containing 5 major Chinese and Western ingredients that strengthen liver function, reduce fat accumulation and increase alcohol tolerance.
• I See (目清素) Eye supplement with i STRONG restoration formula containing 7 essential nutrients for eyes, featuring lutein and zeaxanthin at 18x and 45x common product levels.
• Vita Joint (活關素) Joint health supplement combining proprietary Chinese herbal ingredient Bai Niu Xi with Type II collagen, glucosamine and Vitamin D to rebuild, lubricate and repair cartilage.
• Uricsil (消尿酸) Supplement targeting high uric acid levels, formulated to address uric acid-related health concerns.
• Doctor's Choice (醫之選) Vitamin Series Western vitamin and supplement series with over 40 products imported from the US, formulated by medical experts for different health needs; over 80% of Hong Kong doctors trust the line per Oracle research.
• OS21 Ice Lotus Anti-Aging Skincare Series Anti-aging skincare series developed with Swiss technology featuring Ice Lotus extract and Alpine glacier water, designed for mature skin with anti-aging, whitening, toning and moisturizing benefits.
• Lingzhi Honey for Kids (小兒靈芝蜜) Children's health supplement combining lingzhi with honey, designed for child health support.
• Naturo Vita Ultra-Burn Weight loss supplement with dual fat-reducing formulas (Ultra Bvrn and SlimmBoost) that burns existing fat, prevents new fat formation and reduces fat absorption.
• Vita Hair Nano Series (維新烏絲素納米系列) Hair care product line using nanotechnology to deliver 5 golden hair growth ingredients deep into hair follicles to activate follicles and promote hair growth.
• Cysticlean Cysticlean product introduced for the European market; became the category sales leader in Spain and anchors Vita Green's Europe footprint.

Quantifiable outcome

• Consecutive 18+ years as #1 lingzhi product in Hong Kong (Nielsen)
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Li & Fung GroupcoreChannel Partner/ Reseller/ DistributorLi & Fung Group serves as a distributor for Vita Green products, having witnessed the company's growth from a local company to a multinational enterprise. Dr. Victor Fung, Group Chairman of Li & Fung, attended Vita Green's 20th anniversary celebration as officiating guest.
• Hong Kong PhilharmonicminorStrategic or Co-development PartnerVita Green sponsored the Hong Kong Philharmonic concert celebrating the 18th anniversary of HKSAR establishment, featuring world-renowned pianist Yuja Wang. The company believes music promotes health and joy, aligning with their brand motto.
• Peking UniversitycoreStrategic or Co-development PartnerVita Green collaborated with professors from Peking University in 2002 to formulate standards for health supplements, improving product quality specifications.
• Hong Kong Chinese Medical Association, Chinese Doctors Association, Association of Hong Kong Nursing StaffminorStrategic or Co-development PartnerVita Green has organized joint symposiums with these healthcare professional associations for over 10 years, inviting specialists to share medical knowledge with healthcare professionals and the public.
• Hong Kong Medical MuseumminorOthersVita Green donates funds to support the work of Hong Kong Medical Museum as part of their community service initiatives.
• Swiss Skincare Brand HormetaminorStrategic or Co-development PartnerIn 2001, Vita Green partnered with Swiss top skincare brand Hormeta to launch Doctor's Choice skincare series and OS21 skincare brand.

Scale indicators11 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Nu Skin Enterprises: Global direct-selling supplements and personal care company with significant Asia operations. Comparable in anti-aging supplements (Pharmanex line mirrors OS21 positioning), Asia retail, and GMP manufacturing; different GTM via direct selling.
• Blackmores: Australia's largest health supplement brand, listed on ASX with international expansion across Asia. Comparable in vitamins/supplements portfolio breadth, Asia market focus, and pharmacy-led distribution; differentiated by Western supplement focus versus Vita Green's TCM core.
• Herbalife: Global multi-level marketing supplement and nutrition company with strong Asia presence. Comparable in scale (~$5B revenue), weight management and wellness product portfolio, and global distribution; different GTM (MLM vs retail/DTC).
• Hutchison China MediTech (HUTCHMED): Hong Kong-headquartered healthcare company with TCM heritage and consumer health product lines. While primarily oncology-focused now, its consumer health legacy and HK/China distribution overlap with Vita Green's positioning.
• H&H Group (Swisse Wellness, Biostime): Hong Kong-listed health and nutrition company owning Swisse Wellness. Comparable in premium supplement positioning, Asia-Pacific distribution strength, and cross-border Chinese consumer focus; significantly larger scale than Vita Green.

Others

• Mannings (Dairy Farm Group): Major Hong Kong pharmacy/health retail chain. Comparable health supplement retail category and Vita Green channel partner, but operates as a retailer rather than branded manufacturer.
• Watsons (A.S. Watson Group): Asia's largest health and beauty retail chain and a key Vita Green distribution partner. Comparable health supplement retail category overlap but operates as a retailer/distributor rather than branded manufacturer.

Direct peers

• Beijing Tong Ren Tang: State-affiliated Chinese traditional medicine company with 350+ years of history and significant presence in Hong Kong. Operates TCM retail stores and product lines overlapping Vita Green's portfolio including lingzhi and herbal tonics; comparable GMP-certified manufacturing and cross-border Asia distribution.
• Chee Choon Kuang (CK) Health: Hong Kong/Singapore-based traditional Chinese medicine and health supplements brand with similar East Asian retail distribution model, herbal supplement portfolio, and longevity/immunity positioning aligned with Vita Green's core categories.
• Eu Yan Sang International: Hong Kong-headquartered traditional Chinese medicine and health supplements company founded in 1879. Directly comparable to Vita Green in TCM heritage, retail footprint, multi-geography distribution (HK, China, Southeast Asia, North America), and product categories (lingzhi, herbal tonics, supplements).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/vitagreen
• Facebookfacebook.com/Vita-Green-Health-Products-39382362226
• LinkedInlinkedin.com/company/vita-green-health-products-com.-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vita Green Health Products