Veradek
Veradek is a home decor firm that delivers weather products to transform your outdoor living space.
- Company typePrivate
- Founded2012
- HeadquartersConcord, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Veradek does
Veradek is a home decor firm that delivers weather products to transform your outdoor living space.
Veradek firmographics
Firmographics- Name
- Veradek
- Legal name
- Veradek Inc.
- Website
- https://veradek.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Veradek is a home decor firm that delivers weather products to transform your outdoor living space.
- Ownership category
- akta.pro rank
Veradek industry classification
Industry- Product category
- Outdoor Furniture & Décor
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)
- akta.pro secondary industry
- Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)
Keywords
Where Veradek is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Veradek business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Veradek generates revenue through direct-to-consumer sales of outdoor furniture and décor products including planters, privacy screens, storage solutions, outdoor side tables, coolers, outdoor kitchen equipment, and flooring. Products are sold at various price points ranging from approximately $23.99 to $599.99. The company operates e-commerce storefronts for both US and Canadian markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product pricing with volume discounts |
| Other | Pay-as-you-go | Shipping threshold model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Veradek product offering
Product offeringCore offering
Veradek designs, manufactures, and sells modern outdoor living products direct-to-consumer, with a primary focus on eleven distinct planter series made from sustainable, weather-resistant materials. The company complements its planter lineup with outdoor living products including privacy screens, storage solutions, side tables, coolers, modular outdoor kitchen components, and deck flooring, all built for year-round outdoor use in Canadian and US climates.
Product overview
Veradek is a Toronto-based outdoor furniture and decor company specializing in modern outdoor living products. The product portfolio centers on eleven distinct planter series (Block, Brixton, Column, Corten Steel, Demi, Geo, Mason, Mod, Patina, Pure, and Strata) offering various shapes including span, cube, pedestal, long box, trough, window box, and railing configurations. Beyond planters, the company offers complementary outdoor living products including privacy screens, storage solutions, side tables, coolers, outdoor kitchen components, and deck flooring. All products are designed for durability and year-round weather resistance using sustainable materials. The company has Canadian manufacturing operations and ships throughout Canada and the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Block Planter Series Modular geometric planters with sleek contemporary design featuring drainage holes, available in span, cube, pedestal, long box, trough, and railing shapes in black, gray, and white.
- Brixton Planter Series Traditional elegant planters with old-world charm, available in tall, long, cube, and window box styles suited for entryways, porches, balconies, and windowsills.
- Column Planter Series Tall column-shaped planters with clean lines, available in multiple sizes and colors including black, gray, sandstone, white, and terracotta.
- Corten Steel Planter Series Weather-resistant steel planters with a distinctive rusted finish that develops over time, available in long box, cube, span, pedestal, and window box configurations.
- Demi Planter Series Fluted-line, round stone-textured planters with curved forms including demi tall, demi long, demi raised, demi span, demi window box, demi railing planter, and demi six options.
- Geo Planter Series Small, sleek hanging and table-top planters including trough, short, cube, hanging trough, hanging short, and hanging cube variations.
- Mason Planter Series Stone-look round contemporary planters including kona, raised kona, selena, kona trio, lane bowl, kona bowl, and hanging kona bowl styles for porches, patios, and indoor foyers.
- Mod Planter Series Stackable ribbed cylindrical planters available in extra tall, tall, medium, short, and bowl configurations in multiple colors.
- Patina Planter Series Warm-hued planters with patina finish and curved forms featuring rust coloring in kona and selena styles with trio options.
- Pure Planter Series Tapered timeless planters with varied shapes including midland, midori, nobleton, railing, and window box styles with various tray accessories.
- Strata Planter Series Organic-formed planters with lined texture and clay-like appearance, including a sphere planter as a statement piece for courtyards and garden paths.
- Outdoor Storage Weather-resistant outdoor storage solutions for patio and yard organization.
- Outdoor Privacy Screens Decorative privacy screens including arrow and quadra panel designs for outdoor spaces.
- Outdoor Side Tables Outdoor-compatible side tables including the demi chill side table with dual functionality for summer drinks and fall storage.
- Outdoor Coolers Multi-functional outdoor coolers that serve as side tables with swivel-top design for summer beverages and convertible storage for throws and pillows in cooler months.
- Outdoor Kitchen Modular outdoor kitchen counters and accessories including counter long, counter sink, sink covers, bar cart covers, counter square covers, and grill cabinet covers.
