European Camping Group

What European Camping Group does

European Camping Group (ECG) is the self-described European leader in outdoor hospitality (hôtellerie de plein air), headquartered in Aix-en-Provence, France. The group operates 450+ camping destinations across 13 European countries (France, UK, Germany, Netherlands, Switzerland, Belgium, Spain, Italy, Poland, Austria, Denmark, Croatia, Ireland), comprising 115+ directly managed campsites and 350+ partner sites distributed through a centralized referencing center. ECG runs a multi-brand portfolio of tour-operator brands (Homair, Eurocamp, Roan, Camping Vision, Tohapi, Vacanceselect Travel) that rent mobile-homes and bare pitches to consumers, supplemented by large-scale directly managed resorts in Spain under the Alannia brand and premium French/Spanish sites under Marvilla Parks. The company reports a peak seasonal workforce of over 7,000 employees and the largest eco-certified campsite footprint in Europe (64 Clef Verte sites for the 2026 season).

ECG's revenue model combines direct-to-consumer bookings via proprietary brand websites (multi-language, multi-currency), transacted rentals across managed and partner inventory, distribution and referencing services for independent campings through the GAIN purchasing/referral platform, and one-time residential mobile-home sales. The company is B2C-led with holiday-makers as primary customers (French clients ~40% of visits, the remainder international) and operates a B2B partner channel for onboarding independent campings. No public pricing is disclosed; quotation-based booking is conducted through the tour-operator brands. ECG is privately owned, with PAI Partners as primary sponsor and Abu Dhabi Investment Authority (ADIA) acquiring a significant minority stake in 2025.

The platform is operationally rather than technologically defined: technology stack is not publicly disclosed, but ECG has invested in a centralized data and technology function (led since 2019 by a Director of Data and Technology) and applies revenue-management discipline borrowed from the airline sector. Historical owners include Carlyle (from ~2014) and PAI Partners (from ~2022, backing the Vacanceselect acquisition). Under former CEO Alain Calmé (2009–early 2024), revenue multiplied approximately 20x; Sébastien Manceau, formerly of Roland Berger's tourism practice, succeeded as Group CEO in 2023, with Calmé moving to Chairman of the Supervisory Board.

Name

European Camping Group

Legal name

European Camping Group

Website

https://europeancampinggroup.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

European Camping Group is a private, PE-backed multi-brand outdoor hospitality platform operating 450+ campsite destinations across 13 European countries through tour-operator brands (Homair, Eurocamp, Roan, Vacanceselect, Alannia), serving international holiday-makers with managed and partner-camping inventory.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality and Camping Tourism

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Cabin & Cottage Campgrounds (THAGAOAD)

Keywords

• Outdoor hospitality services
• Mobile home rentals
• Camping tour operations
• Holiday park management
• Vacation resort operations

Headquarters

HQ city

Aix-en-provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Mobile-home and pitch rentals: Core revenue stream from renting mobile-homes and bare pitches across 450 camping destinations in 13 countries. Manages 115+ campings directly and partners with 350+ independent campings.
2. Residential mobile-home sales: Sale of residential mobile-homes as part of the outdoor hospitality offering.
3. Distribution platform and referencing services: Distribution platform serving independent campings through referencing center, providing booking infrastructure and customer reach.
4. Tour operator services: Tour operator brands (Homair, Eurocamp, Roan) offering complete holiday packages through multiple European market websites.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

European Camping Group operates a portfolio of premium 4/5-star camping destinations across 13 European countries through multiple tour-operator brands (Homair, Eurocamp, Roan, Vacanceselect, Camping Vision, Tohapi) that distribute mobile-home and bare-pitch rentals. The group directly manages 115+ campings, operates large-scale resorts in Spain under the Alannia brand, runs a distribution/referral platform (GAIN) for 350+ independent partner campings, and sells residential mobile-homes.

Product overview

European Camping Group (ECG) is a multi-brand outdoor hospitality (hôtellerie de plein air) platform operating across 13 European countries. The group structures its offering around tour-operator brands (Homair, Eurocamp, Roan, Camping Vision, Tohapi, Vacanceselect Travel) that handle mobile-home and bare-pitch rental distribution, supplemented by large-scale Alannia resorts in Spain and Marvilla Parks branded campsite properties managed directly. ECG also operates GAIN as a centralized purchasing and referral hub for independent campsites, and ECG Support as an internal shared-services function. The group manages over 115 directly operated campsites and 350+ partner establishments, with all brands collectively offering over 450 camping destinations.

