Schwartz Brothers Bakery

What Schwartz Brothers Bakery does

Schwartz Brothers Bakery is a Seattle-based, family-owned artisan bakery founded in 1973 by two brothers to supply their own restaurants with house-made desserts. Over five decades the business has evolved into a multi-channel wholesale and consumer baked-goods operation, producing a broad portfolio that includes bagel chips, croutons, croissants, bagels, buns and rolls, breads, pastries, muffins, scones, cookies, and specialty items — with flagship products like the Everything and Garlic & Herb Bagel Chips positioned as USDA Organic and Kosher-certified scratch-made goods. Production is anchored in traditional artisan methods (hand-formed, small-batch, from-scratch recipes passed down through the family) with no proprietary digital or AI-driven production technology referenced.

The company operates a hybrid go-to-market. Wholesale is the dominant motion: products are placed at national retailers including Costco, Albertsons, Safeway, Fred Meyer, QFC, Haggen, and Metropolitan Market, and are distributed nationally through Sysco, U.S. Foods, UNFI, and KeHE Distributors, with a company-owned Direct Store Delivery (DSD) team serving Western Washington. A consumer-facing layer has been layered on top — a Shopify D2C storefront at schwartzbrosbakery.com offering auto-ship subscriptions at roughly a 10% discount, plus Amazon and Instacart marketplace storefronts. Pricing on D2C is positioned at a premium ($18.99–$29.99 per pack for bagel chips and croutons), and foodservice/institutional revenue flows through distributors including Harbor Foodservice.

Schwartz Brothers Bakery is privately held under Schwartz family ownership, operates as a unit of Schwartz Brothers Restaurants, and is led by Daniel Schwartz as President. The business is bootstrapped with no disclosed external funding, M&A, or institutional investors, and headcount is reported at 1-10 — a figure that almost certainly captures only corporate/management staff given the scale of the national wholesale operation. Revenue, employee count, and financial metrics are not publicly disclosed, limiting financial visibility.

Name

Schwartz Brothers Bakery

Legal name

Schwartz Brothers Restaurants

Website

https://schwartzbrosbakery.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Schwartz Brothers Bakery is a Seattle-based, family-owned artisan bakery founded in 1973 that produces organic, Kosher-certified bagel chips, croutons, croissants, and baked goods for national grocery retailers (Costco, Albertsons, Safeway), foodservice distributors (Sysco, U.S. Foods, UNFI, KeHE), and direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Artisan Bakery Products

NAICS

Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro industry

PRIMARYAFAKAAAG

Specialty Bakery Manufacturing (Gluten-Free, Artisan, Health-Focused)

Agriculture & Food Production/Food Processing & Manufacturing/Bakery & Confectionery Manufacturing

SECONDARYCRAHAKAJ

Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread)

Consumer Products & Retail/Grocery & Food Retail/Foodservice-to-Go & In-Store Prepared Foods (Grab-and-Go)

Keywords

• Artisan baked goods
• Organic bagel chips
• Wholesale bakery distribution
• Croissants and pastries
• Scratch recipes bakery

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Products sold directly to consumers through the company's Shopify e-commerce storefront (schwartzbrosbakery.com). Offers one-time purchase and subscription/auto-ship delivery options with 10% discount.
2. Wholesale / B2B: Products sold wholesale to restaurants, coffee shops, supermarkets, and institutional customers. Includes Direct Store Delivery (DSD) in Western Washington and national distribution via Sysco, U.S. Foods, UNFI, and KeHE Distributors.
3. Marketplace Sales: Products sold through third-party marketplaces including Amazon and Instacart, reaching additional consumer segments beyond the company's own e-commerce platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels1 record

Core offering

Schwartz Brothers Bakery is a family-owned artisan bakery founded in 1973 that produces and sells organic, Kosher-certified baked goods — including twice-baked bagel chips, croutons, croissants, bagels, breads, buns, rolls, muffins, cookies, Danish, scones, and specialty pastries — using scratch family-formulated recipes and small-batch production. Products are sold direct-to-consumer through its own e-commerce storefront and Amazon/Instacart marketplaces, and at wholesale to grocery retailers and foodservice operators nationwide.

