Torcedores.com

What Torcedores.com does

Torcedores.com is owned by Better Collective, a publicly-traded Danish company (NASDAQ: BETCO) that operates a portfolio of sports media and iGaming affiliate brands globally. Within that portfolio, Torcedores.com functions as the Brazilian-market content asset, generating revenue exclusively through affiliate marketing arrangements with licensed iGaming operators. Core commercial partnerships include Superbet, Betano, bet365, Estrela Bet, and Betinternational, with the site publishing promotional codes, betting guides, app installation instructions, and operator reviews that drive referred sign-ups in exchange for commission. The platform operates on a WordPress CMS with a lean team of 11-50 employees led by a content manager and a small journalistic staff, and it maintains documented editorial principles for betting-related content to support responsible gaming standards and advertiser transparency.

Name

Torcedores.com

Legal name

Torcedores.com

Website

https://torcedores.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Torcedores.com is a Brazilian sports news portal publishing Portuguese-language football, basketball, and TV schedule content for millions of fans, monetized via affiliate referrals to licensed iGaming operators under parent Better Collective.

Ownership category

akta.pro rank

Product category

Sports Digital Media

NAICS

Advertising, Public Relations, and Related Services (5418), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Affiliate, Media Buying & Performance Marketing for Sports Betting (MPAEACAH)

akta.pro secondary industry

Sportsbook Affiliate & Comparison Sites (MPAEAMAA)

Keywords

• Sports news portal
• IGaming affiliate marketing
• Betting odds comparison
• Sports betting tips
• Digital sports media

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Affiliate Marketing - iGaming Operators: The primary revenue stream is affiliate marketing, where Torcedores.com earns commissions for referring users to online betting and casino operators including Superbet, Betano, bet365, Estrela Bet, and others. The site publishes promotional codes and affiliate links that generate payment per referred customer or per click.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Torcedores.com is a Brazilian sports news portal that publishes daily Portuguese-language coverage of football (Brasileirão, Copa do Brasil, Libertadores, Premier League, Champions League, LaLiga), basketball, and the sports media industry through articles, columns, live coverage, photos and videos. The platform extends into sports betting content via betting tips (Palpites), odds comparisons, TV broadcast schedules, and affiliate-driven reviews and promotional codes for licensed Brazilian operators such as Superbet, Betano, bet365, and Estrela Bet. It is owned and operated by Better Collective and monetizes primarily through affiliate referral commissions from iGaming partners.

Product overview

Torcedores.com is a sports news portal that operates as a unified platform offering sports journalism, TV broadcast guides, and sports betting content. The core product consists of daily sports news coverage across football (including team-specific pages and competition coverage), basketball, and other sports modalities. The platform extends its offering through an odds comparison service, betting tips section, and affiliate partnerships with licensed Brazilian betting operators. The site is owned by Better Collective and focuses on Brazilian sports content with editorial guidelines emphasizing accuracy, balance, context, and responsible gaming.

Differentiator

Problem solved

Functional benefit

Products and services

• Torcedores.com Sports News Portal Daily Portuguese-language digital sports news portal covering Brazilian football leagues, international competitions, basketball, and the sports media industry for Brazilian sports fans.
• Palpites (Sports Betting Tips) Sports betting predictions and tips covering various sports events and competitions for Brazilian sports fans and betting enthusiasts.
• Odds Comparisons Betting odds comparison service covering multiple competitions including Brasileirão, Libertadores, Copa do Brasil, Champions League, NBA, and various international leagues.
• TV Broadcasting Guide Daily TV schedule guide showing which sports events are broadcast on television and streaming platforms for Brazilian sports fans.
• Sports Betting Platform Reviews Affiliate-based betting site reviews and promotional codes for licensed Brazilian betting operators including Superbet, Betano, bet365, and Estrela Bet.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, secondary and minor.

