Adnet Global
Adnet Global (dba RIBU) is a Mumbai-headquartered private creative production firm with 501-1,000 employees operating studios in Mumbai, London, Hong Kong, and Amsterdam to deliver CGI, retouching, video editing, digitisation, and AI-enabled content services to global enterprise brands, primarily in fashion and luxury.
- Company typePrivate
- Founded1995
- HeadquartersMumbai, India
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Adnet Global does
Adnet Global, operating commercially as RIBU, is a private creative production services firm founded in 1995 and headquartered in Mumbai, India, with 501-1,000 employees. The company runs a Global Capability Center delivering end-to-end visual content production for enterprise brands, organized across four branded pillars: Capture (I Heart Studios studio photography), Create (CGI, Retouching, Digitisation, Video Editing), Codify (Content Services, Finance), and Plus (Automated Workflows, AI Content Creation). Technology stack includes CGI and VFX pipelines, professional retouching workflows, digital asset digitisation, video post-production, and applied machine learning and AI content generation capabilities.
RIBU's commercial model is project-based professional services sold through direct enterprise sales, with a 'free POC' (proof of concept) offered to qualified prospects to demonstrate capability. Pricing is quote-based and not publicly disclosed. Publicly named enterprise clients are concentrated in fashion and luxury — Coach, Fred Perry, Torri, and Calvin Klein — and the company markets itself as a creative production partner for 'the world's largest brands' with an emphasis on speed-to-market, high-volume production, and measurable sales impact. Delivery is supported by a four-studio international network spanning Mumbai (global creative HQ), London (European HQ), Hong Kong, and Amsterdam. The firm is privately held with no disclosed institutional investors, funding rounds, M&A, or public market presence, and is led by founders Prakash Advani (Chairman) and Rohini Babber (COO) alongside a Chief Commercial Officer, Carlos Pinto.
Adnet Global firmographics
Firmographics- Name
- Adnet Global
- Legal name
- Adnet Global
- Website
- https://adnetglobal.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Adnet Global (dba RIBU) is a Mumbai-headquartered private creative production firm with 501-1,000 employees operating studios in Mumbai, London, Hong Kong, and Amsterdam to deliver CGI, retouching, video editing, digitisation, and AI-enabled content services to global enterprise brands, primarily in fashion and luxury.
- Ownership category
- akta.pro rank
Adnet Global industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Commercial Photography (541922), Postproduction Services and Other Motion Picture and Video Industries (51219), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK)
Keywords
Where Adnet Global is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
Adnet Global business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Creative Production Services: Project-based creative production services including CGI, VFX, retouching, video editing, and content services for enterprise brands. Revenue is generated through individual project engagements and ongoing partnerships with major global brands.
- AI-Powered Solutions: AI content creation and automated workflow services leveraging machine learning capabilities for scalable content production.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Adnet Global product offering
Product offeringCore offering
Adnet Global (operating as RIBU) is a creative production studio delivering end-to-end visual content services — CGI, VFX, image retouching, digitisation, video editing, content services, automated workflows, and AI content creation — for global enterprise brands. Services are organised across Capture (I Heart Studios photography), Create, Codify, and Plus capability categories and delivered through a global capability center with studios in Mumbai, London, Hong Kong, and Amsterdam.
Product overview
RIBU is a creative production studio offering a unified platform of visual content production services organized into four capability categories: Capture (I Heart Studios studio photography), Create (CGI, Retouching, Digitisation, Video Editing), Codify (Content Services, Finance), and Plus (Automated Workflows, AI Content Creation). The services work together as an end-to-end content production ecosystem, enabling brands to commission, produce, and deliver visual content at scale through a global capability center (GCC). The portfolio ranges from traditional studio photography and manual retouching to AI-powered content generation and automated workflows, all delivered through a global network of studios in Hong Kong, London, Mumbai, and Amsterdam.
Differentiator
Problem solved
Functional benefit
Products and services
- CGI Computer-Generated Imagery service creating 3D models, product visualizations, and digital renders for brand marketing materials. Used by global enterprise brands such as Torri for luxury watch CGI.
