What Roman Decorating Products does

Roman Decorating Products, operating as ROMAN Products, LLC, is a privately held U.S. chemical manufacturer founded in 1948 and headquartered in Calumet City, Illinois. The company develops and sells wallcovering installation and removal systems — adhesives, primers, removers, specialty construction adhesives, flooring adhesives, and installation tools — under the ROMAN and Golden Harvest brands. Its core technology comprises proprietary adhesive formulations spanning clay-based, clear-strippable, wheat-based, and biobased chemistries, with a dedicated ECO product line certified to NSF/ANSI 342, CDPH v1.2, USDA BioBased, Japan F4-Star, Living Building Challenge Red List Free, and Class A Fire Rating standards. The portfolio includes over 30 SKUs covering wallcovering adhesives, primers, removers, specialty construction adhesives for modular/RV/marine bonding, pressure-sensitive flooring adhesives, and accessories.

The company serves four primary customer segments: professional wallcovering contractors and installers (primary), interior designers and architects, DIY homeowners, and specialized manufacturers in modular construction, RV, and marine industries. Products are sold in 1-gallon and 5-gallon sizes with unit prices ranging from approximately $19.99 to $259.99. Distribution is multi-channel: a Shopify-powered direct-to-consumer website with Amazon Buy with Prime fulfillment, plus major retail partnerships with Sherwin Williams (professional), Home Depot (mass DIY), PPG Paints, Tools4Painting, and Amazon marketplace. The company also sells internationally in Canada, Australia, New Zealand, Saudi Arabia, and Japan, with technical documentation available in multiple languages.

The business model is transactional, unit-based commerce with no disclosed recurring or subscription revenue. Roman markets through content marketing (How-Tos, Knowledge, Inspiration blogs), social media (Facebook, Instagram, YouTube), email newsletters, and SEO-optimized product pages. There are no disclosed funding rounds, parent companies, or institutional investors; the company appears independently owned and managed. Revenue, headcount, and ownership structure are not publicly disclosed.

Name

Roman Decorating Products

Legal name

ROMAN Products, LLC

Website

https://romandecoratingproducts.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

51–100 employees

Short description

Roman Decorating Products is a privately held U.S. manufacturer founded in 1948 that develops wallcovering adhesives, primers, removers, and specialty construction adhesives. It serves professional contractors, interior designers, DIY homeowners, and modular/RV/marine manufacturers through retailers including Sherwin Williams and Home Depot, plus direct e-commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

Calumet City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Wallcovering Adhesive Sales: Primary revenue stream from selling wallcovering adhesives including clear, clay, and biobased formulations in 1-gallon and 5-gallon sizes for professional contractors and DIY consumers
2. Wallcovering Primer Sales: Sale of wallcovering primers including pigmented and clear formulations for surface preparation
3. Wallcovering Remover Sales: Sale of wallpaper paste removers in gel, concentrate, and liquid formulations
4. Specialty Construction Adhesive Sales: Multi-purpose and specialty construction adhesives for modular construction, RV, marine, and non-structural installations
5. Floor Adhesive Sales: Pressure-sensitive flooring adhesives for resilient flooring installations
6. Tool and Accessory Sales: Wallcovering installation tools and accessories including E-Z Hang Peel & Stick Helper and related products

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

ROMAN Products, LLC manufactures and sells wallcovering installation and removal systems, including clear, clay, and biobased wallcovering adhesives, surface preparation primers, and wallpaper paste removers. The company also produces specialty construction adhesives (PRO-510 FLEX, PRO-515 ULTRA) for non-structural installations in modular construction, RV, and marine industries, plus a pressure-sensitive flooring adhesive and related tools. Products are packaged in 1-gallon and 5-gallon sizes for both professional contractors and DIY homeowners.

Product overview

Roman Decorating Products is a manufacturer of wallcovering installation and removal systems, offering a comprehensive portfolio of adhesives, primers, and removers under the ROMAN and Golden Harvest brands. The product portfolio is organized into several categories: (1) Wallcovering Adhesives including Clear (PRO-880 Ultra, PRO-870, PRO-838, PRO-234, 780, 785), Clay (PRO-732 Extra-Strength, PRO-774, PRO-111), Specialty (GH-34 Wheat-Based, E-Z Hang, PRO-505 TEKNAgrip, Seam Repair, TEKNAbond, Universal Wheat), and Universal (PRO-543, PRO-555); (2) Wallcovering Primers including PRO-999 Rx-35 Sealer, PRO-935 R-35 Adhesion Promoting, PRO-977 Ultra Prime, and PRO-909 Vinyl Prep; (3) Wallcovering Removers including PRO-458 Gel, Piranha (Concentrate, Liquid, Gel), and PRO-466 Concentrate; (4) Specialty Construction Adhesives including PRO-510 FLEX and PRO-515 ULTRA; (5) ECO Installation Products including ECO-888 Clear Strippable, ECO-788 Clay Strippable, and ECO-988 Pigmented Primer; (6) Floor Adhesives including Pro-690 Pressure Sensitive Flooring Adhesive; and (7) Tools & Accessories. The company serves contractors, designers, and DIY consumers through retailers including Sherwin Williams, Home Depot, and Amazon.

