The Yellow Affair
The Yellow Affair is a Helsinki-based world sales agent and executive producer representing a catalogue of over 100 films and TV series for international distribution, serving territorial distributors, festival programmers, and streaming platforms across global markets.
- Company typePrivate
- Founded2012
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Yellow Affair does
The Yellow Affair is a privately held world sales agent and executive producer for films and TV series, founded around 2010–2012 and headquartered in Helsinki with a secondary office in London. The company is owned by prolific production companies in Scandinavia and represents a catalogue of over 100 films and TV series spanning Drama, Comedy, Documentary, Horror, LGBTQI+, Sci-Fi, Thriller, Family & Animation, and TV Series. Supply is anchored in Scandinavian production but has diversified to include co-productions and acquisitions from New Zealand, Kosovo, Slovakia, Cyprus, Poland, Switzerland, and other territories.
The business earns revenue through transaction-based world sales commissions on the licensing of film and TV series rights to territorial distributors across global markets, supplemented by executive producer fees for development, financing, and marketing support throughout the production lifecycle. Pricing is negotiated on a project-by-project basis with no public disclosure. Customer segments are territorial film distributors, festival programmers, and streaming platforms/TV networks; no individual buyer concentration is disclosed.
Go-to-market is sales-led and relationship-driven: the company maintains active presence at all major international film markets and festivals (Cannes Marché du Film, EFM Berlinale, Toronto, Sundance, Karlovy Vary, Nordic Film Market Gothenburg, Baltic Event, Mipcom, ACFM Busan), supplemented by a website/digital catalogue and PR-driven news flow. The technology stack is non-proprietary (a Squarespace-hosted website with digital catalogue and standard email enquiry handling); no AI, API, SDK, or app products exist. A 2024 partnership with Newen Connect created a new international sales label to broaden distribution capability. Track record is validated by high-prestige awards including Sundance Grand Jury Prize (2026), International Emmy for Short-Form Series (2022), BAFTA Cymru x2 (2024), AACTA (2024), Tribeca Best International Narrative Feature (2022), Berlinale Generation Kplus Grand Prix (2024), and Locarno Prix du Public UBS (2024).
The Yellow Affair firmographics
Firmographics- Name
- The Yellow Affair
- Legal name
- The Yellow Affair
- Website
- https://yellowaffair.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Yellow Affair is a Helsinki-based world sales agent and executive producer representing a catalogue of over 100 films and TV series for international distribution, serving territorial distributors, festival programmers, and streaming platforms across global markets.
- Ownership category
- akta.pro rank
The Yellow Affair industry classification
Industry- Product category
- Film Distribution Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- SIC
- Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Trade Shows & Industry Expos (B2B) (MPAGAHAB)
- akta.pro secondary industry
- Industry Trade Shows & Expos (MPAGAGAA)
Keywords
Where The Yellow Affair is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
The Yellow Affair business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- World Sales Commission: The company earns commissions on sales of film and TV series rights to international distributors across various territories. They handle world sales representation for independent productions.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
The Yellow Affair product offering
Product offeringCore offering
The Yellow Affair is a World Sales Agent and Executive Producer for films and TV series, representing a catalogue of over 100 titles from Scandinavia and international co-productions. The company provides international sales representation, festival bookings, and executive production services spanning development, financing, marketing, and territorial sales of independent films and TV series across all genres.
Product overview
The Yellow Affair is a World Sales Agent and Executive Producer for films and TV series, offering a unified service for international film distribution. Their portfolio comprises a catalogue of over 100 films and TV series across multiple genres (Drama, Comedy, Documentary, Horror, LGBTQI+, Sci-Fi, Thriller, Family & Animation), sourced from production companies primarily in Scandinavia and co-productions worldwide. The company operates from Helsinki and London, providing world sales representation, festival bookings, and project submissions. Their product offering centers on their film catalogue and sales services, with titles including completed features like SHAME AND MONEY (Sundance Grand Jury Prize winner), WOLVES, ON THE SEA, BABYSTAR, ÁRRU, PIXIE; upcoming/post-production titles like THE LION AT MY BACK, 11, FIGHTER, THE GREENEST GRASS, SPLISH SPLASH FOREVER!; and TV series including RŪRANGI, SISTERS 1968, WELFARE WARRIORS, KEEP IT TOGETHER, MIKI.
