What Robert Morris University does

Robert Morris University (RMU) is a private, accredited university founded in 1921, operating from a 230-acre campus in Moon Township near Pittsburgh, Pennsylvania. It delivers undergraduate, graduate, doctoral, certificate, and online programs across four academic schools, with recognized strengths in Business, Nursing, Cybersecurity, and Engineering. The institution fields 17 NCAA Division I athletic teams and serves a diverse student population spanning first-year undergraduates, transfer students, graduate and doctoral candidates, international students, and veterans/military-affiliated learners.

RMU's core technology-enabled products sit within the student services layer rather than as standalone commercial offerings. The RMU Ready program is a co-curricular career readiness initiative built on the Suitable mobile platform, tracking student progress across 10 NACE-aligned competencies and awarding LinkedIn-shareable digital badges. The RMU Book Bundle provides all required undergraduate course materials for a flat $30 per credit fee, with claimed 30-50% savings versus traditional textbook purchasing. Supporting infrastructure includes the Sentry Secured Services student portal, the Net Price Calculator for financial planning, and CloudCard for student ID photo submission. Specialty centers such as the Center for Cyber Research and Training, Bayer Center for Nonprofit Management, Center for Veterans and Military Families, and Collaborative Learning Institute extend the institution into applied research, consulting, and community engagement.

RMU generates revenue primarily through tuition and mandatory fees charged to undergraduate and graduate students, supplemented by the Book Bundle per-credit materials charge. Distribution is direct-to-consumer through a regional admissions portal (admissions.rmu.edu), with personalized admissions and financial aid counseling segmented by student last name. The institution markets itself via campus visits, virtual tours, college fairs, and an active social media presence, positioning affordability (tuition below the Pennsylvania private college average) and career readiness as primary differentiators against regional competitors.

Name

Robert Morris University

Legal name

Robert Morris University

Website

https://rmu.edu

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Robert Morris University is a private, NCAA Division I university near Pittsburgh offering undergraduate, graduate, doctoral, and online programs across four schools, serving traditional, transfer, international, and military students with tuition positioned below the Pennsylvania private college average.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

STEM-Focused Research Universities (Engineering & Applied Sciences) (EDAHABAB)

Keywords

• Private higher education
• Undergraduate degree programs
• Graduate and doctoral programs
• Career readiness co-curricular
• Course materials delivery

Headquarters

HQ city

Coraopolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Tuition and Fees: Robert Morris University generates primary revenue from tuition and mandatory fees charged to undergraduate and graduate students. Tuition pricing is described as well below the average of Pennsylvania private colleges. The university offers various scholarships and institutional aid to make education affordable.
2. Course Materials (Book Bundle): The Book Bundle program charges students $30 per credit for course materials, providing textbooks, lab manuals, and access codes. This creates a bundled revenue stream for required educational materials alongside tuition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Robert Morris University is a private nonprofit higher education institution that delivers undergraduate, graduate, doctoral, and certificate degree programs across four academic schools (business, communication/media, data intelligence/technology, education/social sciences, engineering/science, and health professions). Its academic core is reinforced by NCAA Division I athletics, career services, and named student-success programs such as RMU Ready (co-curricular career readiness with digital badging) and the RMU Book Bundle (flat per-credit course-materials delivery).

