Customer Lobby
Customer Lobby is a US-based SaaS marketing platform serving SMB home service contractors (HVAC, plumbing, electrical, carpet cleaning, home improvement, auto) with AI-driven prospect targeting and personalized customer retention marketing, operating under the EverPro brand within the EverCommerce ecosystem.
- Company typePrivate
- Founded2012
- HeadquartersOakland, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Customer Lobby does
Customer Lobby, LLC is a private US-based software company that provides a marketing automation platform purpose-built for small and mid-market home service contractors across HVAC, plumbing, electrical, carpet cleaning, home improvement, and auto service verticals. Headquartered at 3601 Walnut St., Suite 400 in Denver, Colorado with an additional office in Oakland, California, the company operates under the 'by EverPro' brand identity and is affiliated with EverCommerce's home services software division. Founded between 2007 and 2012 (sources differ), the company has 51-100 employees and serves a distributed SMB customer base exclusively within the United States.
The platform combines two complementary modules: Prospect Marketing, which uses predictive AI to identify homeowners matching each customer's Ideal Home Profile (IHP) for new-customer acquisition, and Customer Marketing, which tracks per-customer interactions to deliver personalized promotions, reminders, and follow-ups aimed at retention and repeat business. Supporting modules include a Reviews Publishing Platform with an 'Ask the Reviewer' feature, marketing accountability analytics that tie spend to sold jobs, and automated communications across email, SMS, social media, and direct mail. The company offers 15-minute product demos via an inside-sales motion (866.718.9549 x1) and monetizes through Order Form-based agreements that may include recurring subscriptions, usage-based fees, and one-time setup charges.
Ted Paff serves as Founder & CEO. Revenue model is predominantly recurring SaaS subscription billed monthly in advance via credit card or ACH, with pricing not publicly disclosed. The company has no disclosed venture funding rounds, no patents or trademarks on file, and no public listing, operating as a privately held LLC governed under Colorado law.
Customer Lobby firmographics
Firmographics- Name
- Customer Lobby
- Legal name
- Customer Lobby, LLC
- Website
- https://customerlobby.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Customer Lobby is a US-based SaaS marketing platform serving SMB home service contractors (HVAC, plumbing, electrical, carpet cleaning, home improvement, auto) with AI-driven prospect targeting and personalized customer retention marketing, operating under the EverPro brand within the EverCommerce ecosystem.
- Ownership category
- akta.pro rank
Customer Lobby industry classification
Industry- Product category
- Home Service Marketing Automation Software
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
- akta.pro secondary industry
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where Customer Lobby is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Customer Lobby business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription Services: Recurring subscription fees for access to Customer Lobby's marketing platform, tracked and billed monthly in advance. Order Forms define specific services and associated fees.
- Usage-Based Fees: Usage-based fees billed monthly in arrears based on consumption metrics.
- One-Time Fees: One-time fees as identified in Order Forms, invoiced at signing and non-refundable. May include setup or implementation costs.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Customer Lobby product offering
Product offeringCore offering
Customer Lobby is a SaaS marketing platform built for home service contractors (HVAC, plumbing, electrical, carpet cleaning, home improvement, and auto) that combines Prospect Marketing (predictive AI targeting of new homeowners matching an Ideal Home Profile) with Customer Marketing (personalized retention communications based on tracked interactions). The platform tracks every marketing dollar back to sold jobs for accountability, and also includes a reviews publishing system and automated multi-channel communications (email, SMS, social, direct mail).
Product overview
Customer Lobby is a unified marketing platform for home service businesses (HVAC, plumbing, electrical, carpet cleaning, home improvement, auto) that combines Prospect Marketing and Customer Marketing into a dual-prong strategy. The platform includes AI-powered prospect targeting using predictive analytics, customer retention tools with personalized communications, a reviews publishing system, and automated marketing across email, SMS, social media, and direct mail. The core offering integrates all these modules to help contractors reduce customer acquisition costs and maximize lifetime customer value.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Lobby Marketing Platform A comprehensive SaaS marketing platform for home service contractors (HVAC, plumbing, electrical, carpet cleaning, home improvement, auto) that combines Prospect Marketing and Customer Marketing into a dual-prong strategy, with automated multi-channel communications (email, SMS, social media, direct mail) and marketing accountability analytics that tie spend to sold jobs.
- Prospect Marketing AI-powered marketing offering that uses predictive AI to connect home service businesses with highly qualified prospects who match their Ideal Home Profile (IHP), targeting homeowners they have not yet worked with to increase conversion chances.
- Customer Marketing Retention marketing offering that tracks interactions with each customer to personalize promotions and reminders, replacing mass messaging with targeted, individualized communications that keep customers engaged and loyal year after year.
- Reviews Publishing Platform A review management system that collects, publishes, and manages customer reviews for home service businesses, with publishing guidelines ensuring reviews are from paying customers and reflect recent experiences within the last 12 months. Includes the Ask the Reviewer™ feature allowing readers to submit questions to reviewers.
Quantifiable outcome
- It costs five times as much to get a new customer as it does to keep an existing one
- +1 more outcomes
Companies that use Customer Lobby
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles1 record
Customer Lobby technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature3 records
Customer Lobby partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
Customer Lobby competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Customer Lobby social profiles
Digital presenceCustomer Lobby financial estimates
Financial estimateRevenue estimate
Valuation estimate
Customer Lobby leadership team
Management profileNumber of profiles
Profiles1 record
Customer Lobby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Customer Lobby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Customer Lobby
What does Customer Lobby do?
Customer Lobby is a SaaS marketing platform built for home service contractors (HVAC, plumbing, electrical, carpet cleaning, home improvement, and auto) that combines Prospect Marketing (predictive AI targeting of new homeowners matching an Ideal Home Profile) with Customer Marketing (personalized retention communications based on tracked interactions). The platform tracks every marketing dollar back to sold jobs for accountability, and also includes a reviews publishing system and automated multi-channel communications (email, SMS, social, direct mail).
Is Customer Lobby a public or private company?
Customer Lobby is a private company. It is classified as corporate owned and is currently operating.
When was Customer Lobby founded?
Customer Lobby was founded in 2012. It employs 51 to 100 people.
Where is Customer Lobby based?
Customer Lobby is headquartered in Oakland, United States, in the North America region.
How does Customer Lobby make money?
Three revenue lines are on record. SaaS Subscription Services are the primary driver. The others are usage-Based Fees and one-Time Fees.
Does Customer Lobby have an API?
No public API is recorded for Customer Lobby.
What industry is Customer Lobby in?
Customer Lobby's product category is Home Service Marketing Automation Software. Its primary akta.pro industry code is MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring), with a secondary code of MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene). Its NAICS code is 5418 and its SIC code is 7310.