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Norsk Tipping

Full company profile

uuid000bhed

Namestring
Norsk Tipping
Legal namestring
Norsk Tipping AS
Websiteurl
Norsk-Tipping.no
Company typeenum
Private
Founded yearint
1947
Descriptiontext

Norsk Tipping AS is Norway's state-owned gambling and lottery operator, founded in 1947 and operating under exclusive license from the Norwegian government under the oversight of the Ministry of Culture. The company functions as a legal monopoly (regulated by Lotteritilsynet/Lottstift) on lottery and sports betting activity within Norway, with no competing licensed operators permitted domestically. It serves the entire Norwegian adult population (18+) through a unified digital platform consisting of its official website (norsk-tipping.no) and mobile application, distributed exclusively via self-serve digital channels with no retail storefronts.

The product portfolio spans draw-based lottery (Eurojackpot, Nabolaget), instant-win scratch cards (Flax, including seasonal variants such as Ferie Flax), traditional and odds-based sports betting (Tipping, Lørdagskupongen), and a mobile-focused quick-play lottery aimed at younger demographics (Yezz!). Supporting infrastructure includes the Grasrotandelen loyalty program, which allocates a percentage of player spend to player-designated sports clubs and voluntary organizations, and the Spillevett responsible gambling toolkit, which provides self-set limits and integrates the mandatory Hjelpelinjen.no referral. No third-party retail or B2B distribution channels are used; no specific technology stack, proprietary algorithms, or AI components are disclosed in the available source material.

The business model is transaction-based revenue from per-play lottery and sports betting stakes, with no subscription tiers for the platform itself. Pricing varies by product, with scratch cards priced at fixed low points (e.g., Flax at 100kr per play) and sports betting stakes determined by odds and wager size. Surplus profits are channeled to Norwegian sports, culture, and voluntary organizations rather than to private shareholders. Marketing is conducted via owned digital channels (website, mobile app, Facebook, YouTube, Instagram, LinkedIn, newsletter) and a dedicated press portal, with responsible gambling messaging as a core brand theme.

Short descriptiontext

Norsk Tipping AS is Norway's state-owned gambling monopoly, founded in 1947, operating lottery (Eurojackpot, Flax, Nabolaget, Yezz!) and sports betting (Tipping, Lørdagskupongen) exclusively for Norwegian adults via its website and mobile app, with profits funding sports and voluntary organizations.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersHamar, Norway
HQ citystring
Hamar
HQ countrystring
Norway
HQ regionstring
Europe
Markets served

Serves global market

Keyword5 values
national lottery games, sports betting services, scratch card lottery, responsible gambling programs, state lottery operator
Industry1 code
1Lottery Operators (Government & Private Licensed)
CodeMPAEAFAAPrimaryYes
NAICS code1 code
  • Other Gambling Industries713290
SIC code1 code
  • Services-Miscellaneous Amusement & Recreation7990
Product category
State Lottery and Sports Betting
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Lottery and Sports Betting Ticket Sales
TypeTransaction Fee
Description

Norsk Tipping generates revenue through the sale of lottery products (including Eurojackpot, Flax scratch cards, Nabolaget, and other lottery games) and sports betting products (including Tipping and odds-based wagering). Revenue is generated on a per-transaction basis as customers purchase lottery tickets and sports betting slips.

norsk-tipping.no
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Personnel, Technology or R&D, Marketing or Sales, Others
Pricing details1 tier
1Lottery products with varying price points
ModelTransaction based/ take rateBilling cadencePay-as-you-go
Notes

Individual lottery products (Eurojackpot, Flax, Nabolaget) are sold at different price points. Flax scratch cards priced at 100kr. Sports betting stakes determined by odds and wager amount.

norsk-tipping.no
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 of 5 records shown
1Eurojackpot
Description

European lottery game with large jackpots

norsk-tipping.no
+4 more records
Core offering1 text field

Norsk Tipping AS is the Norwegian state-owned lottery and sports betting operator, founded in 1947, that runs the country's regulated gambling monopoly. It sells lottery tickets, sports betting products, and instant-win scratch cards — including Eurojackpot, Tipping, Lørdagskupongen, Nabolaget, Yezz!, and Flax — alongside the Grasrotandelen charitable-giveback program. The Spillevett responsible gambling program underpins all offerings, and surplus revenues are directed to Norwegian sports, culture, and voluntary organizations under Lotteritilsynet (Lottstift) oversight.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Norsk Tipping operates a multi-product gambling platform consisting of lottery games (Eurojackpot, Nabolaget, Flax, Yezz!), sports betting products (Tipping, Lørdagskupongen), and a loyalty program (Grasrotandelen). The portfolio includes both traditional lottery draws and modern instant-win scratch cards, supplemented by responsible gambling tools under the Spillevett brand. All products are accessible through a unified digital platform and mobile app, with offerings in Norwegian only for the domestic market.

