Phoenix Products Co.

What Phoenix Products Co. does

Phoenix Products Co. (DBA Phoenix Lighting) is a Milwaukee, Wisconsin-based manufacturer of heavy-duty LED lighting systems engineered for harsh, hazardous, and mission-critical environments. Founded in 1892, the company designs and builds in the United States a portfolio spanning roughly 30 active product lines across floodlights (ModCom, EcoMod, Command Flood, Highland, Meridian, Soar, Apex), explosion-proof fixtures (Defend Flood, LFXB, SLX, SLXP), hazardous-location lights (Guard Pro, ReadiLED HAZ, HDL-LED), navigation lights (SturdiSignal), DC equipment lights (Sturdilite Master/Move), loading dock lights (docklite family), linear lights, area lights, vaporproof fixtures, and lighting controls. Underlying technology combines specialized optics (including amber and custom beam patterns), low-voltage DC designs for mobile mining equipment, Class 1 Division 1 and Division 2 explosion-proof architectures, and Synapse SimpleSnap wireless controls integration for cloud-based zone, scene, schedule, and real-time monitoring capabilities. Key certifications include BAA, TAA, UL 844, ABS, UL 1104, MSC 253 (83) 4.3, and IP68.

Name

Phoenix Products Co.

Legal name

Phoenix Products LLC

Website

https://phoenixlighting.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

51–100 employees

Short description

Phoenix Products Co. is a Milwaukee-based manufacturer of heavy-duty LED lighting for industrial, mining, port, maritime, aviation, and government markets, offering explosion-proof, hazardous-location, marine, and smart-controlled fixtures made in the USA.

Ownership category

akta.pro rank

Product category

Industrial LED Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

Hazardous Location & Explosion-Proof Lighting (ATEX/IECEx, intrinsically safe fixtures) (IMAGAIAC), Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

Keywords

• Industrial LED lighting
• Hazardous location fixtures
• Explosion-proof lighting
• Marine grade luminaires
• Heavy-duty floodlights

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. LED Lighting Fixtures Sales: Phoenix generates revenue through direct sales of heavy-duty LED lighting fixtures for industrial, maritime, mining, ports, aviation, and government applications. Products include floodlights, area lights, DC equipment lights, hazardous location lights, explosion-proof lights, navigation lights, linear lights, vaporproof lights, and loading dock lights.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Phoenix Products Co. designs, manufactures, and sells heavy-duty LED lighting fixtures engineered for harsh and hazardous environments. Its portfolio spans floodlights, high-mast and large-area lights, DC equipment lights for mobile machinery, explosion-proof and hazardous-location luminaires, marine-grade navigation lights, loading dock lights, linear and area lights, vaporproof fixtures, and wireless lighting controls. Products are sold primarily through direct enterprise sales and a regional distributor network to industrial, ports, mining, maritime, aviation, government, and petrochemical customers in North America and select international markets.

Product overview

Phoenix Products Co. is a manufacturer of heavy-duty industrial LED lighting solutions with a portfolio spanning multiple product lines designed for harsh and hazardous environments. The core product portfolio includes: Floodlights (ModCom® 3, EcoMod® 3, Command Flood®, Highland®, Meridian, Soar™, Apex™ series) for marine, port, mining, and industrial applications; DC Equipment Lights (Sturdilite® Master and Move series) for mobile mining, construction, and material handling equipment; Explosion-proof Lights (Defend Flood™ 2, LFXB LED, SLX LED, SLXP LED) rated for Class 1 Division 1 environments; Hazardous Location Lights (Guard Pro™, ReadiLED™ HAZ, HDL-LED) for Class 1 Division 2 locations; Loading Dock Lights (docklite® family including DLA 2, DLAW 2, DLX LED, FlexPro); Navigation Lights (SturdiSignal™ series) for marine vessels; Linear Lights (Wayfinder™ 2, ReadiLED™, Danger Light®, LEDLT 2, Conquer™); Area Lights (RDL, Cube-Light, Ascend LHB, CVO 2); Vaporproof Lights (Metallic LED VP series); and Lighting Controls (Synapse® SimpleSnap wireless platform). Products serve industries including mining, ports/terminals, maritime, aviation, government, industrial facilities, and water/wastewater treatment. The company manufactures in Milwaukee, Wisconsin with BAA and TAA compliant products.

