Federated Insurance
Federated Insurance is a privately held mutual insurance company founded in 1904 that underwrites commercial property, casualty, and life insurance for US small and mid-sized businesses in niche verticals such as fuel marketing, contractors, manufacturing, and woodworking, distributed through 500+ industry association partnerships and a regional field sales force.
- Company typePrivate
- Founded1904
- HeadquartersOwatonna, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Federated Insurance does
Federated Insurance is a privately held mutual insurance company founded in 1904 and headquartered in Owatonna, Minnesota. It sells commercial property, casualty, and life insurance products — including commercial property, general liability, workers' compensation, commercial auto, umbrella, errors and omissions, environmental liability, surety bonds, and life/disability/annuity policies — to small and mid-sized businesses in select US verticals such as auto services, contractors, dealerships, fuel marketing, manufacturing, wholesaling, woodworking, retail, and printing. The company operates through five state-licensed entities (Federated Mutual Insurance Company, Federated Life Insurance Company, Federated Service Insurance Company, Federated Reserve Insurance Company, and Granite Re, Inc.) covering all US states except limited carve-outs, and earns revenue primarily through recurring annual premiums underwritten on a quote-based risk-assessment model.
The company's go-to-market combines a regional field sales force of named Account Executives with over 500 endorsements from local, state, regional, and national industry associations and buying groups, creating deep vertical lock-in in niche SMB segments. Its technology stack centers on the mySHIELD policyholder portal for self-serve policy management and risk resources, the DriveSAFE telematics program for commercial auto driver behavior, and the Risk Management Academy for policyholder education. Federated has stated it uses an internal AI system referred to as "ECDIS" in underwriting, pricing, and claims processes, though no public benchmarks or model disclosures exist.
Federated is rated A+ (Superior) by A.M. Best (with the mutual group's Long-Term Issuer Credit Rating upgraded to 'aa' in 2026), and in 2025 was one of only six US companies named to Ward's 50 top performer lists in both the property-casualty and life-health categories. As a mutual company, ownership resides with policyholders rather than external shareholders, and there is no venture capital or private equity sponsor.
Federated Insurance firmographics
Firmographics- Name
- Federated Insurance
- Legal name
- Federated Mutual Insurance Company
- Website
- https://federatedinsurance.com
- Company type
- Private
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Federated Insurance is a privately held mutual insurance company founded in 1904 that underwrites commercial property, casualty, and life insurance for US small and mid-sized businesses in niche verticals such as fuel marketing, contractors, manufacturing, and woodworking, distributed through 500+ industry association partnerships and a regional field sales force.
- Ownership category
- akta.pro rank
Federated Insurance industry classification
Industry- Product category
- Commercial Insurance
- NAICS
- Direct Property and Casualty Insurance Carriers (524126), Direct Life Insurance Carriers (524113), Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Carriers (5241)
- SIC
- Fire, Marine & Casualty Insurance (6331), Life Insurance (6311), Insurance Agents, Brokers & Service (6411), Surety Insurance (6351), Accident & Health Insurance (6321)
- akta.pro primary industry
- Disability Income Reinsurance (FSAIANAE)
- akta.pro secondary industries
- Guaranteed Issue Whole Life Insurance (FSAIABAG), Worksite AD&D Insurance (FSAIAMAE)
Keywords
Where Federated Insurance is headquartered
LocationHeadquarters
- HQ city
- Owatonna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Federated Insurance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Commercial Insurance Premiums: Property, casualty, and life insurance products sold to business clients. Includes commercial property, general liability, workers' compensation, commercial auto, umbrella, E&O, environmental liability, and surety bonds.
- Life and Disability Insurance: Term life insurance (10 and 20 year level term), universal life insurance, and disability income insurance products for business and personal planning needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom commercial insurance quotes based on individual business risk assessment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Federated Insurance product offering
Product offeringCore offering
Federated Insurance is a mutual insurance company that underwrites and sells commercial property and casualty insurance, workers' compensation, commercial auto, umbrella, errors and omissions, and environmental liability coverage, as well as life, disability, and annuity products and surety bonds, tailored to industry-specific business clients. The offering is complemented by risk management services including the Risk Management Academy, Business Succession Planning, Risk Management Webinars, and the DriveSAFE telematics program.