Partnership1 partner
1Hjelpelinjen
Strategic tierCoreTypeOthers
Description

Hjelpelinjen is Norway's national help line for problem gambling and gambling addiction. Norsk Tipping prominently displays the Hjelpelinjen.no referral on all product pages and marketing materials, directing players who may need support to this resource. This is a mandatory responsible gambling partnership required by Norwegian gambling regulations.

norsk-tipping.no
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Norsk Tipping

State Lottery and Sports BettingNorsk-Tipping.no

Norsk Tipping AS is Norway's state-owned gambling monopoly, founded in 1947, operating lottery (Eurojackpot, Flax, Nabolaget, Yezz!) and sports betting (Tipping, Lørdagskupongen) exclusively for Norwegian adults via its website and mobile app, with profits funding sports and voluntary organizations.

What Norsk Tipping does

Norsk Tipping AS is Norway's state-owned gambling and lottery operator, founded in 1947 and operating under exclusive license from the Norwegian government under the oversight of the Ministry of Culture. The company functions as a legal monopoly (regulated by Lotteritilsynet/Lottstift) on lottery and sports betting activity within Norway, with no competing licensed operators permitted domestically. It serves the entire Norwegian adult population (18+) through a unified digital platform consisting of its official website (norsk-tipping.no) and mobile application, distributed exclusively via self-serve digital channels with no retail storefronts.

The product portfolio spans draw-based lottery (Eurojackpot, Nabolaget), instant-win scratch cards (Flax, including seasonal variants such as Ferie Flax), traditional and odds-based sports betting (Tipping, Lørdagskupongen), and a mobile-focused quick-play lottery aimed at younger demographics (Yezz!). Supporting infrastructure includes the Grasrotandelen loyalty program, which allocates a percentage of player spend to player-designated sports clubs and voluntary organizations, and the Spillevett responsible gambling toolkit, which provides self-set limits and integrates the mandatory Hjelpelinjen.no referral. No third-party retail or B2B distribution channels are used; no specific technology stack, proprietary algorithms, or AI components are disclosed in the available source material.

The business model is transaction-based revenue from per-play lottery and sports betting stakes, with no subscription tiers for the platform itself. Pricing varies by product, with scratch cards priced at fixed low points (e.g., Flax at 100kr per play) and sports betting stakes determined by odds and wager size. Surplus profits are channeled to Norwegian sports, culture, and voluntary organizations rather than to private shareholders. Marketing is conducted via owned digital channels (website, mobile app, Facebook, YouTube, Instagram, LinkedIn, newsletter) and a dedicated press portal, with responsible gambling messaging as a core brand theme.

Norsk Tipping firmographics

Firmographics
Name
Norsk Tipping
Legal name
Norsk Tipping AS
Website
https://Norsk-Tipping.no
Company type
Private
Founded year
1947
Operating status
Operating
Headcount range
251–500 employees
Short description
Norsk Tipping AS is Norway's state-owned gambling monopoly, founded in 1947, operating lottery (Eurojackpot, Flax, Nabolaget, Yezz!) and sports betting (Tipping, Lørdagskupongen) exclusively for Norwegian adults via its website and mobile app, with profits funding sports and voluntary organizations.
Ownership category
akta.pro rank

Norsk Tipping industry classification

Industry
Product category
State Lottery and Sports Betting
NAICS
Other Gambling Industries (713290)
SIC
Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry
Lottery Operators (Government & Private Licensed) (MPAEAFAA)

Keywords

  • National lottery games
  • Sports betting services
  • Scratch card lottery
  • Responsible gambling programs
  • State lottery operator

Where Norsk Tipping is headquartered

Location

Headquarters

HQ city
Hamar
HQ country
Norway
HQ region
Europe

Markets served

Norsk Tipping business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

  1. Lottery and Sports Betting Ticket Sales: Norsk Tipping generates revenue through the sale of lottery products (including Eurojackpot, Flax scratch cards, Nabolaget, and other lottery games) and sports betting products (including Tipping and odds-based wagering). Revenue is generated on a per-transaction basis as customers purchase lottery tickets and sports betting slips.

