Flow Data
Strata Innovative Solutions (operating as Flow Data) is a privately held U.S. industrial automation systems integrator serving oil & gas, manufacturing, utilities, renewables, and crypto mining. It delivers SCADA, PLC-RTU-HMI integration, UL-certified panel fabrication, electrical services, and the proprietary StrataVu software for wellhead and tank automation.
- Company typePrivate
- Founded1997
- HeadquartersSan Antonio, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Flow Data does
Strata Innovative Solutions (the operating entity behind "Flow Data") is a privately held U.S. industrial automation systems integrator headquartered in San Antonio, Texas, with additional operations in Fort Worth, Midland, and a UL Certified panel shop in Lemont Furnace, Pennsylvania. Founded in 1997 and a member company of Corporate Group Inc. (a private investment firm operating since 1933), the company delivers engineering, electrical, and software solutions to the energy sector, with primary exposure to oil & gas (upstream, midstream, and downstream) and secondary exposure to manufacturing, utilities, renewables, and cryptocurrency mining. Its core proprietary product is StrataVu, a software platform built on Opto 22's groov EPIC edge controller that includes WellMgr, TankMgr, Cause & Effect configuration, TestMgr, and TicketMgr modules with an embedded PostgreSQL historian. The legacy PADPro wellhead automation product is reported to be deployed at 2,000+ wellheads.
The company's revenue model is a mix of project-based professional services (engineering solutions, electrical installations, custom panel and skid fabrication), recurring managed services (SCADA hosting, troubleshooting, and commissioning), and proprietary software licensing (StrataVu and its modules). Go-to-market is enterprise field sales with regional offices co-located near major U.S. energy basins, supplemented by free consultation and demo offers, technical content marketing, case-study publishing, and a broad referral network of technology vendors (Rockwell Automation, Schneider Electric, ABB, Emerson, Siemens, Opto 22, Ignition, AVEVA, and others). Pricing is not publicly disclosed and appears quote-driven, with multi-year contracts mentioned for some engagements.
Strata is led by Tom Gebhardt as Acting President, with regional and functional heads in engineering, operations, panel fabrication, electrical services, business development, and project engineering, several of whom hold advanced technical degrees and have prior oilfield services experience. The company is positioned as a domain-specialized systems integrator whose value proposition rests on deep oil & gas workflow expertise, proprietary software, UL-certified manufacturing, and a multi-vendor technology stack rather than on a single flagship product or platform.
Flow Data firmographics
Firmographics- Name
- Flow Data
- Legal name
- Strata Innovative Solutions
- Website
- https://strata-is.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Strata Innovative Solutions (operating as Flow Data) is a privately held U.S. industrial automation systems integrator serving oil & gas, manufacturing, utilities, renewables, and crypto mining. It delivers SCADA, PLC-RTU-HMI integration, UL-certified panel fabrication, electrical services, and the proprietary StrataVu software for wellhead and tank automation.
- Ownership category
- akta.pro rank
Flow Data industry classification
Industry- Product category
- Industrial Automation Services and Systems Integration
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Industrial Instruments For Measurement, Display, And Control (3823), Oil & Gas Field Machinery & Equipment (3533)
- akta.pro primary industry
- Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)
Keywords
Where Flow Data is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Flow Data business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Engineering Solutions: Provides SCADA systems, automation & controls integration, process data integration, instrumentation & hardware, and custom panel fabrication. Services include engineering design, programming, testing, and field commissioning for oil & gas, renewables, and manufacturing clients.
- Electrical Services: On-call and embedded technical support including electrical installations, low and medium voltage systems, solar and utility powered operations, powerline work, and panel shop services. Covers Central Tank Battery Projects, Saltwater Disposal Projects, and Water Treatment Projects.
- Technical Services: SCADA hosting, troubleshooting, commissioning, and ongoing maintenance support for remote operations and data systems.
- Proprietary Software (StrataVu): Licensing and deployment of proprietary StrataVu software solution built on groov EPIC hardware for well site automation and tank management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free consultation for project assessment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Flow Data product offering
Product offeringCore offering
Flow Data (dba Strata Innovative Solutions) is an industrial automation systems integrator that designs, programs, and deploys SCADA systems, PLC-RTU-HMI control systems, custom UL-certified control panels, and electrical infrastructure for oil and gas, renewables, manufacturing, and utilities clients. Its proprietary StrataVu software and PADPro wellhead automation product automate and remotely monitor well sites, tank batteries, pipelines, and plant-floor operations from edge to cloud.
Product overview
Strata Innovative Solutions is a systems integrator providing a portfolio of industrial automation products and services for the energy sector. The core proprietary product is StrataVu, a software solution for the groov EPIC hardware platform that provides well site automation with WellMgr and TankMgr modules, Cause & Effect configuration, and PostgreSQL-based data historian. Complementing StrataVu are SCADA systems implementation and hosting services, comprehensive engineering solutions (automation & controls integration, process engineering & data integration), electrical services including UL-certified custom panel fabrication, and instrumentation/hardware services. The company serves oil & gas, renewables, manufacturing, and utilities industries across upstream, midstream, and downstream operations.
