Schiek Sports

What Schiek Sports does

Schiek Sports is a privately held, founder-owned fitness equipment manufacturer founded in March 1991 and headquartered in Oshkosh, Wisconsin. The company designs and sells premium weightlifting belts, lifting gloves, straps, wraps, and joint-support accessories primarily to competitive bodybuilders, powerlifters, CrossFit athletes, and serious recreational lifters. Its flagship category is contoured lifting belts built around patented ergonomic designs that follow the natural shape of the back and core, with construction options spanning nylon, leather, and carbon fiber, plus lumbo-sacral and sacroiliac support models for specialized use.

The business operates a direct-to-consumer e-commerce storefront on schiek.com alongside an authorized wholesale dealer network spanning 85+ countries and a dedicated dealer portal (schiekwholesale.orderspace.com). Products are unit-priced between roughly $22.95 and $150, with most belts clustered in the $60–$115 range and free priority domestic shipping on orders over $100. The catalog includes 77+ product lines, signature athlete collaborations with Olympia champions (Ronnie Coleman, Jay Cutler, Cyd Gillon, Brandon Hendrickson, Brandon Curry, Latorya Watts), and the Platinum and Power sub-brand series. Most production is USA-based, and brand awareness is driven by a pro staff program, a #TeamSchiek brand ambassador initiative, multi-channel social media presence, and verified-review performance (64,896 verified reviews averaging 5.00 stars on Judge.me, with Platinum, Top 5%, and Gold Transparent shop badges).

The company is self-sustaining with no disclosed institutional investment, no parent company, and no acquisitions or public-company disclosures; it operates with a very small internal headcount of 1–10 employees despite global distribution reach. Revenue is generated entirely through unit-priced hardware sales across the DTC and wholesale channels, with no subscription, software, or services revenue disclosed. No APIs, AI capabilities, or data-flywheel mechanics are evident from the source material.

Name

Schiek Sports

Legal name

Schiek Sports, Inc.

Website

https://www.schiek.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Schiek Sports manufactures and distributes workout gear, fitness belts, and apparel globally.

Ownership category

akta.pro rank

Product category

Strength Training Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB)

akta.pro secondary industry

Activewear & Training Apparel (CRAAAEAA)

Keywords

• Weightlifting belts
• Lifting gloves
• Powerlifting gear
• Strength training accessories
• Fitness support equipment

Headquarters

HQ city

Oshkosh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Schiek Sports generates revenue through direct-to-consumer online sales of fitness equipment including lifting belts, gloves, straps, wraps, and supports. The company operates primarily through their e-commerce platform with wholesale dealer distribution worldwide.
2. Wholesale Distribution: Products are sold through authorized dealers and distributors in 85+ countries worldwide, providing additional revenue streams through bulk wholesale orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Schiek Sports designs, manufactures, and distributes premium strength training accessories, with its flagship being patented contoured weightlifting belts. The company produces 77+ product lines including lifting belts (nylon, leather, carbon fiber, lever, competition, dip), lifting gloves, lifting straps and ultimate grips, wrist/elbow/knee wraps and sleeves, ankle straps, barbell pads, waist trainers, gym bags, and training apparel. Most products are made in the USA and sold direct-to-consumer and through an authorized dealer network in 85+ countries.

Product overview

Schiek Sports is a legacy fitness equipment manufacturer founded in 1991, specializing in premium weightlifting belts, lifting gloves, straps, wraps, and support gear. The product portfolio centers on weightlifting and powerlifting belts (including Model 2004, 2006, and 2000 series; carbon fiber CF3004 and CF3006 models; leather L2004 and L2006 belts; lever belts L7010 and L7020; competition power belts L6010 and L6011; and support belts Model 4004 and 4006), complemented by lifting gloves (Platinum and Power series), Ultimate Grips and lifting straps, and power gear (wrist supports, wrist wraps, elbow wraps, knee wraps, knee sleeves). The company offers signature athlete collaborations with Ronnie Coleman, Jay Cutler, and Cyd Gillon. Products are sold direct-to-consumer via the online store with dealer/wholesale distribution through an authorized dealer network in 85+ countries worldwide. The company emphasizes USA manufacturing, patented ergonomic designs, and endorsements from Olympia champions.

