Salaün Holidays

What Salaün Holidays does

Salaün Holidays is a French travel agency and tour operator operating as the legal entity SN AGENCES, headquartered in Pont-De-Buis-les-Quimerc'h, France, with a brand history dating to 1932. The company serves French consumers seeking package holidays, escorted group tours, cruise packages, club vacations, camping trips, thalassotherapy retreats, and customized travel experiences across more than 100 countries. Its customer base spans individual travelers, families, and couples, with a horizontally segmented portfolio covering budget to premium price tiers from €14 basic camping pitches to €7,195 premium Polynesia circuits.

The company operates a multi-channel distribution model combining 186 physical travel agency branches across France with an e-commerce platform at salaun-holidays.com and phone-based sales support. Its technology stack centers on a web-based booking platform integrated with the Orchestra partner distribution system connecting cruise lines, accommodation providers, and tour operators, along with payment processing via PAYBOX and FLOA's 4x installment solution. The company runs specialized destination sub-brands — Pagodia for Asia, Nordiska for Scandinavia, HUGH! for North America, Pouchkine Tours for Eastern Europe, and Alpes Express for the French Alps — to provide destination-specific expertise. Recent product introductions include small-group circuits (6-12 participants), solo traveler circuits, self-guided liberty circuits, and budget circuits under €1,249, alongside 2026 and 2027 sub-brand collection refreshes.

Salaün Holidays generates revenue primarily through commissions on package holiday sales, cruise distribution, accommodation and activity bookings, and travel insurance and add-on services. Distribution partnerships span major cruise lines (Costa Croisières, MSC Croisières, CroisiEurope, Croisières Ponant, CFC Croisières) and accommodation providers (Club Med, Pierre & Vacances, Belambra Clubs, Center Parcs, TUI, Villages Clubs du Soleil, Fram). The company is privately held as a French SAS, with Michel Salaün serving as President and no disclosed external institutional investors or PE backing. Customer financial protection is provided through APST guarantee certification and €10 million professional liability insurance via Helvetia Assurances SA.

Name

Salaün Holidays

Legal name

SN AGENCES

Website

https://salaun-holidays.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Salaün Holidays is a French travel agency and tour operator distributing package holidays, escorted tours, cruises, and accommodation through 186 physical agencies across France and an online platform serving French individual consumers.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Island, Beach & Resort Travel Agencies (THAKAFAL)

akta.pro secondary industries

Resort + Cruise Packages (All-Inclusive) (THAEAHAD), Beach & Island All-Inclusive Resorts (THAGAKAG)

Keywords

• Package holiday tours
• Escorted group circuits
• Cruise package booking
• Travel agency services
• Vacation accommodation packages

Headquarters

HQ city

Pont-de-buis

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Package Holiday Sales: Commission-based revenue from selling complete travel packages including escorted circuits, resort stays, club vacations, and cruise packages. The company acts as a tour operator and travel agency, earning margins on the difference between wholesale and retail pricing.
2. Cruise Distribution: Revenue from distributing cruise packages from major cruise lines (Costa Croisières, MSC Croisières, CroisiEurope, Croisières Ponant, CFC Croisières) with commission on bookings.
3. Accommodation and Activity Bookings: Commission from hotel bookings, vacation rentals, camping reservations, and activity bookings through the platform.
4. Travel Insurance and Add-ons: Revenue from travel insurance products and related add-on services through partners Sarrut Assurance and Mutuaide Assistance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Salaün Holidays is a French travel agency that sells package holidays including escorted group circuits, club vacations, cruises, standalone hotel stays, camping holidays, and thalassotherapy retreats to French consumers. It distributes tours from partner cruise lines, resort operators, and accommodation providers through 186 physical branches across France, an e-commerce website, and phone sales, supported by specialist sub-brands for Asia, Scandinavia, North America, and Eastern Europe.

