Zamara

What Zamara does

Zamara is a Pan-African financial and insurance solutions provider headquartered in Nairobi, Kenya, founded in 1994. The company operates across eight jurisdictions (Kenya, Nigeria, Uganda, Tanzania, Rwanda, Malawi, DRC, and UAE) through a group structure comprising three core operating subsidiaries: Zamara Actuaries, Administrators and Consultants Ltd (actuarial and fund administration), Zamara Risk & Insurance Brokers Ltd (insurance and reinsurance broking), and Corporate & Pension Trust Services Ltd (corporate pension trustee services managing over KShs 30 billion in assets with 25+ years of trustee experience).

Zamara's product portfolio spans three pillars. The retirement pillar includes individual savings plans (Fahari Retirement Plan, Vuna Pension Plan, Maisha Trust Fund, Gift A Pension), post-retirement income products (Zamara Annuity Solutions, Income Drawdown Fund), and corporate schemes (Zamara Fanaka Retirement Fund umbrella scheme). The insurance pillar distributes individual products (motor, travel, Maskani domestic package, personal accident, education policy, Last Rites funeral cover, Zamara Afya medical, international private medical) and corporate lines (group motor, aviation via Arthur J. Gallagher partnership, group life, group medical, Zamara Cyber Insurance launched 2025, and reinsurance broking). The professional services pillar delivers actuarial consulting (pension/benefits, insurance, asset/investment), fund administration and accounting, fund benefits consulting, and corporate trustee services. The technology backbone comprises the eZamara Online Portal, Pension Portal, Group Life Insurance Claim Portal, a USSD-based retirement balance check (*483*123#), and a retirement projection tool.

Zamara earns revenue through five streams: actuarial consulting and advisory fees, insurance broking commissions across multiple lines, retirement fund administration and trustee fees (asset-based and fixed scheme fees), individual insurance product distribution margins, and event/conference revenue (Regional HR Summit Connect 3.0 in Diani; 13th Annual Retirement Conference in Singapore May 2026). Go-to-market combines direct enterprise field sales with self-service digital portals for individuals, supported by flagship HR and retirement conferences that function as both demand-generation channels and convening platforms for trustees, regulators, and African insurers (Sanlam, Old Mutual, Vitality Health, APA Insurance, Jubilee Health, Britam, ICEA Lion, Capex Life Assurance, LCT Africa, Fragomen, Deel, Korn Ferry). The firm is led by CEO Sundeep Raichura and operates without external disclosed funding or institutional ownership.

Name

Zamara

Legal name

Zamara Group Ltd

Website

https://zamaragroup.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Zamara is a Nairobi-headquartered Pan-African financial and insurance solutions provider founded in 1994, serving corporate employers, pension trustees, and individual consumers across 8 countries with actuarial consulting, insurance broking, retirement fund administration, and digital self-service portals.

Ownership category

akta.pro rank

Product category

Actuarial and Insurance Services

NAICS

Portfolio Management and Investment Advice (52394), Trusts, Estates, and Agency Accounts (525920), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282), Life Insurance (6311)

akta.pro primary industry

Corporate Retirement Plan Advisory RIAs (ERISA 401(k)/403(b)) (FSAAACAF)

akta.pro secondary industry

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

Keywords

• Actuarial consulting services
• Retirement fund administration
• Insurance broking services
• Corporate pension trustee
• Pan-african financial services

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Actuarial Consulting Services: Zamara provides actuarial consulting services including pension and benefits consulting, insurance consulting, and asset and investment consulting, charging professional service fees for advisory work.
2. Insurance Broking Services: Zamara operates as an insurance broker providing corporate general insurance (group motor, aviation, group life, group medical), reinsurance broking, and Zamara Cyber Insurance, earning commissions from insurers and broking fees from clients.
3. Retirement Fund Administration: Zamara provides fund administration and accounting services for retirement schemes, including the Zamara Fanaka Retirement Fund umbrella fund, Zamara Annuity Solutions, and Income Drawdown Fund, charging administration and management fees.
4. Individual Insurance Products: Sale of individual insurance products including motor insurance, travel insurance, Maskani domestic package, personal accident plus, education policy, last rites policy, Zamara Afya medical policy, and international private medical insurance.
5. Events and Conferences: Revenue generated from HR Summit and Retirement Conference delegate fees, exhibition packages, and sponsorship packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels11 records

