What Snow+Rock does

Snow+Rock is a UK-based specialty retailer of ski, snowsports, outdoor, climbing, and camping equipment, founded in 1982 and operating under the corporate umbrella of Cotswold Outdoor Group Ltd. The company serves individual UK consumers — primarily outdoor enthusiasts, skiers, snowboarders, climbers, and families — through an omnichannel model that combines a full e-commerce storefront (snowandrock.com) with a network of physical retail stores and supporting delivery options including next-day delivery (free over £125) and click & collect. The customer base is segmented horizontally across persona types (active outdoor enthusiasts, families with children, and premium/performance seekers) rather than by enterprise size, and the product assortment spans own-label and third-party brands including Oakley, Salomon, The North Face, Patagonia, Spyder, Ortovox, and Picture.

The core commercial offering covers snowsports clothing, ski and snowboard equipment, safety gear (helmets, goggles, avalanche transceivers, shovels, probes), ski footwear and après-ski wear, outdoor apparel and footwear (walking boots, mountaineering boots, trail running shoes), climbing equipment, camping and expedition gear, packs and luggage, kids' outdoor wear, and a small outdoor electronics range that includes Garmin Fenix watches and handheld GPS. Underlying technology is a standard e-commerce platform with integrated inventory management, customer accounts, and order fulfillment; no proprietary technology beyond an Explore More loyalty membership scheme and an Expert Services platform (in-store ski boot fitting, gear servicing, repairs, and footwear protection) is disclosed.

Snow+Rock's revenue mechanics are anchored in one-time retail product sales supplemented by professional in-store services and a recurring-style loyalty membership. Pricing follows unit pricing in GBP with seasonal promotional activity (summer sale up to 25% off selected lines, clearance sections). The company is privately held within the Cotswold Outdoor Group, alongside sister brands Cotswold Outdoor and Runners Need, with no disclosed external institutional investors or public listing.

Name

Snow+Rock

Legal name

Cotswold Outdoor Group Ltd.

Website

https://snowandrock.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Snow+Rock is a UK-based omnichannel specialty retailer founded in 1982 that sells ski, snowsports, outdoor, climbing, and camping gear to UK individual consumers through e-commerce, physical stores, and in-store expert fitting and repair services, operating within the Cotswold Outdoor Group alongside Cotswold Outdoor and Runners Need.

Ownership category

akta.pro rank

Product category

Outdoor and Snowsports Retail

NAICS

Sporting Goods Retailers (45911), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB), Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Climbing & Mountaineering Gear Retail (CRAMAAAB)

Keywords

• Outdoor retail
• Ski equipment
• Snowsports gear
• Climbing equipment
• Camping supplies

Headquarters

HQ city

Guildford

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Retail sales of outdoor gear, ski equipment, climbing equipment, footwear, clothing and accessories through e-commerce and physical stores
2. Expert Services: Professional services including ski boot fitting, gear servicing, repairs, and footwear protection treatments
3. Loyalty Programme: Explore More membership rewards scheme offering exclusive benefits to members

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Snow+Rock is a UK-based omni-channel retailer selling ski, snow, outdoor and climbing apparel, footwear and equipment from a wide range of brands (e.g. The North Face, Oakley, Salomon, Patagonia) through its own e-commerce storefront and physical stores. The business is supported by in-store expert services such as professional ski boot fitting, gear servicing and repairs, an Explore More loyalty programme, and delivery options including free next-day delivery over £125 and click & collect.

Product overview

Snow+Rock is a UK-based outdoor and snowsports retailer offering a comprehensive portfolio of products across multiple categories. The core offering includes snowsports gear (ski clothing, equipment, safety gear, footwear, and bags), outdoor apparel and footwear, camping and climbing equipment, and children's outdoor wear. The company operates as a single unified retail platform with an Explore More membership loyalty program and provides in-store expert services such as ski boot fitting and gear repair. Products span both proprietary branded merchandise and third-party branded outdoor/snowsports brands including Oakley, Salomon, The North Face, Ayacucho, Dakine, Ortovox, Henri Duvillard, Spyder, and Picture.