Product overview

Salaün Holidays operates as a comprehensive travel agency platform offering a diverse portfolio of travel products and services. The core offering centers on guided circuit tours (Circuits Salaün) with specialized sub-brands for regional expertise: Pagodia for Asia, Nordiska for Scandinavia, HUGH! for North America, and Pouchkine Tours for Eastern Europe. Supporting products include vacation club packages (Séjours & Clubs) through partner brands, maritime and river cruises, standalone hotel stays, flight+hotel packages, vacation rentals, camping options, and thalassotherapy retreats. The company also offers domestic France travel with extensive regional coverage. Additional services include custom circuit creation (circuits sur mesure), self-drive autotours, and group travel booking. The platform distributes through 186 physical agencies across France plus digital channels.

Differentiator

Problem solved

Functional benefit

Brands

• Pagodia: Specialist brand for Asia travel.
• Nordiska
• HUGH!
• Pouchkine Tours

Products and services

• Circuits Salaün Guided group tours to destinations worldwide including Africa, Americas, Asia, Europe, Middle East, and Oceania, offered in accompanied groups, private, solo, freedom/liberty, budget, small groups, and premium formats. For French individual travelers, families, and couples seeking structured travel experiences.
• Séjours & Clubs All-inclusive vacation club packages from partner brands including Club Coralia, Club Eldorador, Club Framissima, Club Jumbo, Club Lookéa, Club Marmara, Club Med, Kappa Club, and ÔClub. For French travelers seeking resort-style all-inclusive holidays.
• Croisières Maritime, coastal, and river cruises distributed from partner cruise lines including Costa Croisières, MSC Croisières, CroisiEurope, Croisières Ponant, and Compagnie Française de Croisières, covering Mediterranean, Caribbean, Northern Europe, Indian Ocean, Gulf, and river itineraries. For French cruise travelers.
• Séjours Standalone hotel stays and vacation packages at beach resorts, city breaks, and destination hotels worldwide. For French travelers seeking flexible accommodation-only bookings.
• Vols & Hôtels Flight and hotel combination packages allowing travelers to book flights and accommodations together. For French individual travelers and families.
• Locations Vacation rental properties including apartments, villas, and residences throughout France and international destinations. For French families and groups seeking independent accommodation.
• Campings Camping holiday options distributed from partner campsite networks including Camping Paradis, Flower Camping, Sunêlia, Siblu, and Sandaya across France, with over 2,200 options ranging from budget pitches to premium accommodations. For French outdoor and nature enthusiasts.
• Thalassos Thalassotherapy spa retreats at coastal locations throughout France offering marine-based wellness treatments. For French wellness travelers seeking seaside health-focused stays.
• Voyages France Domestic France travel packages covering regional destinations across Bretagne, Pays de la Loire, Nouvelle-Aquitaine, Occitanie, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes, Hauts-de-France, Grand Est, and Corsica, with over 3,835 vacation options. For French travelers seeking domestic holidays.
• Circuits sur mesure Customized/bespoke circuit creation service allowing travelers to design personalized itineraries to worldwide destinations. For French individual travelers, couples, and families seeking tailor-made travel.
• Pagodia Specialized sub-brand offering escorted circuits across Asian destinations including China, Japan, Vietnam, Thailand, and Southeast Asia with dedicated destination expertise. For French travelers seeking Asia-focused tours.
• Nordiska Specialized sub-brand offering escorted circuits across Scandinavian and Nordic destinations including Norway, Iceland, Finland, Sweden, and Denmark, with tailored tours and cruise packages. For French travelers seeking Northern European travel.
• HUGH! Specialized sub-brand offering escorted circuits across North American destinations including USA and Canada, with custom tour packages and local expertise. For French travelers seeking North American tours.
• Pouchkine Tours Specialized sub-brand offering escorted circuits across Eastern European destinations including Russia, Central Asia, the Caucasus region, and former Soviet states. For French travelers seeking Eastern European and post-Soviet travel.

Quantifiable outcome

• Financial protection through APST guarantee and 10M€ professional liability insurance coverage

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

20 partnerships are on record, tiered core, major and minor.