Core offering

Zamara is a Pan-African financial and insurance solutions provider headquartered in Kenya, delivering actuarial consulting, retirement fund administration, corporate pension trustee services, insurance broking (general, life, medical, aviation, cyber), reinsurance broking, and individual retirement and insurance products to clients across 8 African countries and the UAE. Operations are enabled through proprietary digital platforms (eZamara Online Portal, Pension Portal, Group Life Insurance Claim Portal, USSD, and a Retirement Projection Tool).

Product overview

Zamara is a Pan African financial and insurance solutions provider offering a comprehensive portfolio of retirement, insurance, and actuarial services. The company operates a platform-plus-modules architecture centered around three main pillars: (1) Retirement Solutions including Fahari Retirement Plan, Vuna Pension Plan, Maisha Trust Fund, Zamara Annuity Solutions, Income Drawdown Fund, and Zamara Fanaka Retirement Fund; (2) Insurance Plans spanning General Insurance (Motor, Travel, Maskani Domestic Package, Personal Accident Plus), Life Insurance (Education Policy, Last Rites Policy), and Medical Insurance (Zamara Afya Policy, International Private Medical Insurance); and (3) Professional Services encompassing Actuarial Consulting (Pension and Benefits, Insurance, Asset and Investment), Fund Administration and Accounting, Fund Benefits Consulting, Corporate Pension Trustee Services, Insurance Broking (Group Motor, Aviation, Group Life, Group Medical, Cyber Insurance, Reinsurance). The offering is supported by digital platforms including eZamara Online Portal, Pension Portal, and Group Life Insurance Claim Portal.

Differentiator

Problem solved

Functional benefit

Brands

• eZamara Online Portal: A user-friendly digital platform designed to streamline administrative processes and facilitate efficient access to various services for citizens and businesses.
• Pension Portal
• Group Life Insurance Claim Portal
• Fahari Retirement Plan
• Vuna Pension Plan
• Maisha Trust Fund
• Zamara Annuity Solutions
• Income Drawdown Fund
• Zamara Fanaka Retirement Fund
• Zamara Afya Policy
• Zamara Cyber Insurance
• Gift A Pension
• Zamara Cyber Insurance

