MOM's Organic Market

What MOM's Organic Market does

MOM's Organic Market is a family-owned, private organic grocery retailer founded in 1987 by Scott Nash in Rockville, Maryland, initially capitalized with $100 as a home delivery business before transitioning to physical retail. The company operates 27 stores across six states (Maryland, Virginia, Pennsylvania, New Jersey, New York, Massachusetts) and Washington DC, with two announced Chicago suburbs locations (Mount Prospect and Naperville) opening in 2026 marking its first Midwest entry. Store-level product assortment spans certified organic produce, sustainably sourced seafood (100% Monterey Bay Aquarium Seafood Watch-compliant since 2008, including canned tuna), organic meat and dairy, bulk/refill departments, a private-label MOM's Coffee line, and the Naked Lunch in-store cafe at select locations. The company differentiates through codified ingredient standards banning 250+ substances store-wide, a published climate-friendly foods category, and recycling/waste-reduction services integrated into the customer experience.

The business model is direct-to-consumer retail grocery sales through owned physical storefronts, with unit pricing on individual products and e-gift card distribution through a third-party storefront. Revenue is generated at the point of sale across health-conscious and environmentally-conscious consumer segments, with no e-commerce fulfillment, delivery, or B2B revenue streams disclosed. Vendor and channel partnerships include Frankie's Organic Snacks (U.S. launch placement), TruLife Distribution (Bodyceuticals placement), and mission-aligned organizations such as the Wide Net Project and Monterey Bay Seafood Watch. Operational technology is dominated by a 2026 partnership with RELEX Solutions implementing an AI-native platform for fresh supply chain, pricing, promotions, vendor funding, and shelf-space planning, replacing prior spreadsheet-driven workflows.

The company remains fully founder-controlled (Scott Nash, CEO) with no disclosed institutional investors, venture capital, or private equity involvement. Headcount exceeds 1,000 employees across the retail footprint, with a third-party-reported $120M in annual sales. Strategic direction centers on (i) sustainable multi-region physical expansion beyond the Mid-Atlantic, (ii) operational modernization through AI-native merchandising infrastructure, and (iii) deepening its environmental mission as a durable consumer brand differentiator versus broader organic-natural competition from Whole Foods and Sprouts.

Name

MOM's Organic Market

Legal name

MOM's Organic Market

Website

https://momsorganicmarket.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

MOM's Organic Market is a family-owned organic grocery retailer operating 27 physical stores across the Mid-Atlantic, serving health- and environmentally-conscious consumers with curated organic produce, sustainable seafood, and 250+ banned-ingredient standards.

Ownership category

akta.pro rank

Product category

Organic Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), All Other Specialty Food Retailers (445298)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

Keywords

• Organic grocery retail
• Natural food supermarkets
• Sustainable seafood retail
• Bulk food shopping
• Organic cafe services

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Grocery Sales: MOM's generates revenue through direct retail sales of organic groceries, produce, seafood, meat, dairy, and household products across its physical store locations. Individual consumer purchases constitute the primary revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

MOM's Organic Market operates a family-owned chain of physical grocery stores selling organic and natural products, including produce, seafood, meat, dairy, grocery, bulk and climate-friendly foods, health and wellness products, beauty, and supplements. It also operates the Naked Lunch all-organic cafe, sells MOM's Coffee, and provides in-store bulk shopping and recycling programs.

Product overview

MOM's Organic Market is a family-owned organic grocery retailer that operates as a single unified retail chain across 27+ physical store locations in the Northeast Mid-Atlantic region (with planned expansion into the Chicago area). The company offers a comprehensive range of organic grocery products through distinct operational departments, complemented by branded sub-products including Naked Lunch Kitchen (organic cafe), MOM's Coffee (private-label coffee), and the Recycle Center (sustainability service). The core retail offering centers on strict ingredient standards with over 250 banned substances, 100% sustainable seafood, organic produce, and climate-friendly food selections, while the company differentiates through sustainability-focused services like bulk shopping and comprehensive recycling programs.

Differentiator

Problem solved

Functional benefit

Brands

• Naked Lunch: All-organic cafe serving vegetarian and vegan sandwiches, salads, bowls, juices, and more. Locations at Bryn Mawr, Center City Philly, Gaithersburg, Hampden, Herndon, Ivy City, Jessup, and Rockville.
• MOM's Coffee

