Roll-2-Roll Technologies

What Roll-2-Roll Technologies does

Roll-2-Roll Technologies LLC is a Stillwater, Oklahoma-based industrial sensor and automation company founded in 2013 as a spin-out from Oklahoma State University. The company designs and manufactures patented fiber-optic web position sensors and complete web guiding systems used by roll-to-roll manufacturers across converting, flexible packaging, battery, film extrusion, flexible printed electronics, metals, nonwovens, paper, tire, pharmaceutical, and textile applications. The core technology uses light scattering through fiber-optic linear CMOS imaging arrays to detect web edges, printed lines, contrast boundaries, splices, flags, and surface defects on any material type — including clear films, porous nonwovens, black-on-black substrates, and reflective surfaces — without per-material calibration.

The product portfolio spans three sensor families (1DC all-in-one, ODC with external controller, and legacy WPS), touchscreen controllers (SCU5 and SCU6x) with built-in industrial Ethernet support (EtherNet/IP, EtherCAT, PROFINET), web guide systems (low profile, wide web, steering, and unwind/rewind), precision actuators rated up to 30,000 lbs (LHS, BLA, RLA), stepper motor drivers, and retrofit upgrade kits that replace legacy Fife, AccuWeb, or E+L sensors while preserving existing mechanical actuators. The company also publishes Rockwell Add-on Instructions, EDS, GSDML, and ECS files for native PLC integration.

Revenue is generated primarily through quote-based direct enterprise hardware sales, supplemented by a regional channel network (MetSource, Fairfield Sales, Power/mation, TTS Systems, Unilux, ESPICE) covering North America and Latin America. The company discloses 1,000+ installations across 25+ countries, 10+ Fortune 500 customers, AIMCAL Technical Excellence Awards in 2016 and 2017, and total disclosed funding of approximately $870,000 from Oklahoma Seed Capital Fund, SeedStep Angels, and Cowboy Technologies. Revenue is not publicly disclosed.

Name

Roll-2-Roll Technologies

Legal name

Roll-2-Roll Technologies LLC

Website

https://r2r.tech

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Roll-2-Roll Technologies is a Stillwater, Oklahoma-based industrial sensor company that makes patented fiber-optic web position sensors and complete web guiding systems for roll-to-roll manufacturers in converting, packaging, battery, and other continuous-web industries.

Ownership category

akta.pro rank

Headquarters

HQ city

Stillwater

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Fiber-optic Sensors (ODC, 1DC, WPS Series): Sale of proprietary fiber-optic web position sensors in various sizes (48mm to 960mm apertures). One-time hardware sale with sensors as the core product line.
2. Controllers (SCU5, SCU6x): Sale of touchscreen controllers with industrial Ethernet connectivity. Next-gen SCU6x features built-in stepper driver. Controllers process sensor data and interface with PLCs.
3. Web Guides and Actuators: Complete guiding systems including displacement guides, steering guides, and precision actuators (LHS, BLA, RLA series) for loads up to 30,000 lbs.
4. Retrofit/Upgrade Kits: Replacement kits for upgrading existing Fife, AccuWeb, or E+L web guides while retaining mechanical actuators. Enables customers to adopt latest technology on legacy equipment.
5. Motor Drivers: Stepper motor drivers (MC QD series) for SCU5-based web guiding systems. Includes 2A and 5.5A variants for different load requirements.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels8 records

Core offering

Roll-2-Roll Technologies designs, manufactures, and sells fiber-optic web position sensors, touchscreen controllers, complete web guiding systems, and precision actuators for industrial roll-to-roll manufacturing. The product line includes 1DC, ODC, and WPS sensor series; SCU5 and SCU6x controllers with industrial Ethernet; low-profile, wide-web, steering, and unwind/rewind web guides; LHS, BLA, and RLA actuators for loads up to 30,000 lbs; and MC QD motor drivers. Core offering targets manufacturers in converting, packaging, battery, film extrusion, label printing, paper, nonwovens, pharma/medical, metal processing, textile, and tire/rubber industries.

