Smucker's

Consumer Packaged Foods (Fruit Spreads, Peanut Butter, and Toppings)smuckers.com

Smucker's is a flagship consumer packaged food brand under The J.M. Smucker Company (NYSE: SJM), manufacturing fruit spreads, peanut butter, ice cream toppings, and Uncrustables frozen PB&J sandwiches sold through U.S. and Canadian retail grocery, mass, and foodservice channels to mass-market consumers.

Company typePublic
Founded1897
HeadquartersOrrville, United States
Headcount11–50
GTM typeB2C
OfferingHardware or Manufacturing

What Smucker's does

The J.M. Smucker Company, traded on the NYSE under ticker SJM, is a diversified consumer packaged goods company founded in 1897 and headquartered in Orrville, Ohio. It manufactures and markets iconic American food and beverage brands — including Smucker's fruit spreads and jellies, Jif peanut butter, Folgers coffee, Uncrustables frozen PB&J sandwiches, Hostess snack cakes, Milk-Bone dog treats, and Meow Mix cat food — produced in manufacturing facilities across the U.S. and Canada. The Smucker's brand itself anchors the portfolio in fruit spreads, peanut butter, and ice cream toppings (including Magic Shell and Drizzle syrups), with Uncrustables reaching $1 billion in annual sales as the standout growth franchise.

The company generates revenue primarily through wholesale product sales to retail grocery chains, mass merchants, and convenience stores across North America, with a secondary Away From Home channel serving foodservice operators such as restaurants, hotels, and airlines via a dedicated portal (smuckerawayfromhome.com). Pricing is set at the retail level and varies by retailer; the company does not publicly disclose consumer pricing. Marketing is executed through a multi-channel mix including broadcast advertising (notably a long-standing TODAY Show sponsorship dating to the mid-1960s), content marketing via an extensive recipe library on smuckers.com, organic social on Facebook, Instagram, and Pinterest, and traditional print coupon distribution.

Operational momentum in FY2026 includes a 3% year-over-year net sales increase in Q2 offset by a 24% decline in adjusted EPS, the first major fruit spread packaging redesign in nearly 30 years, the hiring of a new CMO from Haleon in April 2026, and active IP enforcement of the Uncrustables brand against a Trader Joe's copycat product. The company remains in its fifth generation of Smucker family leadership, with no private equity or parent company ownership.

Smucker's firmographics

Firmographics

Name: Smucker's
Legal name: The J.M. Smucker Company
Website: https://smuckers.com
Company type: Public
Founded year: 1897
Operating status: Operating
Headcount range: 11–50 employees
Short description: Smucker's is a flagship consumer packaged food brand under The J.M. Smucker Company (NYSE: SJM), manufacturing fruit spreads, peanut butter, ice cream toppings, and Uncrustables frozen PB&J sandwiches sold through U.S. and Canadian retail grocery, mass, and foodservice channels to mass-market consumers.
Ownership category
akta.pro rank

Smucker's industry classification

Industry

Product category: Consumer Packaged Foods (Fruit Spreads, Peanut Butter, and Toppings)
NAICS: Roasted Nuts and Peanut Butter Manufacturing (311911), Frozen Specialty Food Manufacturing (311412)
SIC: Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
akta.pro primary industry: Jams, Jellies, Preserves & Fruit Spreads Manufacturing (AFAKADAI)
akta.pro secondary industry: Jams, Jellies, Preserves & Marmalades Manufacturing (AFAKACAJ)

Keywords

Fruit spreads
Peanut butter
Ice cream toppings
Consumer packaged goods
Frozen sandwiches

Where Smucker's is headquartered

Location

Headquarters

HQ city: Orrville
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Smucker's business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

Consumer Packaged Goods Sales: The J.M. Smucker Co. generates revenue through the manufacture and sale of consumer food products including fruit spreads, peanut butter, ice cream toppings, coffee, and pet foods. Products are sold through retail grocery stores, mass merchants, and foodservice channels. Revenue is generated through wholesale product sales to retailers who then sell to consumers.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Smucker's product offering

Product offering

Core offering

Smucker's manufactures and sells consumer food products including fruit spreads (jams, jellies, preserves, and squeezable varieties), peanut butter (natural, organic, and Goober), ice cream toppings (Magic Shell, Drizzle syrups, hot fudge), and breakfast syrups. The brand portfolio also extends to Uncrustables frozen crustless peanut butter and jelly sandwiches under parent company The J.M. Smucker Co. Products are produced in U.S. and Canada manufacturing facilities and distributed through retail grocery, mass, convenience, and foodservice channels.

