Orkla Health

What Orkla Health does

Orkla Health is a wholly-owned subsidiary of Orkla ASA (Oslo Stock Exchange: ORKLA) and one of Europe's largest branded consumer health companies, operating across four product categories: food supplements (Möller's, VitaePro, Oslo Skin Lab, Healthspan, Maxim, Livol, Longo Vital, Sana-Sol), oral care (Jordan, Solidox), wound care (Cederroth First Aid, Salvequick, Snøgg), and functional personal care (Perspirex, P20, Riemann, Regina). With a portfolio of approximately 80 brands and around 1,850 employees serving customers in more than 60 markets, the company reports 5.4 BNOK in operating revenues and traces its heritage to Orkla's founding in 1871. In-house manufacturing runs across sites in Norway (Vennesla, Flisa, Oslo, Lofoten), Denmark (Ishøj, Lynge, Hillerød), Spain (Bigues), and Malaysia, all governed by Orkla's Food Safety Standard.

The business model is multi-channel. Direct-to-consumer revenue flows through owned online platforms Healthspan (UK) and NutraQ; pharmacy and grocery retail reach is built on an own sales force in the Nordics, Baltics, Poland, and Spain; B2B first aid solutions for small and large enterprises are delivered through Cederroth First Aid and Snøgg; international export operates through a dedicated team with area managers, marketing specialists, and quality & regulatory knowledge serving 39 countries across five continents. Contract manufacturing for third-party brands monetizes excess capacity across the production network. Revenue mix is split between branded consumer health product sales and professional services contract manufacturing.

The portfolio has been actively expanded through bolt-on M&A, most notably the March 2022 acquisition of UK-based Healthspan Group Limited for GBP 65 million, which strengthened both DTC scale and the online sales channel. The company has logged 12 consecutive quarters of underlying EBIT growth, with Q4 2025 EBIT up 70% year-over-year. Orkla Health is currently undergoing restructuring, including closure of three factories per Q1 2026 reporting, as it consolidates operations while continuing to expand category reach and digital channels. Board oversight includes representation from Orkla ASA's CEO and EVP & Investment Executive.

Name

Orkla Health

Legal name

Orkla Health AS

Website

https://orklahealth.com

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Orkla Health is a wholly-owned subsidiary of Orkla ASA and one of Europe's largest branded consumer health companies, operating approximately 80 brands across food supplements, oral care, wound care, and functional personal care, with 1,850 employees serving customers in 60+ markets via multi-channel distribution including DTC, pharmacy, grocery, B2B, and contract manufacturing.

Ownership category

akta.pro rank

Product category

Consumer Health Products

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Food And Kindred Products (2000), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

Keywords

• Food supplements
• Oral care products
• Wound care solutions
• Consumer health products
• Functional personal care

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Consumer Health Products: Sale of branded consumer health products including food supplements, oral care, wound care, and functional personal care through multiple channels including pharmacies, grocery retail, and direct-to-consumer.
2. Contract Manufacturing: Contract manufacturing services for third-party brands in the consumer health space.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Orkla Health manufactures and distributes a portfolio of branded consumer health products across four categories: food supplements (vitamins, minerals, omega-3, cod liver oil), oral care (toothbrushes, toothpastes, dental floss), wound care and first aid (plasters, first aid kits for businesses), and functional personal care (suncream, anti-perspirant). The company sells its own brands through pharmacies, grocery food trade, direct-to-consumer online platforms (Healthspan, NutraQ), and B2B channels, supported by in-house manufacturing facilities in Norway, Denmark, Spain, and Malaysia.

Product overview

Orkla Health is one of Europe's leading branded consumer health companies with a multi-category portfolio. The company operates across four main product categories: Food supplements (including Möller's, VitaePro, Oslo Skin Lab, Healthspan, Maxim, Livol, Longo vital, Sana-Sol), Oral Care (Jordan, Solidox), Wound Care (Cederroth First Aid, Snøgg, Salvequick), and Functional Personal Care (Perspirex, P20, Riemann, Regina). Products are sold through multiple channels including pharmacies, grocery food trade, direct-to-consumer (via Healthspan and NutraQ), and B2B solutions. The company has approximately 1,850 employees serving customers in more than 60 markets, with manufacturing facilities in Norway, Denmark, Spain, and Malaysia.

Differentiator

Problem solved

Functional benefit

Brands

• Möller's: Known for cod liver oil and omega-3 supplements
• VitaePro
• Oslo Skin Lab
• Healthspan
• Maxim
• Livol
• Longo Vital
• Sana-Sol
• Jordan
• Solidox
• Cederroth First Aid
• Salvequick
• Riemann
• Snøgg

Products and services

• Möller's

Quantifiable outcome

• 70% EBIT growth in Q4 2025
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Healthspan Group LimitedcoreStrategic or Co-development Partner · 24 February 2022Orkla Health acquired 100% of shares in Healthspan Group Limited, a UK-based dietary supplements supplier, for GBP 65 million with potential additional payments based on future profits. The acquisition supports Orkla's strategy to strengthen its position in consumer health and online sales. Healthspan operates independently within Orkla Health and was established in 1996, known for dietary supplements and skincare products.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New Nordic: Danish-founded herbal and nutritional supplements company selling branded food supplements across the Nordics, UK, and other markets. Directly comparable to Orkla Health in product category (supplements, vitamins, herbal remedies) and Nordic/European go-to-market.
• Midsona AB: Swedish-listed organic and health products company owning multiple supplement and wellness brands across the Nordics. Comparable to Orkla Health in multi-brand supplements strategy, Nordic leadership, and category breadth (organic foods, supplements, personal care).
• BioGaia: Swedish probiotic health company selling clinically backed probiotic supplements and oral health products. Overlaps with Orkla Health's supplement and oral care categories and shares the Nordic heritage and science-led positioning.
• Amway: Global direct-selling company with a major vitamins and supplements portfolio (Nutrilite). Comparable to Orkla Health in nutritional supplements, with a contrasting D2C/direct-sales model that targets similar end consumers.
• Herbalife: Global direct-selling nutrition company with weight-management and supplement products. Overlaps with Orkla Health's supplements and sports nutrition categories and competes for similar health-conscious consumers.
• NOW Foods: US-based family-owned manufacturer and brand of dietary supplements, sports nutrition, and personal care products. Comparable to Orkla Health in vertically integrated supplement manufacturing and broad multi-brand portfolio.

Broad incumbents

• Haleon: Global consumer health leader (formerly GSK Consumer Healthcare) with major brands such as Centrum, Emergen-C, and Sensodyne. Competes with Orkla Health across vitamins, oral care, and OTC categories but at vastly greater scale and global breadth.
• Bayer Consumer Health: Global consumer health division of Bayer offering supplements and OTC products (e.g., One A Day, Berocca). Overlaps with Orkla Health's supplements portfolio as a broader incumbent serving mass-market consumers worldwide.
• Nestlé Health Science: Nutrition science arm of Nestlé focused on vitamins, minerals, and medical nutrition. Comparable to Orkla Health in science-backed supplements and functional nutrition, with substantially larger scale and R&D resources.
• Reckitt: Global consumer health and hygiene company with OTC and health brands (Nurofen, Strepsils, Gaviscon). Adjacent competitor to Orkla Health in oral care and OTC categories, though heavier in pharmaceuticals than supplements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/orkla-health-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orkla Health