Product overview

Roll-2-Roll Technologies offers a comprehensive portfolio of fiber-optic web handling sensors, controllers, web guides, and actuators for roll-to-roll manufacturing. The core technology consists of patented fiber-optic line scan cameras (1DC, ODC, and legacy WPS sensor series) that detect edges, lines, and contrast without calibration across any material type. These sensors work with SCU5 and SCU6x touchscreen controllers featuring industrial Ethernet connectivity (EtherNet/IP, EtherCAT, PROFINET). The product ecosystem includes complete web guiding systems via Low Profile, Wide Web, and Steering web guides; precision actuators (LHS, BLA, RLA series) handling loads from compact to 30,000 lbs; and motor drivers (MC QD series). The company provides upgrade kits for retrofitting legacy systems, and the sensors enable applications including edge/center/line guiding, width measurement, splice detection, flag detection, and surface defect inspection.

Differentiator

Problem solved

Functional benefit

Brands

• Roll-2-Roll® Sensor: Fiber-optic sensors that detect any material without calibration, including WPS, ODC, and 1DC series
• Roll-2-Roll® Controllers
• Roll-2-Roll® Web Guides
• Roll-2-Roll® Actuators

Products and services

• 1DC Sensor Series All-in-one fiber-optic sensors with built-in controller available in 7 models (1DC 96, 192, 288, 384, 480, 768, 960) with sensing ranges from 96mm to 960mm, designed for industrial web edge, line, and position detection across all material types without calibration.
• ODC Sensor Series Fiber-optic linear cameras requiring an external controller, available in 8 models (ODC 48, 96, 192, 288, 384, 480, 768, 960) with sensing ranges from 48mm to 960mm; features CMOS line scan camera with high dynamic range and global shutter.
• WPS Sensors Legacy fiber-optic web position sensors offered in models WPS 48, 112, 221, 440, and 900 with various mounting options; being replaced by the ODC sensor series.
• SCU5 Controller Versatile touchscreen controller for WPS and ODC sensors with external motor driver; supports Industrial Ethernet, analog, and digital I/O communication options for industrial web guiding systems.
• SCU6x Controller Next-generation touchscreen controller with built-in stepper driver and industrial Ethernet; supports up to 64 lane width measurements per controller for multi-lane web processes.
• Low Profile Web Guides Displacement guides for narrow web applications on 10 to 20 inch rollers with a very low profile design intended for tight spaces in converting and packaging lines.
• Wide Web Guides Displacement guides for wide webs up to 100 inches, suitable for heavy-duty converting and material-handling applications.
• Steering Guides Narrow web and wide web steering guides that use web bending for lateral correction in applications requiring long entry spans.
• Web Guide Upgrade Kit Retrofit kit for upgrading any intermediate web guide mechanism with Roll-2-Roll sensors and controllers while retaining the existing mechanical actuator, enabling adoption of current technology on Fife, AccuWeb, or E+L legacy equipment.
• Unwind/Rewind Guides Terminal guide systems for roll feed and take-up operations with dynamic edge tracking at winding speed for tight, level roll production.
• LHS Series Actuators Compact stepper actuators powered directly by the controller without needing an external driver, suitable for low-to-medium load web guiding applications.
• BLA Series Actuators Ball screw actuators for low-to-medium load terminal guides with up to 10,000 lb thrust capacity.
• RLA Series Actuators High-thrust rod actuators with belt-driven ballscrew design for heavy loads up to 30,000 lb in heavy industrial web handling applications.
• MC QD 2A Driver Compact 2A stepper motor driver for SCU5-based web guiding systems, powered directly by the SCU5 controller without requiring an external power supply.
• MC QD 5.5A Driver High-current 5.5A stepper motor driver with a separate power supply for heavy-load actuators in SCU5-based web guiding systems.
• WPS 900 Sensor Wide-range fiber-optic web position sensor with 35.4 cm (13.94 inch) sensing range, the widest in the industry at launch.
• ODC 960 Sensor Fiber-optic linear camera sensor with 37.8 inch (960mm) sensing range and 0.127mm resolution, the widest-aperture model in the ODC series.

