Hue & Cry

What Hue & Cry does

Hue & Cry is a London-headquartered integrated creative communications agency founded in 2008, specializing in the food, drink, and travel sectors. The agency delivers a unified suite of services spanning PR and media relations, creative services, experiential marketing, social and influencer marketing, and on-trade/off-trade marketing, supported by an in-house strategy and brand insight function. Its client base consists of premium and luxury enterprise brands, with publicly visible logos including Hennessy, Belvedere, Bacardi, Glenmorangie, Nobu, Marriott, Yotel, and One Hundred Shoreditch.

The agency's revenue model is professional services-based, generating income through project fees, retainer arrangements, and campaign-based engagements. Client acquisition is sales-led, combining direct outreach, industry relationships, and inbound business development through the company's website. Hue & Cry maintains a transatlantic operating footprint with a London headquarters at City Bridge House, Southwark, and a New York office at 251 W. 30th Street, enabling service delivery to global brands across UK and US markets.

The company operates without any disclosed proprietary technology platform, AI/ML capabilities, or external institutional investors. It is structured as Hue & Cry Limited, a private limited company registered in England & Wales, and is certified as a B Corporation with a score of 91.3. The leadership team includes named executives such as Head of PR (UK) Charlotte Anderson and Creative Strategy Director CJ Fiala. Headcount is reported in the 11-50 range, consistent with a boutique-to-mid-sized agency positioning.

Name

Hue & Cry

Legal name

Hue & Cry Limited

Website

https://huecryagency.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Hue & Cry is a London-based integrated creative communications agency founded in 2008, specializing in PR, creative, experiential, social, influencer, and on-trade/off-trade marketing for premium food, drink, and travel brands. It operates from London and New York with 11-50 employees.

Ownership category

akta.pro rank

Product category

Creative Communications Agency Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Influencer Paid Amplification & Whitelisting (Spark Ads/Branded Content Ads) (MPAAAHAJ)

Keywords

• Integrated marketing communications
• Public relations services
• Experiential marketing agency
• Social influencer marketing
• Brand strategy consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Integrated Marketing Communications Services: Full-service agency providing PR, creative, experiential, social & influencer, on-trade and off-trade marketing services to food, drink, and travel brands. Revenue derived from project fees, retainer arrangements, and campaign-based engagements.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Hue & Cry is an integrated creative communications agency that helps premium food, drink, and travel brands capture consumer attention through insight-driven strategy and campaigns spanning PR, creative, experiential, social, influencer, and on-trade/off-trade marketing. Services are delivered through project-based engagements and retainers, producing campaigns such as brand activations, media relations, visual identity systems, and experiential events. The agency operates from London and New York, serving enterprise brand clients globally.

Product overview

Hue & Cry is an integrated creative agency offering a unified suite of brand marketing services rather than discrete product modules. The agency's core offering centers on brand strategy and insight, which informs integrated campaigns spanning PR and media relations, creative services (including visual identity and brand architecture), experiential marketing activations, social and influencer marketing, and on-trade/off-trade marketing. The agency specializes in the food, drink, and travel sectors, delivering campaigns that combine multiple disciplines including earned media, creative production, event activations, and digital/social engagement. Services are delivered by teams across strategy, creative, PR, and content, with no modular pricing or standalone product offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Insight Strategic brand positioning and insight services that uncover the beating heart of a brand to inform creative direction and campaign development for food, drink, and travel clients.
• PR & Media Relations Public relations services including media relations, press office management, media coverage monitoring and reporting, and earned media campaign development for premium brands.
• Creative Services In-house creative team providing visual identity development, brand architecture, design work, and creative campaign concepting for clients.
• Experiential Marketing Live brand activations and experiential campaigns that create memorable consumer experiences, including product launches, pop-ups, and event activations for premium food, drink, and travel clients.
• Social & Influencer Marketing Social media strategy, influencer identification and management, and paid and earned social campaigns to drive brand awareness for premium clients.
• On-Trade & Off-Trade Marketing Specialized marketing services for food, drink, and hospitality brands targeting on-trade (restaurants, bars, hotels) and off-trade (retail) channels.
• Brand World Development Comprehensive brand architecture, visual identity systems, and brand narrative development that establishes cohesive brand presence across all touchpoints, demonstrated through the Jan Luyken Amsterdam project.

Quantifiable outcome

• Over 300 pieces of media coverage for Nobu Hotel London Portman Square pre-opening
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SENSE (Production Agency)minorImplementation/ SI/ Consulting PartnerPartner production agency used for execution of the Rekorderlig Cold Summer Sauna activation. SENSE handled production and placement of the physical installation.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Borkowski PR: UK strategic communications and PR agency with strong premium lifestyle, spirits, and travel practice. Comparable in scale, geography, and integrated PR plus creative delivery to premium consumer brands.
• Manifest: London-based integrated marketing agency focused on premium consumer, lifestyle, hospitality, and food & beverage brands — overlapping vertical specialization and full-service delivery model.
• Wild Card: London creative and brand experience agency with comparable premium consumer and hospitality client work. Directly relevant as a similarly sized integrated experiential/creative peer.
• W Communications: Award-winning London integrated agency working across luxury, lifestyle, food & beverage, and travel — directly overlapping Hue & Cry's vertical specialization and integrated PR/creative/experiential model.
• Hope&Glory: London-based integrated PR and creative agency with comparable client mix across consumer, lifestyle, and travel brands. Closest direct analogue by city, size band, and integrated service model.
• The Academy: London creative agency serving premium consumer, hospitality, and travel brands with integrated brand strategy, creative, and experiential capabilities — comparable scope and vertical mix.
• Amplify: London-based brand experience and experiential marketing agency. Comparable on experiential activations and integrated creative delivery, with overlap in spirits and lifestyle clients.

Broad incumbents

• Mother London: Established London creative agency with a strong track record across premium consumer, hospitality, and beverage brands. Competes for similar clients but operates at materially larger scale and broader creative scope.
• Anomaly: Global creative agency with consumer brand, beverage, and hospitality credentials. Comparable integrated model and premium client focus, but operates as a much larger network with broader geographic reach.

Regional players

• Seven Hills: UK integrated PR and communications agency with consumer and corporate practices. Overlaps on the PR/earned media service line though broader in scope than Hue & Cry's F&B/travel specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hue-&-cry
• Instagraminstagram.com/hueandcryagency
• Xx.com/hueandcryagency
• Facebookfacebook.com/HueCryAgency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hue & Cry