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Redlands Unified School District

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uuid000bifm

Namestring
Redlands Unified School District
Legal namestring
Redlands Unified School District
Websiteurl
redlandsusd.net
Company typeenum
Private
Founded yearint
1891
Descriptiontext

Redlands Unified School District is a public K-12 school district founded in 1891 and headquartered at 20 West Lugonia Avenue in Redlands, California. It serves 19,310 students across 23 schools (16 elementary, 4 middle, 3 comprehensive high schools) spanning 147 square miles across Redlands, Loma Linda, Mentone, Forest Falls, and portions of San Bernardino and Highland. The district operates under California state law, governed by an elected five-member Board of Education and led by Superintendent Juan J. Cabral, with a workforce of 501-1,000 employees and no parent company or private equity involvement.

The district delivers education through a portfolio of programs including traditional schools, Redlands eAcademy (online K-12 serving six California counties), RISE independent study, Redlands Adult School, and specialized offerings such as Dual Language Immersion, GATE, CTE Pathways with Crafton Hills College dual enrollment, ELOP expanded learning, and the ACT Now safety initiative with Sprigeo anonymous reporting. Its technology infrastructure relies on Aeries SIS, Google Workspace for Education, Clever SSO, a 1:1 Chromebook program, and district-level data centers with disaster recovery at Citrus Valley High School. The 2025-launched EMPOWER Portrait of a Graduate framework codifies seven graduate competencies across the curriculum.

As a government entity, the district does not generate revenue through commercial pricing; instead, it is funded through California per-pupil state funding (LCFF), local property taxes, federal grants, and voter-approved general obligation bonds. It has secured bond funding four times since 1993 (Measures M, R, J, and the $500M Measure D passed November 2024) to address aging facilities, with 80%+ of schools over 60 years old requiring modernization. Educational services are provided free of direct charge to students, and the district serves a diverse population including 1,441 English-language learners speaking 45 home languages, with an ethnic composition of 57.8% Hispanic, 20.3% Caucasian, 7.8% Asian, and other groups.

Short descriptiontext

Redlands Unified School District is a public K-12 district founded in 1891, serving 19,310 students across 23 schools in Southern California with programs ranging from traditional instruction to online learning (eAcademy), supported by a $500M voter-approved bond for infrastructure modernization.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersRedlands, United States
HQ citystring
Redlands
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
public K-12 education, K-12 school district, adult education programs, special education services, career technical education
Industry4 codes
1Public K–12 Combined Schools
CodeEDAJAAAEPrimaryYes
2Public Virtual & Blended Learning Programs (District-Run)
CodeEDAJAAAIPrimaryNo
3District-Run Virtual Academies & Online Programs
CodeEDAJADABPrimaryNo
4Public Alternative, Continuation & Credit-Recovery Schools
CodeEDAJAAAGPrimaryNo
NAICS code3 codes
  • Elementary and Secondary Schools611110
  • Educational Support Services611710
  • Educational Services611
SIC code1 code
  • Services-Educational Services8200
Product category
K-12 Public Education
Marketing channels7 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Infrastructure, Technology or R&D
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Redlands Unified School District is a public K-12 school district that provides primary and secondary education to students residing within its service area. The district operates traditional neighborhood schools and supplemental programs (including online learning and adult education offerings) to serve school-age children and adult learners in the community.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Students score above County, State, and National averages on every academic assessment
+2 more records
Product overview1 text field

Redlands Unified School District provides comprehensive K-12 education through a portfolio of programs including traditional schools (16 elementary, 4 middle, 4 high schools including alternative options), online instruction (eAcademy), independent study (RISE), and adult education. The district operates parallel support systems including safety initiatives (ACT Now), graduate profile frameworks (EMPOWER), specialized programs (GATE, Dual Language Immersion, ELOP), career education (CTE Pathways), and technology platforms (Aeries SIS, digital citizenship). Infrastructure improvements are funded through bond measures (Measure D at $500M).

Scale indicator8 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
1Voters of Redlands Unified School District
Strategic tierCoreTypeOthersAnnounced on2024-11-05
Description

Voter-approved Measure D bond measure (November 2024) providing $500 million for school infrastructure improvements including health and safety repairs, HVAC upgrades, and technology modernization.

redlandsusd.net
Strategic tierCoreTypeStrategic or Co-development Partner
Description

CHC Dual Enrollment partnership allowing high school students to earn college credits through dual enrollment programs while still in high school, supporting college and career pathways.

Strategic tierCoreTypeStrategic or Co-development Partner
Description

Special Education Local Plan Area (SELPA) collaboration providing special education services and programs for students with disabilities across member districts.