Differentiator
Problem solved
Functional benefit
Products and services
- World Sales Agent Services
- Executive Producer Services
- Film Catalogue
Quantifiable outcome
- Multiple award wins including Sundance Grand Jury Prize, International Emmy Award, and various festival awards demonstrate content quality.
Companies that use The Yellow Affair
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
The Yellow Affair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Yellow Affair partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Newen ConnectcoreNewen Connect and The Yellow Affair created a new international sales label partnership to expand distribution capabilities for international content.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Yellow Affair competitors and assessment
Company assessmentDirect peers
- Wild Bunch: Paris-based international sales agent and distributor handling arthouse and independent films globally. Direct competitor in the same commission-based world sales business, with a much larger catalogue and stronger ties to French public financing.
- The Match Factory: Cologne-based international sales agent for arthouse and festival-driven cinema. Closely comparable business model, attending the same major festivals and competing for the same filmmaker mandates.
- mk2 Films: French international sales, distribution, and exhibition company representing auteur cinema worldwide. Competes head-to-head with TYA for European arthouse titles at Cannes, Berlin, and Toronto.
- LevelK: Copenhagen-based international sales agent specializing in Nordic and European content. The most direct regional peer — operates in the same Nordic ecosystem, attends the same markets, and competes for Scandinavian filmmakers.
- TrustNordisk: Copenhagen-based international sales agent focused on Nordic genre and family content. Competes with TYA for Scandinavian production-company mandates, particularly in family/animation and thriller genres.
- Celluloid Dreams: Paris-based international sales and production company representing arthouse films. Operates with a similar boutique model and competes for the same type of festival-circuit titles.
- Films Boutique: Berlin-based international sales agent specializing in arthouse and documentary features. Comparable boutique-scale operation targeting similar festival-driven filmmaker clients.
- New Europe Film Sales: Warsaw-based international sales agent representing Eastern and Central European cinema. Direct competitor for European arthouse mandates and co-production-financing deals.
- Wide Management: Paris-based international sales agent for arthouse and first-feature films. Operates with a similar boutique model focused on festival-circuit titles.
Broad incumbents
- Studiocanal: Canal+ group subsidiary operating across production, sales, and distribution. Represents a much larger, vertically integrated incumbent that competes broadly with boutique sales agents for premium filmmaker mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Yellow Affair social profiles
Digital presenceThe Yellow Affair financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Yellow Affair leadership team
Management profileNumber of profiles
Profiles4 records
The Yellow Affair funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Yellow Affair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Yellow Affair
What does The Yellow Affair do?
The Yellow Affair is a World Sales Agent and Executive Producer for films and TV series, representing a catalogue of over 100 titles from Scandinavia and international co-productions. The company provides international sales representation, festival bookings, and executive production services spanning development, financing, marketing, and territorial sales of independent films and TV series across all genres.
Is The Yellow Affair a public or private company?
The Yellow Affair is a private company. It is classified as corporate owned and is currently operating.
When was The Yellow Affair founded?
The Yellow Affair was founded in 2012. It employs 1 to 10 people.
Where is The Yellow Affair based?
The Yellow Affair is headquartered in Helsinki, Finland, in the Europe region.
How does The Yellow Affair make money?
One revenue line is on record: world Sales Commission.
Who are The Yellow Affair's main competitors?
Direct peers on record are Wild Bunch, The Match Factory, mk2 Films, LevelK, TrustNordisk, Celluloid Dreams, Films Boutique, New Europe Film Sales and Wide Management. Studiocanal is listed as a broad incumbent.
Does The Yellow Affair have an API?
No public API is recorded for The Yellow Affair.
What industry is The Yellow Affair in?
The Yellow Affair's product category is Film Distribution Services. Its primary akta.pro industry code is MPAGAHAB, Trade Shows & Industry Expos (B2B), with a secondary code of MPAGAGAA, Industry Trade Shows & Expos. Its NAICS code is 7114 and its SIC code is 7829.