SunFish DataOn Philippines
SunFish DataOn Philippines is a private HCM software vendor selling an all-in-one HR and payroll platform with 25+ modules to enterprise and mid-market customers across the Philippines and Southeast Asia, operating as part of the Humanica group following a 2023 strategic investment.
- Company typePrivate
- Founded2018
- HeadquartersAntipolo, Philippines
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What SunFish DataOn Philippines does
SunFish DataOn Philippines Inc. is a private HR technology company founded in 2018 and headquartered in Antipolo City, Philippines. The company operates as part of the Humanica group following a 2023 strategic investment in which Thai-listed Humanica Public Co. Ltd acquired a 49% stake. SunFish sells an all-in-one Human Capital Management (HCM) platform that bundles 25+ modules covering HR Core, Time Management, Payroll, Talent Management, Training, Compensation and Benefits, Recruitment, OKR, Mobile, and AI and Analytics, alongside a biometric attendance product (SunFish XFace), a simplified SMB sub-brand (GreatDay HR), and a microservice-architecture platform combining SunFish HCM with Humanica's Humatrix (SunFish Workplaze). Underlying technology is cloud-based with mobile-first design and offers deployment options including cloud, private cloud, and on-premise, with open APIs, xDBC, and batch file integrations plus native bank file generation for payroll disbursement.
The company serves enterprise and mid-market customers primarily, with secondary reach into small and medium businesses through GreatDay HR. Its go-to-market combines direct enterprise field sales with inside sales handling inbound inquiries, supported by demo-driven consultative selling. The platform claims 2,000+ customers, 1M+ daily active users, and reach across 35 countries via regional offices in Indonesia, Thailand, Singapore, Malaysia, and Vietnam in addition to the Philippines. The customer base spans hospitality, automotive, aviation/MRO, financial services, manufacturing, and business services, with named logos including IGT Solutions, BMW Performance Motors Indonesia, Como Group, FL Technics Indonesia, FINNS Bali, and Galenium Pharmasia.
Revenue is generated through three streams: subscription licensing for the SunFish HR platform (annual billing, pricing tied to employee count and module selection, not publicly disclosed), managed payroll outsourcing services with over 20 years of operating history including multi-country payroll, and professional services for implementation, customization, and consulting. The company has accumulated certifications including SOC 1 Type 2, SOC 2 Type 2, ISO/IEC 27001:2022, ISO 9001 with UKAS accreditation, GDPR, CCPA, and Philippine NPC registration, and has received third-party recognition including 2024 Gartner Peer Insights Voice of the Customer, 2024 Everest Group Peak Matrix MCPO leader, Statista Philippine Growth Champion rankings in 2024 and 2026, and APAC Insider awards.
SunFish DataOn Philippines firmographics
Firmographics- Name
- SunFish DataOn Philippines
- Legal name
- SunFish DataOn Philippines Inc.
- Website
- https://dataon.ph
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SunFish DataOn Philippines is a private HCM software vendor selling an all-in-one HR and payroll platform with 25+ modules to enterprise and mid-market customers across the Philippines and Southeast Asia, operating as part of the Humanica group following a 2023 strategic investment.
- Ownership category
- akta.pro rank
SunFish DataOn Philippines industry classification
Industry- Product category
- Human Capital Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
Keywords
Where SunFish DataOn Philippines is headquartered
LocationHeadquarters
- HQ city
- Antipolo
- HQ country
- Philippines
- HQ region
- Asia
Offices7 records
Markets served
SunFish DataOn Philippines business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Software Subscription (HRIS/HCM Platform): Annual or multi-year subscription licensing for the SunFish HR platform covering all 25+ modules. Pricing based on employee count or tier.
- Payroll Outsourcing Services: Managed payroll services with over 20 years of experience. Expert team combines expertise with SunFish HR platform for reliable payroll handling. Includes multi-country payroll outsourcing.
- Implementation & Consulting: Professional services including project implementation, consulting, and customization services for SunFish HR platform deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise HRIS subscription with full module access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SunFish DataOn Philippines product offering
Product offeringCore offering
SunFish DataOn Philippines develops and sells cloud-based human capital management and payroll software for organizations, led by the SunFish HR platform with more than 25 integrated modules covering core HR, time, payroll, talent, learning, compensation, recruitment, OKRs, mobile access, and analytics. It also provides SunFish XFace biometric attendance, the GreatDay HR offering for SMEs, SunFish Workplaze, and managed payroll, consulting, implementation, and customization services.