Pricing tiers

ModelBillingPrice
Transaction based/ take ratePay-as-you-goLottery products with varying price points

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Norsk Tipping product offering

Product offering

Core offering

Norsk Tipping AS is the Norwegian state-owned lottery and sports betting operator, founded in 1947, that runs the country's regulated gambling monopoly. It sells lottery tickets, sports betting products, and instant-win scratch cards — including Eurojackpot, Tipping, Lørdagskupongen, Nabolaget, Yezz!, and Flax — alongside the Grasrotandelen charitable-giveback program. The Spillevett responsible gambling program underpins all offerings, and surplus revenues are directed to Norwegian sports, culture, and voluntary organizations under Lotteritilsynet (Lottstift) oversight.

Product overview

Norsk Tipping operates a multi-product gambling platform consisting of lottery games (Eurojackpot, Nabolaget, Flax, Yezz!), sports betting products (Tipping, Lørdagskupongen), and a loyalty program (Grasrotandelen). The portfolio includes both traditional lottery draws and modern instant-win scratch cards, supplemented by responsible gambling tools under the Spillevett brand. All products are accessible through a unified digital platform and mobile app, with offerings in Norwegian only for the domestic market.

Differentiator

Problem solved

Functional benefit

Brands

  • Eurojackpot: European lottery game with large jackpots
  • Flax
  • Nabolaget
  • Tipping
  • Yezz!

Companies that use Norsk Tipping

Customer profile

Segments1 record

Ideal customer profiles1 record

Norsk Tipping technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Norsk Tipping partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • HjelpelinjencoreOthersHjelpelinjen is Norway's national help line for problem gambling and gambling addiction. Norsk Tipping prominently displays the Hjelpelinjen.no referral on all product pages and marketing materials, directing players who may need support to this resource. This is a mandatory responsible gambling partnership required by Norwegian gambling regulations.

Recent moves6 records

Expansion highlights4 records

Norsk Tipping competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Norsk Tipping social profiles

Digital presence

Norsk Tipping financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Norsk Tipping leadership team

Management profile

Number of profiles

Norsk Tipping funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Norsk Tipping M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norsk Tipping

What does Norsk Tipping do?

Norsk Tipping AS is the Norwegian state-owned lottery and sports betting operator, founded in 1947, that runs the country's regulated gambling monopoly. It sells lottery tickets, sports betting products, and instant-win scratch cards — including Eurojackpot, Tipping, Lørdagskupongen, Nabolaget, Yezz!, and Flax — alongside the Grasrotandelen charitable-giveback program. The Spillevett responsible gambling program underpins all offerings, and surplus revenues are directed to Norwegian sports, culture, and voluntary organizations under Lotteritilsynet (Lottstift) oversight.

Is Norsk Tipping a public or private company?

Norsk Tipping is a private company. It is classified as state government owned and is currently operating.

When was Norsk Tipping founded?

Norsk Tipping was founded in 1947. It employs 251 to 500 people.

Where is Norsk Tipping based?

Norsk Tipping is headquartered in Hamar, Norway, in the Europe region.

How does Norsk Tipping make money?

One revenue line is on record: lottery and Sports Betting Ticket Sales.

Does Norsk Tipping have an API?

No public API is recorded for Norsk Tipping.

What industry is Norsk Tipping in?

Norsk Tipping's product category is State Lottery and Sports Betting. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed). Its NAICS code is 713290 and its SIC code is 7990.

