Norsk Tipping
Norsk Tipping AS is Norway's state-owned gambling monopoly, founded in 1947, operating lottery (Eurojackpot, Flax, Nabolaget, Yezz!) and sports betting (Tipping, Lørdagskupongen) exclusively for Norwegian adults via its website and mobile app, with profits funding sports and voluntary organizations.
- Company typePrivate
- Founded1947
- HeadquartersHamar, Norway
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Norsk Tipping does
Norsk Tipping AS is Norway's state-owned gambling and lottery operator, founded in 1947 and operating under exclusive license from the Norwegian government under the oversight of the Ministry of Culture. The company functions as a legal monopoly (regulated by Lotteritilsynet/Lottstift) on lottery and sports betting activity within Norway, with no competing licensed operators permitted domestically. It serves the entire Norwegian adult population (18+) through a unified digital platform consisting of its official website (norsk-tipping.no) and mobile application, distributed exclusively via self-serve digital channels with no retail storefronts.
The product portfolio spans draw-based lottery (Eurojackpot, Nabolaget), instant-win scratch cards (Flax, including seasonal variants such as Ferie Flax), traditional and odds-based sports betting (Tipping, Lørdagskupongen), and a mobile-focused quick-play lottery aimed at younger demographics (Yezz!). Supporting infrastructure includes the Grasrotandelen loyalty program, which allocates a percentage of player spend to player-designated sports clubs and voluntary organizations, and the Spillevett responsible gambling toolkit, which provides self-set limits and integrates the mandatory Hjelpelinjen.no referral. No third-party retail or B2B distribution channels are used; no specific technology stack, proprietary algorithms, or AI components are disclosed in the available source material.
The business model is transaction-based revenue from per-play lottery and sports betting stakes, with no subscription tiers for the platform itself. Pricing varies by product, with scratch cards priced at fixed low points (e.g., Flax at 100kr per play) and sports betting stakes determined by odds and wager size. Surplus profits are channeled to Norwegian sports, culture, and voluntary organizations rather than to private shareholders. Marketing is conducted via owned digital channels (website, mobile app, Facebook, YouTube, Instagram, LinkedIn, newsletter) and a dedicated press portal, with responsible gambling messaging as a core brand theme.
Norsk Tipping firmographics
Firmographics- Name
- Norsk Tipping
- Legal name
- Norsk Tipping AS
- Website
- https://Norsk-Tipping.no
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Norsk Tipping AS is Norway's state-owned gambling monopoly, founded in 1947, operating lottery (Eurojackpot, Flax, Nabolaget, Yezz!) and sports betting (Tipping, Lørdagskupongen) exclusively for Norwegian adults via its website and mobile app, with profits funding sports and voluntary organizations.
- Ownership category
- akta.pro rank
Norsk Tipping industry classification
Industry- Product category
- State Lottery and Sports Betting
- NAICS
- Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
Keywords
Where Norsk Tipping is headquartered
LocationHeadquarters
- HQ city
- Hamar
- HQ country
- Norway
- HQ region
- Europe
Markets served
Norsk Tipping business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Revenue model
- Lottery and Sports Betting Ticket Sales: Norsk Tipping generates revenue through the sale of lottery products (including Eurojackpot, Flax scratch cards, Nabolaget, and other lottery games) and sports betting products (including Tipping and odds-based wagering). Revenue is generated on a per-transaction basis as customers purchase lottery tickets and sports betting slips.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Lottery products with varying price points |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Norsk Tipping product offering
Product offeringCore offering
Norsk Tipping AS is the Norwegian state-owned lottery and sports betting operator, founded in 1947, that runs the country's regulated gambling monopoly. It sells lottery tickets, sports betting products, and instant-win scratch cards — including Eurojackpot, Tipping, Lørdagskupongen, Nabolaget, Yezz!, and Flax — alongside the Grasrotandelen charitable-giveback program. The Spillevett responsible gambling program underpins all offerings, and surplus revenues are directed to Norwegian sports, culture, and voluntary organizations under Lotteritilsynet (Lottstift) oversight.
Product overview
Norsk Tipping operates a multi-product gambling platform consisting of lottery games (Eurojackpot, Nabolaget, Flax, Yezz!), sports betting products (Tipping, Lørdagskupongen), and a loyalty program (Grasrotandelen). The portfolio includes both traditional lottery draws and modern instant-win scratch cards, supplemented by responsible gambling tools under the Spillevett brand. All products are accessible through a unified digital platform and mobile app, with offerings in Norwegian only for the domestic market.
Differentiator
Problem solved
Functional benefit
Brands
- Eurojackpot: European lottery game with large jackpots
- Flax
- Nabolaget
- Tipping
- Yezz!
Companies that use Norsk Tipping
Customer profileSegments1 record
Ideal customer profiles1 record
Norsk Tipping technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Norsk Tipping partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HjelpelinjencoreHjelpelinjen is Norway's national help line for problem gambling and gambling addiction. Norsk Tipping prominently displays the Hjelpelinjen.no referral on all product pages and marketing materials, directing players who may need support to this resource. This is a mandatory responsible gambling partnership required by Norwegian gambling regulations.
Recent moves6 records
Expansion highlights4 records
Norsk Tipping competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Norsk Tipping social profiles
Digital presenceNorsk Tipping financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norsk Tipping leadership team
Management profileNumber of profiles
Norsk Tipping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norsk Tipping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norsk Tipping
What does Norsk Tipping do?
Norsk Tipping AS is the Norwegian state-owned lottery and sports betting operator, founded in 1947, that runs the country's regulated gambling monopoly. It sells lottery tickets, sports betting products, and instant-win scratch cards — including Eurojackpot, Tipping, Lørdagskupongen, Nabolaget, Yezz!, and Flax — alongside the Grasrotandelen charitable-giveback program. The Spillevett responsible gambling program underpins all offerings, and surplus revenues are directed to Norwegian sports, culture, and voluntary organizations under Lotteritilsynet (Lottstift) oversight.
Is Norsk Tipping a public or private company?
Norsk Tipping is a private company. It is classified as state government owned and is currently operating.
When was Norsk Tipping founded?
Norsk Tipping was founded in 1947. It employs 251 to 500 people.
Where is Norsk Tipping based?
Norsk Tipping is headquartered in Hamar, Norway, in the Europe region.
How does Norsk Tipping make money?
One revenue line is on record: lottery and Sports Betting Ticket Sales.
Does Norsk Tipping have an API?
No public API is recorded for Norsk Tipping.
What industry is Norsk Tipping in?
Norsk Tipping's product category is State Lottery and Sports Betting. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed). Its NAICS code is 713290 and its SIC code is 7990.