Anow
Anow is a cloud-based appraisal management SaaS platform serving residential and commercial appraisers, lenders, and AMCs with end-to-end order management, report writing, remote inspection, client portals, and LOS integration across 60+ countries.
- Company typePrivate
- Founded2011
- HeadquartersRed Deer, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Anow does
Anow, operated by Appraisers Now Ltd., is a cloud-based appraisal management platform purpose-built for the real estate appraisal industry. The platform operates as a modular suite with AnowOffice as the core end-to-end management system spanning order pipeline, CRM, invoicing, payroll, quality control, and interactive map-based tracking, complemented by AnowReports (cloud-based UAD-compliant form filling with CompVault comparables), AnowConnect (branded client-facing ordering portal), AnowWalkthrough (remote homeowner inspection with AI-driven verification against public records for fraud prevention), AnowHub (lender-side platform with LOS integration via API and rules-based order routing for UCDP/EAD compliance), MailNow (email-to-order automation add-on), and the forthcoming Anow Mobile (iOS/Android field app) and Anow 3.6 platform rebuild. The technology stack is web-based with mobile applications and integrates with loan origination systems, Mercury Network, TOTAL, and standard calendar platforms (Google, Outlook, iCal).
Anow serves a vertical customer base spanning solo residential appraisers, small-to-mid-size commercial appraisal firms, office managers, business owners, lenders, and Appraisal Management Companies (AMCs). The company employs a tiered SaaS subscription model (Essentials at $49/month, Grow at $99/month, Accelerate at $299/month) with usage-based add-ons ($5-$15/month plus per-order fees), per-seat charges ($9-$45/user/month), and additional user licenses. Go-to-market combines product-led growth (30-day free trial with no credit card required, self-serve online purchase) with inside-sales-assisted demo booking segmented by team size (1-4, 5-19, 20-49, 50+ appraisers). The platform operates in 60+ countries with localization and multi-currency support and has facilitated over 6 million valuations and $2 billion in fees collected cumulatively.
The company is privately held, founded by appraisers frustrated with legacy tools, and shows no evidence of institutional venture capital or private equity investment. Distribution relies on organic search, industry publications (HW Tech 100 Mortgage, Inman, National Mortgage News, MBA, Mortgage Professional America), customer testimonials, demo bookings, and a dedicated support center. Recognized competitive advantages include deep domain specialization for the appraisal vertical, a comprehensive end-to-end product suite, accumulated workflow data creating switching costs, and global localization footprint.
Anow firmographics
Firmographics- Name
- Anow
- Legal name
- Appraisers Now Ltd.
- Website
- https://anow.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Anow is a cloud-based appraisal management SaaS platform serving residential and commercial appraisers, lenders, and AMCs with end-to-end order management, report writing, remote inspection, client portals, and LOS integration across 60+ countries.
- Ownership category
- akta.pro rank
Anow industry classification
Industry- Product category
- Appraisal Management Software
- NAICS
- Offices of Real Estate Appraisers (531320)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Automated Valuation Models (AVM) & Desktop/Hybrid Appraisals (BPAJAKAO)
- akta.pro secondary industry
- Multi-Family & Affordable Housing Appraisal (BPAJAKAE)
Keywords
Where Anow is headquartered
LocationHeadquarters
- HQ city
- Red Deer
- HQ country
- Canada
- HQ region
- North America
Markets served
Anow business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Plans (Core Platform): Three-tier SaaS subscription model (Essentials $49/mo, Grow $99/mo, Accelerate $299/mo) providing access to AnowOffice platform, AnowConnect, AnowReports, AnowWalkthrough, CRM, invoicing, and analytics. Billed monthly or annually with discounts for annual commitment.
- Add-on Modules: Optional add-ons including MailNow ($15/mo), TotalNow ($10/mo), MercuryNow ($5/mo + $1/order), Comparable ($9/user/mo), and Branded Portal ($5/mo + $1/order after 100 orders) providing enhanced functionality.
