What Jack Rogers USA does

Jack Rogers USA is a privately held footwear company founded in 1960, headquartered in New York City, that designs and sells women's and children's sandals, flats, heels, wedges, boots, and accessories. Its flagship product is the Original Jacks Sandal, a whipstitched leather flat whose heritage design dates to the brand's founding in Palm Beach, and which anchors a broader assortment that now includes comfort, dress, waterproof EVA, monogrammed, and bridal-adjacent styles alongside a kids line featuring girls, toddler, and baby sizes plus a Mommy & Me matching program. The business operates as a direct-to-consumer brand through a Shopify-based e-commerce storefront at jackrogersusa.com, supplemented by brick-and-mortar retail locations accessible via the site's store locator, with checkout supporting Shop Pay, PayPal, Apple Pay, Google Pay, and major card networks. Customer support is handled through Gorgias, and a tiered loyalty program (Club Jack: Signature, VIP, Platinum) drives retention. The company has 11-50 employees, serves only the U.S. market, and monetizes exclusively through one-time product sales with price points ranging from $40 (kids EVA) to $198 (monogram), a $138 core Original Jacks price, and ongoing sale promotions including an active 30% off sale event.

Name

Jack Rogers USA

Legal name

Jack Rogers USA

Website

https://jackrogersusa.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Jack Rogers USA is a privately held, 1960-founded heritage footwear brand selling women's and children's sandals, flats, heels, and accessories direct-to-consumer via its Shopify website and select brick-and-mortar stores, anchored by its iconic Original Jacks Sandal.

Ownership category

akta.pro rank

Product category

Women's Footwear

NAICS

Shoe Retailers (4582)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

Keywords

• Women's footwear
• Leather sandals
• Heritage fashion brand
• Kids sandals
• Direct-to-consumer footwear

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time purchase revenue from footwear and accessory products sold directly to consumers through e-commerce website. No subscription model. Revenue generated from sale of sandals, flats, heels, wedges, boots, and children's footwear with price points ranging from $54 to $198.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Jack Rogers USA designs and sells branded women's and children's footwear, with its flagship being the iconic Original Jacks whipstitched leather sandal created in 1960. The assortment spans comfort sandals, heels and wedges, ballet flats, loafers, boots, waterproof EVA sandals and Kids/Mommy & Me matching styles, distributed primarily through its own Shopify-based e-commerce storefront and select retail locations.