Products and services

• eZamara Online Portal User-friendly digital platform designed to streamline administrative processes and facilitate efficient access to various financial and insurance services for citizens and businesses.
• Pension Portal Secure online platform that allows users to access, manage, and track their pension information and benefits.
• Group Life Insurance Claim Portal Online platform that streamlines the process for beneficiaries to submit and track claims for life insurance benefits provided through group policies, with member login and employer login options.
• Fahari Retirement Plan Individual retirement savings plan allowing flexible contributions with multiple access methods including USSD code (*483*123#), website, and a help line. Bundled last expense or funeral cover at Ksh 100 per year pays Ksh 25,000 within 48 hours of death notification.
• Vuna Pension Plan Pension plan offering retirement savings solutions for individuals.
• Maisha Trust Fund Trust fund providing retirement savings solutions.
• Zamara Annuity Solutions Fixed annuity arrangements providing guaranteed streams of income to retirees for life or a guaranteed period.
• Income Drawdown Fund Post-retirement product option allowing the retirement pot to be managed with investment risk shouldered by the retiree, who controls drawdown strategy.
• Zamara Fanaka Retirement Fund Umbrella retirement fund providing flexible yet competitive retirement benefits without the hassle of running a standalone retirement benefits scheme for employers.
• Motor Insurance Policy Comprehensive and third-party motor insurance covers for private, commercial vehicles and motorcycles.
• Travel Insurance Policy Insurance coverage for travel-related risks.
• Maskani Domestic Package Domestic insurance package covering household risks.
• Personal Accident Plus Personal accident insurance coverage with enhanced benefits.
• Education Policy Life insurance policy designed to cover education expenses.
• Last Rites Policy Funeral insurance covering end-of-life costs, payable within 48 hours of notification. Coverage amounts range from KES 30,000 to KES 1 million.
• Zamara Afya Policy Medical insurance policy providing health coverage for individuals and families.
• International Private Medical Insurance Medical insurance for international coverage needs.
• Actuarial Consulting Services Actuarial consulting covering Pension and Benefits Consulting (scheme design, governance, member benefits optimization), Insurance Consulting (risk assessment and product development), and Asset and Investment Consulting (investment strategy and asset-liability management).
• Fund Administration and Accounting Services Core administration involving member data maintenance, benefit calculations, bookkeeping, and compliance for retirement schemes.
• Fund Benefits Consulting Services Trustee services, balloting, and trustee training programs for retirement schemes.
• Corporate Pension Trustee Services Professional corporate trustee solutions managing assets over KShs 30 billion with 25+ years of experience and extensive risk management policies.
• Group Motor Insurance Broking Comprehensive and third-party motor insurance broking including terrorism, excess protector, and personal accident coverage for corporate clients.
• Aviation Insurance Broking Specialist aviation insurance in partnership with Arthur J. Gallagher for helicopters, fixed wings, and privately-owned aircraft.
• Group Life Insurance Broking Life insurance broking offering life cover, death cover, permanent disability, critical illness, medical reimbursement, funeral cover, and personal accident for corporate clients.
• Group Medical Insurance Broking Medical insurance broking with care management, claims advocacy, wellness consulting, and third-party administration.
• Zamara Cyber Insurance Cyber insurance providing rapid incident response, business interruption coverage, human error protection, and third-party liability coverage. Quote process requires only five data points (Company Name, Website, Industry, Annual Revenue, Limit Required).
• Reinsurance Broking Services Reinsurance solutions with global network access, expert advisory, claims management support, and cost efficiency through favorable terms negotiation.

Quantifiable outcome

• In 2025, pension funds analyzed by Zamara and Actuarial Services East Africa with higher allocations to equities and offshore assets achieved returns up to 4 percentage points higher than conservative funds. Aggressive funds averaged 28.3% return with quoted equities delivering 64.3% return.
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

15 partnerships are on record, tiered core and minor.

