Utrecht

What Utrecht does

Utrecht Art Supplies is a heritage art supply brand established in 1949 in Brooklyn, New York, where it has continuously manufactured handcrafted artist-grade paints from pure pigments mixed and milled in-house. The brand is wholly owned by Dick Blick Art Materials, LLC, a privately-held art supply retailer headquartered in Galesburg, Illinois, and is operated as a house brand alongside the broader Blick product portfolio. Utrecht's product surface spans its proprietary handcrafted paint lines — including oils, acrylics, watercolors, and cadmium-free alternatives — together with an extensive third-party catalog covering paints, canvases, brushes, drawing supplies, art paper, framing, sculpture/ceramics, printmaking, and art furniture.

The company monetizes through a multi-channel distribution model: direct e-commerce via utrechtart.com, physical retail through Dick Blick's national store network, phone and mail-order channels, and a print catalog ("Bigbook"). Pricing spans student-grade products (e.g., construction paper from $3.72, student acrylics from $7.37) to professional-grade materials (e.g., premium watercolors up to $203.95, cotton canvas up to $558), with free shipping on orders over $79 and mix-and-match discount tiers. The customer base is segmented across educational institutions (K-12 and universities), professional artists, hobbyists, and specialty use cases such as sign painting, mural work, and art therapy programs. The go-to-market motion is product-led, anchored on demonstrated product quality, manufacturing heritage, and breadth of catalog rather than digital-native acquisition tactics.

From a structural standpoint, Utrecht operates with 101–250 employees, holds a registered trademark on the Utrecht brand, and relies on its parent company's infrastructure for retail operations, fulfillment, and customer service. Revenue figures, funding history, and management team details are not publicly disclosed, reflecting its position as a subsidiary of a private parent rather than an independently capitalized entity.

Name

Utrecht

Legal name

Dick Blick Art Materials, LLC

Website

http://www.utrechtart.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

101–250 employees

Short description

Utrecht Art Supplies is a heritage art supply brand manufacturing handcrafted artist-grade paints in Brooklyn since 1949 and retailing a comprehensive catalog of professional and educational art supplies via e-commerce, Dick Blick retail stores, and print catalogs, serving professional artists, schools, and hobbyists.

Ownership category

akta.pro rank

Product category

Art Supplies

NAICS

Paint and Coating Manufacturing (325510)

SIC

Pens, Pencils & Other Artists' Materials (3950)

akta.pro primary industry

Fine Art Materials Retail (Paint, Canvas, Drawing) (CRALACAB)

akta.pro secondary industries

General Arts & Crafts Supplies Retail (CRALACAA), Office, Stationery & Craft Supplies DTC (CRAFACAL)

Keywords

• Art supplies
• Handcrafted paints
• Artist materials
• Professional acrylics
• Art education supplies

Headquarters

HQ city

Galesburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Sales: Online sales through utrechtart.com website featuring comprehensive product catalog with categories including paint, canvas, brushes, art paper, drawing supplies, and more. Customers can browse, purchase, and track orders online.
2. Retail Store Sales: Physical retail store presence through Blick Art Materials stores across the United States, allowing in-person purchases of Utrecht brand products.
3. Store Pickup: In-store pickup option for online orders, with customers able to create pickup lists and complete purchases online for collection at physical retail locations.
4. B2B/Educational Sales: Sales to schools, educational institutions, and art programs, evidenced by classroom-sized product sets and educator-focused offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Utrecht manufactures and sells handcrafted artist-grade paints — including oils, acrylics, watercolors, and cadmium-free alternatives — from its historic Brooklyn, NY mill, while also distributing a comprehensive catalog of professional and student art supplies (brushes, canvases, paper, drawing supplies, framing, and studio furniture) through its own e-commerce platform and parent Dick Blick's retail store network. The brand has operated since 1949, with its own product line positioned alongside third-party brands such as Prismacolor, Daniel Smith, and Blick.

Product overview

Utrecht Art Supplies is an art supply retail platform operated by Dick Blick Art Materials, offering a comprehensive catalog of art supplies through both its e-commerce website and physical retail stores. The product portfolio centers on the company's own Utrecht Brand paints — handcrafted artist-grade paints manufactured in Brooklyn, NY since 1949 — alongside an extensive range of third-party professional art supplies including Prismacolor colored pencils, Blickrylic student acrylics, Daniel Smith watercolors, and Pacon construction paper. The platform organizes products across major categories including paints (acrylic, watercolor, oil, gouache), canvases, brushes, drawing supplies, art paper and boards, framing supplies, art furniture, sculpture and ceramics, printmaking supplies, and general studio/office supplies. Utrecht positions itself at both professional and educational market segments, with products ranging from budget-friendly student options to premium artist-grade materials.

Differentiator

Problem solved

Functional benefit

Brands

• Utrecht Brand: House brand of art supplies including paints, brushes, canvases, and mediums, manufactured in Brooklyn, NY. Products include Utrecht Artists' Oil Paints, Watercolors, Acrylics, and Cadmium-Free Paint lines.

Products and services

• Utrecht Brand Paints Handcrafted artist-grade paints manufactured in Brooklyn, NY since 1949, including oil paints, acrylics, watercolors, and cadmium-free alternatives, known for strong lightfastness and exceptional value. Targeted at professional and serious studio artists.
• Blickrylic Student Acrylic Paints Budget-minded true acrylic paint ideal for classroom settings. Extremely pourable, non-toxic, dries quickly to a permanent, waterproof, semi-gloss finish. Targeted at students, schools, and educational institutions.
• Prismacolor Premier Colored Pencils Professional-grade colored pencils featuring thick, soft leads made from brilliant pigments, available in sets ranging from 12 to 150 pencils. Popular among artists and illustrators.
• Daniel Smith Extra Fine Watercolors Highly pigmented and finely ground watercolors with superior lightfastness ratings, known for excellent brushing properties and clear, clean washes. Targeted at professional watercolor artists.
• Pacon Tru-Ray Construction Paper Fade-resistant, 100% vat dyed and acid-free construction paper made with long, strong 100% sulphite fibers. Environmentally friendly option for school and group projects.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Dick Blick Art MaterialscoreChannel Partner/ Reseller/ DistributorUtrecht is an owned brand of Dick Blick Art Materials, LLC. Dick Blick operates the retail store network, e-commerce infrastructure, and distribution systems through which Utrecht products are sold. The parent company handles retail operations, shipping, returns, and customer service for Utrecht products.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights5 records

Customer concentration

• Xx.com/utrecht_art
• YouTubeyoutube.com/user/UtrechtArtSupply
• Facebookfacebook.com/UtrechtArtSupplies
• LinkedInlinkedin.com/company/united-city-of-yorkville

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Utrecht