Celtic & Co.
Celtic & Co. is a UK-based DTC fashion brand (founded 1990, Cornwall) designing and manufacturing natural-fibre clothing, footwear, and accessories for women and men, sold via owned e-commerce, a Cornwall outlet, and UK trade partners.
- Company typePrivate
- Founded1990
- HeadquartersNewquay, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Celtic & Co. does
Celtic & Co. (legally Celtic Sheepskin & Co. Ltd) is a UK-based, privately held direct-to-consumer fashion brand founded in 1990 and headquartered at a manufacturing facility in St Columb, Cornwall. The company designs, manufactures, and sells natural-fibre clothing, footwear, and accessories for women and men, with a particular emphasis on sheepskin boots and slippers, knitwear (Geelong, Donegal, Merino, Alpaca, British wool), linen and organic cotton garments, waxed cotton and leather outerwear, and a growing sandals range. Products are priced individually from approximately $37 USD for basic tops to over $1,200 USD for premium coats, supported by free delivery on orders over £125 and a free returns policy.
The company operates a multi-channel go-to-market model: an owned e-commerce storefront with international shipping and multi-currency checkout across 100+ countries, a physical outlet shop at its Cornwall site, and a Trade/Stocklist program serving UK high-street retail partners. Marketing is digital-first, combining email newsletter acquisition (15% off first order), an editorial blog ('The Journal') covering craftsmanship and Cornish heritage, and organic social content. The company is B Corp certified, participates in the Campaign for Wool, and has received a King's Award for business excellence. It employs 51-100 people and has taken institutional capital from Piper Private Equity (2010) and The FSE Group (2022). The business does not rely on proprietary technology or AI/ML systems; its competitive basis is British-made manufacturing, heritage brand, and natural-fibre sourcing.
Celtic & Co. firmographics
Firmographics- Name
- Celtic & Co.
- Legal name
- Celtic Sheepskin & Co. Ltd
- Website
- https://celticandco.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Celtic & Co. is a UK-based DTC fashion brand (founded 1990, Cornwall) designing and manufacturing natural-fibre clothing, footwear, and accessories for women and men, sold via owned e-commerce, a Cornwall outlet, and UK trade partners.
- Ownership category
- akta.pro rank
Where Celtic & Co. is headquartered
LocationHeadquarters
- HQ city
- Newquay
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Celtic & Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Retail Sales - Clothing and Footwear: Direct retail sales of women's and men's clothing, footwear, and accessories through owned e-commerce platform. Products include knitwear, dresses, tops, outerwear, footwear, and accessories. Price points range from approximately $37 USD for basic tops to over $1,200 USD for premium coats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing across all product categories |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Celtic & Co. product offering
Product offeringCore offering
Celtic & Co. is a UK-based direct-to-consumer fashion brand that designs, manufactures, and sells women's and men's clothing, footwear, outerwear, and accessories made primarily from natural fibres such as wool, sheepskin, linen, organic cotton, alpaca, and cashmere. Products are largely manufactured at its Cornwall factory and sold through an owned e-commerce platform with international shipping, a physical outlet shop, and a UK trade/stockist wholesale programme.
Product overview
Celtic & Co. is a UK-based online fashion retailer founded in 1990, specializing in clothing, footwear, and accessories for women and men. The product portfolio centers on women's clothing (dresses, knitwear, tops, outerwear, accessories) and men's clothing (knitwear, coats & jackets, footwear, accessories), with dedicated collections including Sandals, Knitwear by yarn type (Geelong Wool, Donegal Wool, Merino Wool, Alpaca Wool), The Edit Collection (seasonal curated styles), and The Holiday Shop. The company emphasizes British-made products, natural fibers, sustainable materials (organic cotton, hemp, linen), and heritage craftsmanship inspired by Cornish coastal living. The Sale/Outlet section offers discounted items across all categories.
Differentiator
Problem solved
Functional benefit
Products and services
- Women's Clothing
Companies that use Celtic & Co.