- Additional User Licenses: Additional users priced at $39/user/month (yearly) or $45/user/month (monthly) on top of base plan pricing.
- Anow Credits (Reports): Pay-per-use credits for AnowReports available to users without subscription (Anow Direct model).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Core appraisal management tools for small businesses |
| Subscription | Annual | Enhanced reporting and business growth tools |
| Subscription | Annual | Advanced quality control and performance management |
| Subscription | Monthly | Email-based order import automation |
| Subscription | Monthly | Report export to TOTAL platform |
| Usage-based | Monthly | Mercury Network direct integration |
| Per seat | Monthly | Comparable storage and management |
| Usage-based | Monthly | Custom branded Anow Connect Portal |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Anow product offering
Product offeringCore offering
Anow is a cloud-based appraisal management software platform that automates the entire appraisal workflow from order intake through invoicing. It serves solo appraisers, appraisal firms, AMCs, and lenders with tools for order management, CRM, UAD-compliant report writing, remote inspections, client portals, and real-time field-to-office sync. The platform is sold as a multi-tier SaaS subscription with optional add-on modules.
Product overview
Anow is a cloud-based appraisal management platform with a modular architecture. The core platform is AnowOffice, which provides end-to-end order management, CRM, financial tools, and quality control. AnowHub extends the platform for lenders with LOS integration. Key included modules are AnowConnect (client portal), AnowReports (cloud form filling with UAD Assistant and CompVault), AnowWalkthrough (remote inspections), and MailNow (email automation). The ecosystem includes add-on products (TotalNow, MercuryNow, Comparable, Branded Portal) and upcoming releases (Anow Mobile and Anow 3.6). All products share a unified database and work together seamlessly from intake to invoice.
Differentiator
Problem solved
Functional benefit
Brands
- AnowOffice: End-to-end appraisal management platform to reduce manual work and improve efficiency.
- AnowHub
- AnowConnect
- AnowReports
- AnowWalkthrough
- MailNow
- Anow Mobile
- Anow 3.6
Products and services
- AnowOffice End-to-end cloud appraisal management platform for solo appraisers, firms, and AMCs, providing order pipeline management, CRM, invoicing, payroll, QC review workflows, interactive map view, and custom workflow templates. Functions as the core hub of the Anow ecosystem.
- AnowHub Appraisal management solution for lenders and AMCs that connects directly to loan origination systems via secure API, uses rules-based routing to assign orders to appraisers, manages panel administration, supports UCDP/EAD compliance submission, and provides full process transparency. Replaces rekeying of data.
- AnowConnect Client-facing web portal for ordering appraisals, tracking order progress in real time, and receiving automated status updates. Supports branded customization with company colors, logos, and details. Allows multiple companies under one umbrella to present as a single unified ordering experience to lenders.
- AnowReports Cloud-based appraisal report writing tool with collaborative form filling, UAD Assistant for field formatting validation, Apex Sketch and Flood Maps integration, CompVault for comparables management, Field Picklist suggestions, and PDF/XML export. Built for residential and commercial appraisal teams working in real time.
- AnowWalkthrough Remote homeowner inspection tool enabling appraisers to perform property assessments without on-site visits. Homeowners follow a step-by-step guided flow capturing GPS and date/time-stamped photos, which are then AI-verified against public records for accuracy and fraud prevention.
- MailNow Email-to-order automation add-on that reads forwarded order emails from AMCs, captures data fields automatically, and populates them directly into the Anow dashboard, eliminating manual data entry. Priced at $15/month with 75 orders included.
- TotalNow Add-on that enables seamless export of appraisal reports from Anow to the TOTAL appraisal software platform. Priced at $10/month.
- MercuryNow Add-on that provides direct integration with the Mercury Network AMC platform, eliminating duplicate data entry. Priced at $5/month base plus $1 per order.
- Comparable Add-on providing centralized storage and management of comparable sales within Anow, replacing spreadsheets and paper files. Priced at $9/user/month.
