What Epic Theatres does

Epic Theatres is a privately-held regional movie theater chain headquartered in DeLand, Florida, operating 12 physical cinema locations across Florida (11 sites) and North Carolina (1 site in Hendersonville). The company's core business is standard cinema exhibition: it screens current studio releases across auditoriums with assigned seating, digital projection, audio systems, and concession stands selling food, non-alcoholic beverages, and on-site alcohol. Ancillary revenue streams include gift cards, a Shopify-based branded merchandise store (epic-theatres-2.myshopify.com), and an Epic Rewards loyalty program that issues $1-$4 monthly vouchers based on consecutive attendance.

The company serves two primary consumer segments: families with children (targeted through the $2 Wednesday Summer Kids Series offering discounted Wednesday morning screenings of family-friendly films at all 12 locations) and general adult moviegoers. Distribution is direct-to-consumer, with online ticket purchasing through epictheatres.com (with non-refundable convenience fees) and box-office sales at each venue. The marketing stack spans email, opt-in SMS/text, direct mail, and Google Display remarketing via Google Analytics.

Epic's strategic differentiator in the near term is a co-development partnership with LUMMA (announced September 11, 2025) to launch 4D E-Motion Theater technology in the United States. The first installation is scheduled to open at the Deltona, Florida location in November 2025, providing sensory effects (motion, wind, fog, and other environmental cues) synchronized to on-screen action. This positions Epic as the first U.S. exhibitor of this format, although the capability is partnership-based rather than internally developed. The company is privately held (legal entity Epic Theatres, Inc., domiciled in Florida), with no disclosed institutional investors, parent company, or funding rounds in the available data.

Name

Epic Theatres

Legal name

Epic Theatres, Inc.

Website

https://epictheatres.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Epic Theatres is a privately-held regional movie theater chain operating 12 locations across Florida and North Carolina, serving families and general moviegoers with standard cinema exhibition, concessions, loyalty rewards, and an upcoming 4D E-Motion Theater partnership with LUMMA.

Ownership category

akta.pro rank

Product category

Movie Theater Exhibition

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Motion Picture Theaters (7830), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cinema & Movie Ticketing (HSACALAD)

akta.pro secondary industry

Cinema Concessions & On-site F&B Operations (MPADAKAN)

Keywords

• Movie theater chain
• Cinema exhibition
• Movie ticket sales
• Theater concessions
• Cinema loyalty program

Headquarters

HQ city

Deland

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: Movie ticket sales at physical theater locations and online through the website. Tickets include convenience fees for online purchases. Revenue from R-rated film admissions requires proper ID verification.
2. Concessions: Food and beverage sales including popcorn, drinks, and snacks at theater concession stands. Outside food and beverages are prohibited, driving internal concession purchases.
3. Alcohol Service: On-site alcohol sales with strict policies around consumption and removal of alcohol from premises.
4. Loyalty Program: Epic Rewards loyalty program with monthly vouchers based on consecutive movie attendance ($1-$4 per month). Members earn vouchers for ticket purchases, driving repeat visits.
5. Gift Cards: Gift card sales for movie tickets and concessions, available for purchase at theater locations and online.
6. Merchandise: Online merchandise store (epic-theatres-2.myshopify.com) selling theater-related merchandise and products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Epic Theatres operates a chain of 12 physical movie theater locations across Florida (11) and North Carolina (1), screening current film releases with digital projection and audio. The company sells movie tickets (online and at the box office), concessions (popcorn, drinks, snacks), and alcohol on-site, while also offering gift cards, a loyalty rewards program (Epic Rewards), a $2 Summer Kids Series, and a branded merchandise store.

Product overview

Epic Theatres operates as a movie theater chain offering a unified cinema experience across multiple locations in Florida and North Carolina. The core product is standard movie theater screenings featuring current releases. The portfolio includes several add-on offerings: Epic Rewards (a loyalty program offering monthly ticket discounts based on consecutive attendance), Gift Cards for ticket and concession purchases, a $2 Summer Kids Series (discounted Wednesday morning family films), and a Merch Store for branded merchandise. A significant upcoming addition is the 4D E-Motion Theater technology (developed with LUMMA) which will provide immersive sensory effects synchronized with film content, launching first in Deltona, Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Epic Theatres Movie Theater Chain

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• LUMMAcoreStrategic or Co-development Partner · 11 September 2025LUMMA and Epic Theatres announced a partnership to launch the first 4D E-Motion Theater in the United States. The technology provides immersive effects synchronized with on-screen action, enhancing the moviegoing experience. The new E-Motion Theater is scheduled to open in Deltona, Florida in November 2025, marking a significant technological advancement for the company.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• B&B Theatres: Privately held regional movie theater chain operating across the Midwest and Southern US. Directly comparable to Epic Theatres as a family-owned, independent multi-location exhibitor with a similar mix of standard auditoria, concessions, and loyalty programming.
• Emagine Entertainment: Independent regional theater chain headquartered in the Midwest with a portfolio of multiplex locations featuring premium formats (e.g., luxury recliner seating, dine-in service). Comparable to Epic as a mid-sized independent exhibitor investing in premium-format differentiation.
• CMX Cinemas: Independent dine-in theater operator with locations across Florida and other US states. Direct competitor to Epic in the Florida market, overlapping in premium amenities, in-theater dining, and assigned seating — highly comparable for customer overlap and pricing analysis.
• Santikos Entertainment: Privately held Texas-based theater chain operating multi-screen venues with premium formats and full-service food and beverage. Comparable to Epic as an independent, family-controlled exhibitor pursuing differentiated premium experiences outside the national-chain orbit.

Broad incumbents

• AMC Theatres: Largest US movie theater chain with broad national footprint including locations in Epic's Florida markets. Operates standard auditoria plus premium formats (IMAX, Dolby, Prime); competes with Epic on film allocation, ticket pricing, and loyalty (AMC Stubs).
• Regal Cinemas: Second-largest US theater chain with extensive Florida and national presence following the Marcus Theatres acquisition. Competes directly with Epic in shared markets and offers its own loyalty program and premium-format auditoria.
• Cinemark Holdings: Major national theater chain with presence in Florida and the Southeast. Comparable as a competitor in Epic's core markets and offers its own premium XD brand plus the Cinemark Movie Rewards loyalty program.

Emerging players

• Alamo Drafthouse Cinema: Premium-format cinema chain focused on dine-in service, curated programming, and a strict no-talking policy. Comparable to Epic's premium-format strategy as a differentiated exhibitor targeting adult audiences willing to pay for enhanced experience.
• ICON Cinema (via Iconic Entertainment): Premium independent theater concept emphasizing luxury seating, dine-in service, and bar offerings. Emerging competitor to Epic's premium positioning in the Florida and Southeastern US markets.

Regional players

• Marcus Theatres: Midwest-anchored regional theater chain historically comparable to Epic in size and premium-format investment (UltraScreen, DreamLounger), now under Regal/Cineworld ownership but operating its brand regionally. Useful as a precedent for premium-format-led mid-size chains.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/EpicTheatresInc
• Facebookfacebook.com/EpicTheatresInc
• LinkedInlinkedin.com/company/epic-theatres

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epic Theatres