The Forbes Company

Name

The Forbes Company

Legal name

The Forbes Company LLC

Website

https://theforbescompany.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Space Leasing: The Forbes Company generates revenue through commercial real estate leasing. They own and operate four regional shopping centers and collect rent from retail tenants who operate stores within their properties. Revenue is derived from long-term lease agreements with luxury and fashion retailers across their mall properties.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Forbes Company owns, develops, and manages four luxury regional shopping centers: The Gardens Mall (Palm Beach Gardens, FL), Somerset Collection (Troy, MI), The Mall at Millenia (Orlando, FL), and Waterside Shops (Naples, FL). The company generates revenue by leasing retail space to luxury and premium fashion, jewelry, and department store tenants under negotiated long-term lease agreements, and curates each property as a fashion-forward retail destination with distinctive architecture.

Product overview

The Forbes Company is a real estate owner, developer, and manager of four iconic regional shopping centers located in Florida and Michigan. The portfolio consists of The Gardens Mall (Palm Beach Gardens, FL), Somerset Collection (Troy, MI), The Mall at Millenia (Orlando, FL), and Waterside Shops (Naples, FL). Each property is positioned as a luxury retail destination featuring fashion leadership, distinctive architecture, and luxury appointments. The company does not offer a unified software product or platform; rather, it operates physical retail properties managed through a leasing-focused business model.

Differentiator

Problem solved

Functional benefit

Products and services

• The Gardens Mall A luxury regional shopping center located in Palm Beach Gardens, Florida, operated by The Forbes Company, featuring high-end retail tenants and distinctive architecture.
• Somerset Collection A luxury regional shopping center located in Troy, Michigan, operated by The Forbes Company, featuring fashion leadership, distinctive architecture, and luxury appointments.
• The Mall at Millenia A luxury regional shopping center located in Orlando, Florida, operated by The Forbes Company, known for retail innovation, distinctive architecture, and fashion leadership.
• Waterside Shops at Pelican Bay A luxury regional shopping center located in Naples, Florida, operated by The Forbes Company, featuring distinctive architecture, luxury appointments, and curated upscale retail and dining.

Named customers17 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Simon Property Group: The largest US mall REIT, operating hundreds of premium retail real estate assets. Simon's portfolio includes many Class A malls comparable in tenant mix and positioning to Forbes' properties, but at far greater scale and geographic diversification.
• Brookfield Property Partners: A major owner of Class A retail real estate including luxury-anchored malls (e.g., Ala Moana Center, Fashion Show Las Vegas). Brookfield competes for luxury tenants and operates at significantly larger scale than Forbes.
• Unibail-Rodamco-Westfield (URW): Global owner/operator of flagship "destination" shopping centers including luxury-anchored malls such as Westfield Century City and Westfield UTC. URW competes for the same luxury brand tenants Forbes cultivates and operates at a global scale.
• Federal Realty Investment Trust: An open-air shopping center REIT with a portfolio emphasizing affluent, high-barrier-to-entry locations. While its properties skew more toward mixed-use grocery-anchored centers than enclosed luxury malls, Federal Realty is a comparable high-quality retail real estate operator.

Direct peers

• Taubman Centers: Pre-merger, Taubman operated a portfolio of high-quality regional malls heavily weighted toward luxury retail — directly overlapping Forbes' niche in upscale, fashion-forward shopping destinations. Taubman was historically co-invested with Forbes at the Mall at Millenia.
• Macerich: A mall REIT operating Class A regional shopping centers including luxury-anchored properties such as Fashion Outlets and Scottsdale Fashion Square. Macerich is a direct comparable in business model — own/operate premium regional malls with luxury and premium department store anchors.
• CBL & Associates: A regional mall REIT with properties anchored by department stores including former Sears, Macy's, and Belk locations. Operates in the same enclosed-mall regional shopping center model as Forbes but at lower asset quality and in less affluent markets.
• Rouse Properties: A smaller mall REIT (acquired by Brookfield) focused on Class B+ regional malls. Less luxurious than Forbes' portfolio, but operates in the same enclosed-mall regional shopping center business model.

Emerging players

• American Dream (Triple Five Group): Owner/operator of the American Dream mega-mall in New Jersey featuring luxury and premium retail tenants. Represents the modern, experiential-luxury mall format that competes for the same luxury brand tenants as Forbes' traditional Class A malls.
• Hudson Yards Experiences: Operator of the luxury-anchored Shops at Hudson Yards — a newer competitor for premium luxury tenant placements that competes with Forbes' properties for brand flagship locations and tourist/luxury shopper traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-forbes-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Forbes Company