The Go Game
The Go Game is a bootstrapped San Francisco team-building company, founded in 2001, that designs and delivers custom scavenger hunts, game shows, and corporate events across 250+ cities using two proprietary platforms, Weve and Go Game Adventure, serving enterprise and mid-market customers.
- Company typePrivate
- Founded2001
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Go Game does
The Go Game is a privately held, bootstrapped team-building and corporate events company founded in 2001 in San Francisco by Ian Fraser and Finnegan Kelly, who remain in leadership. It designs and delivers custom-built scavenger hunts, game shows, creative productions, charity builds, and culture-celebration events for enterprise and mid-market customers, served in in-person, virtual, and hybrid formats across more than 250 cities worldwide. The company has produced over 10,000 events since inception for clients including Google, Netflix, Apple, and Salesforce, and reports a 4.9/5 Trustpilot rating across 200+ reviews.
The underlying technology consists of two proprietary in-house platforms built and continuously developed since 2001: Weve, a live game-show engine that supports up to 10,000 simultaneous players with real-time leaderboards, synced scoring, and tournament mode; and Go Game Adventure, a smart-routing scavenger-hunt engine that dynamically adapts routes based on group size, venue, timing, and weather, with AI-graded photo, video, and audio challenges. A third module, Good Vibes, is a pulse-check analytics layer that measures before-and-after team energy across events and produces statistically validated reports used as ROI evidence for HR and event buyers.
The business model is predominantly per-event unit pricing with a flexible, never-expiring credit-pool system that encourages company-wide adoption and offers volume discounts of up to 58%. Pricing tiers range from standard packages (starting at $499 per credit) through Pro customization (+~25%) to fully bespoke Premium productions on custom quotes. Go-to-market is sales-assisted, enterprise-focused direct selling via the company website with "Talk to Sales" and "Get a Quote" CTAs, supported by SEO, case studies, and review-platform social proof. Distribution is delivered through a global host network via three delivery modes — On-Site Host, On-Screen Host (virtual), and Self-Hosted — covering the full price ladder from budget-sensitive to fully bespoke enterprise productions.
The Go Game firmographics
Firmographics- Name
- The Go Game
- Legal name
- The Go Game
- Website
- https://thegogame.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Go Game is a bootstrapped San Francisco team-building company, founded in 2001, that designs and delivers custom scavenger hunts, game shows, and corporate events across 250+ cities using two proprietary platforms, Weve and Go Game Adventure, serving enterprise and mid-market customers.
- Ownership category
- akta.pro rank
The Go Game industry classification
Industry- Product category
- Corporate Team Building Services
- NAICS
- Amusement Parks and Arcades (7131), Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Party Games, Activities & Interactive Entertainment (HSACACAJ)
- akta.pro secondary industry
- Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers) (MPAGAHAM)
Keywords
Where The Go Game is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices16 records
Markets served
The Go Game business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Team Building Event Bookings: Core revenue stream from booking team building events including game shows, scavenger hunts, and other activities. Revenue generated through per-event pricing based on player count, format, and host type. Additional revenue from customization tiers (Pro and Premium) and add-ons.
- Flexible Credit System: Credit pool system where companies purchase packs of credits to use across any Go Game experience. Credits never expire and are shared across the whole company. Volume discounts up to 58% available. Lower per-credit rates for larger purchases (starting at $499/credit down to $210/credit at 101+ credits).
