Modus Operandi
Modus Operandi is a privately held U.S. defense-analytics software firm that builds the Movia® Living Intelligence platform and related modules (KNITE, LEEP, PAiGE, POWER, MACS) using semantic, knowledge-graph, and AI/ML technologies for U.S. federal defense, intelligence, and NASA customers.
- Company typePrivate
- Founded1984
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Modus Operandi does
Modus Operandi is a privately held U.S. software and defense-analytics company headquartered in Melbourne, Florida, with field offices in Aberdeen, Maryland and Huntsville, Alabama. Founded in 1984, the company has spent 40+ years developing semantic and knowledge-graph technology for federal defense and intelligence customers, commercializing this capability since 2015 under the flagship Movia® platform branded as a "Living Intelligence" system that fuses human and machine analysis. Its product portfolio is anchored by Movia® and includes domain-specific modules: KNITE (TTP management), LEEP (AI-enhanced Army ERP/logistics), PAiGE (target system analysis that compresses 18-month targeting cycles to two weeks), POWER (wearable human-performance analytics), MACS (ML-based content similarity for SBIR program integrity), and StrategicConnectAI (commercial partner-discovery).
Under the hood, Modus Operandi's stack combines semantic technologies, object-based production (OBP), activity-based intelligence (ABI), and an Apache Rya-based RDF triple store to manage structured and unstructured data. AI/ML capabilities span NLP, knowledge retrieval, predictive analytics, anomaly detection, optimization, and process automation, applied to defense intelligence, targeting, logistics, human performance, and proposal-analytics use cases.
The business model is enterprise field sales to U.S. federal agencies, primarily the Department of Defense, executed through competitive procurement (SBIR, IDIQ, direct awards) rather than commercial channels. Revenue derives from a mix of professional services on government contracts and software licensing, with multi-year engagements and pricing set through government procurement processes. Notable contract vehicles include a $950M JADC2 IDIQ (2021) and selection on the $151B MDA SHIELD contract (Dec 2025); individual program awards have ranged from $1.2M to $9.9M. The customer base is exclusively U.S. federal (USAF, Army, Navy/USMC, DARPA, MDA, AFRL, SOCOM, NASA, ONR, AFTAC), and revenue is not publicly disclosed. Leadership is headed by retired USAF Major General Andrew Toth (President & CEO since Dec 2023), with founder Peter Dyson as Chairman/Co-Founder and a board including the former EVP/CFO of Rivian Automotive.
Modus Operandi firmographics
Firmographics- Name
- Modus Operandi
- Legal name
- Modus Operandi, Inc.
- Website
- https://modusoperandi.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Modus Operandi is a privately held U.S. defense-analytics software firm that builds the Movia® Living Intelligence platform and related modules (KNITE, LEEP, PAiGE, POWER, MACS) using semantic, knowledge-graph, and AI/ML technologies for U.S. federal defense, intelligence, and NASA customers.
- Ownership category
- akta.pro rank
Modus Operandi industry classification
Industry- Product category
- Defense Intelligence Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Defense Software, Mission Applications & Open Architecture (MOSA) Systems (IMABAOAM)
- akta.pro secondary industry
- Q&A and Knowledge Discovery Platforms (BPAMAAAF)
Keywords
Where Modus Operandi is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Modus Operandi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Federal Government Contracts: Primary revenue stream from Department of Defense and federal agency contracts. Includes SBIR contracts, direct awards, IDIQ contracts, and program development contracts. Revenue is project-based with multi-year engagements.
- Product Licensing: Movia and related software products licensed to government customers. Core knowledge management and decision support system delivered as software solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing for government customers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Modus Operandi product offering
Product offeringCore offering
Modus Operandi develops and licenses the Movia® software platform, a semantic-based knowledge management and decision support system that combines human and machine analysis to produce 'living intelligence' for defense and intelligence organizations. The company sells a suite of specialized modules (KNITE, LEEP, PAiGE, POWER, MACS) built on the Movia® core, and delivers these primarily through U.S. federal government contracts.
Product overview
Modus Operandi offers a portfolio of products centered on its core Movia® platform, a knowledge management system that delivers living intelligence by combining human and machine analysis. The product suite includes specialized modules: KNITE for tactical employment and TTP management, LEEP for logistics and ERP optimization, PAiGE for target system analysis, and POWER for human performance analysis. Additional offerings include MACS for content similarity analysis and StrategicConnectAI for business partner discovery. Wave® Exploitation Framework represents an earlier generation of the company's semantic-based intelligence analysis technology. The platform uses semantic technologies and ontologies to enable defense and intelligence organizations to rapidly process information and improve decision-making.
Differentiator
Problem solved
Functional benefit
Brands
- Movia®: Knowledge management system that combines human and machine analysis to produce living intelligence
- KNITE
- LEEP
- PAiGE
- POWER
- StrategicConnectAI
Products and services
- Movia® Flagship knowledge management and decision support system that combines human and machine analysis to produce living intelligence. Enables organizations to input and combine data, unlock insights, improve decision-making, and drive innovation across defense and intelligence applications.
- KNITE (Knowledge Network for Integrated Tactical Employment) TTP management system providing real-time learning and reference information for mission preparation. Reduces time for subject matter experts to create or update Tactics, Techniques, and Procedures through automated processes and adaptive object-based living doctrine.
- LEEP (Logistics Enhancements with Living Intelligence) Logistics solution for Army Enterprise Resource Planning that implements ML algorithms to analyze historical maintenance data and generate work order prioritization recommendations. Provides real-time data integration for AI-driven mission-based forecasting.
- PAiGE (Target System Analysis) Target System Analysis product that reduces the deliberate targeting process from approximately 18 months to two weeks using AI/ML/DL analytics. Allows targeting analysts to update previously published information via alert manager and dynamic editing tools.