Quantifiable outcome

• Average annual savings of $14,200 per installation
• +6 more outcomes

Named customers6 records

Segments11 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and regional.

• EtherCAT Technology GroupcoreTechnology or Integration · 1 November 2020Roll-2-Roll Technologies became member number 6,000 of the EtherCAT Technology Group in November 2020. Membership enables support for EtherCAT communication protocol in SCU5 and SCU6x controllers. The company provides EDS files and configuration support for EtherCAT integration.
• MetSourceregionalChannel Partner/ Reseller/ DistributorMetSource serves as a manufacturers' representative for Roll-2-Roll Technologies, representing web guiding products in sales coverage territories.
• ESPICEregionalChannel Partner/ Reseller/ DistributorESPICE (Especialistas en la Industria de la Conversion y Empaque) serves as sales representative for Roll-2-Roll Technologies in Latin America, specializing in converting and packaging industry representation.
• Fairfield SalesregionalChannel Partner/ Reseller/ DistributorFairfield Sales partnership for representing Roll-2-Roll Technologies' web guiding products and systems.
• Power/mationregionalChannel Partner/ Reseller/ DistributorPower/mation serves as a manufacturing distributor partnership for Roll-2-Roll Technologies' web guide systems and web position sensors.
• TTS SystemsregionalChannel Partner/ Reseller/ DistributorTTS Systems partnership for distribution of Roll-2-Roll Technologies' intelligent web position sensors and web guides.
• UniluxregionalChannel Partner/ Reseller/ DistributorUnilux partnership for representing Roll-2-Roll Technologies' web guiding products in the Mid-Atlantic and Southern U.S. regions.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Maxcess (Fife): Maxcess owns the Fife brand — explicitly named by Roll-2-Roll as a legacy-installed-base competitor offering web guides, sensors, and actuators for converting, packaging, and metals. Direct overlap on displacement, steering, and unwind/rewind guiding applications.
• Erhardt+Leimer (E+L): German manufacturer of web guiding, tension control, and inspection systems, explicitly referenced by Roll-2-Roll as a legacy web-guide vendor whose sensors are retrofit-replaceable. Strong overlap on web guiding product lines and global converting-industry footprint.
• BST eltromat International: BST (formerly BST eltromat) supplies web guiding, surface inspection, and color measurement systems for converting and printing. Closely comparable on web guiding systems, with broader bundled inspection capabilities.
• AccuWeb (Harland Simon): AccuWeb is named by Roll-2-Roll as a legacy web-guide manufacturer whose systems are eligible for sensor retrofit upgrades. Direct competitor in displacement and steering web guides for converting applications.
• NDC Technologies: NDC provides web, sheet, and film measurement systems (basis weight, thickness, coating) widely used in converting and film extrusion. Comparable on inline measurement and process-control integration with PLC ecosystems.

Broad incumbents

• ISRA VISION: ISRA VISION (now part of Atlas Copco) is a broad industrial machine-vision incumbent offering web inspection, surface defect detection, and quality control across converting, metals, glass, and printing — overlapping with Roll-2-Roll on web inspection and guiding-adjacent capabilities.
• Cognex Corporation: Cognex is a major industrial machine-vision supplier offering smart cameras and vision sensors used in web inspection, defect detection, and positioning. While broader than web guiding, its vision-product portfolio addresses adjacent factory-automation use cases.
• KEYENCE Corporation: KEYENCE provides industrial sensors, measurement systems, and machine-vision components across factory automation. Comparable on laser/optical displacement and edge-detection sensing, although broader and more general-purpose than Roll-2-Roll's roll-to-roll niche.
• SICK AG: SICK is a global industrial sensor manufacturer offering edge-detection, distance-measurement, and image-based sensors used in converting, packaging, and printing lines. Overlaps with Roll-2-Roll on non-contact web edge sensing.
• Baumer Group: Baumer supplies industrial sensors, encoders, and vision systems for factory automation. Comparable on optical/edge-detection sensors used in web processes across packaging, printing, and converting industries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/r2r_tech
• LinkedInlinkedin.com/company/roll-2-roll-technologies-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roll-2-Roll Technologies