NIC MAP Vision
NIC MAP Vision is a U.S. data and analytics platform providing standardized market intelligence on 35,000+ senior housing properties across 214 metro markets. It sells annual enterprise subscriptions to operators, lenders, developers, investors, vendors, and healthcare providers, anchored by 20+ years of proprietary historical data.
- Company typePrivate
- Founded2006
- HeadquartersRaleigh, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What NIC MAP Vision does
NIC MAP Vision is a privately held U.S. data and analytics platform purpose-built for the senior housing and care sector, headquartered in Raleigh, North Carolina. The company aggregates standardized market and property-level data on more than 35,000 senior housing properties across 214 U.S. metro markets, drawing on 20+ years of historical data, 1 billion+ demand and demographic data points, and 16,000+ rate and occupancy comparables. Its core offering, the NIC MAP Analytics Platform, is delivered through a client portal and is complemented by purpose-built solution modules for Deal Evaluation, Rate & Occupancy, Supply Pipeline, Market Comparison, and Account Targeting, as well as a separate CarePrepare portal for care preparation. The company also publishes a quarterly Senior Housing Market Fundamentals report sourced from 15,000+ properties.
The platform serves six buyer segments: Senior Housing Operators, Lenders, Developers, Investors, Vendors, and Healthcare Providers. Notable enterprise customers include Brookdale Senior Living, LCS, Welltower, Bickford, Allegro, MorningStar, Benchmark, Brightview, StoryPoint, Life Care Services, Lifespace Communities, Human Good, AEW, The Baupost Group, EY, Plante Moran, CapitalOne, Huntington, Aramark, and HULIC. Pricing is quote-based under annual enterprise subscriptions, and go-to-market is delivered via direct enterprise field sales with consultation and demo CTAs rather than self-serve.
The business is subscription-based and recurring; revenue is not publicly disclosed. Operating geography is primarily the United States, with limited international customer adoption (notably HULIC in Japan). The company has 51-100 employees, no disclosed parent company or institutional ownership, no disclosed funding rounds, and no public listing. Its leadership includes CEO Arick Morton and CTO/Chief Experience Officer Grant Hamm.
NIC MAP Vision firmographics
Firmographics- Name
- NIC MAP Vision
- Legal name
- NIC MAP
- Website
- https://nicmapvision.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- NIC MAP Vision is a U.S. data and analytics platform providing standardized market intelligence on 35,000+ senior housing properties across 214 metro markets. It sells annual enterprise subscriptions to operators, lenders, developers, investors, vendors, and healthcare providers, anchored by 20+ years of proprietary historical data.
- Ownership category
- akta.pro rank
NIC MAP Vision industry classification
Industry- Product category
- Senior Housing Market Intelligence
- NAICS
- Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro industry
- Continuing Care Retirement Communities (CCRC) with Memory CareHealthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) CommunitiesMemory Care Care Management & Navigation (Dementia Care Coordination)Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) CommunitiesHousing & Placement Coordination (Assisted Living, Memory Care, SNF)Home & Personal Services/Elder Care & In-Home Care Services/Care Coordination & Geriatric Care Management
Keywords
Where NIC MAP Vision is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Markets served
NIC MAP Vision business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Data and Analytics Platform Subscription: Subscription-based access to NIC MAP's senior housing data and analytics platform providing market intelligence, performance benchmarks, and forward-looking insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform access with consultation-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
NIC MAP Vision product offering
Product offeringCore offering
NIC MAP Vision sells subscription access to a senior housing data and analytics platform that provides standardized market and property-level intelligence on 35,000+ properties across 214 U.S. metro markets, backed by 1 billion+ demand and demographic data points and 20+ years of historical data. Offerings include rate and occupancy comparables, supply pipeline tracking, market comparison tools, account targeting, and the quarterly Senior Housing Market Fundamentals report, with a separate CarePrepare portal for care preparation.
Product overview
NIC MAP Vision offers a unified senior housing data and analytics platform providing market intelligence on 35,000+ properties across the U.S. The core NIC MAP Analytics Platform serves as the central offering, complemented by specific solution modules (Deal Evaluation, Rate & Occupancy, Supply Pipeline, Market Comparison, Account Targeting) designed for different stakeholder audiences (Operators, Lenders, Developers, Investors, Vendors, Healthcare Providers). A separate CarePrepare portal handles operational management. The Senior Housing Market Fundamentals Report provides quarterly market benchmarking. The platform aggregates over 1 billion demand and demographic data points with 20+ years of historical market data to enable data-backed investment and operational decisions.
Differentiator
Problem solved
Functional benefit
Brands
- CarePrepare: A separate client portal offered by NIC MAP for care preparation and planning.
Products and services
- NIC MAP Analytics Platform Subscription-based senior housing data and analytics platform providing market intelligence on 35,000+ properties across 214 U.S. metro markets, with rate and occupancy comparables, demand and demographic analytics, and standardized property- and market-level data for senior housing stakeholders.