Customer profileSegments3 records
Ideal customer profiles3 records
Celtic & Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Celtic & Co. partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
Celtic & Co. competitors and assessment
Company assessmentDirect peers
- Seasalt Cornwall: Cornwall-based British heritage apparel brand selling women's and men's clothing with a similar natural-fibre, coastal-lifestyle positioning. Closely comparable on geography, aesthetic, DTC + wholesale model and sustainable credentials.
- Boden: British heritage multi-category apparel brand with strong DTC e-commerce and a broad women's/men's/kids' range at premium-mid price points. Comparable on UK heritage positioning, multichannel model and natural-fibre product mix.
- Toast (Ages): Wales-based slow-fashion brand focused on natural fibres, craft and timeless design. Highly comparable to Celtic & Co. on product ethos (wool, linen, organic cotton), premium DTC positioning and British heritage.
- Joules: British heritage lifestyle clothing brand with country/coastal aesthetic, multi-channel DTC + wholesale, and a strong outlet/wholesale presence. Comparable on customer demographic, seasonal product mix and UK high-street distribution.
- White Stuff: British heritage casualwear and knitwear brand selling through DTC and a sizeable UK high-street wholesale estate. Directly comparable on women's knitwear focus, natural fibres and free-delivery/returns DTC proposition.
- FatFace: British casual lifestyle apparel brand with a substantial UK store estate and DTC offering, serving women, men and kids with a coastal/casual aesthetic. Comparable on UK heritage, multichannel structure and customer demographic.
- EMU Australia: Australian sheepskin boot and footwear specialist selling globally through DTC and wholesale. Directly comparable on the sheepskin boot/slipper category that is one of Celtic & Co.'s flagship offerings.
- Hobbs: British premium women's apparel and footwear brand with UK high-street presence and DTC. Comparable on women's apparel focus, premium price points, natural-fibre sourcing and wholesale + DTC structure.
Broad incumbents
- Barbour: Established British heritage outerwear brand with a much larger footprint, broader assortment and global wholesale. Comparable on British-made, natural-fibre outerwear positioning and waxed-cotton/sheepskin product lines.
- UGG (Deckers Outdoor): Global leader in sheepskin boots and casual footwear with significantly larger scale and brand recognition. Directly comparable on the sheepskin boot/slipper product category that anchors Celtic & Co.'s footwear line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Celtic & Co. social profiles
Digital presenceCeltic & Co. compliance and trust
Trust signalCompliance2 records
Celtic & Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Celtic & Co. leadership team
Management profileNumber of profiles
Profiles3 records
Celtic & Co. funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Celtic & Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Celtic & Co.
What does Celtic & Co. do?
Celtic & Co. is a UK-based direct-to-consumer fashion brand that designs, manufactures, and sells women's and men's clothing, footwear, outerwear, and accessories made primarily from natural fibres such as wool, sheepskin, linen, organic cotton, alpaca, and cashmere. Products are largely manufactured at its Cornwall factory and sold through an owned e-commerce platform with international shipping, a physical outlet shop, and a UK trade/stockist wholesale programme.
Is Celtic & Co. a public or private company?
Celtic & Co. is a private company. It is classified as private equity controlled and is currently operating.
When was Celtic & Co. founded?
Celtic & Co. was founded in 1990. It employs 51 to 100 people.
Where is Celtic & Co. based?
Celtic & Co. is headquartered in Newquay, United Kingdom, in the Europe region.
How does Celtic & Co. make money?
One revenue line is on record: retail Sales - Clothing and Footwear.
Who are Celtic & Co.'s main competitors?
Direct peers on record are Seasalt Cornwall, Boden, Toast (Ages), Joules, White Stuff, FatFace, EMU Australia and Hobbs. Broad incumbents are Barbour and UGG (Deckers Outdoor).
Does Celtic & Co. have an API?
No public API is recorded for Celtic & Co..