- POWER (Human Performance Analysis) Human Performance Analysis system for capturing and processing wearable data at scale for military applications. Uses secure technology standards including OAuth and data encryption to provide commanders with soldier performance dashboards.
- Wave® Exploitation Framework Web-based collaborative knowledge integration environment that accelerates discovery of relevant unstructured data across multiple sources. Automatically identifies and tags concepts, relationships, locations, and dates of interest for intelligence analysis.
- MACS (Movia Analytics for Content Similarity) Machine learning solution that compares abstracts of new research proposals with past SBIR awards to identify potential duplicates and rank matches by confidence, helping prevent fraud, waste, and abuse in federal R&D programs.
Quantifiable outcome
- Research time reduced by 90%
- +4 more outcomes
Companies that use Modus Operandi
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Modus Operandi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature10 records
Modus Operandi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Florida Institute for Human and Machine Cognition (IHMC)minorPartnership for NASA's VeCOMA (Vehicle Crew Operations and Maintenance Assistant) Phase I STTR proposal. IHMC focuses on dialog system design while Modus Operandi provides Movia software for data ingest, formatting, and course of action analysis.
Scale indicators10 records
Recent moves8 records
Expansion highlights6 records
Modus Operandi competitors and assessment
Company assessmentDirect peers
- Palantir Technologies: Palantir's Gotham and Foundry platforms are the most direct large-scale comparison: defense and intelligence knowledge-graph and decision-support software sold to the same DoD, IC, and federal customers. Modus Operandi competes for overlapping AI/data analytics task orders inside the same modernization programs (JADC2, missile defense).
- Primer.ai: Primer builds NLP/AI tools for defense and intelligence analysts — functionally closest to Movia's semantic analytics, knowledge discovery, and entity/relationship extraction. Similar private-company scale and similar customer overlap with US DoD and intelligence community.
- Two Six Technologies: Two Six Technologies is a mid-sized defense technology company providing AI, data analytics, and decision-support solutions to DoD and IC customers — directly comparable to Modus Operandi's Movia + PAiGE/KNITE stack in mission, customer base, and contract size.
Emerging players
- Vannevar Labs: Vannevar Labs builds AI-driven intelligence-analysis products for U.S. national security customers. It overlaps with Modus Operandi's semantic NLP and intelligence-analyst tooling (e.g., V-ISR, MACS) but focuses on commercial/ML approaches and is venture-backed at greater scale.
- Anduril Industries: Anduril's Lattice OS and AI-enabled defense software compete for the same DoD modernization dollars (JADC2, autonomy, command-and-control). While hardware-and-software focused, Anduril's rapidly expanding defense AI portfolio directly threatens Modus Operandi's positioning as a niche semantic analytics provider.
Broad incumbents
- Booz Allen Hamilton: Booz Allen's defense and intelligence AI/analytics practice serves the same DoD and IC buyers with a much larger workforce and prime-contractor posture. It is the prototypical broad incumbent that competes with Modus Operandi both on direct task orders and as a prime that may or may not subcontract.
- Leidos: Leidos provides defense IT, intelligence analysis, and data analytics services across DoD and federal agencies. It competes with Modus Operandi across semantic intelligence, ISR analytics, and command-and-control programs and frequently primes where Modus Operandi would sub.
- SAIC: SAIC is a major defense IT and analytics services integrator with deep DoD/IC relationships. It competes for the same JADC2, SHIELD, and intelligence-analytics task orders and represents both a competitor and a potential teammate for Modus Operandi.
- CACI International: CACI provides defense and intelligence software and analytics services to DoD and federal customers, often competing for intelligence-analysis, ISR, and targeting-related task orders where Modus Operandi's Movia/KNITE/PAiGE stack is positioned.
- Peraton: Peraton delivers defense, intelligence, and federal civilian IT and analytics — including semantic and knowledge-management work for IC and DoD customers. It is a comparable broad incumbent competing for the same modernization contracts Modus Operandi targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Modus Operandi social profiles
Digital presenceModus Operandi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Modus Operandi leadership team
Management profileNumber of profiles
Profiles11 records
Modus Operandi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Modus Operandi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Modus Operandi
What does Modus Operandi do?
Modus Operandi develops and licenses the Movia® software platform, a semantic-based knowledge management and decision support system that combines human and machine analysis to produce 'living intelligence' for defense and intelligence organizations. The company sells a suite of specialized modules (KNITE, LEEP, PAiGE, POWER, MACS) built on the Movia® core, and delivers these primarily through U.S. federal government contracts.
Is Modus Operandi a public or private company?
Modus Operandi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Modus Operandi founded?
Modus Operandi was founded in 1984. It employs 11 to 50 people.
Where is Modus Operandi based?
Modus Operandi is headquartered in Melbourne, Australia, in the Oceania region.
How does Modus Operandi make money?
Two revenue lines are on record. Federal Government Contracts are the primary driver. The others are product Licensing.
Who are Modus Operandi's main competitors?
Direct peers on record are Palantir Technologies, Primer.ai and Two Six Technologies. Emerging players are Vannevar Labs and Anduril Industries. Broad incumbents are Booz Allen Hamilton, Leidos, SAIC, CACI International and Peraton.
Does Modus Operandi have an API?
No public API is recorded for Modus Operandi.
What industry is Modus Operandi in?
Modus Operandi's product category is Defense Intelligence Software. Its primary akta.pro industry code is IMABAOAM, Defense Software, Mission Applications & Open Architecture (MOSA) Systems, with a secondary code of BPAMAAAF, Q&A and Knowledge Discovery Platforms. Its NAICS code is 5132 and its SIC code is 7372.