Groupe Maurin

What Groupe Maurin does

Groupe Maurin is a privately held French multi-brand automotive dealership group operating more than 200 concession locations across southeastern France, with a corporate headquarters in Annecy and a marketing service office in Nîmes. Founded in 1982, the group represents a broad portfolio of mass-market (Ford, Renault, Peugeot, Dacia, Citroën, Nissan, Toyota, Hyundai, Suzuki, Kia) and premium (Mercedes-Benz, Volvo, Lexus, Jaguar, Land Rover, Audi) brands. Its product offering is centered on three vehicle categories: new vehicles (voitures neuves), used vehicles (voitures d'occasion, with 4,097+ units in stock), and low-kilometer vehicles (voitures faible km, 82+ units), complemented by an online new-car configurator and digital appointment booking. The underlying platform integrates inventory management, appointment scheduling, and customer relationship management to support both the physical dealership network and the website storefront (groupe-maurin.com, operated with Digital Dealer Factory as developer).

The business operates a full-lifecycle automotive services model. Beyond vehicle sales, the group delivers mechanical maintenance, bodywork (carrosserie), tire services, breakdown assistance, and warranty programs through workshop appointments. Financing is provided via a core partnership with Cetelem (BNP Paribas Personal Finance), and insurance is offered through partner insurers. A dedicated fleet and corporate service line (Espace entreprises), trade-in evaluation (Reprise), and an accessibility service (Sourdline) for deaf and hard-of-hearing customers round out the offering. Customer segments are primarily individual retail buyers with a secondary enterprise/fleet channel. Revenue mechanics combine one-time unit sales, transaction-fee financing and insurance attach, recurring warranty and after-sales revenue, and event-based marketing partnerships with manufacturers (e.g., Kia Motors France, Lexus Montpellier).

Geographically, the group is concentrated in three French regions — Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur, and Occitanie — with selected locations extending into the broader Auvergne and Île-de-France periphery. It maintains a dedicated jobs portal (groupe-maurin.com/jobs) and a public-facing CSR (RSE) section, signaling ongoing investment in employer branding and sustainability positioning, although no financials, funding events, or ownership details are disclosed in the available sources.

Name

Groupe Maurin

Legal name

Groupe Maurin

Website

https://groupe-maurin.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

Groupe Maurin is a privately held French multi-brand automotive dealer operating 200+ concessions across southeastern France, selling new, used, and low-mileage vehicles across mass-market and premium brands and offering integrated financing, insurance, warranty, maintenance, and bodywork services.

Ownership category

akta.pro rank

Headquarters

HQ city

Nîmes

HQ country

France

HQ region

Europe

Offices25 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales: Sale of new, used (d'occasion), and low-kilometer (faible km) vehicles across multiple brands including Ford, Nissan, Toyota, Hyundai, Suzuki, Renault, Kia, Jaguar, Lexus, Volvo, Land Rover, Mercedes-Benz, Peugeot, Dacia, Citroën, Audi, and others. The group manages inventory of over 4,000 used vehicles and 80+ low-kilometer vehicles.
2. After-Sales Services: Mechanical maintenance, bodywork (carrosserie), tire services, breakdown assistance, and vehicle repair services through workshop appointments.
3. Financing Services: Automotive financing partnerships with Cetelem enabling customers to finance vehicle purchases through installment payments.
4. Insurance Services: Auto insurance services offered through partner insurers, providing vehicle coverage options to customers.
5. Warranty Products: Extended warranty offerings for used vehicles, including manufacturer warranties for certified pre-owned vehicles.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Groupe Maurin operates a multi-brand automotive dealership network of 200+ concession locations across southeastern France, selling new vehicles, over 4,000 used vehicles, and 80+ low-kilometer vehicles from brands including Ford, Nissan, Toyota, Hyundai, Renault, Kia, Mercedes-Benz, Jaguar, Lexus, Volvo, Land Rover, Audi, Peugeot, Dacia, and Citroën. The offering also includes after-sales services (mechanical maintenance, bodywork, tires, breakdown assistance), vehicle financing through Cetelem, auto insurance, extended warranty, and a vehicle trade-in/buyback service.

Product overview

Groupe Maurin is a multi-brand automotive dealership network operating over 200 concessionaries across southeastern France. The company offers a comprehensive automotive portfolio centered on three main vehicle categories: new cars (Voitures neuves), used cars (Voitures d'occasion) with over 4,000+ units, and low-mileage cars (Voitures faible km). The offering is complemented by after-sale services including mechanical maintenance (Entretien mécanique), bodywork services (Carrosserie), financing through Cetelem, insurance, and vehicle trade-in programs. The network represents major automotive brands including Ford, Nissan, Toyota, Hyundai, Suzuki, Renault, Kia, Jaguar, Lexus, Volvo, Land Rover, Mercedes-Benz, Peugeot, Audi, and Dacia. Additional services include dedicated business fleet solutions (Espace entreprises) and an online new car configurator.