Differentiator

Problem solved

Functional benefit

Brands

• Homair: Tour operator brand for mobile home and camping holiday rentals across Europe
• Eurocamp
• Roan
• Alannia
• VacanceSelect Travel
• Camping Vision
• Marvilla Parks
• Tohapi
• Homair Sweet MH

Products and services

• HOMAIR Tour-operator brand offering mobile home and bare pitch rentals across European destinations, covering multiple languages (French, English, German, Dutch, Italian, Spanish). Serves families and individual travelers seeking premium outdoor holidays.
• EUROCAMP Tour-operator brand providing camping holiday rentals across multiple European countries including UK, Ireland, Netherlands, Germany, Belgium, Austria, Switzerland, and Denmark.
• ROAN Tour-operator brand offering camping holidays across Netherlands, Belgium, Germany, Poland, UK, Austria, Switzerland, France, and Italy.
• ALANNIA Large-scale resort brand operating in Spain under the Alannia Resorts label, covering multiple languages, offering premium resort-style outdoor holidays.
• VACANCESELECT TRAVEL Tour-operator brand acquired from Permira in 2022, offering outdoor accommodation rentals across France, UK, Ireland, Germany, Austria, Switzerland, Netherlands, Italy, Spain, and Denmark.
• MARVILLA PARKS Sub-brand managing a portfolio of directly operated premium campsite properties, including Neptuno Campsite (Spain) and La Pointe du Médoc Campsite (France).
• CAMPING VISION Tour-operator brand offering camping holidays across France, UK, Spain, and Italy; emerged from the merger integration that established Europe's largest camping vacation distribution platform.
• TOHAPI Outdoor accommodation brand offering camping holiday rentals targeted at French-speaking markets.
• GAIN (Centralized Purchasing and Referral Hub) Centralized purchasing and referral group providing booking infrastructure, distribution reach, and aggregated purchasing power to 350+ independent partner campsites across Europe.
• HOMAIR SWEET MH Sub-brand within the Homair portfolio focusing on mobile-home accommodation offerings across European destinations.

Quantifiable outcome

• European leader in eco-certified campings with 64 sites - #1 position in Europe
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered major and minor.

• Vacansoleil assetsmajorStrategic or Co-development Partner · 3 March 2025ECG acquired Vacansoleil's assets as part of market consolidation in the camping sector. This acquisition further expanded ECG's network of camping destinations and customer base in the European outdoor hospitality market.
• Neptuno Campsite (Spain) and La Pointe du Médoc Campsite (France)minorStrategic or Co-development Partner · 1 January 2025European Camping Group expanded its network in January 2025 by launching Neptuno Campsite in Spain and acquiring La Pointe du Médoc Campsite in France under the Maravilla Parks brand, strengthening its presence in key European destinations.
• Vacanceselect (from Permira)majorStrategic or Co-development Partner · 29 July 2022ECG acquired Vacanceselect from Permira, a significant player in the outdoor travel sector. This acquisition expanded ECG's portfolio and market presence. Vacanceselect operates as a tour operator brand under ECG's commercial brands, including brands like Selectcamp in Northern Europe.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• TUI Group: Global tourism group that historically operated camping tour-operator brand Al Fresco (UK) until 2021. ECG's management team includes multiple ex-TUI executives; TUI remains a broad incumbent in European package holidays overlapping ECG's tour-operator distribution.
• Booking Holdings (Booking.com): Global online travel platform with a deep foothold in European accommodation distribution. ECG's tour-operator brands increasingly compete with Booking.com for direct bookings and could face disintermediation from this broad incumbent.

Emerging players

• Huttopia: French-founded operator of nature camps and 'camps de toile' style accommodations across France, Europe, North America, and beyond. Comparable premium, sustainability-focused outdoor lodging operator with growth trajectory in the same 'glamping/nature' segment as part of ECG's portfolio.
• Sandaya: French operator of premium 4/5-star campings with mobile-home offerings across France and Mediterranean destinations. Smaller in scale than ECG but directly comparable in premium positioning and French customer concentration.

Direct peers

• Capfun: Large French camping operator running hundreds of family-oriented campgrounds with mobile-home rentals across Europe. Comparable mid-market French operator with overlapping product type and customer base.
• Sunêlia: French network of franchised 4/5-star campgrounds with comparable premium positioning and French market overlap. ECG explicitly cites franchise-style and centralized services competitors; Sunêlia is a representative mid-scale French peer.
• Center Parcs (Pierre & Vacances Group): Operates European holiday park villages across France, Netherlands, Germany, and Belgium with similar family-oriented, premium-positioned outdoor accommodation. Closest large-scale European competitor to ECG's multi-country, multi-format outdoor hospitality model.
• Roompot / Landal GreenParks: Dutch-based operator of holiday parks across the Netherlands, Germany, Belgium, and other European markets with comparable multi-country scale, premium positioning, and direct management plus partnership mix. Historic competitor to ECG's Eurocamp and Roan brands in Northern Europe.

Others

• Pierre & Vacances (Center Parcs parent): Publicly listed French vacation rental and holiday park group, parent of Center Parcs. Operates a broader European vacation residence portfolio with significant overlap in mobile-home and resort-style outdoor hospitality.
• Love Holidays / On the Beach: UK-based package holiday platforms selling European outdoor and camping-style vacations to UK consumers. Adjacent channel partners and partial competitors for ECG's Eurocamp UK inbound traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/european-camping-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries9 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about European Camping Group