Product overview

The J.M. Smucker Company operates the Smucker's brand as a portfolio of consumer food products centered around fruit spreads, peanut butter, and ice cream toppings. The Smucker's product line includes the flagship Fruit Spreads category (featuring Jam, Jelly, Preserves, Natural Fruit Spreads, Low Sugar, Sugar Free, Simply Fruit, and Squeeze varieties), Peanut Butter products (including Goober, Natural, and Organic sub-lines), and Ice Cream Toppings (Magic Shell, Drizzle Syrups, Hot Fudge, and Caramel toppings). Under the J.M. Smucker parent company, the portfolio extends to Uncrustables frozen sandwiches, Jif peanut butter, Folgers coffee, and pet food brands including Milk-Bone and Meow Mix. The company positions itself as a leader in spreads and toppings with over 125 years of history dating to its 1897 founding.

Differentiator

Problem solved

Functional benefit

Brands

Uncrustables: Frozen crustless peanut butter and jelly sandwiches
Goober
Magic Shell
Simply Fruit
Squeeze
Natural Fruit Spreads
Low Sugar

Products and services

Smucker's Fruit Spreads Flagship line of jams, jellies, preserves, and fruit spreads in regular, natural, low sugar, sugar free, simply fruit, and squeezable bottle formats, marketed to household consumers for breakfast, baking, and snacking use.
Smucker's Peanut Butter Peanut butter products including Natural Creamy and Chunky, Organic Creamy and Chunky, and Goober (peanut butter pre-mixed with grape, honey, or strawberry jelly), sold to household consumers for sandwiches and cooking.
Smucker's Ice Cream Toppings Dessert toppings for ice cream and frozen desserts, including Magic Shell hard-shell toppings (Chocolate, Caramel, Chocolate Fudge, Unicorn), Drizzle squeezable flavored syrups (Caramel, Butterscotch, Chocolate, Strawberry), and Hot Fudge and Caramel spoonable toppings, sold to household consumers.
Smucker's Breakfast Syrup Pancake and breakfast syrups including Sugar Free Breakfast Syrup, marketed to household consumers for breakfast use.
Smucker's Uncrustables Frozen crustless peanut butter and jelly sandwiches sold as a convenient portable lunch and snack product, marketed to household consumers and families; reached $1 billion in annual sales.

Quantifiable outcome

Uncrustables brand reached $1 billion in annual sales, demonstrating successful product innovation and brand extension.

Companies that use Smucker's

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Smucker's technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Smucker's partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Jif (The J.M. Smucker Co. subsidiary)coreOthersJif peanut butter is part of The J.M. Smucker Co. portfolio alongside Smucker's brand products. The companies share common ownership and collaborate on cross-brand recipe content on smuckers.com, including joint recipes like PB&J Snack Bites and Graham Cracker PB&J.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Smucker's competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Smucker's compliance and trust

Trust signal

Compliance2 records

Smucker's financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Smucker's leadership team

Management profile

Number of profiles

Profiles1 record

Smucker's subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

Smucker's funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Smucker's M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smucker's

What does Smucker's do?

Is Smucker's a public or private company?

Smucker's is a public company. It is classified as public and is currently operating.

When was Smucker's founded?

Smucker's was founded in 1897. It employs 11 to 50 people.

Where is Smucker's based?

Smucker's is headquartered in Orrville, United States, in the North America region.

How does Smucker's make money?

One revenue line is on record: consumer Packaged Goods Sales.

Does Smucker's have an API?

No public API is recorded for Smucker's.

What industry is Smucker's in?

Smucker's's product category is Consumer Packaged Foods (Fruit Spreads, Peanut Butter, and Toppings). Its primary akta.pro industry code is AFAKADAI, Jams, Jellies, Preserves & Fruit Spreads Manufacturing, with a secondary code of AFAKACAJ, Jams, Jellies, Preserves & Marmalades Manufacturing. Its NAICS code is 311911 and its SIC code is 2033.