What Alembic does

Alembic Pty Ltd is a privately-held Australian software engineering consultancy founded in 2017 and headquartered in Sydney, operating a fully remote model with global hiring. The firm specializes in the Elixir and BEAM ecosystem — particularly the Ash Framework, Phoenix LiveView, and GraphQL — providing custom software development, legacy system replacement, mobile application development (React Native), and technical advisory services. Its team includes Ash Core Team members and co-authors of the Ash Framework Book (Rebecca Le and Zach Daniel), giving Alembic unusually deep, framework-internal expertise accumulated since 2020.

The company's revenue model is anchored in professional-services engagements with enterprise and startup clients across healthcare, banking, automotive, oil & gas, real estate, security, and e-commerce. Marquee customers visible on its website include Suncorp, Qantas, Domain, Scentre Group, and Soluna Computing. Complementing project work, Alembic has launched Ash Premium Support, a subscription product offering dedicated Slack-based access to Ash experts for architectural guidance and code reviews, and ships Ash AI, an LLM-integration extension with MCP server support. The firm also monetizes training (Elixir/Ash workshops), CTO-as-a-service, and technical due diligence engagements.

Alembic distributes through a direct, sales-led GTM motion backed by an engineering blog, detailed case studies, active Elixir/Erlang conference participation (Platinum sponsorship of CodeBEAM Europe), and open-source contributions. Pricing is not publicly disclosed; engagements appear quote-based while Ash Premium Support is a monthly subscription. The firm is bootstrapped with no disclosed external funding and operates with a deliberate small-team philosophy, occasionally deploying as few as two engineers on individual client projects while relying on the fault-tolerance and scalability of Elixir's BEAM runtime to deliver outsized infrastructure outcomes (e.g., reported 83% infrastructure cost reduction for a healthcare client, $60k/mo to under $10k/mo).

Name

Alembic

Legal name

Alembic Pty Ltd

Website

https://alembic.com.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Alembic is a Sydney-based, fully-remote software engineering consultancy specializing in Elixir, Phoenix, and the Ash Framework, delivering custom development, legacy modernization, and premium support subscriptions to enterprise and startup clients across healthcare, banking, automotive, and technology sectors.

Ownership category

akta.pro rank

Product category

Software Engineering Consulting

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC)

akta.pro secondary industries

iPaaS (Cloud Integration Platforms) (HDAEAIAB), iPaaS & Workflow Automation (BPAMAOAB)

Keywords

• Custom software development
• Elixir development
• Ash Framework consulting
• Software engineering consultancy
• Technical advisory services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Custom Software Development: Professional services engagement for custom software development, including new product development, legacy system replacement, and proof of concept development. Clients include enterprises across healthcare, automotive, e-commerce, and technology sectors.
2. Ash Framework Premium Support: Subscription-based premium support service providing direct access to Ash Framework experts via dedicated Slack channel, architectural guidance, code reviews, and implementation help. Includes unlimited async support and additional expertise channels.
3. Ash Framework Consulting: Consulting services for Ash Framework adoption, implementation, and optimisation. Includes technical architecture assessment, team training, and strategic guidance.
4. Elixir and Ash Framework Training: Hands-on training services including workshops, guided projects, and embedded training alongside client teams. Covers Elixir fundamentals, functional programming, Ash Framework core concepts, and performance optimisation.
5. Tech Leadership: CTO-as-a-service, technical due diligence, and product strategy services. Provides guidance on technology strategy and analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Alembic is a software engineering consultancy that delivers custom software development, Elixir and Phoenix application development, and Ash Framework consulting. They provide Ash Premium Support subscriptions, mobile and web frontend development (React, TypeScript, React Native), GraphQL consulting, capability development/training, and CTO-as-a-service tech leadership to enterprise clients and technology startups.

Product overview

Alembic is a software engineering consultancy offering a portfolio of professional services rather than a unified SaaS product. The core offerings are Custom Software Development (Accelerated Software Delivery) and specialised Elixir and Phoenix application development. Supporting these are Ash Framework Consulting and Development, Ash Premium Support subscription services, Mobile Application Development, React/TypeScript Development, GraphQL Consulting, and various training and capability development programs. The company also provides Tech Leadership (CTO as a Service) and Strategy & Advisory services. All services centre on the Elixir/BEAM ecosystem, particularly the Ash Framework, with which Alembic has deep expertise dating from 2020 and includes members of the Ash Core Team.

Differentiator

Problem solved

Functional benefit

Products and services

• Ash Premium Support

Quantifiable outcome

• Reduced infrastructure costs by over 83% for healthcare client (from $60,000/month to under $10,000/month)
• +2 more outcomes

Named customers17 records

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DockYard: DockYard is a US-based digital product consultancy with deep Elixir and Phoenix expertise, including contributions to the Phoenix framework. It is the most directly comparable peer given overlapping Elixir-first delivery model and similar enterprise focus.
• Erlang Solutions: Erlang Solutions is a global consultancy specializing in Erlang and Elixir, offering custom development, training, and support. It competes head-to-head with Alembic for Elixir/Ash framework engagements and shares the niche-expert positioning.
• Bold Tech: Bold Tech is an Elixir and Phoenix consultancy delivering custom development and team augmentation. It is a direct competitor with similar technology specialization, supporting enterprise clients building on BEAM-based stacks.
• Revelry Labs: Revelry Labs is a US-based software consultancy with strong Elixir and Phoenix practices, building custom applications for startups and enterprises. It is comparable in technology stack focus and consulting services portfolio.

Broad incumbents

• Carbon Five: Carbon Five is a larger US software consultancy building digital products across modern web stacks. It overlaps with Alembic on custom software delivery but operates across multiple ecosystems rather than specializing in Elixir.
• Thoughtbot: Thoughtbot is a global consultancy offering product design and Ruby on Rails, Elixir, and React development. Comparable on professional services and enterprise delivery, though Elixir is one of several practices rather than the core focus.
• Big Nerd Ranch: Big Nerd Ranch is an established custom software consultancy known for end-to-end product development across multiple stacks. It competes for similar custom-development enterprise engagements but without Alembic's Elixir specialization.

Regional players

• Curiosum: Curiosum is a Poland-based consultancy focused exclusively on Elixir and Phoenix development. It is comparable in technology specialization but primarily serves European clients, providing geographic rather than direct overlap with Alembic.
• Plataformatec: Plataformatec is a Brazilian software consultancy that was instrumental in founding the Elixir language. It overlaps on Elixir expertise and consultancy services but operates primarily in Latin America rather than Australia.

Emerging players

• Supabase: Supabase is an open-source backend-as-a-service platform built on Elixir, demonstrating growing enterprise adoption of the BEAM ecosystem. While not a consultancy, it validates the Elixir demand Alembic serves and signals expanding TAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/teamalembic
• GitHubgithub.com/team-alembic
• LinkedInlinkedin.com/company/team-alembic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alembic