Strategic tierCoreTypeTechnology or Integration
Description

Online reporting system for students and families to report discrimination, racism, bullying incidents, and school safety threats anonymously. Accessible from any internet-connected device.

545 Languages Communities
Strategic tierMinorTypeOthers
Description

Partnership with diverse language communities supporting 1,441 English-language learners. The district serves students whose families speak 45 different languages including Spanish, Mandarin, Vietnamese, Tagalog, and others.

redlandsusd.net
Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Smaller adjacent unified district geographically bordering RUSD; comparable suburban Inland Empire demographics, traditional K-12 portfolio, and similar state funding model. Useful for benchmarking retention and intra-district transfer patterns.

TypeRegional player
Description

Growing Inland Empire unified district that has used voter-approved bonds for new-construction modernization. Comparable model for community-supported capital planning though serving a faster-growth submarket.

TypeDirect peer
Description

Adjacent Inland Empire unified district with traditional, magnet, and online/independent study offerings. Comparable in scale, program breadth, and bond-funded modernization cycle.

TypeDirect peer
Description

Largest neighboring unified district serving the City of San Bernardino with a comparable K-12 portfolio (traditional, alternative, adult) and similar Inland Empire demographics. Directly comparable on student count, urban-suburban mix, and reliance on California per-pupil funding.

TypeDirect peer
Description

Larger Inland Empire unified district operating 40+ schools with similar California per-pupil funding model and large ELL population. Useful scale and program-mix comparator for RUSD's growth trajectory.

6California Department of Education (oversight/regulatory peer)
TypeOthers
Description

State-level education authority that issues Distinguished School, Golden Bell, and Pivotal Practice awards referenced in RUSD's profile. The awards framework is the primary external validation mechanism for RUSD's performance claims.

TypeOthers
Description

Vendor providing RUSD's student information system used for enrollment, grades, and attendance. A system peer insofar as it sets the technology platform standard used across RUSD and most California public K-12 districts.

TypeDirect peer
Description

Adjacent K-8 (and partial high school through options) district serving similar Inland Empire communities. Comparable on student demographics and use of Aeries SIS, Google Workspace, and bond-funded modernization.

TypeDirect peer
Description

Neighboring San Bernardino County unified district with comparable ELL demographics, traditional K-12 schools, and adult/alternative education pathways. Overlapping feeder geography for enrollment competition.

TypeDirect peer
Description

Adjacent K-8 district in the Inland Empire with high ELL and Hispanic enrollment mix comparable to RUSD's 57.8% Hispanic population. Shares overlapping service area and competition for transfer students.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

API detail
Has APIbool
No

Docs URL, Description

Integration8 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Redlands Unified School District

K-12 Public Educationredlandsusd.net

Redlands Unified School District is a public K-12 district founded in 1891, serving 19,310 students across 23 schools in Southern California with programs ranging from traditional instruction to online learning (eAcademy), supported by a $500M voter-approved bond for infrastructure modernization.

What Redlands Unified School District does

Redlands Unified School District is a public K-12 school district founded in 1891 and headquartered at 20 West Lugonia Avenue in Redlands, California. It serves 19,310 students across 23 schools (16 elementary, 4 middle, 3 comprehensive high schools) spanning 147 square miles across Redlands, Loma Linda, Mentone, Forest Falls, and portions of San Bernardino and Highland. The district operates under California state law, governed by an elected five-member Board of Education and led by Superintendent Juan J. Cabral, with a workforce of 501-1,000 employees and no parent company or private equity involvement.

The district delivers education through a portfolio of programs including traditional schools, Redlands eAcademy (online K-12 serving six California counties), RISE independent study, Redlands Adult School, and specialized offerings such as Dual Language Immersion, GATE, CTE Pathways with Crafton Hills College dual enrollment, ELOP expanded learning, and the ACT Now safety initiative with Sprigeo anonymous reporting. Its technology infrastructure relies on Aeries SIS, Google Workspace for Education, Clever SSO, a 1:1 Chromebook program, and district-level data centers with disaster recovery at Citrus Valley High School. The 2025-launched EMPOWER Portrait of a Graduate framework codifies seven graduate competencies across the curriculum.

As a government entity, the district does not generate revenue through commercial pricing; instead, it is funded through California per-pupil state funding (LCFF), local property taxes, federal grants, and voter-approved general obligation bonds. It has secured bond funding four times since 1993 (Measures M, R, J, and the $500M Measure D passed November 2024) to address aging facilities, with 80%+ of schools over 60 years old requiring modernization. Educational services are provided free of direct charge to students, and the district serves a diverse population including 1,441 English-language learners speaking 45 home languages, with an ethnic composition of 57.8% Hispanic, 20.3% Caucasian, 7.8% Asian, and other groups.