Differentiator

Problem solved

Functional benefit

Products and services

• Wallcovering Adhesives Broad portfolio of wallcovering adhesives for hanging wallpaper and other wallcoverings, including clear strippable, clay, specialty, and universal formulations designed for professional contractors and DIY homeowners. Coverage approximately 180-200 sq ft/gallon.
• Wallcovering Primers Surface preparation primers including PRO-999 Rx-35 Sealer/Primer for porous surfaces, PRO-935 R-35 Adhesion Promoting Primer for non-porous surfaces, PRO-977 Ultra Prime Pigmented Primer, and PRO-909 Vinyl Prep Clear Primer. Coverage approximately 400-550 sq ft/gallon.
• Wallpaper Removers Wallpaper paste and wallcovering removers in gel, concentrate, and liquid formulations including PRO-458 Gel Remover, Piranha Concentrate/Liquid/Gel, and PRO-466 Concentrate Remover for breaking down paste during wallcovering removal.
• Specialty Construction Adhesives Multi-purpose and specialty construction adhesives including PRO-510 FLEX Extreme Tack (rapid-tack resin/water-based adhesive for wood, acoustic panels, wall protection, reflective insulation, radiant barriers) and PRO-515 ULTRA All Surface (silicone/polyurethane hybrid providing 100% waterproof grab on porous and non-porous materials).
• ECO Installation Products Line Eco-friendly wallcovering adhesives and primers including ECO-888 Premium Clear Strippable Adhesive, ECO-788 Clay Strippable Adhesive, and ECO-988 Pigmented Wallcovering Primer. Compliant with NSF/ANSI 342, CDPH v1.2, USDA Certified BioBased Product, Japan F4-Star, and Living Building Challenge Red List Free standards. Zero VOC.
• Floor Adhesives Pressure-sensitive flooring adhesives for resilient flooring installations, including Pro-690 Pressure Sensitive Flooring Adhesive.
• Wallcovering Tools & Accessories Installation and removal tools and accessories for wallcovering projects, including the E-Z Hang Peel & Stick Helper / Pre-Pasted Activator and related products.
• Roman Multi-Purpose Spray Adhesive Multi-purpose spray adhesive for various bonding applications.

Quantifiable outcome

• Coverage of approximately 180-200 square feet per gallon for most adhesives
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationE-commerce platform powering ROMAN Products' direct-to-consumer website with shopping cart, customer accounts, and order processing capabilities

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bostik: Bostik, the adhesives arm of Arkema, is a global specialty adhesives manufacturer with a construction and DIY range that overlaps ROMAN's wallcovering and specialty construction adhesive offerings, particularly in commercial and international channels.
• 3M: 3M's adhesives and tapes division offers construction and DIY adhesive products, including mounting and specialty adhesives, that overlap with ROMAN's product portfolio at major retailers and contractor specification.
• Sika: Sika is a global specialty chemicals company with construction-focused adhesive, sealant, and surface preparation products that compete directly with ROMAN's PRO-510 and PRO-515 specialty construction adhesives in modular construction, RV, and marine markets.
• Rust-Oleum: Rust-Oleum, also under RPM International, offers a broad portfolio of coatings, primers, and specialty adhesives. It competes with ROMAN in the DIY and contractor channels through retail partners like Home Depot and competes in adjacent wall preparation categories.
• H.B. Fuller: H.B. Fuller is a global industrial and specialty adhesives manufacturer with construction and consumer product lines comparable to ROMAN's wallcovering and specialty construction adhesive businesses, particularly at the commercial specification level.
• Henkel: Henkel's adhesive technologies division (including Loctite, Pattex, and Pritt brands) is a global leader offering construction and DIY adhesives that compete directly with ROMAN's wallcovering and specialty construction categories at retail and through OEM channels.

Direct peers

• Franklin International (Titebond): Franklin International's Titebond brand is a direct competitor in wood, construction, and specialty adhesives, including paste and wallpaper adhesives. It targets the same professional contractor and DIY segments through similar retail distribution.
• DAP Products: DAP manufactures construction adhesives, sealants, and patch products sold through the same retail channels as ROMAN (Home Depot, Lowe's, Amazon). Its Weldwood and Dynamite brands directly compete with ROMAN's wallcovering and specialty construction adhesive lines.
• Zinsser: Zinsser, a brand of RPM International, specializes in primers, sealers, and wallcovering preparation products — directly comparable to ROMAN's primer and sealer lines (PRO-999, PRO-935, PRO-977, PRO-909) and competing for the same contractor specification.

Emerging players

• Murco Wallpaper Paste: Murco is a smaller specialty manufacturer of wallpaper and wallcovering adhesives, comparable to ROMAN as a niche player targeting both professional and DIY markets, though with more limited geographic reach and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RomanDecorating
• Facebookfacebook.com/ROMANProductsLLC
• Instagraminstagram.com/romanproducts

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roman Decorating Products