What Curtain Bluff Resort does

Curtain Bluff Resort is a privately held, Relais & Châteaux-affiliated luxury all-inclusive resort located on a 20-acre rocky promontory on the southern coast of Antigua. Founded in 1962 by WWII fighter pilot Howard Hulford as a 22-room property, it has grown to 72 spacious rooms and suites across three accommodation tiers — Beach Front Rooms, Rooms on the Bluff, and premium Pool Suites (including the Grace & Morris Bay, Terrace, and Cliff suites) — and is supported by 211 staff members under General Manager Rob Sherman, who has led operations for 40 years. The resort was acquired by the Scott family in 2024, marking the first ownership change since founding.

The property operates a comprehensive all-inclusive model with nightly rates ranging from approximately $1,085 to $4,460 depending on room tier and season, covering accommodations, all meals and beverages, motorized and non-motorized water sports, tennis, fitness, yoga, and most activities. Ancillary revenue streams layer on top of room revenue, including spa treatments at the 5,000 sq ft spa, PADI scuba certification ($450) and dives ($125), private tennis lessons ($90/hour), sommelier-led wine tastings ($80), weddings starting at $4,200, and luxury Bentley airport transfers ($300 round trip). Amenities include four championship tennis courts, a 5,000-bottle wine cellar, three dining venues (Sea Grape, Tamarind, Wine Cellar), and the CEE BEE Kids Camp for ages 3-10.

The resort serves a diversified mix of leisure segments — couples and honeymooners, families, wedding parties, tennis enthusiasts, corporate groups, and luxury travelers — distributed primarily through direct-to-consumer channels (TravelClick booking engine, US/UK toll-free numbers) and travel advisor partnerships, supplemented by Rebecca Recommends as US sales representatives and J Public Relations for earned media. Curtain Bluff has won consecutive Condé Nast Traveler Reader's Choice Awards (2022-2024), Travel + Leisure World's Best and Top 500 Hotels, U.S. News Best Hotels 2024, and Condé Nast Johansens Best Hotel Spa 2023, and reports a 65%+ repeat guest rate. The affiliated Old Road Fund (ORF), established in 1974, has invested over $3M in local education, healthcare, and community projects.

Name

Curtain Bluff Resort

Legal name

Curtain Bluff Hotel & Spa

Website

https://curtainbluff.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

251–500 employees

Short description

Curtain Bluff Resort is a privately held, Relais & Châteaux luxury all-inclusive resort on Antigua's south coast, operating 72 rooms and suites across 20 acres with 211 staff, generating revenue through nightly all-inclusive rates plus ancillary spa, tennis, scuba, wedding, and wine experiences for couples, families, wedding parties, and corporate guests.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury All-Inclusive Resorts (THAGACAI)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Beachfront & Island Luxury Resorts (THAGACAA)

Keywords

• Luxury resort hospitality
• All-inclusive accommodations
• Destination wedding venues
• Tennis resort programs
• Spa wellness services

Headquarters

HQ city

Saint John's

HQ country

Antigua & Barbuda

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. All-Inclusive Room Rates: Curtain Bluff generates revenue through all-inclusive room rates that include accommodations, all meals and drinks, watersports, land activities, tennis, fitness facilities, yoga and Pilates classes. Additional revenue streams include spa treatments, tennis lessons, scuba diving, cooking and wine classes, specialty wines from the cellar, gift shop purchases, and off-property excursions.
2. Wedding and Event Services: Revenue from hosting weddings, honeymoons, and corporate events. Wedding packages start at $4,200 and include ceremony, officiant, transportation, venue, floral arrangements, wedding cake, and wedding planner services. Additional revenue from event add-ons like yacht charters, sunset cruises, and private dining experiences.
3. Scuba Diving and Water Sports: PADI certification courses ($450 per person), open water dives for certified divers ($125 per person per dive), PADI Discover Scuba Diving ($150 per person), and additional ocean dives ($50 per person per dive).
4. Tennis Lessons and Pro Shop: Private tennis lessons available at $90 per hour, $45 per half hour. Additional revenue from the tennis pro shop selling equipment and merchandise.
5. Wine Tasting Experiences: Wine tasting sessions conducted in the cellar on Thursday afternoons for $80 per person.
6. Luxury Airport Transfers: Bentley airport transfers for $300 round trip (for 2 persons maximum), Towncar for $230 round trip, Executive SUV for $530 round trip (up to 4 persons), and regular taxi for $130 round trip (2 persons).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Curtain Bluff Resort is a 72-room luxury all-inclusive resort on a 20-acre rocky promontory on Antigua's south coast, operating as a Relais & Châteaux property since 1962. Guests book accommodation in one of three categories (Beach Front Rooms, Rooms on the Bluff, or Pool Suites), with room rates bundling all meals, drinks, watersports, land activities, tennis, fitness, yoga, and Pilates. The resort also sells ancillary services including spa treatments, scuba diving certification, private tennis lessons, cooking and wine classes, weddings, corporate events, honeymoon packages, and luxury Bentley airport transfers.