Redlands Unified School District firmographics

Firmographics
Name
Redlands Unified School District
Legal name
Redlands Unified School District
Website
https://redlandsusd.net
Company type
Private
Founded year
1891
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Redlands Unified School District is a public K-12 district founded in 1891, serving 19,310 students across 23 schools in Southern California with programs ranging from traditional instruction to online learning (eAcademy), supported by a $500M voter-approved bond for infrastructure modernization.
Ownership category
akta.pro rank

Redlands Unified School District industry classification

Industry
Product category
K-12 Public Education
NAICS
Elementary and Secondary Schools (611110), Educational Support Services (611710), Educational Services (611)
SIC
Services-Educational Services (8200)
akta.pro primary industry
Public K–12 Combined Schools (EDAJAAAE)
akta.pro secondary industries
Public Virtual & Blended Learning Programs (District-Run) (EDAJAAAI), District-Run Virtual Academies & Online Programs (EDAJADAB), Public Alternative, Continuation & Credit-Recovery Schools (EDAJAAAG)

Keywords

  • Public K-12 education
  • K-12 school district
  • Adult education programs
  • Special education services
  • Career technical education

Where Redlands Unified School District is headquartered

Location

Headquarters

HQ city
Redlands
HQ country
United States
HQ region
North America

Offices3 records

Markets served

Redlands Unified School District business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Infrastructure, Technology or R&D

Distribution channels4 records

Marketing channels7 records

Redlands Unified School District product offering

Product offering

Core offering

Redlands Unified School District is a public K-12 school district that provides primary and secondary education to students residing within its service area. The district operates traditional neighborhood schools and supplemental programs (including online learning and adult education offerings) to serve school-age children and adult learners in the community.

Product overview

Redlands Unified School District provides comprehensive K-12 education through a portfolio of programs including traditional schools (16 elementary, 4 middle, 4 high schools including alternative options), online instruction (eAcademy), independent study (RISE), and adult education. The district operates parallel support systems including safety initiatives (ACT Now), graduate profile frameworks (EMPOWER), specialized programs (GATE, Dual Language Immersion, ELOP), career education (CTE Pathways), and technology platforms (Aeries SIS, digital citizenship). Infrastructure improvements are funded through bond measures (Measure D at $500M).

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

  • Students score above County, State, and National averages on every academic assessment
  • +2 more outcomes

Companies that use Redlands Unified School District

Customer profile

Segments4 records

Ideal customer profiles1 record

Redlands Unified School District technology and API

Technology

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Redlands Unified School District partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

  • Voters of Redlands Unified School DistrictcoreOthers · 5 November 2024Voter-approved Measure D bond measure (November 2024) providing $500 million for school infrastructure improvements including health and safety repairs, HVAC upgrades, and technology modernization.
  • Crafton Hills College (CHC)coreStrategic or Co-development PartnerCHC Dual Enrollment partnership allowing high school students to earn college credits through dual enrollment programs while still in high school, supporting college and career pathways.
  • East Valley SELPAcoreStrategic or Co-development PartnerSpecial Education Local Plan Area (SELPA) collaboration providing special education services and programs for students with disabilities across member districts.
  • SprigeocoreTechnology or IntegrationOnline reporting system for students and families to report discrimination, racism, bullying incidents, and school safety threats anonymously. Accessible from any internet-connected device.
  • 45 Languages CommunitiesminorOthersPartnership with diverse language communities supporting 1,441 English-language learners. The district serves students whose families speak 45 different languages including Spanish, Mandarin, Vietnamese, Tagalog, and others.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Redlands Unified School District competitors and assessment