Product overview
SunFish DataOn Philippines offers two secure and locally compliant HR platforms: SunFish HR (enterprise-grade) and GreatDay HR (for SMEs). SunFish HR is a modular all-in-one Human Capital Management (HCM) platform with 25+ integrated modules including HR Core, Time Management, Payroll Enterprise, Talent Management, Training, Compensation & Benefits, Recruitment, OKR, Mobile, and AI & Analytics. The portfolio also includes SunFish Workplaze (combining SunFish HCM and Humanica's Humatrix), SunFish XFace biometric solution, and professional services including Payroll Outsourcing (single and multi-country), Consulting, and Implementation & Customization. Both platforms are fully integrated, scalable for any business size, and designed to support organizational growth.
Differentiator
Problem solved
Functional benefit
Brands
- SunFish HR: All-in-one HR platform for managing people including HR software, employee growth tools, onboarding, support, and payroll services
- GreatDay HR
- SunFish Workplaze
Products and services
- SunFish HR Enterprise all-in-one human capital management platform for organizations, with 25+ modules covering HR core administration, time management, payroll, talent management, training, compensation and benefits, recruitment, OKRs, mobile access, and AI-powered analytics.
- GreatDay HR Simplified HR management software tailored to small and medium-sized businesses in the Philippines.
- SunFish Workplaze End-to-end HRIS combining DataOn's SunFish HCM and Humanica's Humatrix, with microservice architecture, a refreshed user experience, intuitive workflows, and comprehensive HR functionality.
- SunFish XFace Biometric attendance solution that uses facial recognition for employee identification and attendance tracking, with GPS support for field-team accountability.
- Payroll Outsourcing Service Managed payroll service in which an expert team processes payroll using the SunFish HR platform and handles payroll operations for the customer.
- Multi Country Payroll Outsourcing Managed payroll service supporting more than 15 countries on one platform, with country-specific rules and dedicated local support.
- Consulting Service Human resources consulting service for organizational transformation and HR process optimization.
- Implementations & Customization Service Project implementation and customization service for deploying SunFish HR, including configuration and process adaptation for the customer's organization.
Quantifiable outcome
- 98% client retention rate demonstrating customer satisfaction and platform value
- +5 more outcomes
Companies that use SunFish DataOn Philippines
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
SunFish DataOn Philippines technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature7 records
SunFish DataOn Philippines partnerships and signals
Strategic signalScale indicators12 records
Recent moves8 records
Expansion highlights6 records
SunFish DataOn Philippines competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
SunFish DataOn Philippines social profiles
Digital presenceSunFish DataOn Philippines compliance and trust
Trust signalCompliance7 records
SunFish DataOn Philippines financial estimates
Financial estimateRevenue estimate
Valuation estimate
SunFish DataOn Philippines leadership team
Management profileNumber of profiles
SunFish DataOn Philippines funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SunFish DataOn Philippines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SunFish DataOn Philippines
What does SunFish DataOn Philippines do?
SunFish DataOn Philippines develops and sells cloud-based human capital management and payroll software for organizations, led by the SunFish HR platform with more than 25 integrated modules covering core HR, time, payroll, talent, learning, compensation, recruitment, OKRs, mobile access, and analytics. It also provides SunFish XFace biometric attendance, the GreatDay HR offering for SMEs, SunFish Workplaze, and managed payroll, consulting, implementation, and customization services.
Is SunFish DataOn Philippines a public or private company?
SunFish DataOn Philippines is a private company. It is classified as corporate owned and is currently operating.
When was SunFish DataOn Philippines founded?
SunFish DataOn Philippines was founded in 2018. It employs 11 to 50 people.
Where is SunFish DataOn Philippines based?
SunFish DataOn Philippines is headquartered in Antipolo, Philippines, in the Asia region.
How does SunFish DataOn Philippines make money?
Three revenue lines are on record. Software Subscription (HRIS/HCM Platform) is the primary driver. The others are payroll Outsourcing Services and implementation & Consulting.
Does SunFish DataOn Philippines have an API?
Yes. SunFish supports open API, xDBC, and batch file integrations, all with configurable tools to map, process, and translate data. The platform offers robust APIs for seamless integration with other HCM systems. External data from CRM or project systems can be connected via API interfaces to automatically update periodic performance targets. Payroll bank file generation is supported in native formats for most banks. Developer documentation is at dataon.ph.
What industry is SunFish DataOn Philippines in?
SunFish DataOn Philippines's product category is Human Capital Management Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms. Its NAICS code is 5182 and its SIC code is 7370.