Product overview

Curtain Bluff Resort is a Relais & Chateaux luxury all-inclusive resort on Antigua's south coast, offering 72 rooms and suites across three accommodation tiers: Beach Front Rooms, Rooms on the Bluff, and premium Pool Suites (Grace & Morris Bay, Terrace, Cliff). The resort features comprehensive all-inclusive amenities including water sports (scuba diving, waterskiing, Hobie Cats, kayaking), a Tennis Center with four championship courts, a 5,000 sq ft Spa, three dining venues (The Sea Grape, The Tamarind Restaurant, The Wine Cellar), CEE BEE Kids Camp, wellness classes, and event services for weddings and corporate gatherings. Room rates include all meals, beverages, most activities, and concierge service.

Differentiator

Problem solved

Functional benefit

Brands

• Old Road Fund (ORF): A 501c-3 nonprofit foundation started in 1974, supported by Curtain Bluff and its guests, focused on community initiatives in Old Road, Antigua through education, healthcare, and community projects.

Products and services

• Beach Front Rooms Luxury beachfront accommodations on the ground and upper floors overlooking the calm swimming beach, including deluxe rooms with private verandas and junior suites with marble bathrooms. All-inclusive rates include meals, drinks, watersports, and activities.
• Rooms on the Bluff Blufftop accommodations featuring open-air layouts, king-size beds, freestanding tubs, and large terraces with daybeds overlooking the surf beach and Caribbean Sea. All-inclusive rates include meals, drinks, and activities.
• Pool Suites Premium suite tier including Grace & Morris Bay Suites (1,944 sq ft), Terrace Suite (891 sq ft terrace with infinity plunge pool), and Cliff Suite (1,500 sq ft with infinity soaking pool), featuring private plunge pools and panoramic Caribbean views.
• The Spa

Quantifiable outcome

• 65%+ repeat guest rate
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Relais & ChâteauxcoreStrategic or Co-development PartnerCurtain Bluff is a member of Relais & Châteaux, a prestigious global collection of luxury hotels and restaurants. This affiliation signifies adherence to rigorous quality standards and provides access to the exclusive Relais & Châteaux network and marketing platform. The partnership positions Curtain Bluff among the world's finest hospitality establishments.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jumby Bay Island: An Oetker Collection luxury all-inclusive resort on a private island just off Antigua's northeast coast. Direct competitor in the same geography and ultra-luxury all-inclusive category, with comparable room counts and pricing.
• Hermitage Bay: Boutique luxury all-inclusive resort on Antigua's southwest coast with similar room scale and an adult-focused orientation. Competes directly for the same luxury Caribbean all-inclusive guest.
• Malliouhana, Auberge Resorts Collection: Relais & Châteaux-affiliated luxury resort on Anguilla with similar boutique scale, beachfront setting, and luxury all-inclusive options. Directly comparable in product offering and target customer.

Broad incumbents

• Sandals Resorts: Caribbean's largest luxury all-inclusive operator with multiple Caribbean properties. Competes on all-inclusive category but at much larger scale and broader brand portfolio, often targeting adjacent price tiers.
• Aman Resorts: Global ultra-luxury resort brand with Caribbean presence (e.g., Amanera in Dominican Republic). Competes for the same affluent global traveler seeking serenity, exclusivity, and integrated wellness.
• Rosewood Hotels & Resorts: Global luxury hotel group with Caribbean properties including Rosewood Baha Mar and Le Guanahani. Competes in the luxury Caribbean segment with broader distribution and loyalty infrastructure.
• Four Seasons Hotels and Resorts: Global luxury operator with Caribbean properties (e.g., Four Seasons Resort Nevis). Competes for the ultra-high-net-worth Caribbean leisure guest with global brand reach and corporate infrastructure.
• Belmond (LVMH): Luxury hospitality portfolio (now part of LVMH) including Caribbean and Latin American properties such as Cap Juluca. Competes in the luxury beachfront, all-inclusive-adjacent category with strong brand prestige.
• Cheval Blanc (LVMH): Ultra-luxury LVMH hospitality brand with Caribbean presence (e.g., Cheval Blanc St-Barth). Competes at the apex of the luxury Caribbean segment for the same high-net-worth repeat traveler.

Emerging players

• Six Senses: IHG-affiliated luxury wellness-focused resort brand expanding in the Caribbean (e.g., Six Senses La Sagesse, Grenada). Competes on the wellness, spa, and sustainability dimensions that Curtain Bluff emphasizes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/curtainbluff
• Xx.com/Curtain_Bluff
• Facebookfacebook.com/CurtainBluffResort

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Curtain Bluff Resort