- CarePrepare A separate client portal offered by NIC MAP Vision for senior housing care preparation and management operations.
- Senior Housing Market Fundamentals Report Quarterly report providing insights on occupancy rates, annual rent growth, absorption rates, inventory growth, and construction trends from over 15,000 senior housing and care properties across 214 U.S. metro markets.
Quantifiable outcome
- 8,000+ senior housing stakeholders trust the platform
- +1 more outcomes
Companies that use NIC MAP Vision
Customer profileNamed customers35 records
Segments6 records
Ideal customer profiles6 records
NIC MAP Vision technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NIC MAP Vision partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
NIC MAP Vision competitors and assessment
Company assessmentBroad incumbents
- CoStar Group: CoStar is the dominant commercial real estate data and analytics platform covering office, multifamily, hospitality, and other CRE verticals. While it does not specialize in senior housing, its scale, subscription model, and analytics depth make it the most credible potential competitor or acquirer for NIC MAP's category.
- RealPage: RealPage (acquired by Thoma Bravo) provides data analytics and software across multifamily, single-family, and commercial real estate, including senior living. Its broad CRE data footprint and large installed base make it a comparable enterprise data platform.
- Trepp: Trepp is a CRE data and analytics provider, with deep coverage of CMBS, CRE debt, and property-level data for institutional lenders and investors. It overlaps with NIC MAP on the lender/investor user base in senior housing debt and equity underwriting.
- MRI Software: MRI Software provides real estate software and data solutions to property owners, operators, and occupiers, with broad CRE vertical coverage. Its investment in analytics and flexible data models positions it as a peer in the broader CRE data platform category.
- JLL (Jones Lang LaSalle): JLL is a global real estate services and investment firm with capital markets, research, and analytics products that touch senior housing transactions and advisory work. Its research publications compete for attention with NIC MAP's Market Fundamentals report.
- Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm producing widely cited research and market reports, including on senior housing and healthcare real estate. It overlaps with NIC MAP's investor and developer audiences for market intelligence.
- Newmark Group: Newmark provides commercial real estate services and investment sales with a growing seniors housing capital markets practice. Its research and transaction data on senior housing investment sales are directly adjacent to NIC MAP's investor-facing products.
Direct peers
- Yardi Systems: Yardi is a major real estate software provider with a dedicated Yardi Senior Living Suite serving operators across property management, billing, and CRM. It competes with NIC MAP at the operator software layer and has the data assets to expand into market intelligence.
- Green Street Advisors: Green Street is the leading independent research and analytics firm for commercial real estate, with subscription products serving institutional investors, REITs, and lenders. NIC MAP is essentially the Green Street equivalent for the senior housing vertical, making this a direct functional analogue.
Others
- Walker & Dunlop: Walker & Dunlop is a major CRE capital markets and finance firm with senior housing lending and investment sales activity. It is a comparable buyer-side organization that consumes and is shaped by senior housing market intelligence like NIC MAP's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
NIC MAP Vision social profiles
Digital presenceNIC MAP Vision financial estimates
Financial estimateRevenue estimate
Valuation estimate
NIC MAP Vision leadership team
Management profileNumber of profiles
Profiles2 records
NIC MAP Vision funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NIC MAP Vision M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NIC MAP Vision
What does NIC MAP Vision do?
NIC MAP Vision sells subscription access to a senior housing data and analytics platform that provides standardized market and property-level intelligence on 35,000+ properties across 214 U.S. metro markets, backed by 1 billion+ demand and demographic data points and 20+ years of historical data. Offerings include rate and occupancy comparables, supply pipeline tracking, market comparison tools, account targeting, and the quarterly Senior Housing Market Fundamentals report, with a separate CarePrepare portal for care preparation.
Is NIC MAP Vision a public or private company?
NIC MAP Vision is a private company. It is classified as unknown and is currently operating.
When was NIC MAP Vision founded?
NIC MAP Vision was founded in 2006. It employs 51 to 100 people.
Where is NIC MAP Vision based?
NIC MAP Vision is headquartered in Raleigh, United States, in the North America region.
How does NIC MAP Vision make money?
One revenue line is on record: data and Analytics Platform Subscription.
Who are NIC MAP Vision's main competitors?
Broad incumbents on record are CoStar Group, RealPage, Trepp, MRI Software, JLL (Jones Lang LaSalle), Cushman & Wakefield and Newmark Group. Direct peers are Yardi Systems and Green Street Advisors. Walker & Dunlop is listed as an others.
Does NIC MAP Vision have an API?
No public API is recorded for NIC MAP Vision.
What industry is NIC MAP Vision in?
NIC MAP Vision's product category is Senior Housing Market Intelligence. Its primary akta.pro industry code is HLADACAD, Continuing Care Retirement Communities (CCRC) with Memory Care, with a secondary code of HLADACAJ, Memory Care Care Management & Navigation (Dementia Care Coordination). Its NAICS code is 623311 and its SIC code is 6531.