Product overview

Schwartz Brothers Bakery is a family-owned bakery business founded in 1973, offering a diverse portfolio of baked goods. Their product lineup centers around organic, kosher-certified bagel chips and croutons as flagship products, complemented by a full range of bakery items including bagels, breads, buns and rolls, croissants, pastries, cookies, muffins, Danish, scones, and specialty items. The company operates from the Pacific Northwest and serves both retail (direct-to-consumer via Amazon and Instacart) and wholesale channels through major distributors. The products are characterized by scratch recipes, artisanal techniques, organic ingredients, and family recipes passed down through generations.

Differentiator

Problem solved

Functional benefit

Products and services

• Everything Bagel Chips Twice-baked bagel chips seasoned with everything bagel spices, made from scratch with premium organic ingredients and offered as a standalone consumer product at $19.00 per pack.
• Garlic & Herb Bagel Chips Twice-baked bagel chips made with roasted garlic and aromatic herbs, certified organic and kosher, offered as a standalone consumer product in 2-pack ($18.99) and 4-pack ($29.99) formats.
• Garlic & Herb Croutons Croutons baked twice with roasted garlic and aromatic herbs, crafted from a family recipe passed down for generations, sold at $29.99 per pack.
• Garlic & Herb Crostini Crispy baked crostini with garlic and herb seasoning, suitable for appetizers and snacks, listed in the company's product catalog.
• Bagels (Variety) Hand-formed bagels in various flavors including Cinnamon Raisin, Everything, Jalapeño, Plain, Sesame, Whole Wheat, and Brenner Brothers Everything Cheese Bagels, sold wholesale and at retail.
• Buns & Rolls Assorted buns and rolls including Hot Dog Buns, Original Hamburger Buns, Butterflake Rolls, Brioche Rolls, Sourdough Rolls, and Brioche Buns, sold wholesale and at retail.
• Frosted Cinnamon Rolls Sweet cinnamon rolls with frosting, made from scratch using artisanal techniques.
• Coffee Cakes Coffee cakes including Classic Coffee Cake, Blueberry Coffee Cake, and Cinnamon Streusel varieties, sold wholesale and at retail.
• Cookies Artisanal cookies including Pink Cookies, Raspberry Thumbprint Cookies, and Chocolate Thumbprint Cookies, sold wholesale and at retail.
• Croissants and Croissant Loaf Flaky, buttery croissants in various forms including Butter Croissants, Mini Butter Croissants, Chocolate Croissants, Croissant Loaf, and Cinnamon Croissant Loaf, sold wholesale and at retail via DTC, Amazon, and Instacart.
• Danish Danish pastries including Assorted Fruit Danish and Butterhorn Danish, sold wholesale and at retail.
• Shortbread Mini Tarts Miniature tarts including Blueberry Tarts and Lemon Tarts with shortbread crusts, sold wholesale and at retail.
• Muffins Fresh-baked muffins including Blueberry Muffins, Iced Carrot Cake Muffins, Lemon Marionberry Muffins, Almond Poppy Muffins, and seasonal Pumpkin Cream Cheese and Morning Glory Muffins, sold wholesale and at retail.
• Pan Breads Pan breads including Classic White Bread, Sourdough Bread, Whole Wheat Bread, and Honey Oat Bread, sold wholesale and at retail.
• Scones Scones including Lemon Blueberry Scones, Pumpkin Cinnamon Scones, Vanilla Scones, Cranberry Orange Scones, and Shortcake Sweet Biscuits, sold wholesale and at retail.
• Specialty Breads Specialty breads including Challah Bread and Sourdough Baguette, sold wholesale and at retail.
• Tea Loaves Tea loaves including Banana Bread, Classic Poundcake, Lemon Poundcake, and Pumpkin Bread, sold wholesale and at retail.
• Croissant Loaf Flaky, buttery and handcrafted croissant dough shaped into a croissant loaf, sold direct to consumers through the company's own e-commerce storefront and Instacart marketplace.
• Direct-to-Consumer Subscription / Auto-Ship Program Recurring monthly delivery program on schwartzbrosbakery.com offering approximately 10% off regular pricing on eligible bakery products such as Everything Bagel Chips, Garlic & Herb Bagel Chips, and select other SKUs.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Sysco Distribution NetworkcoreChannel Partner/ Reseller/ DistributorSysco serves as a national wholesale distribution partner, distributing Schwartz Brothers Bakery products to foodservice and grocery customers nationwide.
