ProCamps

What ProCamps does

ProCamps, founded in 1999 in Cincinnati, Ohio, is a private youth sports event management and sports marketing company that organizes professional-athlete-led camps for youth athletes across the United States. The company runs more than 175 events annually across basketball, baseball, football, hockey, soccer, golf, tennis, lacrosse, field hockey, and multi-sport formats, partnering with professional athletes from the NFL, NBA, MLB, NHL, MLS, PGA, NCAA, and NASCAR. Its three primary customer segments are individual families (parents and guardians of grades 1–12 athletes), professional athletes and sports organizations seeking turnkey event production, and corporate sponsors such as New Balance, Simple Truth/Kroger, CareSource, Planet Fitness, and Donatos.

The company's core product is a portfolio of single-day and multi-day camp experiences with tiered pricing spanning free sponsored events to VIP packages at $399. Operations are powered by The Good Game mobile application via the Clear2Join Digital Living Passport platform, which handles registration, staffing, compliance, waiver management, Stripe-based payment processing, and digital communication. The technology architecture also enables NIL-compliant structuring of athlete and coach compensation as formal employment, allowing NCAA collegiate athletes to participate legally under current Name, Image, and Likeness regulations.

ProCamps generates revenue from four streams: per-camper registration fees, athlete partnership and activation fees for managed event production, corporate sponsorships (event signage, credentials, t-shirts, digital assets), and platform/booking fees on The Good Game app charged to both providers and customers. Distribution is direct-to-consumer through procamps.com and The Good Game app (iOS and Android), supplemented by athlete social media amplification and a secondary "Host an Event" channel for athletes and organizations. In June 2026, the company was acquired by FlexWork Sports in an eight-figure transaction, with co-founder Gregg Darbyshire becoming FlexWork's chief growth officer; the deal more than doubled FlexWork's annual event count to ~1,000, brought the in-house agency G3 Marketing under the combined entity, and positioned the platform to expand into brand-led activations beyond traditional youth sports camps.

Name

ProCamps

Legal name

ProCamps, Inc.

Website

https://procamps.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

ProCamps organizes professional-athlete-led youth sports camps, serving families, athletes, and corporate sponsors since 1999. Acquired by FlexWork Sports in 2026, it runs 175+ annual events nationwide via The Good Game mobile platform for registration, compliance, and discovery.

Ownership category

akta.pro rank

Product category

Youth Sports Camp Management

NAICS

Sports and Recreation Instruction (61162), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

Keywords

• Youth sports camps
• Professional athlete camps
• Sports event management
• Camp registration services
• Sports marketing activations

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Camp Registration Fees: Families pay registration fees to attend youth sports camps led by professional athletes. Fees range from free to $249 per camper per event, with tiered pricing (e.g., Standard $199, VIP $399 at Dallas Fall Camp). Prices are dynamic and subject to change. Registration is non-refundable but credits are issued for the full amount valid for one calendar year.
2. Athlete Partnership & Activation Fees: ProCamps partners with professional athletes (NFL, NBA, MLB, NHL, MLS) to deliver branded camp experiences. Revenue is derived from managing event production, staffing, registration, and on-site operations for athlete-led brand activations.
3. Sponsorship & Brand Partnerships: Corporate sponsors (e.g., New Balance, Simple Truth/Kroger, CareSource, Planet Fitness, Donatos) sponsor individual camps or the overall platform. Sponsors receive branding placement on event signage, credentials, t-shirts, and digital assets.
4. Platform & Technology Services: The Good Game app processes booking fees and service fees for providers (coaches/staff) and customers (campers/parents). A Booking Fee is charged to both providers and customers per transaction, with TGG deducting fees from provider payouts. Additional fees apply for athlete data certification.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

ProCamps organizes and operates youth sports camps led by professional athletes, providing sports instruction, skill development, and direct athlete access for young participants. It also provides end-to-end event production, staffing, logistics, registration, compliance, and technology support for professional athletes, sports organizations, and corporate sponsors hosting camps and branded activations.

Product overview

ProCamps operates a portfolio of youth sports camp experiences led by professional athletes, organized under a unified platform powered by The Good Game App. The core offering includes basketball, baseball, football, and other sport-specific camps featuring professional athletes, supported by the Clear2Join Digital Passport for registration and compliance. The company also offers Experienceship internship programs (Event, Camper Sales, Graphic Design, Warehouse & Logistics), a scholarship program for need-based families, and a volunteer program. Following its acquisition by FlexWork Sports, the company added G3 Marketing as an in-house marketing agency. Camps are branded by athlete name (e.g., Cooper Flagg Basketball ProCamp, CC Sabathia Baseball ProCamp) with consistent operational infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• G3 Marketing: In-house marketing agency providing promotional and marketing services for ProCamps events, acquired as part of the FlexWork acquisition.

Products and services

• ProCamps Youth Sports Camps Youth sports camps led by professional athletes, offering sport-specific instruction, fundamentals and skill development, and direct athlete interaction for children across different sports and ability levels.
• Host an Event A managed event service for professional athletes and sports organizations that includes camp or event production, staffing, registration, logistics, compliance, and technology support.
• Sponsorship & Brand Partnerships Corporate sponsorship of individual camps or broader athlete-led brand activations, with brand placement on event signage, credentials, T-shirts, and digital assets.

