Name

Simelabs

Legal name

Sinergia Media Labs

Website

https://simelabs.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

IT Services and Digital Transformation Consulting

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

Keywords

• Digital transformation services
• Custom software development
• AI and machine learning solutions
• Cloud application services
• IoT and blockchain development

Headquarters

HQ city

Cochin

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Technology Services and Digital Transformation Consulting: Simelabs generates revenue through project-based professional services engagements, providing digital enablement, software development, and data technology solutions to enterprise clients across multiple industries. Engagements include custom software development, AI/ML implementation, cloud services, IoT solutions, and digital transformation consulting.
2. Product Licensing (Cart GPT): Cart GPT, Simelabs' proprietary e-commerce AI product, is positioned as an essential tool for retailers, potentially generating licensing or subscription revenue from e-commerce platforms seeking hyper-personalization, semantic search, and AI-powered recommendations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Simelabs delivers end-to-end digital transformation services (Artificial Intelligence, Blockchain/IoT, Cloud Application Services, AR/VR, Robotics, Embedded Engineering, and VLSI design) alongside a portfolio of proprietary software products including Cart GPT, CareHQ, EdgeXY, Straight2Bank, COROB Analytics, NAV Price Publishing, Share Your Fortune, Indventr, Digital Twin, and VWR E-Commerce. Its primary buyer is enterprise organizations in Life Sciences/Healthcare, BFSI, Satellite Communications, Retail/E-Commerce, and Manufacturing that need both custom technology engineering and ready-made software products to modernize operations.

Product overview

Simelabs (Sinergia Media Labs) is a global digital agency and technology partner offering a portfolio of distinct products and service lines. The company provides both standalone products (Cart GPT for e-commerce AI, CareHQ for remote patient monitoring, EdgeXY for Industry 4.0, Straight2Bank for corporate banking, Indventr ventilators, Digital Twin solutions) and service offerings (Data Engineering, AI, Cloud Services, Blockchain/IoT, AR/VR/MR, Robotics). These products often incorporate the service capabilities (AI/ML, cloud, IoT) as underlying technology, while the service lines serve as both independent offerings and foundational capabilities for product development. The portfolio spans healthcare, BFSI, retail, manufacturing, life sciences, and satellite communications industries.

Differentiator

Problem solved

Functional benefit

Brands

• EdgeXY: Software suite for Industry 4.0 implementation that aggregates, computes and exchanges electronic data
• EdgeXY
• CareHQ
• Indventr
• Share Your Fortune

Products and services

• Cart GPT An AI-powered chatbot application that uses OCR-based question answering over e-commerce product listings to answer shopper queries, helping online retail customers get instant information about product specifications and details. Available on Apple App Store and Google Play Store for e-commerce operators and shoppers.
• CareHQ A healthcare practice management and patient-interaction software platform that simplifies patient engagement, appointment scheduling, and clinic workflow automation for hospitals, clinics, and healthcare providers.
• EdgeXY A real-time edge analytics and insights engine that processes customer behavior data at the edge to deliver actionable business insights for retail, e-commerce, and other customer-facing enterprises.
• Straight2Bank An integrated, unified payment solution designed to plug directly into online gaming platforms, enabling seamless deposits and withdrawals for operators and players in the iGaming sector.
• COROB Analytics A machine-learning-based analytics platform applied to radiology imaging, enabling automated detection, measurement, and diagnostic insight extraction from medical images for healthcare providers and clients such as Prime Healthcare Solutions.
• NAV Price Publishing A real-time Net Asset Value (NAV) data publishing mobile application for mutual fund investors, providing timely price/NAV updates and investment tracking.
• Share Your Fortune A gamified, fortune-themed wealth-building mobile app that helps retail users build financial habits and savings through engaging, game-like mechanics.
• Indventr A comprehensive event management platform that brings event discovery, planning, and participation tooling into a single mobile and web application for event organizers and attendees.
• Digital Twin A digital twin platform that builds virtual replicas of physical assets, augmented with holographic and AR experiences, used for simulation, monitoring, and operational planning across industries including manufacturing and infrastructure.
• VWR E-Commerce A mobile and online e-commerce-style platform that connects construction equipment renters with nearby vendors, enabling discovery, booking, and rental of construction machinery.
• Artificial Intelligence (AI) Services A consulting and development service line delivering AI/ML consulting, natural language processing (NLP), chatbot/virtual assistant development, and intelligent automation solutions for enterprise clients across industries.
• Blockchain & IoT Services Enterprise services spanning blockchain application development and Internet of Things (IoT) solutions, including LoRa-based implementations, for organizations seeking decentralized and connected-device capabilities.
• Cloud Application Services End-to-end cloud services including cloud migration, application modernization, and cloud-native application design and development to help enterprises move workloads to AWS/Azure/GCP-style platforms.
• AR/VR Services Development services for augmented reality and virtual reality experiences, including immersive training, visualization, and holographic applications for enterprise and consumer use.
• Robotics Services Robotics engineering services covering design, development, and integration of robotic systems and automation for industrial and enterprise use cases.
• Embedded Engineering Services Embedded systems engineering services spanning firmware, device drivers, and embedded software development for hardware-integrated products in manufacturing, industrial, and connected-device contexts.
• VLSI Design Services VLSI (Very Large Scale Integration) design services covering chip/ASIC design, verification, and related semiconductor engineering work for clients in semiconductor and electronics value chains.

Quantifiable outcome

• Automates 70% of NAV data processing with 90-95% accuracy in data extraction models
• +3 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability17 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor.

• Share Your FortuneminorStrategic or Co-development Partner · 1 January 2020Simelabs partnered with Share Your Fortune (SYF), a crowdfunding platform for charity causes launched in January 2020. Simelabs developed the platform technology. SYF was introduced with the motive of enabling people to help others by sharing their fortune. The partnership was further strengthened through Silji Abraham (Chief Digital and Transformation Officer at West Pharma) joining as a partner. Simelabs also collaborated with SYF to raise funds for the Indventr COVID-19 ventilator project.
• Share Your Fortune (Indventr Fundraising)minorGTM or Marketing PartnerSimelabs joined hands with Share Your Fortune to raise funds for the Indventr COVID-19 ventilator project, a noble social cause. The crowdfunding partnership aimed to support the development and distribution of emergency ventilators during the pandemic.
• Silji AbrahamminorStrategic or Co-development PartnerSilji Abraham, Chief Digital and Transformation Officer at West Pharma, partnered with Share Your Fortune at its launch in January 2020. While not a direct technology partner to Simelabs, this connection bridges Simelabs' work with Share Your Fortune and West Pharma (for the Digital Twin project), indicating an ecosystem of collaboration around digital transformation in pharma/healthcare.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• L&T Technology Services: India-based engineering and digital services firm with strong manufacturing, IIoT, and embedded systems focus—comparable to Simelabs' manufacturing vertical, EdgeXY platform, and embedded/IoT service line.
• Cyient: India-based engineering, manufacturing, and digital services firm with IIoT, Digital Twin, and Industry 4.0 offerings—closely aligned with Simelabs' EdgeXY, Digital Twin, and manufacturing vertical capabilities.
• Globant: Globally recognized digital transformation services firm combining software engineering, AI, and design with proprietary platforms (Globant Enterprise AI)—directly comparable in delivery model, AI-first positioning, and enterprise client focus.
• Happiest Minds Technologies: India-headquartered mid-cap digital transformation and IT services company with comparable size and productized solutions across BFSI, healthcare, and manufacturing—directly comparable in business model, vertical mix, and GenAI/analytics focus.
• Innominds: India-based product engineering and digital transformation services firm with comparable size, multi-vertical focus, and AI/IoT capability mix—including productized offerings and enterprise delivery.
• Xoriant: India-origin digital engineering and IT services firm serving BFSI, healthcare, and tech clients globally—comparable services mix, vertical coverage, and global delivery model.
• Kellton Tech Solutions: India-headquartered mid-size digital transformation and IT services firm with similar scale, multi-vertical focus, and emerging AI/GenAI capabilities—closely comparable in size and business model.

Broad incumbents

• Mphasis: India-based IT services company with strong BFSI focus and applied AI/GenAI capabilities—comparable in vertical mix and emerging AI investments, with larger scale and deeper banking relationships.
• Persistent Systems: Larger India-headquartered IT services firm with established BFSI, healthcare, and digital transformation practices—comparable in services mix and vertical focus but with broader scale and deeper enterprise penetration.
• LTIMindtree: Major India-based global IT services and digital transformation provider serving BFSI, healthcare, and manufacturing—overlaps with Simelabs' vertical expertise and digital/AI capabilities, but at materially larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/embed/bdz1YiOhtlc
• LinkedInlinkedin.com/company/sinergia-media-labs-llp

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simelabs