Provital
Provital is a Barcelona-based, privately held B2B manufacturer of active ingredients and natural cosmetic extracts, founded in 1979, selling CareActives™ and CareMotives™ ingredient platforms to personal-care brand manufacturers worldwide via subsidiaries in the USA and Germany and a global distributor network.
- Company typePrivate
- Founded1979
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Provital does
Provital S.A. is a privately held, Barcelona-based B2B manufacturer of active ingredients and natural cosmetic extracts, founded in 1979. The company sells to personal-care and cosmetics formulators globally through two principal platforms: CareActives™, a portfolio of high-efficacy functional actives, and CareMotives™, a portfolio of natural botanical extracts, supported by five sub-brands (OilyCares, EcoCares, VitaCares, SparkCares, ImagineCares) that target specific skin and sustainability claims. Recent launches such as PureBlome (microbiome-focused anti-acne and well-aging active, April 2026) and Covertrix (hair-care active, October 2025) extend coverage into microbiome skincare and hair care.
Provital monetizes by supplying formulated active ingredients to cosmetics manufacturers on a B2B basis, with a go-to-market built around a global distributor network, direct regional subsidiaries (Provital USA, Provital Germany), and recurring trade show presence across Europe, the Americas, and Asia. Its commercial proposition is reinforced by international certifications (halal, vegan, ISO 16128 naturalness, China market compliance) that lower regulatory friction for multinational brand customers. The company's customer base, pricing model, and unit economics are not publicly disclosed, and it operates with a headcount in the 11–50 range, consistent with a mid-sized specialty ingredient supplier.
Operationally, Provital combines a 45-year formulation heritage with newer bio-based technologies and an open-innovation program (the Rising Stars Challenge) aimed at indie formulators and emerging brands. There is no public indication of AI/ML capabilities, software products, or platform revenue; the business is fundamentally a specialty chemicals and naturals manufacturer whose competitive position rests on proprietary IP, certifications, and distribution reach.
Provital firmographics
Firmographics- Name
- Provital
- Legal name
- Provital S.A.
- Website
- https://weareprovital.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Provital is a Barcelona-based, privately held B2B manufacturer of active ingredients and natural cosmetic extracts, founded in 1979, selling CareActives™ and CareMotives™ ingredient platforms to personal-care brand manufacturers worldwide via subsidiaries in the USA and Germany and a global distributor network.
- Ownership category
- akta.pro rank
Provital industry classification
Industry- Product category
- Cosmetic Ingredients Manufacturing
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Personal Care & Cosmetic Ingredients (IMAEABAJ)
Keywords
Where Provital is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Provital business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Active Ingredients (CareActives™): High-efficacy active ingredients demonstrated with in vivo, ex vivo, and in vitro studies for skin and hair care formulations
- Cosmetic Extracts (CareMotives™): Natural extracts from plant sources including seaweed, trees, bulbs, cereals, spices, fruits, flowers, dried fruits, plants, roots, and seeds
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Provital product offering
Product offeringCore offering
Provital manufactures and supplies active ingredients and natural cosmetic extracts for the personal care industry under two product lines: CareActives™ (high-efficacy active ingredients with demonstrated in vivo, ex vivo and in vitro efficacy for skin and hair care formulations) and CareMotives™ (botanical extracts sourced from seaweed, trees, bulbs, cereals, spices, fruits, flowers, plants, roots and seeds). The company sells proprietary ingredients such as PureBlome, Covertrix, Intensilk, Keradeep, Hydrafence, Sealrose, and Trikenol Plus to cosmetics and personal care product manufacturers globally.
Product overview
Provital is a B2B personal care ingredients manufacturer offering a dual product portfolio. The first line, CareActives™, provides high-efficacy active ingredients with scientifically demonstrated efficacy (in vivo, ex vivo, in vitro studies) for skin and hair care applications. The second line, CareMotives™, offers natural extracts and ingredient blends organized into sub-brands (OilyCares, EcoCares, VitaCares, SparkCares, ImagineCares) sourced from botanical origins including seaweed, trees, bulbs, cereals, spices, fruits, flowers, and plants. Recent innovations include PureBlome (dual-action anti-acne/anti-aging), Covertrix (bio-intelligent hair care), Intensilk (dermohacking), Keradeep (hair protection), and Hydrafence (hydration). The company also provides prebiotic ingredients like Trikenol Plus and specialty hair care ingredients like Sealrose.
Differentiator
Problem solved
Functional benefit
Brands
- CareActives: Products of high efficacy demonstrated with in vivo, ex vivo and in vitro studies
- CareMotives
- OilyCares
- EcoCares
- VitaCares
- SparkCares
- ImagineCares
- INTENSILK
- Covertrix
- PureBlome
- Keradeep
- Hydrafence
- Sealrose
Products and services
- CareActives™ High efficacy active ingredients for cosmetic formulations, with demonstrated efficacy through in vivo, ex vivo and in vitro studies. Used by cosmetics and personal care product manufacturers developing skin care and hair care formulations.
- CareMotives™ Natural botanical extracts for cosmetics formulations, sourced from seaweed, trees, bulbs, cereals, spices, fruits, flowers, dried fruits, plants, roots, and seeds. Includes sub-brands OilyCares, EcoCares, VitaCares, SparkCares, and ImagineCares. Targeted at cosmetics and personal care product manufacturers.
- PureBlome™ Dual-action active ingredient for skin care targeting both acne and aging concerns. Derived from an endophytic bacterium with triple efficacy and dual action targeting different cell types. Post-biotic ingredient with anti-acne and regenerative properties. For cosmetics manufacturers formulating well-aging skin care products.