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Live signals
iGBNorway proposes online poker legislation to combat unregulated activityNorway's Ministry of Culture and Equality proposed amendments to gambling regulations to let Norsk Tipping offer online poker legally. The consultation sets daily and monthly loss caps, tournament and cash-game limits, and mandatory incident reporting for major operators. It aims to draw players from unregulated foreign platforms into the regulated market.iGBNorway proposes online poker legislation to combat unregulated activityNorway's Ministry of Culture and Equality proposed amendments to gambling law to let Norsk Tipping offer online poker legally. The consultation sets daily and monthly loss caps, tournament and cash-game limits, and mandatory reporting for major operators. It aims to draw players from unregulated foreign platforms into the regulated market.E24Regjeringen vil åpne for lovlig nettpokerNorway's government is proposing a law change to legalise online poker, with Norsk Tipping as the sole provider. The proposal includes responsibility requirements, such as spending limits and time restrictions, and follows Norsk Tipping's request two years ago. The proposal is now open for public comment.iGB‘Care calls’ reduce Norsk Tipping gambling, study findsA Norwegian study by Norsk Tipping analyzed 4,752 customers targeted for duty-of-care calls between 2022 and 2024, finding significant reductions in gambling indicators including days gambled, total wagers, net losses, and theoretical loss. Around 68.2% of customers answered at least one call attempt, with 43.7% subsequently reducing their loss limits and 12.6% opting for self-exclusion. The study found that early-risk indicators and young big losers showed the strongest response to intervention, while customers with persistent high-risk gambling patterns were less responsive.E24Over en halv million nordmenn har spilt på VMNorsk Tipping has set records with 540,000 customers betting on the World Cup, nearly double the 380,000 who bet on the entire Euro 2024 tournament, with 430,000 customers placing 2.2 million individual bets involving Norway. The company has so far paid out approximately 32 million kroner more than it received on Norwegian matches, while nearly half (49%) of new Oddsen players are women. All Norwegian matches have broken single-game betting records, with the Norway-France match attracting the most players at 249,000.NextNorway gambling reform hopes alive despite election, says trade body chiefNorway's gambling reform advocates remain hopeful for change despite the Labour Party's victory in the recent election, which will keep the state monopoly system for at least two years. The industry critic highlights ongoing scandals at Norsk Tipping and draws parallels with Finland's upcoming market liberalisation as potential influences for reform. The trade body plans to continue lobbying efforts across political parties to promote a licensing model focused on player protection.PR NewswireNorskecasinopanett reveals the downside of the state monopoly on gambling in NorwayFormer Norwegian Culture Minister Anette Trettebergstuen resigned in June 2023 following a nepotism scandal, during which she appointed close party colleagues from her Hedmark constituency to board positions at state-owned gambling monopolies Norsk Tipping and Norsk Rikstoto. The scandal has intensified scrutiny of Norway's state gambling monopoly model, with critics arguing that such concentrated control enables opaque governance and conflicts of interest, while defenders maintain it protects consumers and channels profits to charitable causes. Norsk Tipping reported profits of NOK 6.28 billion in 2021 and donates 100% of annual profits to sports, culture, and humanitarian organizations under the Gaming Act.PR NewswireScientific Games And Norsk Tipping Sign Supply Agreement For Video Lottery Terminals Across NorwayScientific Games Corporation, through its subsidiary Global Draw Ltd., has secured a landmark agreement with Norsk Tipping to supply 3,000 to 4,500 Video Lottery Terminals across approximately 1,000 venues in Norway, with deployment beginning in late 2020. Norsk Tipping, the only VLT operator in Norway owned by the Norwegian Ministry of Culture, becomes Scientific Games' first European customer to receive the Company's full suite of lottery, gaming and digital services. The deal provides Scientific Games with significant market penetration in Norway's gambling sector through a modular, customizable VLT solution designed for diverse retail environments.PR NewswireIGT Wins Contracts With Norsk Tipping To Provide Interactive Casino And Instant Win Game Libraries And Customized GamesInternational Game Technology (IGT) has signed contracts with Norsk Tipping to provide interactive casino and Instant Win game libraries through a Remote Game Server. The three-year agreement, effective February 1, 2017, includes the option for a one-year extension and involves deploying new content exclusively for the Norwegian market starting in the second half of 2017. This deal expands IGT's existing relationship with the Norwegian state lottery operator, which has utilized IGT's gaming platforms since 2013.GlobeNewswireNorsk Tipping Boosts Lottery Sales With Cisco High-Definition Digital Signage NetworkNorsk Tipping installed Cisco Digital Media System in about 4,000 Norwegian retail stores to deliver targeted digital signage. The system reduced printed marketing costs and enables real-time jackpot and odds broadcasts. It also supports interactive multiplayer games to counter online gaming competition.