Differentiator

Problem solved

Functional benefit

Brands

• Ronnie Coleman Collection: Premium fitness gear signature line endorsed by 8x Mr. Olympia Ronnie Coleman, featuring limited edition Yeah Buddy weightlifting belts.
• Jay Cutler Signature Line
• Cyd Gillon Collection
• Brandon Hendrickson Line
• Platinum Series
• Power Series

Products and services

• Weightlifting Belts (Nylon Contour, Leather Contour, Carbon Fiber, Lever, Competition Power, Dip, Support, Sacroiliac, Waist Trimmer, and Signature Athlete models) Premium contoured weightlifting belts for bodybuilding, powerlifting, and general strength training. Available in nylon, leather, and carbon fiber constructions with various buckle styles (single prong, double prong, lever, Velcro). Models include the Model 2004 and 2006 contour belts, Model 2000 women's belt, CF3004/CF3006 carbon fiber belts, L2004/L2006 leather belts, L7010/L7020 lever belts, L6010/L6011 competition power belts, Model 3004/3006 power lifting belts, Model 4004/4006 support belts, Model B5008/L5008 dip belts, 3000SI sacroiliac belt, Model 800 waist trimmer, and signature athlete collaboration belts. Designed for serious recreational lifters, competitive powerlifters, bodybuilders, and CrossFit athletes.
• Lifting Gloves (Platinum Series and Power Series) Premium and standard lifting gloves available with and without wrist wraps, with full-finger coverage options. Includes the Platinum Series (high-end, with wrist wrap options) and Power Series (performance-focused, durable) lines. Designed for lifters seeking hand protection, grip enhancement, and wrist support during heavy lifting sessions.
• Lifting Straps and Ultimate Grips Padded lifting straps and ultimate grip products designed to enhance grip strength and reduce grip fatigue during heavy pulling movements (deadlifts, rows, pulls). Includes Model 1000BPS basic padded lifting straps, Model J-1000PLS Jay Cutler signature power lifting straps, Model 1900 Ultimate Grips, and Model 1907 Platinum Edition Ultimate Grips with wrist pads.
• Power Gear (Wrist Wraps, Wrist Supports, Elbow Wraps, Elbow Sleeves, Knee Wraps, Knee Sleeves, Ankle Straps) Comprehensive line of joint support and compression accessories for training and competition. Includes Black Out Line Wrist Wraps (12, 18, 24 inch lengths), Model 1100WS Wrist Supports, elbow wraps and Model 1136ES elbow sleeves, knee wraps, Model 1170CF men's knee sleeves, and ankle straps for cable machine exercises. Targeted at lifters seeking injury prevention, joint protection, and stability during heavy pressing and squatting movements.
• Barbell Pads and Dip Belts Barbell pads to reduce pressure on shoulders and back during squats and hip thrusts, plus dip belts (Model B5008 nylon, Model L5008 leather) for weighted chin-ups and dips. Sold as standalone fitness accessories for strength training.
• Lifting Hooks (Model 1200 CYLENCE) Lifting hooks designed for heavy pulling exercises to eliminate grip fatigue. Sold as a standalone accessory for lifters needing wrist and grip support during deadlifts, rows, and shrugs.
• Merchandise and Apparel (Gym Bags, Men's Apparel, Women's Apparel, Sweatshirts) Branded gym bags for transporting workout gear, men's and women's workout and training apparel including t-shirts, and athletic sweatshirts for training and casual wear. Sold as standalone merchandise items.
• Schiek Model 707MP Meal Pack Cooler Bag Insulated meal prep bag designed for transporting pre- and post-workout nutrition. Sold as a standalone accessory targeting fitness enthusiasts and bodybuilders with structured nutrition plans.
• Schiek Sports Gift Cards Schiek Sports gift cards available for purchase online, targeting fitness enthusiasts, athletes, and gift-givers. Functions as a stored-value product sold as a standalone offering.
• Product Bundles Pre-curated bundles of complementary Schiek fitness gear (e.g., belt plus wraps, gloves plus straps) offered at a discounted bundle price. Sold as standalone bundle offerings on the e-commerce site.
• Signature Athlete Collections (Ronnie Coleman, Jay Cutler, Cyd Gillon, Brandon Hendrickson) Premium signature fitness gear collections co-designed with Olympia champion athletes. Includes the Ronnie Coleman Collection (RCCF4006 Custom Yeah Buddy Belt, RCCF4004 Limited Edition Yeah Buddy Belt), Jay Cutler Signature Line (J2014 Jay Cutler Belt, J-1000PLS Power Lifting Straps), Cyd Gillon Signature Lifting Belt, and Big Waves Waist Trainer with Brandon Hendrickson. Sold as standalone premium signature products targeting fans and serious lifters.
• Wholesale Dealer Program and Dealer Portal Authorized wholesale dealer program for Schiek Sports products. Dealers can register through the schiekwholesale.orderspace.com portal for wholesale access and distribution of Schiek products in 85+ countries worldwide.
• Product Warranty Registration Warranty registration service for Schiek Sports fitness equipment purchases, supporting product warranty claims and customer service.