Product overview

Robert Morris University operates as a higher education institution offering a portfolio of academic programs across four schools (Rockwell School of Business, School of Communication and Media, School of Data Intelligence and Technology, School of Education and Social Sciences, School of Engineering and Science, and School of Health Professions) along with associated student services. The institution's primary technology-enabled offerings include RMU Ready (a career readiness program with 10 competency academies delivered via the Suitable app), the RMU Book Bundle (course materials delivery program), financial aid tools (Net Price Calculator, financial aid portals), and CloudCard photo submission for student ID cards. These products function as integrated student services within the university's educational ecosystem rather than as standalone commercial products.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs Bachelor's degree programs across four academic schools, including professionally focused majors in Business, Nursing, Cybersecurity, Engineering, and other fields, taught by scholar-experts with real-world experience.
• Graduate Degree Programs Master's-level graduate degree programs in professional fields, with flexible scheduling options for graduate students and access to research opportunities.
• Doctoral Degree Programs Doctoral-level degree programs providing advanced professional credentials and applied research opportunities.
• Certificate Programs Standalone certificate programs that allow students to gain specialized skills in shorter timeframes than full degree programs.
• Online Programs Online academic programs providing flexible learning options for students who require remote or non-traditional delivery formats.
• RMU Ready Career Readiness Program A one-of-a-kind co-curricular career-readiness program that tracks every RMU student across 10 NACE-aligned competencies (Critical Thinking, Belonging, Financial Wellness, Interview, Leadership Development, Professional Networking, Professionalism Essentials, Social Impact Careers, Teamwork Fundamentals, Technology Enrichment), awarding digital badges students can display on LinkedIn.
• RMU Book Bundle A flat-rate course-materials program providing all required textbooks, lab manuals, and access codes for $30 per credit, with digital materials delivered to student bookshelves; saves students approximately 30–50% versus traditional textbook purchasing.
• NCAA Division I Athletics Intercollegiate athletics program with 17 teams competing at the NCAA Division I level, including recruitment of student-athletes via camp programs and recruitment events.
• Professional Development and Executive Education Executive education and professional development offerings delivered through RMU's Continuing and Professional Studies function to working professionals.
• Bayer Center for Nonprofit Management A research and consulting center providing nonprofit leadership research, executive coaching, and education programs, including the What Now? retirement succession research project.
• Center for Cyber Research and Training University center dedicated to cyber research and training, supporting RMU's cybersecurity degree programs and applied research activity.
• RMU Center for Veterans and Military Families Center supporting veterans and military families through dedicated admissions support, military benefits navigation, and veteran-specific student services.
• Collaborative Learning Institute Institute supporting collaborative learning initiatives across the RMU academic and community engagement portfolio.
• Covestro Center for Community Engagement University center coordinating community-engagement programming and partnerships between RMU and the greater Pittsburgh region.

Quantifiable outcome

• Students can save approximately 30-50% on textbooks and course materials through the Book Bundle program
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Duquesne University: Private Catholic university in Pittsburgh, PA with comparable size, professional program mix (Business, Nursing, Law, Pharmacy), and Division I athletics. Directly competes with RMU for the same Pittsburgh regional applicant pool.
• Point Park University: Private urban university in downtown Pittsburgh focused on professional and performing arts programs. Comparable size and tuition positioning; competes with RMU for Pittsburgh-area students seeking a smaller private experience.
• Chatham University: Private Pittsburgh-area university with similar enrollment size, professional and health sciences programs, and Shadyside campus footprint. Targets a comparable regional student demographic.
• Carlow University: Private Catholic university in Pittsburgh with comparable scale and professional program emphasis in health sciences, business, and education. Competes directly in the Pittsburgh private university market.
• La Roche University: Private Catholic university in Pittsburgh's North Hills with similar enrollment scale and professional program mix. Competes head-to-head with RMU for suburban Pittsburgh students seeking small private options.
• Saint Vincent College: Private Catholic liberal arts and professional college in Latrobe, PA. Comparable size, NCAA Division III athletics, and tuition positioning in the Pennsylvania private market.
• Seton Hill University: Private Catholic university in Greensburg, PA with similar enrollment size and professional program mix. Directly comparable in the western Pennsylvania private university segment.
• Geneva College: Private Christian liberal arts college in Beaver Falls, PA with comparable enrollment scale and professional programs (engineering, business, education). Competes in the western Pennsylvania market.
• Gannon University: Private Catholic university in Erie, PA with comparable size, Division II athletics, and professional program mix (engineering, business, health sciences). Competes for Pennsylvania private university applicants.

Broad incumbents

• University of Pittsburgh: Large public research university in Pittsburgh with extensive program portfolio and Division I athletics. Competes with RMU for the same regional applicant pool but at much larger scale and lower in-state tuition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rmu
• YouTubeyoutube.com/user/RMUNewsTube
• Facebookfacebook.com/108533078534
• LinkedInlinkedin.com/company/robert-morris-university
• Instagraminstagram.com/robertmorrisuniversity

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert Morris University