Puntos Colombia
- Company typePrivate
- Founded2017
- HeadquartersMedellín, Colombia
- Headcount251–500
- GTM typeB2C
- OfferingServices
Puntos Colombia firmographics
Firmographics- Name
- Puntos Colombia
- Website
- https://puntoscolombia.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Where Puntos Colombia is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Markets served
Puntos Colombia business model
Business model- GTM type
- B2C
- Offering type
- Services
Puntos Colombia product offering
Product offeringCore offering
Puntos Colombia is a financial service provider company based in Medellín, Colombia, delivering financial services to customers in the Colombian market.
Differentiator
Problem solved
Functional benefit
Companies that use Puntos Colombia
Customer profileIdeal customer profiles1 record
Puntos Colombia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Puntos Colombia partnerships and signals
Strategic signalExpansion highlights2 records
Puntos Colombia competitors and assessment
Company assessmentRegional players
- Bancolombia: Colombia's largest financial services group and a domestic financial services incumbent; comparable as a Colombian-market financial services player with broad customer reach, though its core business is banking rather than coalition loyalty.
- Davivienda: Major Colombian bank and financial services provider operating in the same domestic market; comparable as a Colombian financial services incumbent that competes for the same household wallet share, though anchored in banking rather than loyalty.
Direct peers
- Livelo: Brazil's largest coalition loyalty program and the most direct structural peer to Puntos Colombia: a multi-brand points program aggregating spend across partner merchants and redemptions across a coalition, operating in the same Latin American region with comparable coalition economics.
- Dotz: Brazilian coalition loyalty program with a multi-merchant point accumulation and redemption model directly comparable to Puntos Colombia in category, member economics, and partner-merchant structure.
Broad incumbents
- PAYBACK: Global multi-brand coalition loyalty program operating across multiple countries; directly comparable business model to Puntos Colombia but at significantly broader geographic scale and with established multinational retail partners.
Emerging players
- Cencosud (loyalty programs): Latin American retail conglomerate operating loyalty programs across multiple banners in the region; comparable in customer-acquisition model and multi-merchant structure, though integrated with Cencosud's owned retail footprint rather than a pure coalition.
Market position
Strengths3 records
Competitive moat2 records
Key highlights4 records
Customer concentration
Puntos Colombia social profiles
Digital presencePuntos Colombia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Puntos Colombia leadership team
Management profileNumber of profiles
Puntos Colombia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Puntos Colombia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Puntos Colombia
What does Puntos Colombia do?
Puntos Colombia is a financial service provider company based in Medellín, Colombia, delivering financial services to customers in the Colombian market.
Is Puntos Colombia a public or private company?
Puntos Colombia is a private company. It is classified as unknown and is currently operating.
When was Puntos Colombia founded?
Puntos Colombia was founded in 2017. It employs 251 to 500 people.
Where is Puntos Colombia based?
Puntos Colombia is headquartered in Medellín, Colombia, in the Latin America region.
Who are Puntos Colombia's main competitors?
Regional players on record are Bancolombia and Davivienda. Direct peers are Livelo and Dotz. PAYBACK is listed as a broad incumbent. Cencosud (loyalty programs) is listed as an emerging player.
Does Puntos Colombia have an API?
No public API is recorded for Puntos Colombia.