Differentiator

Problem solved

Functional benefit

Brands

• docklite: Loading dock lighting product line including DLA 2, DLAW 2 wet location, DLX LED explosion-proof, and FlexPro flexible arm models
• Sturdilite
• SturdiSignal
• ModCom
• Command Flood
• EcoMod
• Defend Flood
• Apex
• Guard Pro
• Danger Light
• Wayfinder
• ReadiLED
• HDL-LED
• LFXB LED
• SLX LED
• SLXP LED
• CVO
• Ascend LHB
• Conquer
• Highland
• Meridian
• Soar
• Cube-Light
• RDL
• Midline Flood
• LEDLT 2
• Brass LED VP
• Metallic LED VP
• Phoenix

Products and services

• Apex High Mast LED Floodlight Series
• ModCom 3 Heavy Duty LED Floodlight Series
• EcoMod 3 Heavy Duty LED Floodlight Series
• Command Flood Marine Industrial LED Floodlight Series
• Meridian High Mast & Area LED Floodlight Series
• Soar High Mast & Large Area LED Series
• Highland High Mast & Area LED Floodlight Series
• Sturdilite Master & Move Series DC Equipment LED Floodlights
• docklite Loading Dock Light Family (DLA 2, DLAW 2, DLX LED, FlexPro, Modular)
• Defend Flood 2 Explosion-proof LED Floodlight & High Bay Series
• LFXB LED Explosion-proof Linear LED Series
• SLX LED & SLXP LED Explosion-proof Floodlight Series
• Guard Pro HI HAZ / LO HAZ / MAX HAZ Hazardous Rated LED Series
• ReadiLED HAZ Hazardous Rated LED Snaplight
• SturdiSignal Navigation & Blue Steering Light Series
• Wayfinder 2 LED Accessway Light
• ReadiLED LED Snaplight & Retrofit Kit
• Danger Light Heavy Duty LED
• LEDLT 2 LED Tube Light
• HDL-LED Heavy Duty Linear LED Series
• Conquer Mid-watt Hazardous Rated Linear LED Series
• RDL Recessed Downlight LED
• Cube-Light Compact LED Area Light
• CVO 2 LED Area Light
• Ascend LHB Linear LED High Bay Series
• Brass LED VP Marine & Hazardous Rated Vaporproof Fixture
• Metallic LED VP Series & Retrofit Kit
• Synapse SimpleSnap Wireless Lighting Controls

Quantifiable outcome

• Up to 35% more energy efficiency with lighting controls integration
• +1 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• SynapsecoreTechnology or IntegrationTechnology partnership for wireless lighting controls and energy management. Synapse SimpleSnap platform provides cloud-based zones, scenes, schedules, automated on/off capabilities, and real-time monitoring of connected fixtures. Enables Phoenix to offer intelligent lighting control solutions for ports, airports, and warehouse facilities with up to 35% energy efficiency improvements.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• R. Stahl: Global specialist in explosion-proof and hazardous-area electrical equipment, including LED luminaires for oil & gas, chemical, and marine industries — directly comparable Class I Division 1/2 explosion-proof fixture lines and target customer overlap with Phoenix.
• Kenall Manufacturing: Specialty U.S. manufacturer of high-abuse, vandal-resistant, and hazardous-location lighting for institutional, industrial, and correctional facilities — directly comparable to Phoenix's hazardous-rated and government-focused product positioning.
• Dialight: Closest direct peer — manufactures ruggedized industrial and hazardous-location LED lighting for mining, oil & gas, petrochemical, and heavy industry with a portfolio of explosion-proof fixtures directly comparable to Phoenix's Defend Flood, LFXB, and ModCom lines.
• Glamox: Specialist in marine, offshore, and industrial LED lighting with strong hazardous-location credentials — directly comparable to Phoenix's maritime, port, and oil & gas fixture portfolios across Europe and emerging markets.

Broad incumbents

• Signify (Philips Lighting): Global lighting leader offering industrial, outdoor, hazardous-location, and connected LED solutions through Philips and Color Kinetics brands — competes with Phoenix on port, airport, and mining projects internationally.
• Acuity Brands: Largest North American lighting conglomerate (Lithonia, Holophane, Hydrel, etc.) with expanding presence in industrial, outdoor, and connected lighting — competes with Phoenix on airport, port, and industrial facility projects at a significantly larger scale.
• Hubbell Lighting: Broad industrial, commercial, and outdoor LED lighting portfolio (Columbia, Holophane, Hubbell Outdoor) — provides direct overlap to Phoenix's high-mast, area, and industrial floodlight lines with much larger scale.
• Eaton (Cooper Lighting Solutions): Major industrial and commercial lighting brand within Eaton's electrical business — competes with Phoenix across high-bay, floodlight, hazardous-location, and connected lighting categories with significantly broader scale and distribution.
• Appleton (Emerson): Broad incumbent hazardous-location lighting and electrical products portfolio inside Emerson — directly overlapping Phoenix's explosion-proof, marine, and industrial LED ranges but as part of Emerson's much larger industrial automation and electrical ecosystem.

Emerging players

• Nemalux: Canadian rugged industrial and hazardous-location LED lighting manufacturer serving mining, oil & gas, transportation, and infrastructure — an emerging specialist with meaningful product overlap to Phoenix's hazardous and DC equipment lines.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=jyN0eDfw4XE
• Xx.com/PhoenixDxD
• Facebookfacebook.com/PhoenixLightingCommercial
• LinkedInlinkedin.com/company/thephoenixcompany

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phoenix Products Co.