• U.S. FoodscoreChannel Partner/ Reseller/ DistributorU.S. Foods serves as a national wholesale distribution partner, distributing Schwartz Brothers Bakery products to foodservice and grocery customers nationwide.
• UNFIcoreChannel Partner/ Reseller/ DistributorUNFI (United Natural Foods) serves as a national wholesale distribution partner for Schwartz Brothers Bakery products.
• KeHE DistributorscoreChannel Partner/ Reseller/ DistributorKeHE Distributors serves as a national wholesale distribution partner for Schwartz Brothers Bakery products.
• Harbor FoodserviceminorChannel Partner/ Reseller/ DistributorHarbor Foodservice is a foodservice distribution partner serving restaurants and institutional customers with Schwartz Brothers Bakery products.
• CostcocoreChannel Partner/ Reseller/ DistributorCostco is a major national retail partner carrying Schwartz Brothers Bakery bagel chips and other products at warehouse locations across the United States.
• AlbertsonscoreChannel Partner/ Reseller/ DistributorAlbertsons is a major national grocery chain partner carrying Schwartz Brothers Bakery products at retail locations.
• SafewaycoreChannel Partner/ Reseller/ DistributorSafeway is a regional grocery chain partner carrying Schwartz Brothers Bakery products at retail locations.
• Fred MeyercoreChannel Partner/ Reseller/ DistributorFred Meyer is a Pacific Northwest regional grocery chain partner carrying Schwartz Brothers Bakery products at retail locations.
• QFCminorChannel Partner/ Reseller/ DistributorQFC is a Pacific Northwest regional grocery chain partner carrying Schwartz Brothers Bakery products.
• HaggenminorChannel Partner/ Reseller/ DistributorHaggen is a Pacific Northwest regional grocery chain partner carrying Schwartz Brothers Bakery products.
• Metropolitan MarketminorChannel Partner/ Reseller/ DistributorMetropolitan Market is a Pacific Northwest specialty grocery chain partner carrying Schwartz Brothers Bakery products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bobo's: Pacific Northwest-based organic oat bar and snack brand with national distribution. Comparable PNW origin, organic certifications, and multi-channel retail plus DTC strategy.
• Simple Mills: Better-for-you crackers and baked snack brand with strong natural channel presence. Comparable clean-label, organic-leaning positioning and DTC plus retail GTM.
• New York Style Bagel Chips: Bagel and pita chip brand sold in major U.S. grocery and club channels. Competes head-to-head with Schwartz Brothers in the bagel chip category with similar product format and retail placement.
• Stacy's Pita Chips: Frito-Lay (PepsiCo) brand producing twice-baked pita and bagel-style chips sold nationally at grocery and club stores. Direct competitor to Schwartz Brothers' core bagel chips line across overlapping retail channels.
• Mediterranean Snacks: Organic and natural baked snack producer (pita chips, flatbread crisps). Comparable artisan, clean-label positioning and grocery channel distribution to Schwartz Brothers.

Broad incumbents

• Pepperidge Farm: Campbell's-owned national packaged bakery brand (Goldfish, breads, cookies). Sits across the same grocery and club shelves as Schwartz Brothers with much broader scale and category breadth.

Regional players

• Grand Central Baking: PNW artisan bakery with cafes and wholesale distribution of organic breads and pastries. Similar regional artisan identity, organic credentials, and wholesale grocery model.
• Dave's Killer Bread: Pacific Northwest organic, whole-grain bread brand (now part of Flowers Foods). Comparable artisan, organic PNW identity with national grocery and club distribution in similar retailers.
• Essential Baking Company: Seattle-based artisan bakery producing organic breads, rolls, and pastries for PNW grocery and foodservice. Closely comparable in heritage, organic positioning, and Seattle HQ.
• Acme Bread Company: Bay Area / PNW artisan bakery with national wholesale accounts. Comparable scratch production, premium positioning, and bakery category overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schwartz Brothers Bakery