Differentiator
Problem solved
Functional benefit
Brands
- StrataVu: Proprietary software solution that seamlessly integrates IT & OT, enabling users to manage and automate industrial control systems. Developed for the groov EPIC System, it includes WellMgr, TankMgr, Cause & Effect setup, and PostgreSQL database modules.
- PADPro
Products and services
- StrataVu
Quantifiable outcome
- Analysis shows distributed architecture can provide up to 20% overall savings compared to centralized systems
- +2 more outcomes
Companies that use Flow Data
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Flow Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
Feature5 records
Flow Data partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and strategic.
- Midstream Integrity Services (MIS)coreSynergistic partnership combining MIS integrity management and control room services with Strata's automation and SCADA capabilities for midstream operators. Delivers transformative results for asset reliability and operational efficiency.
- ABB Total FlowstrategicStrategic technology partner for flow measurement and control solutions in oil and gas applications.
- Rockwell Automation (including Allen-Bradley)strategicStrategic technology partner providing PLC, HMI, and automation control solutions for industrial applications.
- Schneider ElectricstrategicStrategic technology partner for energy management and automation solutions.
- Ignition by Inductive AutomationstrategicStrategic partner for SCADA and HMI software platform supporting industrial automation applications.
- Opto 22strategicTechnology partner for groov EPIC hardware platform that powers StrataVu proprietary software solution.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Flow Data competitors and assessment
Company assessmentBroad incumbents
- Burns & McDonnell: Large engineering, construction, and architecture firm with a dedicated automation, SCADA, and controls practice serving oil & gas midstream and pipeline clients — a much larger incumbent competing for similar midstream SCADA/control room mandates.
- Worley (formerly WorleyParsons / Wood Group): Global engineering and project services provider with deep oil & gas automation, SCADA, and digital offerings across upstream and midstream — competes with Strata on large pipeline and facility automation scopes.
Direct peers
- Avanceon: Systems integrator delivering automation, process control, and IIoT solutions for oil & gas, power, and manufacturing — comparable service portfolio including proprietary software components.
- Champion Technology Services: Independent systems integrator providing automation, instrumentation, electrical, and panel fabrication services to oil & gas, power, and manufacturing — closely comparable mid-market peer.
- Maverick Technologies: Industrial automation and digital transformation systems integrator serving oil & gas, food & beverage, and manufacturing with similar SCADA/PLC integration and panel build capabilities.
- RoviSys: Independent systems integrator providing SCADA, DCS, MES, and process automation services across oil & gas, manufacturing, and life sciences — directly comparable to Strata in service mix, customer verticals, and integrator business model.
- Spartan Controls: Western Canadian provider of automation, instrumentation, and measurement solutions to upstream and midstream oil & gas — comparable focus on flow measurement, wellhead automation, and SCADA integration.
- Hargrove Controls & Automation: Independent systems integrator focused on process control, SCADA, and automation for oil & gas, chemicals, and pulp & paper — directly comparable in scale, project delivery model, and industry focus.
- Interstates Controls: Industrial systems integrator offering automation, control panels, and electrical construction for grain, food & beverage, and energy — comparable mid-market integrator profile.
Others
- Opto 22: Hardware vendor whose groov EPIC edge controller powers StrataVu; an enabling technology partner and indirect stakeholder in Strata's product roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flow Data social profiles
Digital presenceFlow Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flow Data leadership team
Management profileNumber of profiles
Profiles8 records
Flow Data funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flow Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flow Data
What does Flow Data do?
Flow Data (dba Strata Innovative Solutions) is an industrial automation systems integrator that designs, programs, and deploys SCADA systems, PLC-RTU-HMI control systems, custom UL-certified control panels, and electrical infrastructure for oil and gas, renewables, manufacturing, and utilities clients. Its proprietary StrataVu software and PADPro wellhead automation product automate and remotely monitor well sites, tank batteries, pipelines, and plant-floor operations from edge to cloud.
Is Flow Data a public or private company?
Flow Data is a private company. It is classified as private equity controlled and is currently operating.
When was Flow Data founded?
Flow Data was founded in 1997. It employs 11 to 50 people.
Where is Flow Data based?
Flow Data is headquartered in San Antonio, United States, in the North America region.
How does Flow Data make money?
Four revenue lines are on record. Engineering Solutions are the primary driver. The others are electrical Services, technical Services and proprietary Software (StrataVu).
Who are Flow Data's main competitors?
Broad incumbents on record are Burns & McDonnell and Worley (formerly WorleyParsons / Wood Group). Direct peers are Avanceon, Champion Technology Services, Maverick Technologies, RoviSys, Spartan Controls, Hargrove Controls & Automation and Interstates Controls. Opto 22 is listed as an others.
Does Flow Data have an API?
No public API is recorded for Flow Data.
What industry is Flow Data in?
Flow Data's product category is Industrial Automation Services and Systems Integration. Its primary akta.pro industry code is BPAEAHAC, Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM). Its NAICS code is 54151 and its SIC code is 7370.