What Fortiviti does

Fortiviti was a U.S.-based professional services firm headquartered in Olathe, Kansas, specializing in integrated accounting and back-office solutions. The company delivered fractional accounting services — including bookkeeping, financial reporting, and strategic financial support — to small and mid-sized businesses that required flexible, scalable financial staffing without the overhead of full-time, in-house finance hires. Founded in 2008 and operating with 11-50 employees, Fortiviti addressed the demand for outsourced financial support among SMB and mid-market customers that lacked the scale or need for a full finance department. The company was acquired by BELAY, a U.S.-based outsourced financial solutions provider, on August 20, 2024. The acquisition was strategic, intended to expand BELAY's fractional accounting capabilities and absorb Fortiviti's specialized delivery into BELAY's broader financial-solutions suite. Following the acquisition, Fortiviti ceased to operate as an independent entity and now exists as a subsidiary within BELAY's platform. Limited information is publicly available regarding Fortiviti's pre-acquisition financials, management team, product architecture, technology stack, or pricing model — no revenue figures, no disclosed pricing, no headcount trend data, and no named customer logos appear in the available sources. The company had no disclosed patents, awards, regulatory actions, or external funding rounds.

Name

Fortiviti

Legal name

Fortiviti

Website

https://fortiviti.com

Company type

Private

Founded year

2008

Operating status

Acquired

Headcount range

11–50 employees

Short description

Fortiviti, founded in 2008 and headquartered in Olathe, Kansas, provided fractional accounting and back-office services to SMBs and mid-market businesses; it was acquired by BELAY in August 2024 and no longer operates independently.

Ownership category

akta.pro rank

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Fortiviti provided fractional accounting services for small to mid-sized businesses, including bookkeeping, financial reporting, and strategic financial support delivered on a flexible, part-time basis. Following its August 2024 acquisition by BELAY, Fortiviti's capabilities were folded into BELAY's outsourced financial solutions platform to serve growth-stage and established businesses across multiple industries.

Product overview

Fortiviti was a provider of fractional accounting services. The company was acquired by BELAY in August 2024. The source data does not provide specific details about Fortiviti's individual products, services, or product architecture. BELAY's website describes its own financial solutions suite including Bookkeeping, Full-Service Accounting Team, Payroll, Tax Services, Fractional Controller, Fractional CFO, Accounting Clerks, and Inventory Consulting services, but these represent BELAY's offerings rather than Fortiviti's product portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional Accounting Services Fractional accounting services for small and mid-sized businesses, including bookkeeping, financial reporting, and strategic financial support delivered on a flexible, part-time basis. Targeted at businesses needing professional accounting expertise without hiring full-time finance staff.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BELAYcoreStrategic or Co-development Partner · 20 August 2024BELAY acquired Fortiviti to expand its fractional accounting services. The acquisition aims to enhance BELAY's offerings in the accounting sector by integrating Fortiviti's capabilities.

Recent moves1 record

Expansion highlights1 record

Direct peers

• 1-800Accountant: 1-800Accountant provides outsourced accounting, bookkeeping, tax, and payroll services to small businesses and entrepreneurs. Comparable in targeting SMBs with fractional/outsourced accounting offerings.
• Pilot.com: Pilot provides outsourced bookkeeping, tax, and fractional CFO services primarily to startups and SMBs. Directly comparable as a fractional accounting services firm targeting similar SMB and growth-stage customers.
• Bench (by employer.com): Bench offers outsourced bookkeeping and financial reporting to SMBs, pairing software with dedicated bookkeepers. Closely comparable to Fortiviti in delivering bookkeeping and financial reporting as a managed service.
• Kruze Consulting: Kruze Consulting offers fractional CFO, bookkeeping, tax, and financial operations services to venture-backed startups. Comparable in providing fractional accounting and CFO services to growth-stage SMB clients.
• AccountingDepartment.com: AccountingDepartment.com delivers outsourced full-service bookkeeping and controllership to SMBs. Directly comparable as a fractional/outsourced accounting services provider.
• Foundr (formerly Lift): Foundr provides outsourced bookkeeping and accounting services to small businesses and solopreneurs. Comparable fractional accounting services targeting SMB customers.
• TGG Accounting: TGG Accounting provides outsourced CFO, controller, bookkeeping and tax services to SMBs and mid-market companies. Directly comparable fractional finance services offering.
• Ignite Spot: Ignite Spot offers outsourced bookkeeping, accounting, tax, and CFO services to SMBs. Comparable as a fractional outsourced accounting services provider for small and mid-sized businesses.

Broad incumbents

• BELAY: BELAY is the acquirer of Fortiviti and provides outsourced bookkeeping, payroll, tax, fractional CFO and fractional controller services to SMBs and mid-market companies. Directly comparable given Fortiviti's services are now integrated into BELAY's Financial Solutions suite.

Emerging players

• Botkeeper: Botkeeper combines automated bookkeeping software with human accountants to serve SMBs and accounting firms. Comparable in targeting SMB bookkeeping with a technology-enabled service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/Fortiviti
• Facebookfacebook.com/fortiviti
• LinkedInlinkedin.com/company/fortiviti

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fortiviti