Quantifiable outcome

• ProCamps provides over 30,000 scholarships to youth in need through its charitable arm.
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• FlexWork SportscoreGTM or Marketing Partner · 29 June 2026FlexWork Sports acquired ProCamps in an eight-figure transaction. ProCamps co-founder and chairman Gregg Darbyshire became FlexWork's chief growth officer. The deal more than doubles FlexWork's annual events to approximately 1,000 and nearly doubles its workforce to about 70 employees. FlexWork also gained ProCamps' in-house marketing agency G3 Marketing. FlexWork operates camps led by athletes including Saquon Barkley, Jordan Love, and Vladimir Guerrero Jr., and plans to leverage the acquisition to expand into brand-led activations beyond traditional youth sports camps.
• The Good Game Inc.coreTechnology or Integration · 15 April 2026The Good Game Inc., a Kansas-based sports technology company, entered an exclusive multi-year partnership with ProCamps to integrate its Clear2Join Digital Living Passport platform into ProCamps' operations. The collaboration streamlines registration, staffing, and compliance across hundreds of events nationwide. Families gain one-tap access to discover and book camps through a newly designed ProCamps.com website powered by The Good Game.
• CareSourceminorGTM or Marketing PartnerCareSource is listed as a national partner of ProCamps. CareSource is a health insurance provider that partners with ProCamps for community engagement and youth sports activations, including camps such as the Obi Toppin Basketball ProCamp in partnership with CareSource.
• New BalanceminorGTM or Marketing PartnerNew Balance is a sponsor of the Flagg Brothers Basketball ProCamp. New Balance branding appears on event materials for the camp hosted by Cooper and Ace Flagg at Memorial Gym in Orono, Maine.
• Chicago Park DistrictminorStrategic or Co-development PartnerProCamps partnered with the Chicago Park District in 2026 to bring camps to three new neighborhoods: Lincoln Park (June), Garfield Park (July), and South Shore (August). Each location features a different headlining athlete and sport — football, soccer, and basketball respectively.
• Simple Truth (Kroger)minorGTM or Marketing PartnerSimple Truth, a Kroger brand, serves as a title sponsor for multiple camps including the Simple Truth Coby White ProCamp, Simple Truth Sophie Cunningham Basketball ProCamp, Simple Truth Julio Rodríguez Baseball ProCamp, and Simple Truth Deshaun Watson ProCamp. Simple Truth branding appears on event signage, t-shirts, and digital materials.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PGC Basketball (Point Guard College): Specialty basketball skills camp operator serving youth athletes with high-level coaching and skill development curriculum. Comparable to ProCamps' basketball camps in target customer (youth athletes grades 1-12) and skill-development focus, though PGC emphasizes coaching staff rather than pro-athlete access.
• US Sports Camps (Nike Sports Camps): Largest network of sports camps in the U.S. operated under the Nike brand across basketball, baseball, football, soccer and more. Directly comparable to ProCamps in business model (multi-sport youth camps), distribution (direct-to-consumer registration), and target customer (parents seeking premium youth sports instruction).
• Five-Star Basketball Camps: Long-running basketball camp operator hosting skills camps with current and former professional and collegiate players. Closest comparable to ProCamps in athlete-led camp model for youth basketball specifically, with similar price points and a national footprint.
• FlexWork Sports: Parent company of ProCamps following the June 2026 eight-figure acquisition. FlexWork operates athlete-led camps featuring NFL/NBA/MLB stars and is the most directly comparable operator, with ProCamps now functioning as a sub-brand within the FlexWork portfolio.
• NBC Basketball Camps: Long-established basketball-specific camp operator with residential and day-camp formats across North America. Comparable to ProCamps in athlete-led instructional camps for youth basketball players and similar tiered-pricing model for premium instruction experiences.

Broad incumbents

• i9 Sports: National youth sports league and camp franchise operator serving millions of kids across multiple sports. Comparable to ProCamps in target market and multi-sport youth programming, but focused on recurring recreational league play rather than premium, athlete-led camps.
• IMG Academy: Premier U.S. youth sports training institution running multi-sport camps and academies nationwide with elite coaching. Comparable to ProCamps in target market (youth athletes seeking premium instruction) but with a broader, year-round campus-based model rather than pop-up athlete-led events.

Emerging players

• CoachUp: Online marketplace connecting athletes with private coaches and trainers across sports. Comparable to ProCamps through its athlete-coach marketplace model and overlap in target customer (parents seeking premium coaching), though CoachUp emphasizes 1:1 private sessions versus ProCamps' group camp format.

Others

• The Good Game Inc. Core technology partner powering ProCamps' registration, compliance, and NIL structuring via the Clear2Join Digital Living Passport platform. Included as a critical ecosystem participant whose platform strategy directly shapes ProCamps' scalability and NIL-compliant positioning.

Regional players

• Sports Academy: Multi-sport youth training and camp operator with a flagship facility in Southern California. Comparable to ProCamps in multi-sport youth camp model and tiered pricing, though operates more as a single-site destination program rather than ProCamps' nationwide pop-up, athlete-led format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ProCamps
• YouTubeyoutube.com/user/ProCampsWorldwide
• Facebookfacebook.com/procamps
• Instagraminstagram.com/ProCamps

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProCamps