ActiveRain
- Company typePrivate
- Founded2006
- HeadquartersBellingham, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
ActiveRain firmographics
Firmographics- Name
- ActiveRain
- Legal name
- ActiveRain, Inc.
- Website
- https://activerain.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ActiveRain industry classification
Industry- Product category
- Real Estate Professional Community Platform
- NAICS
- Other Activities Related to Real Estate (531390), Other Activities Related to Real Estate (53139)
- SIC
- Real Estate (6500)
- akta.pro primary industry
- Interest-Based Communities & Forums (BPAMABAC)
- akta.pro secondary industry
- Real Estate Referral Networks (Agents, Brokers & Lead Gen) (FSAEAMAF)
Keywords
Where ActiveRain is headquartered
LocationHeadquarters
- HQ city
- Bellingham
- HQ country
- United States
- HQ region
- North America
Markets served
ActiveRain business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Free Membership with Optional Premium Features: ActiveRain offers free accounts for real estate professionals with basic blogging, Q&A, groups, and community access. The site likely monetizes through optional premium features or paid advertising visible on the platform, though specific premium tiers are not publicly detailed.
- Display Advertising: The site contains advertising placements including a dedicated 'Advertise' link, suggesting display advertising as a revenue stream. Third-party product and service promotions are visible throughout the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free membership for all real estate professionals |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels9 records
ActiveRain product offering
Product offeringCore offering
ActiveRain operates a free, web-based social community platform for real estate professionals, offering blogs organized by topic, a Q&A forum, member-written product reviews, topical and regional groups, and a cross-market referral network. The platform combines long-form publishing, structured peer Q&A, and lead-exchange tools to support individual real estate agents, brokers, mortgage professionals, home stagers, and trainers. The site is supported by display advertising and optional premium features rather than a paid subscription.
Product overview
ActiveRain operates as a unified real estate professional community platform rather than a modular product suite. The core offering combines five interconnected features: Real Estate Blogs (for posting industry content and articles), Real Estate Q&A (peer-to-peer question and answer forum), Product Reviews (community reviews of real estate products and services), Groups (community discussion groups organized by topic, region, or company), and Referral Network (lead referral system). The platform is free to join and targets real estate agents, brokers, mortgage professionals, home stagers, and other industry professionals seeking networking, education, and lead generation opportunities.
Differentiator
Problem solved
Functional benefit
Products and services
- ActiveRain Community Platform Web-based community platform for licensed real estate professionals combining real estate blogs, a peer Q&A forum, member-written product reviews, 6,675 topical and regional groups, and a cross-market referral network. Free to join, serving agents, brokers, mortgage professionals, home stagers, appraisers, inspectors, and trainers seeking networking, knowledge sharing, lead exchange, and SEO visibility.
Quantifiable outcome
- Members have achieved #1 local market blogger rankings using ActiveRain as their primary online presence, without a dedicated personal website
- +1 more outcomes
Companies that use ActiveRain
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
ActiveRain technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
ActiveRain partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
ActiveRain competitors and assessment
Company assessmentBroad incumbents
- Redfin: Redfin is a technology-driven residential brokerage and consumer real estate portal with agent-facing tools. It competes for agent mindshare and referral/lead-generation business, similar to ActiveRain's professional networking offering.
- Realtor.com: Realtor.com, operated by Move Inc. under News Corp, is a major real estate portal with agent directories, learning content, and community resources. It competes for the same real estate professional audience with significantly larger traffic and brand reach.
- Homes.com: Homes.com, owned by CoStar Group, is a residential real estate portal investing heavily in agent branding, content, and consumer reach. It competes for agent visibility and content distribution, eroding the differentiated surface ActiveRain offers.
- Zillow Group: Zillow operates the dominant consumer real estate portal alongside agent-advertising products and community features, and was the parent of past ActiveRain investor Market Leader. It competes broadly for agent attention, content, and lead-generation spend.
- Compass: Compass is a national real estate brokerage combining agent representation with proprietary technology and content tools. It overlaps with ActiveRain as a platform serving real estate agents with content, marketing, and lead-generation features.
Direct peers
- BiggerPockets: BiggerPockets is a large online community, content platform, and forum dedicated to real estate professionals and investors. It overlaps directly with ActiveRain in providing blogs, forums, groups, and referral/networking tools to a real estate practitioner audience.
- RISMedia: RISMedia provides real estate news, content, and awards aimed at real estate professionals, with a focus on best practices, technology, and agent education. It overlaps with ActiveRain's editorial and professional-development positioning.
- Inman: Inman is a long-running real estate industry news, community, and events company serving agents, brokers, and technology vendors. It is comparable to ActiveRain as a content-and-community hub targeted specifically at real estate professionals.
Emerging players
- Tom Ferry: Tom Ferry is a leading real estate coaching, training, and content brand serving agents and teams. It overlaps with ActiveRain's educational and best-practices content for real estate professionals, though it monetizes via coaching rather than community.
- The Close: The Close is a real estate news and education publication targeting agents, brokers, and teams with marketing, technology, and lead-generation content. It overlaps with ActiveRain's blog-driven, professional-development positioning for real estate practitioners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ActiveRain social profiles
Digital presenceActiveRain financial estimates
Financial estimateRevenue estimate
Valuation estimate
ActiveRain leadership team
Management profileNumber of profiles
Profiles2 records
ActiveRain funding detail
Funding detailFunding overview
Funding rounds3 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ActiveRain M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ActiveRain
What does ActiveRain do?
ActiveRain operates a free, web-based social community platform for real estate professionals, offering blogs organized by topic, a Q&A forum, member-written product reviews, topical and regional groups, and a cross-market referral network. The platform combines long-form publishing, structured peer Q&A, and lead-exchange tools to support individual real estate agents, brokers, mortgage professionals, home stagers, and trainers. The site is supported by display advertising and optional premium features rather than a paid subscription.
Is ActiveRain a public or private company?
ActiveRain is a private company. It is classified as venture growth investor backed and is currently operating.
When was ActiveRain founded?
ActiveRain was founded in 2006. It employs 1 to 10 people.
Where is ActiveRain based?
ActiveRain is headquartered in Bellingham, United States, in the North America region.
How does ActiveRain make money?
Two revenue lines are on record. Free Membership with Optional Premium Features are the primary driver. The others are display Advertising.
Who are ActiveRain's main competitors?
Broad incumbents on record are Redfin, Realtor.com, Homes.com, Zillow Group and Compass. Direct peers are BiggerPockets, RISMedia and Inman. Emerging players are Tom Ferry and The Close.
Does ActiveRain have an API?
No public API is recorded for ActiveRain.
What industry is ActiveRain in?
ActiveRain's product category is Real Estate Professional Community Platform. Its primary akta.pro industry code is BPAMABAC, Interest-Based Communities & Forums, with a secondary code of FSAEAMAF, Real Estate Referral Networks (Agents, Brokers & Lead Gen). Its NAICS code is 531390 and its SIC code is 6500.