What Opower does

Opower is a SaaS-based customer engagement and energy efficiency platform that serves electric and gas utilities. Founded in 2007 and headquartered in Arlington, Virginia, the company was acquired by Oracle in 2024 and now operates as part of Oracle Utilities. Its core offering combines AI with behavioral science to influence residential energy behavior at scale. The product portfolio is anchored by Home Energy Reports, which deliver personalized text-based communications comparing a household's usage to peers and providing tailored savings recommendations. Supporting modules include Behavioral Load Shaping (time-of-use rate plan coaching), Proactive Alerts (high-bill-risk notifications), Opower Engagement (cross-channel customer communications), Opower X (unified analytics and data platform), Opower Electrification (EV adoption and heat pump education), Opower Demand Flexibility, and Opower Limited Income Programs (equity-and-affordability outreach). Underlying technology consists of AI-driven recommendation engines and predictive analytics models trained on behavioral and consumption data accumulated across more than 175 utility deployments, with cumulative metrics of 3 billion personalized communications, 100 million proactive alerts, and 41 TWh of energy saved.

The platform is sold exclusively through Oracle's enterprise field sales organization under quote-based subscription and licensing arrangements, with no direct-to-consumer or self-serve channels. Customers include major North American utilities such as Exelon, PG&E, American Electric Power, and Evergy, and the platform has expanded internationally via partnerships with Japanese energy utilities supporting decarbonization programs. Revenue is recurring in nature, tied to multi-year utility contracts, and pricing is not publicly disclosed but is customized to utility size and deployment scope. Oracle's acquisition provided Opower with global distribution leverage, integration with Oracle's broader utility software stack (CIS, MDM, and adjacent modules), and third-party validation through the IDC MarketScape Leader designation for AI-enabled utility customer experience management in 2025.

Name

Opower

Legal name

Opower

Website

https://opower.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Opower, an Oracle Utilities company, is a SaaS platform that combines AI and behavioral science to help electric and gas utilities engage residential customers, reduce energy consumption, and advance decarbonization through personalized communications and demand-management programs across 175+ utility customers.

Ownership category

akta.pro rank

Product category

Utility Customer Engagement Software

NAICS

Custom Computer Programming Services (541511), Electric Power Transmission, Control, and Distribution (22112)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)

akta.pro secondary industries

Demand Response & Dynamic Pricing Enablement (AMI-Enabled) (EUADAFAI), Automated Demand Response (AutoDR) Platforms & OpenADR Integration (EUAFAGAH)

Keywords

• Energy efficiency software
• Utility customer engagement
• Behavioral energy analytics
• Demand response platform
• Home energy reports

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Utility Software Licensing/Subscription: Oracle Opower generates revenue through software licensing and subscription arrangements with utility companies. Utilities pay for access to the Opower platform which includes home energy reports, behavioral load shaping, proactive alerts, and customer engagement tools. Revenue is recurring in nature as utilities subscribe on an annual basis for access to the platform and ongoing services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Opower provides AI-powered behavioral science software to electric and gas utility companies, enabling personalized customer engagement at scale. The platform delivers Home Energy Reports, Proactive High-Bill Alerts, and Behavioral Load Shaping coaching, complemented by modules for demand flexibility, electrification, limited income programs, and the Opower X unified analytics platform. The solution helps utilities drive energy efficiency, manage peak demand, and advance decarbonization goals.

Product overview

Opower, an Oracle Utilities company, is a unified platform-plus-modules product portfolio that delivers AI-powered behavioral science solutions for utility customer engagement. The core offering centers on Home Energy Reports, which generate personalized text-based communications at scale, supported by AI recommendation engines that guide customers to energy-efficient actions. The platform integrates specialized modules including Opower Energy Efficiency (energy behavior guidance), Opower Demand Flexibility/Behavioral Load Shaping (time-of-use rate adoption and demand management), Opower Electrification (EV and heat pump adoption), Opower Engagement (cross-channel customer communications), Opower X (advanced analytics and data platform), and Opower Limited Income Programs (equity and affordability). Proactive Alerts feature identifies high-bill-risk customers for preemptive notifications. The system delivers over 3 billion personalized communications and has helped save 41 TWh of energy across more than 175 utility customers.

Differentiator

Problem solved

Functional benefit

Brands

• Opower Home Energy Reports: Informational, visually appealing reports that help customers engage, make smart energy decisions, and save on their bills
• Opower Behavioral Load Shaping
• Opower Proactive Alerts
• Opower X
• Opower Demand Flexibility
• Opower Electrification
• Opower Limited Income Programs
• Opower Engagement

Products and services

• Home Energy Reports

Quantifiable outcome

• 41 TWh of energy saved through customer programs
• +4 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

One partnership is on record.

• Japanese Energy UtilitiescoreStrategic or Co-development PartnerOracle's acquisition of Opower has enabled partnerships with Japanese energy utilities to help Japan decarbonize its energy supply. The initiative has helped reduce 47,000 tons of CO2 and assist 300,000 households, incorporating localization strategies like character design and mobile integration to promote eco-friendly behaviors.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/opower
• YouTubeyoutube.com/oracle
• Facebookfacebook.com/heyitsopower
• LinkedInlinkedin.com/company/opower

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors8 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opower