Quantifiable outcome

• 5.00 star rating from 64,896 verified reviews demonstrating exceptional customer satisfaction
• +1 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Inzer Advance Designs: Direct competitor in powerlifting and weightlifting belts, suits, and supports. Inzer is one of the most established names in competition-grade lifting belts and overlaps closely with Schiek's core belt product line serving powerlifters and strongman athletes.
• SBD (formerly Sling Shot): Premium lifting belt, knee sleeve, and wrist wrap manufacturer widely used by IPF-class powerlifters. SBD competes head-to-head with Schiek in the lever belt and competition-grade support category with similar premium positioning.
• A7 Apparel: Strength sports apparel and belt brand with strong social-media presence and athlete endorsement program. A7 competes directly with Schiek in both lifting belts and training apparel targeting the bodybuilding and powerlifting community.
• Titan Support Systems: Manufacturer of competition powerlifting belts, singlets, and strength training gear. Titan competes directly with Schiek's competition belt line (L6010/L6011) and serves the same competitive powerlifter customer base.
• Rehband: Sports support brand producing knee sleeves, elbow sleeves, and wrist wraps widely used in strength training. Rehband is a direct competitor to Schiek's power gear (knee sleeves, elbow wraps, wrist wraps) with strong international distribution.
• Harbinger: Manufacturer of lifting straps, gloves, and grips for strength training. Harbinger directly competes with Schiek's Platinum and Power Series gloves, lifting straps, and grip accessories in the specialty fitness retail channel.
• Serious Steel: Specialty maker of powerlifting belts and lifting accessories with a focus on competition-grade gear. Serious Steel is a direct peer to Schiek in the lifting belt category, particularly serving powerlifters and strength sport competitors.

Broad incumbents

• Gymshark: Large, well-funded athletic apparel and accessories brand popular with the lifting community. Gymshark overlaps with Schiek's apparel line and increasingly competes in accessories, but operates at much broader scale and across a wider product portfolio.
• Rogue Fitness: Dominant strength training equipment and accessories retailer/manufacturer. While Rogue's core is barbells, racks, and plates, it also offers belts, wraps, and apparel, putting it in broad competition with Schiek across multiple categories.

Emerging players

• RDX Sports: Value-priced fitness and combat sports equipment brand offering belts, wraps, gloves, and apparel. RDX competes with Schiek at the lower price tier, often through marketplace channels and aggressive discounting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SchiekInc
• Facebookfacebook.com/SchiekSportsInc
• Instagraminstagram.com/schieksportsinc/?hl=en
• TikToktiktok.com/@schieksports
• Xx.com/schieksportsinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schiek Sports