Crowe MacKay

What Crowe MacKay does

Crowe LLP is a US-headquartered public accounting and consulting firm offering audit, tax, advisory, and consulting services to public and private entities. The firm is a private limited partnership and a member of Crowe Global, an international network of more than 200 independent firms across 130+ countries. It serves clients across 30+ industries, with banking, healthcare, private equity, manufacturing, life sciences, and insurance identified as primary verticals, alongside secondary segments spanning fintech, real estate, technology/media/telecommunications, public sector, and emerging sectors such as cannabis, agribusiness, and energy.

Crowe's service portfolio includes audit and assurance, federal and international tax, state and local tax, AI and tax transformation, transaction advisory and M&A, performance improvement, risk consulting, technology consulting, and cyber. Its technology backbone comprises proprietary platforms such as Crowe Insight (audit), Crowe Secure Information Exchange, the Crowe Tax Data Platform, and AI-powered data-capture tools for K-1s and partnership tax documents, together with indirect tax workflow automation. The firm operates with 1,400+ audit professionals and deploys AI capabilities in process automation, generative AI for tax controversy and audit, and knowledge retrieval, complemented by strategic alliances with FloQast and Thomson Reuters ONESOURCE.

Crowe generates revenue through professional service fees for engagements, with quote-based pricing on multi-year mandates. The firm operates through offices across the US and routes international engagements through the Crowe Global network. It is a PCAOB-inspected firm, a Center for Audit Quality member since inception, and an Elite Tier Thomson Reuters ONESOURCE Certified Implementer, and it was named Thomson Reuters 2025 Large Firm of the Year.

Name

Crowe MacKay

Legal name

Crowe LLP

Website

https://crowe.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

Crowe LLP is a US-headquartered public accounting and consulting firm providing audit, tax, advisory, and consulting services across 30+ industries, deploying 1,400+ audit professionals domestically and reaching 130+ countries through the Crowe Global network.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Audit and Assurance Services: Risk-based financial statement audits, SOC reporting services, PCI compliance services, and pre-implementation reviews. Revenue generated through professional service fees for audit engagements, with emphasis on technology-powered, high-quality audit delivery.
2. Tax Services: Federal tax, international tax, state and local tax, AI and tax transformation, income tax accounting, tax process optimization, Washington National Tax, and private client services. Revenue generated through compliance and advisory service fees.
3. Advisory Services: Accounting advisory, M&A transaction services, business performance improvement, valuation services, forensic services, economic consulting, and strategic transactions. Revenue generated through consulting engagement fees.
4. Consulting Services: Technology and business transformation, cyber strategy and solutions, risk and compliance consulting, enterprise risk management, internal audit, GRC technology, financial crime services, and ESG strategy. Revenue generated through consulting project fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Crowe LLP is a public accounting and consulting firm that delivers audit, tax, advisory, and consulting services to public and private entities across banking, healthcare, private equity, manufacturing, life sciences, insurance, fintech, real estate, public sector, and TMT industries. Service delivery is supported by proprietary platforms such as Crowe Insight®, Crowe Secure Information Exchange, and the Crowe Tax Data Platform, plus AI-powered tax transformation and ITR Economics forecasting.

Product overview

Crowe is a public accounting and consulting firm offering a unified platform of professional services including audit, tax, advisory, and consulting. The core audit offering is powered by the Crowe Insight® Platform and Crowe Secure Information Exchange. Tax services leverage the Crowe Tax Data Platform with AI-powered capabilities. GRC Technology and Crowe Y-Hire® are add-on offerings. ITR Economics provides economic forecasting through a subsidiary relationship. The architecture combines deep industry specialization with proprietary technology to deliver audit, tax transformation, and consulting services across banking, healthcare, manufacturing, life sciences, and other industries.

Differentiator

Problem solved

Functional benefit

Brands

• ITR Economics: ITR Economics is a subsidiary of Crowe that provides economic forecasting and consulting services with 94.7% forecast accuracy rate and 70-plus years of experience.