• BritamcoreGTM or Marketing Partner · 3 May 2026Britam is a sponsor of the Zamara 13th Annual Retirement Conference (May 2026, Singapore), focused on global lessons shaping the future of pensions and retirement systems.
• Africa Logistics Properties (ALP)minorGTM or Marketing Partner · 3 May 2026Africa Logistics Properties (ALP), led by Raghav Gandhi, is a sponsor of the Zamara 13th Annual Retirement Conference in Singapore.
• Capex Life Assurance KenyaminorGTM or Marketing Partner · 3 May 2026Capex Life Assurance Kenya is a sponsor of the Zamara 13th Annual Retirement Conference (May 2026, Singapore).
• Sanlam KenyacoreGTM or Marketing Partner · 3 May 2026Sanlam Kenya is a sponsor of the Zamara 13th Annual Retirement Conference (May 2026, Singapore).
• ICEA Lion GroupminorGTM or Marketing Partner · 3 May 2026ICEA Lion Group is a sponsor of the Zamara 13th Annual Retirement Conference (May 2026, Singapore).
• SanlamcoreGTM or Marketing Partner · 3 September 2025Sanlam is a sponsor of the Zamara Regional HR Summit Connect 3.0 (September 2025, Diani, Kenya), contributing to the flagship HR event targeting over 200 professionals across Africa.
• Old MutualcoreGTM or Marketing Partner · 3 September 2025Old Mutual is a sponsor of the Zamara Regional HR Summit Connect 3.0. Old Mutual is a leading financial services group in East Africa offering insurance, investment, banking, and savings solutions across Kenya, Uganda, South Sudan, Rwanda, and Tanzania.
• Vitality Health InternationalcoreGTM or Marketing Partner · 3 September 2025Vitality Health International, owned by Discovery (South Africa), partnered with Zamara as a sponsor of the Regional HR Summit. Vitality pioneered the Vitality Shared-value Insurance model and operates in over 40 markets impacting 35+ million people globally.
• APA InsurancecoreGTM or Marketing Partner · 3 September 2025APA Apollo is one of the leading financial services providers in East Africa and APA Insurance is currently the largest general insurer by market share in Kenya. APA Insurance sponsors the Zamara Regional HR Summit.
• Jubilee Health InsurancecoreGTM or Marketing Partner · 3 September 2025Jubilee Health Insurance, part of Jubilee Holdings Limited, is the leading health insurer in East Africa offering comprehensive and affordable health insurance for individuals, families, SMEs, and corporates. They sponsor the Zamara Regional HR Summit.
• LCT AfricacoreGTM or Marketing Partner · 3 September 2025LCT Africa offers a cutting-edge healthcare administration platform with over 3,500 medical service providers. They partner with Zamara as a sponsor of the Regional HR Summit and provide digital healthcare solutions integrated with Zamara's insurance services.
• FragomenminorGTM or Marketing Partner · 3 September 2025Fragomen is a leading immigration and global mobility firm with over 5,500 professionals in more than 60 offices across the Americas, EMEA and Asia Pacific. They support the Zamara Regional HR Summit as a partner, providing immigration and short-term business travel solutions expertise.
• Deel Local PayrollminorGTM or Marketing Partner · 3 September 2025Deel Local Payroll sponsors the Zamara Regional HR Summit Connect 3.0 as a global HR and payroll platform partner.
• Korn FerryminorGTM or Marketing Partner · 3 September 2025Korn Ferry, a global organizational consulting firm, is a partner of the Zamara Regional HR Summit Connect 3.0 with their Senior Client Partner speaking on organization and people strategy topics.
• Arthur J. Gallagher (UK) LimitedcoreStrategic or Co-development PartnerZamara Risk & Insurance Brokers Ltd operates in partnership with Arthur J. Gallagher (UK) Limited, a global leader in insurance, risk management and consulting services, to offer specialist aviation insurance for helicopters, fixed wing aircraft, and privately-owned aircraft.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Willis Towers Watson (WTW) Africa: Global advisory, broking, and solutions firm with strong actuarial and retirement consulting capabilities in Africa. Competes with Zamara in actuarial consulting and corporate benefits advisory.
• Old Mutual East Africa: Long-established financial services group in East Africa offering insurance, investment, and savings. Comparable to Zamara across the retirement, insurance, and investment advisory stack.
• Marsh Africa: Global insurance broker and risk advisor with Pan-African operations including Kenya. Directly comparable to Zamara's insurance broking and risk management services.
• Aon Africa: Global insurance and reinsurance brokerage with significant African operations, including Kenya. Overlaps directly with Zamara Risk & Insurance Brokers' corporate broking and reinsurance practice.
• Sanlam Kenya: Part of the Sanlam Pan-Africa group offering life insurance, investments, and retirement solutions. Both a carrier partner of Zamara and a competitive incumbent in the Kenyan and regional pension market.
• Britam Holdings: Pan-African insurance, asset management, and property company headquartered in Kenya. Both a peer (insurer that Zamara brokers for) and a sponsor of Zamara's Retirement Conference — overlapping heavily in life, health, and pension products.

Regional players

• Jubilee Insurance: Leading health and general insurer in East Africa, headquartered in Kenya. Directly comparable to Zamara in group medical, group life, and individual insurance products across the region.
• ICEA Lion Group: East African insurance and asset management group with presence in Kenya, Uganda, and Tanzania. Overlaps with Zamara in life insurance, pensions, and asset management.

Direct peers

• Alexander Forbes: Africa-focused actuarial, employee benefits, and investment consulting firm with a multi-country footprint. Directly comparable to Zamara's actuarial consulting and corporate retirement advisory practice.
• Minet: Africa-focused insurance brokerage and risk advisory with strong East African presence. Directly comparable to Zamara Risk & Insurance Brokers across corporate insurance and reinsurance broking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Zamara_Ke
• YouTubeyoutube.com/channel/UCEHyzonUdmPasGCUA1drRqg
• Facebookfacebook.com/ZamaraKenya
• LinkedInlinkedin.com/company/zamara
• Instagraminstagram.com/zamara_ke
• TikToktiktok.com/@zamaragroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zamara