• SuperbetcoreChannel Partner/ Reseller/ DistributorSuperbet is a major iGaming operator partner promoted extensively on Torcedores.com. The site features Superbet promotional codes, betting guides, app instructions, and generates affiliate commissions for referred users who sign up through the platform.
• BetanocoreChannel Partner/ Reseller/ DistributorBetano is a prominent betting operator featured on Torcedores.com with promotional codes and affiliate links. The site publishes betting tips, operator comparisons, and generates referral revenue for Betano sign-ups.
• bet365coreChannel Partner/ Reseller/ Distributorbet365 is a major international betting operator promoted on Torcedores.com through affiliate links, promo codes, and detailed betting guides including app installation instructions.
• Estrela BetsecondaryChannel Partner/ Reseller/ DistributorEstrela Bet is a Brazilian betting operator featured on Torcedores.com with promotional codes and affiliate marketing arrangements.
• Betinternational (Betcrc)secondaryChannel Partner/ Reseller/ DistributorBetinational (operating as Betcrc) is a betting operator partner promoted through affiliate links and promotional codes on Torcedores.com.
• RAIG (Responsible Affiliates In Gambling)minorStrategic or Co-development PartnerBetter Collective (parent company of Torcedores.com) is a founding member of RAIG, an industry organization promoting responsible affiliate marketing practices in the gambling sector.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• LANCE!: Major Brazilian sports news outlet covering football and basketball—the same horizontal Portuguese-language content niche as Torcedores. Directly competes for sports fan attention, SEO rankings, and increasingly for sports betting affiliate revenue. Torcedores' content manager Fabio Storino previously led content at LANCE!.
• Goal.com: Global football-focused digital media brand publishing in 50+ countries with deep Brazilian coverage and integrated betting content. Operates the same content-plus-affiliate monetization model as Torcedores in adjacent and overlapping markets, making it a direct strategic comparable.
• Oddschecker: Leading global odds comparison platform across sportsbooks, including football competitions that overlap with Torcedores' coverage (Brasileirão, Champions League, Premier League). Closest functional comparable for Torcedores' odds comparison product and affiliate referral economics.
• Flashscore: Global live scores, statistics, and odds comparison platform with extensive Brazilian football coverage. Combines real-time sports data with betting affiliate monetization—the same dual engine that Torcedores operates at a national level.
• SofaScore: Live scores and sports statistics platform with integrated odds comparison and betting affiliate features, used heavily by Brazilian football fans. Direct functional peer on the data-plus-affiliate mechanic; competes for the same user intent of "where to bet."

Broad incumbents

• Globo Esporte: The dominant Brazilian sports media property and a section of Globo, covering Brasileirão, Libertadores, and international football. Operates as a broad incumbent with massive scale, broadcast integration, and increasingly direct sportsbook partnerships; competes for the same football-fan audience that Torcedores targets.
• ESPN Brasil: Major established sports media brand in Brazil covering football, basketball, and international competitions. Broad incumbent with diversified revenue (TV rights, subscriptions) but competes for the same advertising and engagement dollars as Torcedores.
• UOL Esporte: Brazilian portal's sports vertical covering Brasileirão and major international competitions. Broad incumbent across news and other verticals that competes for SEO rankings and Brazilian sports audience share; increasingly integrating sportsbook content as Brazil's iGaming market matures.

Emerging players

• Sportskeeda: Global digital sports media publisher with growing Brazilian and Latin American football coverage and betting content. Operates a similar content-plus-affiliate model at scale across multiple sports; useful comparable for unit economics on programmatic and CPA affiliate revenue.
• BettingExpert: Community-driven betting tips and predictions platform with global football coverage. Closest direct functional peer to Torcedores' "Palpites" product, monetizing sports prediction content through affiliate referrals to sportsbooks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/torcedorescom
• YouTubeyoutube.com/channel/UC9VPQfwARGDgEApqiCJ-Gsg
• Facebookweb.facebook.com/TorcedoresOficial
• LinkedInlinkedin.com/company/torcedores-com
• Instagraminstagram.com/torcedorescom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Torcedores.com