- Customization and Premium Tiers: Upsell revenue from customization tiers: Pro tier (~25% additional) for branded customizations, bespoke content, custom challenges. Premium tier (custom quote) for fully bespoke productions including original game design, multi-day or multi-city programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard tier with full experience catalog, professional host, and event dashboard |
| Unit Pricing | Pay-as-you-go | Pro tier with deeper customization and bespoke content |
| Other | Multi-year contract | Premium tier for fully bespoke productions |
| Unit Pricing | Pay-as-you-go | JeopardAI experience starting price |
| Unit Pricing | Pay-as-you-go | Classic Adventure scavenger hunt starting price |
| Unit Pricing | Pay-as-you-go | On-Site Host option with travel costs |
| Unit Pricing | Pay-as-you-go | On-Screen Host option with no travel costs |
| Unit Pricing | Pay-as-you-go | Self-Hosted option with lowest cost |
| Unit Pricing | Pay-as-you-go | Sample 50-player event estimate |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
The Go Game product offering
Product offeringCore offering
The Go Game designs, produces, and delivers custom-built corporate team building experiences including scavenger hunts, game shows, creative activities, charity events, and conferences for enterprise and mid-market companies. Events are powered by two proprietary in-house technology platforms (Weve for live virtual and hybrid game shows, and Go Game Adventure for smart-routing scavenger hunts) and delivered via professional on-site hosts, on-screen hosts, or self-hosted formats in 250+ cities worldwide.
Product overview
The Go Game is a team building platform offering experiences across in-person, virtual, and hybrid formats. The core technology stack consists of two proprietary platforms: Weve (live-host engine for game shows supporting up to 10,000 players with real-time scoring and leaderboards) and the Go Game Adventure Platform (smart routing scavenger hunt engine with AI-graded challenges). The main product categories include Game Shows (Original Game Show, JeopardAI, Virtual Game Show, and 40+ themed variants), Scavenger Hunts (Classic Adventure, Battle Royale, Secret Agent, Conference Game), Creative experiences, Culture Celebrations, Kit-Based Activities, and Charity events. Good Vibes is a built-in analytics module measuring team energy across all events. The company operates in 250+ cities globally and has served over 10,000 events since 2001.
Differentiator
Problem solved
Functional benefit
Brands
- Weve: Proprietary live-host platform for virtual and hybrid game shows, supporting up to 10,000 players in real time with synced scoring and live leaderboards.
- Go Game Adventure
- Good Vibes
- TGG Play
- JeopardAI
Products and services
- Classic Adventure The flagship location-based scavenger hunt experience that put the company on the map, featuring location-based riddles, creative photo and video challenges, head-to-head duels, and actor missions. Playable in 250+ cities worldwide in in-person, on-screen, and self-hosted formats.
- Original Game Show
Quantifiable outcome
- Average energy lift of +1.6 points across 1,200+ events (measured by Good Vibes system)
- +4 more outcomes
Companies that use The Go Game
Customer profileNamed customers28 records
Segments6 records
Ideal customer profiles3 records
The Go Game technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature7 records
The Go Game partnerships and signals
Strategic signalScale indicators15 records
Recent moves6 records
Expansion highlights6 records
The Go Game competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
The Go Game social profiles
Digital presenceThe Go Game financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Go Game leadership team
Management profileNumber of profiles
Profiles2 records
The Go Game funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Go Game M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Go Game
What does The Go Game do?
The Go Game designs, produces, and delivers custom-built corporate team building experiences including scavenger hunts, game shows, creative activities, charity events, and conferences for enterprise and mid-market companies. Events are powered by two proprietary in-house technology platforms (Weve for live virtual and hybrid game shows, and Go Game Adventure for smart-routing scavenger hunts) and delivered via professional on-site hosts, on-screen hosts, or self-hosted formats in 250+ cities worldwide.
Is The Go Game a public or private company?
The Go Game is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Go Game founded?
The Go Game was founded in 2001. It employs 11 to 50 people.
Where is The Go Game based?
The Go Game is headquartered in San Francisco, United States, in the North America region.
How does The Go Game make money?
Three revenue lines are on record. Team Building Event Bookings are the primary driver. The others are flexible Credit System and customization and Premium Tiers.
Does The Go Game have an API?
No public API is recorded for The Go Game.
What industry is The Go Game in?
The Go Game's product category is Corporate Team Building Services. Its primary akta.pro industry code is HSACACAJ, Party Games, Activities & Interactive Entertainment, with a secondary code of MPAGAHAM, Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers). Its NAICS code is 7131 and its SIC code is 7900.