Differentiator

Problem solved

Functional benefit

Brands

• Maurin: Core automobile dealership brand of the group operating multiple multi-brand concessions in southeastern France.
• Mercedes-Benz SODIRA
• Volvo Aix-en-Provence
• Volvo Fréjus
• Toyota Avignon
• Ford Sallanches

Products and services

• Voitures neuves (New Vehicles)
• Voitures d'occasion (Used Vehicles)
• Voitures faible km (Low-Mileage Vehicles)
• Entretien mécanique (Mechanical Maintenance)
• Carrosserie (Bodywork Services)
• Financement automobile (Vehicle Financing)
• Assurance automobile (Auto Insurance)
• Garantie automobile (Vehicle Warranty)
• Reprise voiture (Vehicle Trade-In)
• Espace entreprises (Business Fleet Services)
• Configurateur véhicule neuf (New Car Configurator)
• Voitures neuves (New Vehicles) Product sales: new vehicles from multi-brand manufacturers through the concession network.
• Voitures d'occasion (Used Vehicles) Pre-owned vehicles from multi-brand manufacturers with filtering by brand, model, energy type, gearbox, year, and mileage.
• Voitures faible km (Low-Mileage Vehicles) Nearly new vehicles with very low mileage, offering value between new and standard used categories.
• Entretien mécanique (Mechanical Maintenance) Mechanical repair, maintenance, tire services, and breakdown assistance through workshop appointments.
• Carrosserie (Bodywork Services) Vehicle body repair services including accident assistance, windscreen repair, and paintless dent repair (PDR).
• Financement automobile (Vehicle Financing) Vehicle loan and installment payment solutions offered through partner Cetelem (BNP Paribas Personal Finance).
• Assurance automobile (Auto Insurance) Auto insurance coverage options for purchased vehicles offered through partner insurers.
• Garantie automobile (Vehicle Warranty) Warranty programs for used and low-mileage vehicles, including manufacturer warranties and extended coverage options.
• Reprise voiture (Vehicle Trade-In) Trade-in/buyback evaluation with a free quote based on current market values.
• Espace entreprises (Business Fleet Services) Dedicated fleet management and corporate vehicle procurement services for business customers.
• Configurateur véhicule neuf (New Car Configurator) Online tool for customers to configure and customize new vehicles before purchase.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Kia Motors FranceminorGTM or Marketing Partner · 10 February 2026Kia partner for Soirée des Rameaux du Terroir event in Marseille on February 10, 2026. Kia also featured in Groupe Maurin news section highlighting local event participation.
• Lexus MontpellierminorGTM or Marketing PartnerLexus Montpellier as official partner of Open Occitanie sporting event, demonstrating brand engagement and local community involvement.
• Cetelem (BNP Paribas Personal Finance)coreChannel Partner/ Reseller/ DistributorFinancing partner providing installment payment solutions for vehicle purchases. Mentioned on website under 'Financement' services as the group's financing partner.
• Insurance PartnerscoreChannel Partner/ Reseller/ DistributorInsurance partners providing auto insurance services to customers through the group's website under 'Assurance' service offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Groupe Bernard: French multi-brand automotive dealership group operating across multiple regions of France, representing mass-market and premium brands with after-sales services. Closely comparable business model to Groupe Maurin, differing primarily by geographic footprint.
• Mary Automobiles: French multi-brand automotive retail group with dealerships across multiple French regions, offering new/used vehicle sales, financing, and after-sales services. Operates a comparable multi-brand franchise model with similar service integration.
• Groupe Chopard: Major French multi-brand automotive dealer representing premium and mainstream brands with integrated sales, financing, and after-sales operations. Highly comparable in scale and franchise portfolio mix to Groupe Maurin.
• Groupe Dubreuil: French automotive distribution group operating multi-brand dealerships (including Toyota and other franchises) across France with sales and after-sales services. Comparable in multi-brand franchise model and integrated services offering.

Broad incumbents

• Emil Frey Group: One of Europe's largest automotive retail and distribution groups, headquartered in Switzerland, with operations across multiple European countries including France. Operates multi-brand dealerships with full sales and after-sales services — a much larger incumbent with similar business model.
• Inchcape PLC: London-listed global automotive distributor and retailer with operations across multiple markets, distributing and retailing new and used vehicles. Larger incumbent with broader geographic reach but similar core business in multi-brand vehicle retail and distribution.
• AutoNation: Largest US automotive retailer with new and used vehicle sales, financing, and after-sales services across multiple brands. Comparable multi-brand retail model with integrated F&I services, though operates primarily in the US market at significantly larger scale.

Regional players

• Pendragon PLC: UK-based automotive retailer operating multi-franchise dealerships with new and used vehicle sales plus after-sales services. Comparable multi-brand dealership model, but operating primarily in the UK rather than France.
• Vertu Motors PLC: UK-based automotive retailer with a network of franchised dealerships selling new and used vehicles across multiple brands, plus after-sales services. Comparable multi-brand franchise dealership model, but operating in the UK market.

Emerging players

• CarMax: US-focused used vehicle retailer with a large national inventory and integrated financing/warranty offerings. Comparable in the used-vehicle volume retail model and integrated F&I offering, though operates primarily in the US market with a more centralized retail format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groupe.maurin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe Maurin