- Covertrix Bio-intelligent active ingredient for personalized hair care using plant-derived biopolymer technology. Strengthens hair fibers, enhances hydration and shine, and speeds up drying time. For hair care product manufacturers seeking multifunctional natural-origin ingredients.
- Intensilk™ Active ingredient for dermohacking and anti-cellulite body care applications through circular bio-energy approach. Targets microcirculation and body sculpture. For body care product manufacturers.
- Keradeep™ Active ingredient providing deep protection for hair strengthening. For hair care product manufacturers developing repairing and strengthening formulations.
- Trikenol™ Plus Prebiotic plant-derived active ingredient that balances skin and scalp flora. Seboregulating and anti-dandruff properties. Paraben free, with halal, vegan, ISO 16128 natural origin, and China compliance certifications. For skin and scalp care manufacturers.
- Hydrafence™ Active ingredient designed to elevate skin hydration levels for healthier skin. For moisturizing skin care product manufacturers.
- Sealrose™ Active ingredient for enhancing hair shine. For hair care product manufacturers developing shine-enhancing formulations.
Companies that use Provital
Customer profileSegments3 records
Ideal customer profiles2 records
Provital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Provital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Paisley GardnerminorPaisley Gardner joined Provital USA as Digital Marketing & Communications Coordinator, supporting the development of the company's digital strategies and promotional content.
- Steph HerreraminorSteph Herrera joined Provital USA as a Customer Care and Documentation Specialist, strengthening Provital's brand presence and operational support.
Scale indicators2 records
Recent moves6 records
Expansion highlights7 records
Provital competitors and assessment
Company assessmentDirect peers
- Lucas Meyer Cosmetics (IFF): Lucas Meyer Cosmetics (now part of IFF) develops phospholipid and naturally derived active ingredients for cosmetic formulations, competing directly with Provital in the specialty actives category.
- Mibelle Biochemistry: Mibelle Biochemistry develops bio-based and plant-derived high-performance active ingredients for the personal care industry, closely matching Provital's positioning around novel botanical and biotechnological actives.
- Seppic (Air Liquide): Seppic, a subsidiary of Air Liquide, manufactures specialty ingredients including natural extracts, emulsifiers and active ingredients for the cosmetics industry — a directly comparable B2B supplier.
- Active Concepts: Active Concepts is a US-based supplier of naturally derived and specialty active ingredients for cosmetics and personal care, serving a similar customer base of brand formulators as Provital.
- Givaudan (Active Beauty): Givaudan's Active Beauty business develops bioactive cosmetic ingredients from natural sources for skin and hair care, making it a directly comparable specialty active ingredient supplier.
- Croda International: Croda is one of the largest specialty ingredient suppliers for the personal care industry, offering bioactive performance ingredients and natural extracts for skin and hair care applications — directly overlapping with Provital's CareActives and CareMotives portfolios.
- Evonik Industries: Evonik's Care Solutions division produces specialty ingredients for cosmetics and personal care, including bio-based actives and natural extracts, making it a directly comparable supplier in Provital's core market.
- DSM-Firmenich: DSM-Firmenich combines specialty nutrition and personal care ingredients, with a strong portfolio of cosmetic actives, vitamins, and botanical extracts directly overlapping Provital's product range.
- Symrise: Symrise's Cosmetic Ingredients division supplies bioactive and naturally derived ingredients for skin and hair care formulations, positioning it as a direct competitor in Provital's specialty active ingredients market.
Broad incumbents
- BASF (Personal Care / Care Chemicals): BASF's Care Chemicals division offers an extensive portfolio of cosmetic actives, UV filters and botanical extracts to global personal care brands — a much larger incumbent operating in Provital's space with broader category coverage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Provital social profiles
Digital presenceProvital compliance and trust
Trust signalCompliance5 records
Provital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Provital leadership team
Management profileNumber of profiles
Profiles2 records
Provital subsidiaries and ownership
Company hierarchySubsidiaries2 records
Provital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Provital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Provital
What does Provital do?
Provital manufactures and supplies active ingredients and natural cosmetic extracts for the personal care industry under two product lines: CareActives™ (high-efficacy active ingredients with demonstrated in vivo, ex vivo and in vitro efficacy for skin and hair care formulations) and CareMotives™ (botanical extracts sourced from seaweed, trees, bulbs, cereals, spices, fruits, flowers, plants, roots and seeds). The company sells proprietary ingredients such as PureBlome, Covertrix, Intensilk, Keradeep, Hydrafence, Sealrose, and Trikenol Plus to cosmetics and personal care product manufacturers globally.
Is Provital a public or private company?
Provital is a private company. It is classified as family owned and is currently operating.
When was Provital founded?
Provital was founded in 1979. It employs 11 to 50 people.
Where is Provital based?
Provital is headquartered in Barcelona, Spain, in the Europe region.
How does Provital make money?
Two revenue lines are on record. Active Ingredients (CareActives™) is the primary driver. The others are cosmetic Extracts (CareMotives™).
Who are Provital's main competitors?
Direct peers on record are Lucas Meyer Cosmetics (IFF), Mibelle Biochemistry, Seppic (Air Liquide), Active Concepts, Givaudan (Active Beauty), Croda International, Evonik Industries, DSM-Firmenich and Symrise. BASF (Personal Care / Care Chemicals) is listed as a broad incumbent.
Does Provital have an API?
No public API is recorded for Provital.
What industry is Provital in?
Provital's product category is Cosmetic Ingredients Manufacturing. Its primary akta.pro industry code is IMAEABAJ, Personal Care & Cosmetic Ingredients. Its NAICS code is 325411 and its SIC code is 2844.