White Lion

What White Lion does

White Lion International Ltd is a London-headquartered boutique advisory firm founded in 2009 by Hasham Ullah that delivers four interconnected service lines: capital raising across equity, debt, and structured solutions; technology and AI advisory spanning innovation roadmaps, MVPs, POCs, and digital transformation; real assets advisory for acquisitions and portfolio optimization in real estate and infrastructure (including Sharia-compliant structures); and distressed debt and non-performing loan resolution. The firm reports a track record of more than £3.5bn in advised transactions across Europe, the US, the Middle East, and Asia, operating with a lean senior-led team supported by a network of senior advisors and sector specialists rather than a large in-house bench.

The client base comprises institutional investors, private equity firms, sovereign wealth funds, family offices, high-growth technology and AI-driven ventures, and operators in real estate and infrastructure. Founder Hasham Ullah brings over two decades of prior experience at Apollo Global Management, Lone Star Funds/Hudson Advisors, Hatfield Philips (formerly Cerberus-controlled), and Deloitte, which underpins the firm's positioning in distressed debt and NPL restructuring. The technology pillar is positioned as advisory rather than product development: White Lion does not publish proprietary models, patents, or software products, but instead designs AI and blockchain strategies, MVPs, and POCs for client implementation.

The business model is professional services, with bespoke engagements delivered through advisory fees, success fees on capital-raising and restructuring mandates, and multi-year retainers. Pricing is not publicly disclosed. White Lion operates from a London headquarters at 113 Clarendon Road, Holland Park, with regional presences in Frankfurt, Hamburg, Dubai, and Hong Kong. Go-to-market is sales-led and relationship-driven, with new business sourced through the firm's website consultation requests, professional referrals, and thought-leadership content. Revenue is not publicly disclosed, and the firm is privately held with no external institutional investor or parent company disclosed.

Name

White Lion

Legal name

White Lion International Ltd

Website

https://whitelion-i.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

White Lion International Ltd is a London-headquartered boutique advisory firm providing capital raising, real assets, technology/AI, and distressed debt advisory to institutional investors, family offices, sovereign wealth funds, and high-growth companies across Europe, the US, Middle East, and Asia.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Management Consulting Services (54161), Portfolio Management and Investment Advice (523940)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)

akta.pro secondary industries

M&A Advisory (Buy-side/Sell-side) (BPAHADAC), Equity Capital Advisory (Private Equity Placements, Growth Capital) (BPAHAOAE), Corporate Finance Advisory (Strategic Finance, Capital Structure & Recaps) (FSAEAGAE)

Keywords

• Capital raising advisory
• Distressed debt resolution
• Real assets advisory
• Technology strategy consulting
• Private equity advisory

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advisory Services Revenue: The firm generates revenue through providing capital raising advisory, technology advisory, real assets advisory, and distressed debt resolution services. As an advisory firm, revenue is likely derived from advisory fees, success fees on transactions, and retainer arrangements for ongoing strategic counsel.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

White Lion International Ltd is a global advisory firm providing four interconnected service pillars: Capital Raising (structuring and executing equity, debt, and structured capital raises connecting clients with institutional investors, family offices, sovereign wealth funds, and private capital providers); Tech & AI Advisory (guiding companies through AI, blockchain, and digital transformation strategies, including MVPs, POCs, and scaling strategies); Real Assets Advisory (advising on acquisitions, portfolio optimisation, and value creation in real estate and infrastructure); and Distressed Debt & NPL Resolution (restructuring distressed portfolios, non-performing loan workouts, and complex asset resolution).

Product overview

White Lion International Ltd operates as a global advisory firm offering four interconnected service pillars: Capital Raising (connecting businesses with global capital sources), Tech & AI Advisory (AI, blockchain, and digital transformation strategies), Real Assets Advisory (real estate and infrastructure investment advisory), and Distressed Debt & NPL Resolution (restructuring distressed portfolios). These services work together to provide holistic advisory solutions across finance, technology, and real assets for institutional investors, family offices, and high-growth companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Capital Raising Structuring and executing capital raises for real estate, technology startups, and growth-stage businesses, connecting clients with a global network of institutional investors, family offices, sovereign wealth funds, high-net-worth individuals, and private capital providers.
• Tech & AI Advisory Advising on AI, blockchain, and innovation strategies, supporting founders and enterprises in creating scalable business models, developing MVPs and POCs, and leveraging digital transformation to gain a competitive edge.
• Real Assets Advisory Advising on acquisition strategies, portfolio optimisation, and long-term value creation in real estate and infrastructure, spanning both conventional and Sharia-compliant structures.
• Distressed Debt & NPL Resolution Restructuring distressed portfolios, non-performing loan (NPL) workouts, and complex asset resolution, transforming distressed portfolios into repositioned, value-generating assets.

Quantifiable outcome

• Advised on transactions exceeding £3.5bn

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• FTI Consulting: Global consulting firm offering corporate finance, restructuring, and strategic advisory. Comparable in the breadth of advisory services and cross-border capability, though at significantly larger scale.
• PJT Partners: Independent advisory firm focused on strategic advisory, restructuring, and fund placement. Comparable across capital raising (fund placement), strategic advisory, and restructuring mandates.
• Houlihan Lokey: Large independent investment bank with deep M&A, capital markets, and restructuring practices. Comparable to White Lion's full advisory service set, particularly capital raising and transaction advisory across borders.
• Mayer Brown: Global law firm with a strong restructuring, finance, and capital markets practice. Comparable to White Lion in advising on complex cross-border transactions and distressed debt situations.
• Evercore: Independent investment bank advising on M&A, divestitures, and capital raising. Comparable to White Lion's capital raising and M&A advisory pillars, particularly for institutional and family-office clients.

Emerging players

• Affirma Capital: Independent investment firm providing capital and strategic advice to mid-market companies across emerging markets. Comparable to White Lion's emerging markets and cross-border advisory positioning, with a similar lean, relationship-led model.

Direct peers

• Clearwater International: European mid-market M&A and debt advisory boutique with cross-border execution capabilities. Comparable in size, geography, and mid-market cross-border deal focus.
• AlixPartners: Global advisory firm specializing in restructuring, transformation, and turnaround consulting. Directly comparable to White Lion's distressed debt, NPL, and real assets restructuring offerings, with similar senior-led delivery model.
• Berkeley Research Group: Boutique advisory firm offering restructuring, forensic, and strategic advisory. Comparable as a mid-sized, expert-led advisory firm targeting complex situations and capital markets engagements across multiple geographies.
• Alvarez & Marsal: Global professional services firm specializing in turnaround, restructuring, and distressed-debt advisory. Comparable to White Lion's Distressed Debt & NPL Resolution and Real Assets advisory pillars, with a similar focus on complex situation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/white-lion-international

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Lion