Remark HB

What Remark HB does

Remark HB Limited is a Bangladesh-based multi-brand beauty and personal care company founded in 2020 by SM Ashraful Alam (founding Managing Director of Walton Hi-Tech Industries) and headquartered at Khandaker Tower, Gulshan Avenue, Dhaka. The company manufactures and sells color cosmetics, skincare, medicated dermatology, home care (laundry, dishwashing, surface cleaning, hygiene), baby care, men's grooming, oral care, and jewelry across a portfolio of 19 brands including Nior, Herlan, Lily, Siodil, Blaze O Skin, Tylox, Sunbit, Orix, Acnol, LittleOne, Body N Beard, Max Beu, D-32, Dermo-U, Cavotin, Skin Mynt, Elan Venezia, and Glorin. Products are formulated using advanced American technology from affiliated Remark LLC (Hempstead, New York) and are produced at a manufacturing facility being set up in Munshiganj, with cGMP certification achieved in 2024. The company positions itself against the counterfeit-dominated Bangladesh cosmetics market — where an estimated 70% of traded products are counterfeit — by emphasizing authentic international-standard formulations.

The business model is a multi-brand consumer goods operation generating revenue primarily through one-time product sales across owned brands distributed via four channels: owned Herlan Store retail outlets (30+ locations with a publicly stated plan to expand to 1,000), brand-specific e-commerce websites, multi-brand cosmetics retail chains, and a strategic distribution partnership with Walton Hi-Tech signed in December 2023. Customer segmentation is horizontal across women consumers (premium and trend-focused), skincare consumers, home care consumers, and adjacent segments such as baby care, men's grooming, and oral care. Marketing is executed through celebrity brand ambassadors (Shakib Khan, Shakib Al Hasan, Pori Moni), event-driven campaigns such as the Herlan Authentic Beauty Carnival 2024, and PR-led store-opening events. Operationally, the company is affiliated with Remark LLC in the USA and Herlan New York Co. Ltd in Thailand, giving it a stated presence in South Asia, North America, and Southeast Asia, though Bangladesh remains the primary revenue geography.

Name

Remark HB

Legal name

Remark HB Limited

Website

https://us.remarkhb.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Remark HB Limited is a Bangladesh-based multi-brand beauty and personal care company manufacturing and selling cosmetics, skincare, home care, baby care, men's grooming, and hygiene products across 19 brands via its Herlan Store retail chain, brand e-commerce sites, and a strategic Walton Hi-Tech distribution partnership.

Ownership category

akta.pro rank

Product category

Personal Care and Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industry

Baby Bath & Cleansing (CRABAJAA)

Keywords

• Color cosmetics
• Skincare products
• Home care products
• Personal care manufacturing
• Beauty brand portfolio

Headquarters

HQ city

Dhaka

HQ country

Bangladesh

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Cosmetics and Skincare Product Sales: Revenue generated from direct sales of owned brands including Nior, Lily, Herlan, Siodil, Blaze O Skin through owned retail stores (Herlan Store) and brand-specific e-commerce platforms.
2. Home and Personal Care Product Sales: Revenue from home care brands including Tylox (surface cleaners), Sunbit (dish care), Orix (laundry), and Acnol (hygiene products) sold through retail channels.
3. Retail Franchise and Multi-brand Sales: Herlan Store operates as a multi-brand retail destination selling authentic products from multiple brands including Nior, Siodil, Lily, Blaze O Skin, and Herlan under one roof, generating revenue through direct retail sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Remark HB Limited manufactures and sells a multi-brand portfolio of color cosmetics, skincare, medicated dermatology, home care (laundry, dishwashing, surface cleaners, hygiene), baby care, and men's grooming products. The company distributes through its flagship Herlan Store retail chain, brand-specific e-commerce websites, and channel partnerships including Walton Hi-Tech, operating a vertically integrated manufacturing facility in Munshiganj, Bangladesh using advanced American technology from affiliate Remark LLC, USA.

Product overview

Remark HB is a multi-brand beauty and personal care company with a portfolio of 19 distinct brands spanning color cosmetics, skincare, medicated dermatology, home care (laundry, dishwashing, surface cleaning, hygiene), baby care, men's grooming, and jewelry. The company operates through its flagship Herlan Store retail chain (30+ outlets with plans to expand to 1000 nationwide) and distributes brands including Nior, Herlan, Lily, Siodil, Blaze O Skin, Orix, Tylox, Sunbit, Elan Venezia, Acnol, Glorin Jewels, LittleOne, Body N Beard, Skin Mynt, Max Beu, D-32, Dermo-U, and Cavotin. The company manufactures products at its state-of-the-art facility in Dhaka's southern district Munshiganj using American technology from Remark LLC, USA.

Differentiator

Problem solved

Functional benefit

Brands

• Nior: Elegance you adore - premium cosmetics brand first made in 1996, embraced by classic women as the legacy of their elegance
• Herlan
• Lily
• Siodil
• Blaze O Skin
• Tylox
• Orix
• Acnol
• Sunbit
• Elan Venezia
• LittleOne
• Herlan Store
• Max Beu
• D-32
• Glorin
• Body N Beard
• Skin Mynt
• Dermo-U
• Cavotin