Product overview
Federated Insurance is a national insurance and risk management organization offering a comprehensive portfolio of property, casualty, and life insurance products and services. The core product platform includes mySHIELD, a personalized online policyholder portal providing access to policy management, risk management resources, claims reporting, and document services. The main insurance products span Commercial Property, General Liability, Workers' Compensation, Commercial Auto, Umbrella, Errors and Omissions, Environmental Liability, Life/Disability/Annuity, and Surety Bonds. These are complemented by risk management services including the Risk Management Academy, Business Succession Planning, Risk Management Webinars, and DriveSAFE Telematics. The company serves select industries including auto services, contractors, dealerships, fuel marketers, funeral services, manufacturers, print shops, retailers, wholesalers, and woodworking businesses.
Differentiator
Problem solved
Functional benefit
Brands
- mySHIELD: A personalized, online destination for risk management resources to help support businesses, providing access to policy management services, HR resources, and business tools.
- Federated DriveSAFE
- Federated Challenge
Products and services
- Commercial Property Insurance Tailored coverage for buildings and contents including tools, furniture, and inventory, designed for Federated's select industry verticals.
- General Liability Insurance Coverage protecting businesses from financial harm due to bodily injury or property damage caused to others in the course of business operations.
- Workers' Compensation Insurance Coverage helping injured employees receive care while assisting businesses control the cost of workplace injury claims.
- Commercial Auto Insurance Coverage for commercial vehicles and employees driving for business purposes across Federated's select industry verticals.
- Commercial Umbrella Insurance Additional liability coverage providing protection above basic policy limits for unexpected catastrophes.
- Errors and Omissions Insurance Coverage protecting businesses from claims related to mistakes, deficiencies in products or services, litigation, and rework expenses.
- Environmental Liability Insurance Pollution liability coverage for third-party claims for bodily injury, property damage, and cleanup costs from contaminated work environments.
- Life Insurance Term life insurance (10 and 20 year level term policies) and universal life insurance providing long-term death benefit with cash value accumulation, for business and personal planning needs.
- Disability Insurance Disability income insurance providing income replacement when the policyholder is prevented from working due to disability.
- Annuity Insurance Insurance products providing income streams, often used for retirement planning.
- Surety Bonds Wide array of surety products including contract bonds (bid, maintenance, payment, performance, supply) and commercial services bonds (license, permit, tax, vehicle dealer, notary).
- Risk Management Academy Live courses offered by Federated professionals providing risk management strategies and education for policyholders.
- Business Succession Planning Services helping business owners ensure their legacy continues through proper succession planning.
- DriveSAFE Telematics Telematics service providing consistent, meaningful feedback to help improve employees' driving habits through monitoring and analytics.
- Risk Management Webinars Live and previously recorded webinars focused on helping reduce risk for businesses, viewable through the website and mySHIELD portal.
Quantifiable outcome
- Federated is one of only six companies to earn spots on both Ward's 50 property-casualty and life-health lists
- +1 more outcomes
Companies that use Federated Insurance
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles2 records
Federated Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature4 records
Federated Insurance partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Kentucky Petroleum Marketers Association (KPMA)coreKPMA is a multi-generational trade association for Kentucky's fuel and convenience industry. KPMA members own or supply approximately 2,300 fuel retailing businesses and convenience stores across the state. KPMA will hold its 100th anniversary celebration on May 7, 2026.
- Architectural Woodwork InstitutecoreTrade association recommending Federated's insurance products to members. Provides specialized coverage for cabinet makers and custom woodworking businesses.
- Cabinet Makers AssociationcoreAssociation recommending Federated's insurance products to member cabinet making businesses.
- Association of Closet and Storage Professionals (ACSP)coreTrade association in the closet industry recommending Federated's insurance products to members.
- Closet Institute of America (CIA)coreTrade association representing professional closet organization businesses recommending Federated's insurance products.
- Wood Products Manufacturers AssociationcoreTrade association for wood products manufacturers recommending Federated's insurance products to members.
- American Supply AssociationcoreNational trade association for distributors recommending Federated's insurance products to members.
- Associated Building Materials Distributors of AmericacoreTrade association for building materials distributors recommending Federated's insurance products.
- National Lumber and Building Material Dealers Association (NLBMDA)coreNational trade association for lumber and building material dealers recommending Federated's insurance products.
- A.M. Best CompanycoreIndependent rating agency that evaluates the financial strength and creditworthiness of insurance companies. Federated receives A+ (Superior) rating.