Differentiator

Problem solved

Functional benefit

Products and services

• Snowsports Clothing Winter sports apparel including ski jackets, ski pants, snow jackets, snow pants, one-piece ski suits, fleeces, mid-layers and base layers for men, women and children.
• Ski Equipment Skis, ski poles, ski bindings, ski boots, snowboards, snowboard bindings, and maintenance/tuning equipment for alpine and backcountry use.
• Snowsports Safety Equipment Safety gear including helmets, goggles, avalanche transceivers, probes, shovels, and off-piste safety equipment.
• Ski Footwear Ski socks, ski boots, snowboard boots, winter boots, and footbeds/insoles for snowsports.
• Ski Bags & Luggage Ski luggage, ski boot bags, snowboard bags, snowsports daypacks, and avalanche backpacks.
• Apres Ski Clothing Post-slope clothing and accessories including fleeces, mid-layers, hats, beanies, gloves, buffs, neckwear, and snow boots for comfort and style after skiing.
• Backcountry & Freeride Equipment Specialized equipment for off-piste and backcountry skiing including touring skis, touring bindings, touring boots, climbing skins, and adjustable poles.
• Outdoor Clothing All-weather outdoor apparel for men and women including waterproof jackets, down jackets, insulated jackets, parkas, trousers, shorts, fleeces, hoodies, tops and base layers.
• Outdoor Footwear Walking boots, walking shoes, mountaineering boots, climbing shoes, trail running shoes, approach shoes, sandals and slippers for outdoor activities.
• Camping & Expedition Equipment Camping gear including sleeping bags, mats, liners, tents, walking poles, campsite kitchen equipment, maps, navigation tools, and backpacking supplies.
• Climbing Equipment Alpine equipment, climbing hardware, harnesses, helmets, shoes, ropes, slings, chalk, and training accessories.
• Packs & Luggage Hiking backpacks, daypacks, duffels, travel luggage, snowsports packs, and pack accessories.
• Electronics Outdoor electronics including Garmin Fenix series watches, headphones, handheld GPS devices, lighting/torches, and activity trackers.
• Kids' Outdoor & Snow Clothing Children's outdoor and winter clothing including jackets, fleeces, base layers, shirts, trousers, waterproofs, ski/snowboard jackets and pants, and accessories.
• Ski Clearance Discounted ski equipment, clothing and accessories offered as part of seasonal clearance sales.
• Explore More Membership Customer loyalty programme offering benefits including a 2-year warranty and exclusive member advantages.
• Expert Services In-store expertise services including professional ski boot fitting, gear servicing, repair and care, and footwear protection.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves1 record

Expansion highlights5 records

Direct peers

• Rohan: UK specialist outdoor retailer with a strong technical apparel and footwear range focused on hiking, travel and outdoor activities. Comparable premium UK specialist positioning, smaller store estate and overlapping brand partnerships.
• Blacks: UK outdoor retailer (under JD Sports Fashion plc) carrying apparel, footwear, camping and ski equipment. Directly comparable product categories and UK multi-store footprint, but a broader mass-market positioning.
• Trespass: UK-based outdoor and ski clothing retailer stocking its own-label and branded ranges across apparel, footwear and equipment. Comparable categories and UK distribution model, positioned at more accessible price points than Snow+Rock.
• Mountain Warehouse: UK outdoor and ski retailer with a much broader and more value-oriented assortment across apparel, footwear and equipment. Comparable product categories and UK multi-channel footprint, but positioned at lower price points than Snow+Rock's premium specialist offering.
• Cotswold Outdoor: Sister brand under Cotswold Outdoor Group Ltd., selling outdoor clothing, footwear, camping and climbing gear to UK consumers via stores and e-commerce. Directly comparable operating model, customer base and group-level strategy; the closest possible peer given shared parent and shared back office.
• Ellis Brigham: UK specialist outdoor and snowsports retailer with strong technical apparel and equipment assortment across skiing, climbing and hiking. Closely comparable product mix, premium-brand positioning and UK multi-store footprint.
• Millets: UK outdoor retailer (under Frasers Group) selling clothing, footwear, camping and ski gear across a national store estate. Overlapping product categories and customer base; broader and more value-oriented than Snow+Rock's premium specialist positioning.
• Go Outdoors: UK outdoor and ski equipment retailer (currently within Frasers Group following administration and rescue). Overlapping categories in ski, camping, climbing and footwear with similar value-led positioning and large UK store estate.

Broad incumbents

• Decathlon: Global sporting goods retailer with a significant UK store and e-commerce footprint covering ski, outdoor, cycling and watersports. Broader and lower-priced assortment than Snow+Rock, but directly competes for the same UK customer occasions across ski and outdoor categories.

Regional players

• Snowleader: French ski and outdoor retailer with growing UK e-commerce presence, carrying premium ski, snowboarding and mountain lifestyle brands. Directly comparable product mix and brand portfolio, but primarily serves French and Alpine customers rather than the UK domestic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/snowandrock
• Facebookfacebook.com/snowandrock
• LinkedInlinkedin.com/company/snow-rock

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snow+Rock