Company assessment

Direct peers

  • Yucaipa-Calimesa Joint Unified School District: Smaller adjacent unified district geographically bordering RUSD; comparable suburban Inland Empire demographics, traditional K-12 portfolio, and similar state funding model. Useful for benchmarking retention and intra-district transfer patterns.
  • Riverside Unified School District: Adjacent Inland Empire unified district with traditional, magnet, and online/independent study offerings. Comparable in scale, program breadth, and bond-funded modernization cycle.
  • San Bernardino City Unified School District: Largest neighboring unified district serving the City of San Bernardino with a comparable K-12 portfolio (traditional, alternative, adult) and similar Inland Empire demographics. Directly comparable on student count, urban-suburban mix, and reliance on California per-pupil funding.
  • Fontana Unified School District: Larger Inland Empire unified district operating 40+ schools with similar California per-pupil funding model and large ELL population. Useful scale and program-mix comparator for RUSD's growth trajectory.
  • Etiwanda School District: Adjacent K-8 (and partial high school through options) district serving similar Inland Empire communities. Comparable on student demographics and use of Aeries SIS, Google Workspace, and bond-funded modernization.
  • Colton Joint Unified School District: Neighboring San Bernardino County unified district with comparable ELL demographics, traditional K-12 schools, and adult/alternative education pathways. Overlapping feeder geography for enrollment competition.
  • Ontario-Montclair School District: Adjacent K-8 district in the Inland Empire with high ELL and Hispanic enrollment mix comparable to RUSD's 57.8% Hispanic population. Shares overlapping service area and competition for transfer students.

Regional players

  • Beaumont Unified School District: Growing Inland Empire unified district that has used voter-approved bonds for new-construction modernization. Comparable model for community-supported capital planning though serving a faster-growth submarket.

Others

  • California Department of Education (oversight/regulatory peer): State-level education authority that issues Distinguished School, Golden Bell, and Pivotal Practice awards referenced in RUSD's profile. The awards framework is the primary external validation mechanism for RUSD's performance claims.
  • Aeries (Eagle Software): Vendor providing RUSD's student information system used for enrollment, grades, and attendance. A system peer insofar as it sets the technology platform standard used across RUSD and most California public K-12 districts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Redlands Unified School District social profiles

Digital presence

Redlands Unified School District financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Redlands Unified School District leadership team

Management profile

Number of profiles

Redlands Unified School District funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Redlands Unified School District M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Redlands Unified School District

What does Redlands Unified School District do?

Redlands Unified School District is a public K-12 school district that provides primary and secondary education to students residing within its service area. The district operates traditional neighborhood schools and supplemental programs (including online learning and adult education offerings) to serve school-age children and adult learners in the community.

Is Redlands Unified School District a public or private company?

Redlands Unified School District is a private company. It is classified as state government owned and is currently operating.

When was Redlands Unified School District founded?

Redlands Unified School District was founded in 1891. It employs 501 to 1,000 people.

Where is Redlands Unified School District based?

Redlands Unified School District is headquartered in Redlands, United States, in the North America region.

Who are Redlands Unified School District's main competitors?

Direct peers on record are Yucaipa-Calimesa Joint Unified School District, Riverside Unified School District, San Bernardino City Unified School District, Fontana Unified School District, Etiwanda School District, Colton Joint Unified School District and Ontario-Montclair School District. Beaumont Unified School District is listed as a regional player. Others are California Department of Education (oversight/regulatory peer) and Aeries (Eagle Software).

Does Redlands Unified School District have an API?

No public API is recorded for Redlands Unified School District.

What industry is Redlands Unified School District in?

Redlands Unified School District's product category is K-12 Public Education. Its primary akta.pro industry code is EDAJAAAE, Public K–12 Combined Schools, with a secondary code of EDAJAAAI, Public Virtual & Blended Learning Programs (District-Run). Its NAICS code is 611110 and its SIC code is 8200.

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Live signals
PR NewswireManly, Stewart & Finaldi File Four Additional Sex Abuse Lawsuits Against Scandal-Plagued Redlands Unified School DistrictAttorneys from Manly, Stewart & Finaldi filed four additional sex abuse lawsuits against the Redlands Unified School District on behalf of alleged victims of convicted former teacher and coach Kevin Patrick Kirkland. The lawsuits allege that district administrators ignored complaints about Kirkland's alleged sexual misconduct dating back to 2006, removed students rather than the accused teacher, and pressured victims not to report to police, enabling continued abuse. Kirkland previously pled guilty to four criminal sex abuse charges including a felony involving minors and served one year in state prison.PR NewswireVictim's Attorneys Manly Stewart & Finaldi Announce 6 Million Dollar Setllement Against Teacher Convicted Of Sexual Assault, Redlands Unified School District And Citrus Valley High SchoolManly Stewart & Finaldi announced a $6 million settlement in a lawsuit against former Redlands Unified School District teacher Laura Whitehurst and her employers, representing the largest single-victim settlement in a sex abuse case against a public agency in U.S. history. The lawsuit alleged Whitehurst began a sexual relationship with the 16-year-old victim in summer 2012, resulting in a child, and that school officials failed to report the abuse despite knowledge of the conduct. Whitehurst previously pleaded guilty to criminal charges and served six months in county jail.