- Ward Group (Aon plc)corePart of Aon plc, a leading global professional services firm providing risk, retirement, and health services. Annually recognizes 50 top performing insurance companies in property-casualty and life-health categories.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Federated Insurance competitors and assessment
Company assessmentDirect peers
- Westfield Insurance: Mutual property & casualty insurer specializing in niche commercial and personal lines, with a long-standing agency-based distribution model. Highly comparable to Federated given its mutual structure, industry-vertical focus, and SMB/agricultural customer base.
- Erie Insurance: Mutual P&C insurer with a strong independent agent distribution model serving personal and small commercial lines across the Eastern US. Comparable to Federated due to mutual ownership, agency-driven GTM, and SMB concentration.
- Auto-Owners Insurance: Mutual P&C insurer distributing through independent agents to individuals and small-to-mid commercial accounts. Directly comparable to Federated's mutual structure, agency-channel focus, and life-insurance subsidiary offering.
- Cincinnati Financial: Public mutual-style P&C insurer with deep agency distribution and specialty commercial lines. Closely comparable to Federated on industry-specialty underwriting, field-sales model, and disciplined combined-ratio orientation.
- EMC Insurance Companies: Mutual P&C insurer focused on small-to-mid commercial and agribusiness lines through independent agents. Comparable to Federated's SMB vertical specialization and mutual ownership.
- Hanover Insurance Group: P&C and specialty insurer serving small-to-mid commercial accounts through independent agents, with vertical specialization in industries like fuel distribution. Directly comparable to Federated on SMB/commercial-vertical focus.
- Northwestern Mutual: Mutual life and disability income insurer with a captive advisor distribution model. Comparable to Federated's Federated Life subsidiary on mutual structure, life/disability product set, and policyholder-owned governance.
Broad incumbents
- Nationwide Mutual Insurance: Large mutual insurer offering P&C, life, and specialty lines across personal and commercial segments. Comparable to Federated as a multi-line mutual, though significantly larger and more diversified.
- Liberty Mutual Insurance: One of the largest US P&C insurers with broad commercial, specialty, and surety offerings including SMB and large accounts. Comparable as a multi-line commercial P&C competitor with surety capabilities overlapping Granite Re.
- Travelers: Large national P&C and surety insurer with extensive commercial, small-business, and bond operations. Comparable to Federated on commercial P&C breadth and surety bond overlap through its bond division.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Federated Insurance social profiles
Digital presenceFederated Insurance compliance and trust
Trust signalCompliance5 records
Federated Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Federated Insurance leadership team
Management profileNumber of profiles
Profiles2 records
Federated Insurance subsidiaries and ownership
Company hierarchySubsidiaries4 records
Federated Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Federated Insurance M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Federated Insurance
What does Federated Insurance do?
Federated Insurance is a mutual insurance company that underwrites and sells commercial property and casualty insurance, workers' compensation, commercial auto, umbrella, errors and omissions, and environmental liability coverage, as well as life, disability, and annuity products and surety bonds, tailored to industry-specific business clients. The offering is complemented by risk management services including the Risk Management Academy, Business Succession Planning, Risk Management Webinars, and the DriveSAFE telematics program.
Is Federated Insurance a public or private company?
Federated Insurance is a private company. It is classified as unknown and is currently operating.
When was Federated Insurance founded?
Federated Insurance was founded in 1904. It employs 1,001 to 5,000 people.
Where is Federated Insurance based?
Federated Insurance is headquartered in Owatonna, United States, in the North America region.
How does Federated Insurance make money?
Two revenue lines are on record. Commercial Insurance Premiums are the primary driver. The others are life and Disability Insurance.
Who are Federated Insurance's main competitors?
Direct peers on record are Westfield Insurance, Erie Insurance, Auto-Owners Insurance, Cincinnati Financial, EMC Insurance Companies, Hanover Insurance Group and Northwestern Mutual. Broad incumbents are Nationwide Mutual Insurance, Liberty Mutual Insurance and Travelers.
Does Federated Insurance have an API?
No public API is recorded for Federated Insurance.
What industry is Federated Insurance in?
Federated Insurance's product category is Commercial Insurance. Its primary akta.pro industry code is FSAIANAE, Disability Income Reinsurance, with a secondary code of FSAIABAG, Guaranteed Issue Whole Life Insurance. Its NAICS code is 524126 and its SIC code is 6331.