Products and services

• MOM's Organic Market (Retail Grocery) Family-owned organic grocery retailer operating physical store locations across the Northeast Mid-Atlantic region, offering organic and natural products including produce, seafood, meat, dairy, grocery, beauty, supplements, bulk foods, and climate-friendly foods.
• Naked Lunch Kitchen All-organic cafe serving in-house-made vegetarian and vegan sandwiches, salads, bowls, juices, and raw juices at select MOM's locations, with build-your-own bowl options.
• MOM's Coffee Private-label organic and directly traded coffee beans, grown using sustainable farming practices, offered at MOM's locations.
• MOM's E-Gift Cards E-gift cards available for purchase through the company's website for use in MOM's retail business.
• Sustainable Seafood 100% sustainable seafood program, including canned tuna, with items recommended or approved by Monterey Bay Aquarium Seafood Watch from fisheries rated Green Best Choice, Yellow Good Alternative, or Eco-Certified.
• Climate-Friendly Foods Curated selection of foods with lower carbon footprints, including nuts, fruits, vegetables, and alternative grains such as amaranth, fonio, sorghum, millet, and teff.
• Bulk Department Zero-waste bulk shopping section where customers can bring their own containers to reduce packaging waste, with bulk grocery and body-care items including nut butters, spices, and soaps.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• RELEX SolutionscoreTechnology or Integration · 26 June 2026MOM's partnered with RELEX Solutions to implement an AI-native platform that unifies fresh supply chain and merchandising operations. The platform consolidates pricing strategies, promotional activities, vendor funding agreements, and shelf space allocation. This replaces previously siloed spreadsheet-driven workflows and fragmented processes across merchandising, category management, and vendor relations teams. The partnership aims to improve operational alignment, visibility into vendor funding, and promotion performance while bringing shelf planning in-house.
• Frankie's Organic SnacksminorChannel Partner/ Reseller/ DistributorFrankie's Organic Snacks, a family-owned Canadian snack company founded in Quebec, expanded its U.S. retail presence by launching Organic PuffCorn into 27 MOM's Organic Market locations. The product is available in multiple flavors including Avocado Oil & Himalayan Pink Salt, BBQ, White Cheddar, Vegan Cheddar, Churro, and Jalapeño varieties in 4-oz bags priced at $3.99.
• TruLife DistributionminorChannel Partner/ Reseller/ DistributorTruLife Distribution secured placement for its client Bodyceuticals in MOM's Organic Market. Bodyceuticals is a farm-grown, sustainable calendula-based skincare brand offering award-winning lip balms, facial creams, massage oils, and similar beauty products manufactured through artisan-crafted, micro-distilled, small-batch processes.
• Monterey Bay Aquarium Seafood Watch ProgramcoreStrategic or Co-development PartnerMOM's only offers items recommended or approved by the Monterey Bay Seafood Watch Program. Products are sourced from fisheries or aquaculture operations rated Green Best Choice, Yellow Good Alternative, or that are Eco-Certified. The partnership ensures all seafood meets sustainability standards, including canned tuna.
• Wide Net ProjectminorStrategic or Co-development PartnerMOM's partnered with the Wide Net Project since 2015 to reduce the invasive species Blue Catfish in the Chesapeake Bay. Every time customers buy Wide Net Project Catfish at MOM's, a portion of fish is donated to a hunger relief agency. Blue Catfish were introduced to the Chesapeake Bay in the 1970s as a sport fish but have become a serious threat to native fish species and vegetation including Maryland Blue Crab.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Whole Foods Market: Amazon-owned natural and organic supermarket chain with national US footprint. Directly competes with MOM's in the organic/specialty grocery category with overlapping customer base of health- and sustainability-conscious consumers; larger scale and Amazon-backed digital infrastructure make it the primary category leader.
• Sprouts Farmers Market: Public specialty natural and organic grocer with ~400 stores across the US. Closely comparable to MOM's in product mix (fresh, organic, bulk) and target customer (health-conscious), though Sprouts is significantly larger and benefits from public-market capital access.
• Natural Grocers (Vitamin Cottage): Public natural and organic grocery chain with ~170 stores, headquartered in Colorado. Mirrors MOM's mission-driven positioning around ingredient standards, organic produce, and sustainability; comparable mid-size scale and similar banned-ingredient discipline.
• Trader Joe's: Private specialty grocer with national US footprint focused on organic and natural private-label products. Competes for the same health-conscious, value-oriented premium shopper; differentiates via heavy private-label mix versus MOM's branded assortment.
• The Fresh Market: Specialty grocery chain focused on fresh, natural, and organic products with ~160 stores, primarily in the Eastern and Southeastern US. Overlaps with MOM's on premium fresh positioning, in-store experience, and ingredient quality.

Broad incumbents

• Wegmans Food Markets: Large regional premium supermarket chain operating across the Mid-Atlantic and Northeast, directly overlapping MOM's core geography. Offers extensive natural and organic assortments within a broader conventional grocery format, competing for the same premium shopper.
• Hy-Vee: Large Midwestern supermarket chain with expanding natural/organic offerings and strong store-experience focus. Comparable to MOM's as a regional grocer with growing premium and wellness positioning; significantly larger scale and broader geographic footprint.
• Giant Food: Conventional Mid-Atlantic supermarket chain with extensive natural and organic private-label ranges, directly overlapping MOM's core geography. Represents the conventional competitor most likely to absorb price-sensitive organic customers.

Regional players

• New Seasons Market: Employee-owned natural and organic grocery chain operating primarily on the US West Coast. Closely aligned with MOM's mission-driven, community-rooted organic positioning but geographically separate; useful comparable for store-format and category-mix benchmarks.
• PCC Community Markets: Consumer-cooperative natural and organic grocer with 15 stores in the Puget Sound region of Washington State. Comparable to MOM's on strict ingredient standards, organic focus, and community/environmental mission; operates in a non-overlapping geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/momsorganicmrkt
• Facebookfacebook.com/momsorganicmarket
• Instagraminstagram.com/momsorganicmarket

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOM's Organic Market