Product overview

Jack Rogers USA is a footwear brand founded in 1960, specializing in women's and children's sandals. The product portfolio centers on the Original Jacks Sandal as the flagship icon, complemented by comfort-focused lines (Jacks Comfort Sandal, Collins Comfort Sandal), dress styles (Jacks City Heel, Laurin Platform Heel, Rozette Ruffle Wedge), and casual options (Boating Jacks, Roxy Flip Flop, Worth Sandal). The waterproof collection uses EVA material for lightweight, washable sandals. A Kids line offers miniature versions of adult styles (Girls Original Jacks, Girls Laurin, Toddler sizes) plus a Mommy & Me matching program. The brand also offers monogram personalization, gift cards, and a loyalty program (Club Jack) with tiered membership benefits.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Jacks Sandal The flagship flat sandal with whipstitched leather construction, redesigned footbed and outsole for improved flexibility and traction. Sold as the brand's signature icon in numerous colorways, leather and metallic nappa finishes, and wide sizes for women. Priced at $138.
• Jacks Comfort Sandal Enhanced-comfort version of the classic sandal with a cushioned footbed and metallic nappa leather finish for women. Priced at $148, available in platinum, rose quartz, silver, bronze and black.
• Collins Comfort Sandal Comfort-focused women's sandal with cushioned footbed in metallic and cork variants. Priced at $138-$148, available in platinum, silver, navy and white colorways.
• Boating Jacks Sandal Nautical-inspired women's sandal with durable construction in platinum, navy/white and white colorways. Priced at $128.
• Laurin Sandal Elegant women's flat sandal in leather and metallic nappa finishes. Priced at $138, available in platinum, rose quartz, black, white and cognac colors.
• Roxy Flip Flop Casual women's flip-flop style in metallic nappa finishes. Priced at $98, available in platinum, rose quartz, silver, anthracite, navy, black and fuchsia.
• Waterproof EVA Collection (Jacks EVA) Lightweight, waterproof and washable women's sandals made from EVA material. Priced at $54, available in navy, black, bright yellow, rouge, cream, grasshopper, lilac, fuchsia and pale pink.
• Worth Sandal Women's flat sandal priced at $118, available in platinum, luggage, black, white, ivory, toast and fuchsia colorways.
• Jacks Kitten Heel Women's elegant low-heel sandal priced at $148, available in metallic nappa platinum, black, and cork and gold variants.
• Jacks City Heel Women's sophisticated city-style heel priced at $168, available in metallic nappa platinum, café au lait and black.
• Laurin Platform Heel Women's platform-style heel priced at $168, available in metallic nappa platinum and luggage.
• Jacks Mid Wedge Women's mid-height wedge sandal priced at $158, available in platinum, navy and cork colorways.
• Jacks High Wedge Women's elevated wedge sandal in metallic nappa platinum or cork and gold. Priced at sale prices around $129-$138.
• Rozette Ruffle Wedge Women's ruffle-detailed wedge sandal priced at $168 (on sale from $129.99), available in gold, silver, fire red, navy, black and toast.
• Jacks Jeweled Sandal Embellished women's Original Jacks variant with jeweled detailing priced at $168, available in metallic nappa platinum, black and ivory for bridal and special occasion wear.
• Monogram Sandal Women's customizable Original Jacks sandal allowing monogram personalization, priced at $198 as the brand's premium offering.
• Girls Original Jacks Sandal Kids' version of the flagship Original Jacks sandal priced at $58, available in cork & gold, rose quartz, silver, navy, black, white, red tartan, chalk pink and light blue; supports Mommy & Me matching.
• Girls Laurin Sandal Kids' leather Laurin sandal priced at $58, available in platinum, rose quartz, white, light blue and chalk pink.
• Girls Laurin High Wedge Kids' elevated Laurin sandal with wedge heel priced at $64, available in platinum, rose quartz, white and chalk pink.
• Girls Jacks Waterproof Sandal (EVA) Kids' waterproof sandal priced at $40, lightweight washable EVA in navy, bright yellow, cream, fuchsia, pale pink and periwinkle.
• Toddler Jacks Sandal Toddler-sized Original Jacks sandal priced at $58, available in platinum, gold, rose quartz, black, white, red tartan, chalk pink and light blue.
• Toddler Laurin Sandal Toddler-sized Laurin sandal priced at $58, available in platinum, rose quartz, white, chalk pink and light blue.
• Gift Cards Digital gift cards available for purchase on jackrogersusa.com, usable across the site's footwear assortment.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Crocs: Mass-market waterproof/Croslite footwear leader. Directly comparable on Jack Rogers' EVA waterproof line ($40-$54) and on casual/comfort positioning, though at a different price point and aesthetic.
• Reef: Established sandal and beach-footwear brand with comparable flip-flop and casual sandal offering. Overlaps on warm-weather use cases and a similar lifestyle-driven brand position, though skewed more male/athletic.
• Steve Madden: Established publicly-traded footwear company with broad women's sandals, heels, and boots assortment at overlapping price points. Differs in trend-led (rather than heritage-led) positioning but directly competitive on shelf and online.
• Birkenstock: Global comfort-footwear leader whose footbed technology competes directly with Jack Rogers' comfort positioning. Comparable on 'comfort + style' value proposition and growing DTC momentum, though at lower price points and broader demographic reach.

Direct peers

• Sam Edelman: Footwear-led brand offering women's sandals, heels, and boots at similar price points ($80-$200). Directly comparable product mix (flats, sandals, heels) with a similar DTC focus and a heritage/designer-led positioning.
• Tory Burch: American lifestyle brand with strong preppy-resort aesthetic and a robust sandals/footwear offering at similar premium price points ($150-$300). Directly comparable target customer (women seeking classic, versatile footwear) and shared Palm Beach/preppy heritage positioning.
• Salt Water Sandals: Heritage sandal brand with classic whipstitched/leather designs at similar price points. Comparable on flagship sandal DNA, kids line, and 'timeless warm-weather' positioning — a close direct peer for the Original Jacks category.
• Loeffler Randall: Independent women's footwear and accessories brand at similar premium price points ($150-$400) with comparable classic-yet-modern aesthetic. Direct peer on occasion-driven footwear (wedges, heels) for a similar affluent female customer.
• Kate Spade: Heritage New York-based lifestyle brand with comparable women's footwear assortment and pricing. Targets similar demographics (women seeking classic, occasion-appropriate footwear) and operates a comparable DTC-plus-retail model with monogram personalization as a key feature.

Emerging players

• Tkees: DTC-focused minimalist sandal brand targeting a similar female customer with a curated lifestyle assortment. Comparable DTC e-commerce model and resort/preppy positioning, though narrower product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jackrogersusa
• YouTubeyoutube.com/@Jackrogersusa
• Facebookfacebook.com/jackrogersusa
• Instagraminstagram.com/jackrogersusa
• TikToktiktok.com/@jackrogersusa
• LinkedInlinkedin.com/company/jack-rogers-usa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack Rogers USA