- Outdoor Flooring Deck tile solutions including plank deck tiles available in iron, light grey, slate, and white colors, along with matching trim pieces.
Quantifiable outcome
- Over 20,000 5-star customer reviews
Companies that use Veradek
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
Veradek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Veradek partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Corus Entertainment (Renovation Resort)minorVeradek Outdoor is featured as one of five leading sponsors for Season 3 of Corus Entertainment's home renovation TV series Renovation Resort. The new season premieres April 5, 2026 on Home Network and streams exclusively on STACKTV, featuring lakeside competition in the Kawarthas with four duos competing over eight weeks for a $100,000 prize. Veradek's products will be integrated into the show's set design.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Veradek competitors and assessment
Company assessmentDirect peers
- Outer: Outer is a DTC outdoor furniture brand selling weather-resistant sofas, sectionals, and outdoor living products direct to consumers with a focus on durability and modern design — a near-perfect comparable to Veradek's DTC, design-led, weather-resistant positioning.
- Polywood: Polywood manufactures and sells outdoor furniture and outdoor living products made from recycled and weather-resistant materials directly to consumers and through retailers. Like Veradek, Polywood competes on sustainable, all-weather durability in the outdoor living category.
- Article: Article is a DTC modern furniture brand selling directly to consumers with a contemporary aesthetic and mid-premium price point. Article is frequently cited alongside Veradek in buying guides and shares the same DTC, design-led, North American consumer target.
- Yardbird: Yardbird is a DTC outdoor furniture brand focused on weather-resistant, sustainable outdoor seating and dining sets. Like Veradek, it sells direct to homeowners through e-commerce with an emphasis on durability and modern aesthetics.
- Terrain: Terrain is Anthropologie's garden and outdoor lifestyle brand selling plants, planters, outdoor furniture, and décor with a design-forward, botanical aesthetic. Terrain directly competes with Veradek in premium planters and outdoor living décor.
- Castlery: Castlery is a DTC modern furniture brand selling design-forward indoor and outdoor furniture direct to consumers. Castlery shares Veradek's DTC, modern-design, mid-premium positioning and competes for the same homeowner segment.
Broad incumbents
- West Elm: West Elm (Williams-Sonoma) is a major modern home furnishings retailer with broad outdoor furniture and planter assortments. Veradek has been featured alongside West Elm in curated buying guides, positioning them as direct competitors for the design-conscious outdoor décor customer.
- CB2: CB2 is Crate & Barrel's modern, design-led home furnishings banner with growing outdoor categories. CB2 competes with Veradek for the same modern-aesthetic residential customer in planters and outdoor décor.
- Wayfair: Wayfair is the largest online home goods retailer in North America with extensive outdoor furniture, planter, and patio categories. Wayfair competes with Veradek on selection and price across overlapping planter and outdoor living SKUs.
- Williams Sonoma: Williams Sonoma operates a major outdoor kitchen, dining, and entertaining assortment alongside its core cookware business. Williams Sonoma competes with Veradek in the outdoor kitchen counter and outdoor dining subcategories where Veradek has expanded.
Market position
Strengths1 record
Weaknesses1 record
Key risks5 records
Key highlights7 records
Customer concentration
Veradek social profiles
Digital presenceVeradek financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veradek leadership team
Management profileNumber of profiles
Veradek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veradek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veradek
What does Veradek do?
Veradek designs, manufactures, and sells modern outdoor living products direct-to-consumer, with a primary focus on eleven distinct planter series made from sustainable, weather-resistant materials. The company complements its planter lineup with outdoor living products including privacy screens, storage solutions, side tables, coolers, modular outdoor kitchen components, and deck flooring, all built for year-round outdoor use in Canadian and US climates.
Is Veradek a public or private company?
Veradek is a private company. It is classified as private equity controlled and is currently operating.
When was Veradek founded?
Veradek was founded in 2012. It employs 11 to 50 people.
Where is Veradek based?
Veradek is headquartered in Concord, Canada, in the North America region.
How does Veradek make money?
One revenue line is on record: direct Product Sales.
Who are Veradek's main competitors?
Direct peers on record are Outer, Polywood, Article, Yardbird, Terrain and Castlery. Broad incumbents are West Elm, CB2, Wayfair and Williams Sonoma.
Does Veradek have an API?
No public API is recorded for Veradek.
What industry is Veradek in?
Veradek's product category is Outdoor Furniture & Décor. Its primary akta.pro industry code is CRAIAIAF, Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas), with a secondary code of CRAIAIAG, Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses). Its SIC code is 5200.