Products and services

• Nior Premium color cosmetics brand with 25-year heritage, originally established in Houston, Texas, USA in 1996 with German manufacturing roots. Targeted at classic women seeking timeless elegance.
• Herlan Elegant color cosmetics brand and trendsetter catering to women seeking modern, fashionable makeup including primers, foundations, concealers, lipsticks, eyeliners, mascaras, and nail varnishes.
• Lily Complete color cosmetics and skincare brand founded in 2002, a renowned household name in Bangladesh offering inspirational beauty products with Halal certification achieved in 2024.
• Siodil Medicated skincare brand providing doctor-recommended solutions for a wide range of skin concerns, designed to be effective across various skin types through innovative skin analysis and unique formulation blends.
• Blaze O Skin Brand offering enchanting fragrances and skincare products, including skin foods for pampering and relaxation.
• Tylox Home care brand offering surface cleaning solutions including toilet cleaners, floor cleaners, and glass cleaners designed to protect families from germs.
• Sunbit Dishwashing brand featuring bars and liquids with unique dispensing systems and advanced formulas for powerful grease-cutting while gentle on hands. Marketed as Bangladesh's premier dish wash brand.
• Orix Fabric care solution for laundry offering fragrances that lift mood and provide effective cleaning performance.
• Acnol Hygiene products including antibacterial soaps and handwash designed to provide daily protection and skin-friendly care with advanced formulation.
• Herlan Store Flagship multi-brand retail chain and one-stop destination for authentic skincare and color cosmetic products. Currently operates 30+ outlets nationwide, offering products from Nior, Lily, Herlan, Siodil, Blaze O Skin and other Remark HB brands under one roof.
• LittleOne Baby care brand offering products woven with the finest blend of nature and science to ensure healthy and happy start for babies.
• Body N Beard Modern men's grooming brand refining style and elevating confidence with powerful formulas for hair, beard, and daily care routines.
• D-32 Oral care solutions delivering complete care to keep teeth healthy and smiles confident with science-based everyday practicality.
• Max Beu Color cosmetics brand bringing luxury within everyone's reach with high-quality formulas and trend-forward shades.
• Elan Venezia Luxury beauty and fashion brand symbolizing self-assurance and empowerment, balancing style and innovation in beauty and fashion offerings.
• Glorin Jewels Jewelry brand designing pieces that dazzle with radiance and carry the grace of life's most cherished moments, blending timeless elegance with modern artistry.
• Skin Mynt Skincare brand uniting nature's finest ingredients with science-backed innovation to nourish, restore, and elevate skin's natural beauty.
• Dermo-U High-performance skincare brand focused on healthy, glowing skin and inner peace, making advanced skincare available to everyone.
• Cavotin Hair-tech solutions using advanced technology with existing hair care products to regain control of hair, made responsibly and scientifically.

Quantifiable outcome

• Market size: $1.16 billion in 2020 to $2.12 billion by 2027
• +2 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Walton Hi-Tech Industries LimitedcoreGTM or Marketing Partner · 13 December 2023Strategic partnership between Remark HB's flagship Herlan Store and Walton Hi-Tech, Bangladesh's leading electronics manufacturer. MoU signed December 13, 2023 at Walton Corporate Office. Partnership includes exclusive member discounts at Herlan Stores, joint promotional campaigns, and exhibition events showcasing Remark products to Walton employees. Both companies share vision of delivering excellence and authenticity to Bangladeshi consumers.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Square Toiletries: Bangladesh-based personal care and toiletries manufacturer under Square Group, producing soaps, cosmetics, and home care products. Direct competitor in the same Bangladesh market with overlapping categories (soap, skincare, hygiene) and similar local manufacturer positioning versus multinationals.
• Marico Bangladesh: Bangladesh subsidiary of Marico Limited (India), a leading South Asian FMCG company in hair care, edible oils, and personal care. Direct peer competing in Bangladesh personal care with established brands and similar mass-market positioning.
• ACI Limited: Bangladesh conglomerate with consumer brands division covering cosmetics, personal care, home care, and pharmaceuticals. Direct competitor operating in the same Bangladesh market with comparable multi-category consumer brand portfolio.
• Himalaya Wellness: India-based wellness and personal care company with global presence in skincare, baby care, and herbal products. Comparable multi-category personal care manufacturer with similar medicated/herbal positioning relevant to Siodil and LittleOne brands.
• Emami: India-based personal care and FMCG company with portfolio spanning skincare, hair care, and home care. Comparable multi-brand personal care manufacturer operating across South Asia with similar portfolio breadth and herbal/daily-use positioning.

Broad incumbents

• Unilever Bangladesh: Bangladesh subsidiary of Unilever, the global CPG leader with massive brand portfolio (Lux, Dove, Lifebuoy, Surf, etc.) across personal care and home care. Competes directly with Remark HB across virtually all product categories with superior scale, distribution, and marketing budget.
• Dabur: India-based large Ayurveda and natural personal care conglomerate with strong presence across South Asia. Comparable as a multi-brand personal care company with herbal/Ayurveda positioning overlapping Remark HB's Siodil (medicated skincare) and Skin Mynt (nature + science) brands.
• Procter & Gamble Bangladesh: Bangladesh operations of P&G, global CPG leader with category leadership in home care (Tide, Ariel), dish care (Mr. Clean), and personal care. Direct competitor to Remark HB's home care portfolio (Orix laundry, Sunbit dish, Tylox cleaners) with vastly superior scale.
• Godrej Consumer Products: India-based multinational in personal care, hair care, and home care with strong presence across South Asia. Comparable multi-brand personal care company with similar portfolio structure and emerging-market distribution model.

Regional players

• PRAN-RFL Group: Bangladesh conglomerate with consumer goods operations including cosmetics and personal care. Comparable Bangladesh-based multi-category consumer goods company, though cosmetics is a smaller part of its portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RemarkHB
• Facebookfacebook.com/RemarkHB
• LinkedInlinkedin.com/company/remark-hb-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Remark HB