- Branded Portal White-label customization add-on for the AnowConnect client portal, allowing white-label branding with company logo. Base $5/month, with first 100 orders included and $1 per additional order thereafter.
Quantifiable outcome
- 6,000,000+ valuations completed on the platform
- +2 more outcomes
Companies that use Anow
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
Anow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature8 records
Anow partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights6 records
Anow competitors and assessment
Company assessmentEmerging players
- Appraisal Nation: Cloud-based appraisal management and form-filling platform targeted at individual appraisers and small AMCs; partial overlap with AnowOffice/AnowReports for the solo and SMB appraiser segment.
Broad incumbents
- HouseCanary: Residential real estate analytics and AVM provider serving lenders and investors; overlaps with Anow in valuation-driven workflows but at the analytics layer rather than operational management.
- Veros: Provider of automated valuation models and collateral risk management tools to lenders and AMCs; competes in the appraisal/valuation stack with a focus on analytics rather than workflow.
- ICE Mortgage Technology (formerly Ellie Mae): Dominant loan origination system (Encompass) used by most U.S. lenders; competes indirectly via LOS-side appraisal ordering and integrations rather than dedicated appraisal management.
- CoreLogic: Large property data and analytics provider with AVM products and appraisal workflow tools serving lenders; competes broadly in the same appraisal/property valuation category with much greater scale and data assets.
- Clear Capital: Real estate valuation and analytics company offering appraisal management, BPOs, and AVMs to lenders and servicers; overlaps with Anow on the lender/AMC side and on analytics.
Direct peers
- Solidifi: Major AMC operating its own proprietary appraisal order management and panel technology; competes with AnowHub for lender appraisal volume while also operating as a customer/partner.
- Mercury Network: AMC-side appraisal management platform with rules-based order routing, lender integrations, and appraiser panel management — directly competing with AnowHub and MercuryNow on the lender/AMC side.
- Reggora: Cloud-based appraisal management platform targeting AMCs and lenders with API integrations and digital workflows — competing for the same lender/AMC wallet AnowHub addresses.
- a la mode (TOTAL): Long-standing appraisal form-filling and reporting software (TOTAL) used by individual appraisers; competes directly with AnowReports, with the TotalNow add-on specifically bridging the two.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Anow social profiles
Digital presenceAnow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Anow leadership team
Management profileNumber of profiles
Anow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Anow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Anow
What does Anow do?
Anow is a cloud-based appraisal management software platform that automates the entire appraisal workflow from order intake through invoicing. It serves solo appraisers, appraisal firms, AMCs, and lenders with tools for order management, CRM, UAD-compliant report writing, remote inspections, client portals, and real-time field-to-office sync. The platform is sold as a multi-tier SaaS subscription with optional add-on modules.
Is Anow a public or private company?
Anow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Anow founded?
Anow was founded in 2011. It employs 11 to 50 people.
Where is Anow based?
Anow is headquartered in Red Deer, Canada, in the North America region.
How does Anow make money?
Four revenue lines are on record. Subscription Plans (Core Platform) is the primary driver. The others are add-on Modules, additional User Licenses and anow Credits (Reports).
Who are Anow's main competitors?
Appraisal Nation is listed as an emerging player. Broad incumbents are HouseCanary, Veros, ICE Mortgage Technology (formerly Ellie Mae), CoreLogic and Clear Capital. Direct peers are Solidifi, Mercury Network, Reggora and a la mode (TOTAL).
Does Anow have an API?
Yes. API Access is listed as an Advanced Feature in the Accelerate plan. AnowHub product page states it 'Integrates directly with your LOS via secure API — no rekeying data.' No additional details on API type, auth method, rate limits, or versioning are provided. Developer documentation is at No Information.
What industry is Anow in?
Anow's product category is Appraisal Management Software. Its primary akta.pro industry code is BPAJAKAO, Automated Valuation Models (AVM) & Desktop/Hybrid Appraisals, with a secondary code of BPAJAKAE, Multi-Family & Affordable Housing Appraisal. Its NAICS code is 531320 and its SIC code is 7340.