Products and services

• Financial Statement Audit Risk-based financial statement audit services for public and private entities, powered by the proprietary Crowe Insight® Platform and Crowe Secure Information Exchange for real-time progress tracking.
• SOC Reporting Services SOC reporting services provided by IT assurance partners for technology, fintech, and Bay Area clients to evaluate service organization controls.
• PCI Compliance Services PCI compliance services for organizations needing payment card industry standards compliance and IT assurance support, delivered from Dallas and Atlanta offices.
• Pre-Implementation Reviews Pre-implementation review services that help audit and assurance clients evaluate systems or controls changes prior to deployment.
• Federal Tax Services

Quantifiable outcome

• ROI greater than 300% for performance improvement engagements
• +2 more outcomes

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and strategic.

• ITR EconomicscoreStrategic or Co-development PartnerITR Economics, now part of Crowe, combines deep consulting expertise with proven economic forecasts to deliver actionable, forward-looking insights. The partnership offers 94.7% forecast accuracy rate with 70-plus years of experience. Services include economic forecasting, strategic and budget planning, sales and demand forecasting, capital investment analysis, data analysis, and speaking services. Crowe and ITR teams combine forecasting expertise with strategic knowledge to deliver insights for clients.
• FloQaststrategicTechnology or IntegrationCrowe and FloQast strategic alliance to deliver an accounting workflow automation solution aimed at improving performance and synergy of client accounting teams. The partnership combines Crowe accounting advisory expertise with FloQast workflow automation technology.
• Thomson Reuters (ONESOURCE)strategicTechnology or IntegrationCrowe is an Elite Tier Thomson Reuters ONESOURCE Certified Implementer. Crowe combines functional tax expertise and deep system knowledge to improve data quality, reporting, and control for tax software implementation and optimization services.
• Crowe GlobalcoreOthersCrowe is a member of Crowe Global, a Swiss verein. Each member of Crowe Global is a separate and independent legal entity. Crowe works with more than 200 independent accounting and advisory firms in over 130 countries through the Crowe Global network to offer holistic services globally.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Grant Thornton: Large US accounting and advisory firm competing with Crowe for middle-market audit, tax, and advisory engagements. Similar industry specialization and client profile.
• Baker Tilly: US accounting and advisory firm with comparable mid-market positioning. Direct overlap in audit, tax, advisory, and consulting practices serving PE-backed and middle-market clients.
• Wipfli: Top US accounting and consulting firm serving middle-market clients. Overlaps with Crowe in industry verticals including manufacturing, healthcare, financial services, and PE.
• BDO USA: Top-tier US accounting and advisory firm and a near-direct peer to Crowe. Competes for mid-market and large enterprise audit, tax, and advisory work across similar industries including PE, healthcare, and manufacturing.
• RSM US: US-focused audit, tax, and consulting firm serving middle-market clients. Highly comparable to Crowe in industry mix (PE, manufacturing, financial services) and mid-market positioning.
• CliftonLarsonAllen (CLA): Large US accounting and professional services firm focused on middle-market companies. Comparable to Crowe in serving PE-backed, healthcare, manufacturing, and financial services clients.

Broad incumbents

• Deloitte: One of the Big 4 global accounting and consulting firms. Directly competes with Crowe across audit, tax, advisory, and consulting, but operates at far larger scale with broader service lines including strategy and human capital.
• PwC: Big 4 accounting and consulting firm competing with Crowe across audit, tax, and advisory. Overlaps heavily in healthcare, banking, PE, and audit services but with deeper enterprise and global footprint.
• Ernst & Young (EY): Big 4 firm offering audit, tax, consulting, and strategy. Competes with Crowe for enterprise audit and advisory engagements, particularly in financial services and PE.
• KPMG: Big 4 accounting firm providing audit, tax, and advisory services. Overlaps with Crowe in regulated industries (banking, insurance, healthcare) and mid-to-large enterprise audit engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CroweMacKay

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles38 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crowe MacKay