- Retouching
- I Heart Studios
- Digitisation
- Video Editing
- Content Services
- Automated Workflows
- AI Content Creation
Companies that use Adnet Global
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Adnet Global technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature6 records
Adnet Global partnerships and signals
Strategic signalScale indicators2 records
Recent moves1 record
Expansion highlights5 records
Adnet Global competitors and assessment
Company assessmentDirect peers
- Hogarth Worldwide: WPP-owned global content production network serving the world's largest brands with studio, CGI, retouching, video, and localization services. Closest direct comparable to RIBU — same customer profile (luxury, fashion, enterprise brands), same multi-region delivery model, and overlapping service lines.
- Tag Worldwide: Dentsu-owned global content production partner offering creative production, retouching, CGI, video, and adaptation services to enterprise brands. Directly comparable on customer base (global brand CMOs), service mix, and multi-region delivery footprint.
- Monks (formerly MediaMonks / S4 Capital): Global digital-first production and content company combining creative production, CGI, content engineering, and AI-driven production automation. Comparable to RIBU on the AI/automation-augmented creative production thesis and enterprise brand targeting.
- Prodigious: Publicis Groupe's global production network delivering content at scale across video, print, digital, and CGI. Comparable on enterprise brand customers, end-to-end production model, and global studio footprint.
- Oliver (Inside Ideas Group): In-housing and brand implementation agency embedded inside enterprise marketing teams, with strong capabilities in content production, retouching, and asset adaptation. Comparable on B2B creative-services-for-global-brands model and multi-region delivery.
- Dept Agency: Global digital agency with significant creative production, content, and CGI capabilities serving enterprise brands. Comparable on the integrated creative + technology production thesis and horizontal segmentation across major verticals.
- Amplify: London-headquartered creative agency with strong content production, retail activation, and brand content capabilities. Comparable on enterprise brand clientele, creative craft focus, and use of technology to scale production.
- Lando: Independent creative studio specializing in CGI, 3D, motion, and visual content for global brands. Closely comparable to RIBU on the CGI-first production capability and enterprise brand client roster.
Emerging players
- Vertic: Digital and creative agency with content production and activation capabilities for global enterprise brands. Adjacent comparable on enterprise brand content production services, though smaller in scale than RIBU.
- Buck: Design and creative production studio with strong CGI, motion, and brand content capabilities. Comparable on the CGI/motion craft layer that underpins several of RIBU's marquee case studies, though more design-led than production-volume oriented.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Adnet Global social profiles
Digital presenceAdnet Global financial estimates
Financial estimateRevenue estimate
Valuation estimate
Adnet Global leadership team
Management profileNumber of profiles
Profiles3 records
Adnet Global funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Adnet Global M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Adnet Global
What does Adnet Global do?
Adnet Global (operating as RIBU) is a creative production studio delivering end-to-end visual content services — CGI, VFX, image retouching, digitisation, video editing, content services, automated workflows, and AI content creation — for global enterprise brands. Services are organised across Capture (I Heart Studios photography), Create, Codify, and Plus capability categories and delivered through a global capability center with studios in Mumbai, London, Hong Kong, and Amsterdam.
Is Adnet Global a public or private company?
Adnet Global is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Adnet Global founded?
Adnet Global was founded in 1995. It employs 501 to 1,000 people.
Where is Adnet Global based?
Adnet Global is headquartered in Mumbai, India, in the Asia region.
How does Adnet Global make money?
Two revenue lines are on record. Creative Production Services are the primary driver. The others are AI-Powered Solutions.
Who are Adnet Global's main competitors?
Direct peers on record are Hogarth Worldwide, Tag Worldwide, Monks (formerly MediaMonks / S4 Capital), Prodigious, Oliver (Inside Ideas Group), Dept Agency, Amplify and Lando. Emerging players are Vertic and Buck.
Does Adnet Global have an API?
No public API is recorded for Adnet Global.
What industry is Adnet Global in?
Adnet Global's product category is Creative Production Services. Its primary akta.pro industry code is HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 541922 and its SIC code is 7371.