• Costa CroisièrescoreChannel Partner/ Reseller/ DistributorDistribution partnership for Costa cruise packages including Mediterranean, Caribbean, and international cruise itineraries. Salaün Holidays resells Costa cruise packages as part of its cruise offering.
• MSC CroisièrescoreChannel Partner/ Reseller/ DistributorDistribution partnership for MSC cruise products across Mediterranean, Northern Europe, Caribbean, and world cruise itineraries. Features prominently in cruise booking options.
• CroisiEuropecoreChannel Partner/ Reseller/ DistributorExclusive distribution of CroisiEurope river cruise packages including Rhône, Rhine, Danube, Douro, and Nile river itineraries. Featured as premium river cruise option.
• Croisières PonantcoreChannel Partner/ Reseller/ DistributorPremium luxury cruise partnership featuring Ponant's expedition and luxury yacht cruises to polar regions, Mediterranean, and exotic destinations.
• Compagnie Française de Croisières (CFC Croisières)coreChannel Partner/ Reseller/ DistributorFrench cruise line partnership offering Mediterranean and international itineraries from French ports including Marseille departures.
• FrammajorChannel Partner/ Reseller/ DistributorDistribution of Framissima club holiday packages including resort accommodations across Mediterranean, North Africa, and international destinations.
• Club MedmajorChannel Partner/ Reseller/ DistributorDistribution partnership for Club Med premium all-inclusive resort packages worldwide including ski, beach, and exotic destinations.
• Pierre & VacancesmajorChannel Partner/ Reseller/ DistributorDistribution of Pierre & Vacances holiday apartment rentals across French and European destinations including ski resorts and coastal locations.
• Belambra ClubsmajorChannel Partner/ Reseller/ DistributorDistribution of Belambra club holiday packages across French destinations including ski resorts, coastal locations, and rural retreats.
• Center ParcsmajorChannel Partner/ Reseller/ DistributorDistribution partnership for Center Parcs nature resort bookings across France and Europe featuring forest accommodations and aquatic facilities.
• Villages Clubs du SoleilmajorChannel Partner/ Reseller/ DistributorDistribution of Villages Clubs du Soleil mountain and holiday village packages across French Alpine and Pyrenees destinations.
• TUI (Club Marmara, Club Lookéa, Kappa Club)majorChannel Partner/ Reseller/ DistributorDistribution partnership for TUI's club holiday brands including Club Marmara, Club Lookéa, and Kappa Club across Mediterranean and international destinations.
• FLOAcoreStrategic or Co-development PartnerPayment partnership enabling customers to pay for travel bookings in 4 installments. FLOA installment payment option featured prominently on booking pages.
• APST (Association Professionnelle de Solidarité du Tourisme)coreStrategic or Co-development PartnerFinancial guarantee partnership providing customer protection. Salaün Holidays is immatriculated under APST guarantee, ensuring customer deposits are protected.
• HELVETIA ASSURANCES SAcoreStrategic or Co-development PartnerProfessional liability insurance partnership providing 10,000,000€ coverage per claim for all damages, covering operations worldwide.
• PAYBOXcoreTechnology or IntegrationPayment processing technology partner providing secure SSL-encrypted credit card transaction processing for online bookings.
• Atout FranceminorGTM or Marketing PartnerOfficial French tourism development agency partnership for promotional activities and destination marketing.
• Orange (Travel e-sim)minorGTM or Marketing PartnerPartnership for e-sim travel data packages enabling customers to purchase connectivity solutions for international travel through Orange.
• Les Entreprises du VoyageminorStrategic or Co-development PartnerIndustry association membership representing French travel companies and advocating for travel sector interests.
• SETO (Syndicat des Entreprises du Tour Operating)minorStrategic or Co-development PartnerTrade union membership for tour operators representing industry interests and promoting professional standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TUI France: French arm of TUI Group, offering package holidays, club brands (Club Marmara, Lookéa, Kappa Club) and cruises. Directly overlaps with Salaün Holidays on escorted circuits, all-inclusive club vacations and cruise distribution for French consumers.
• Havas Voyages: One of France's largest traditional travel agency networks, distributing tour operator and airline inventory to French consumers. Closely comparable to Salaün Holidays' 186-branch physical distribution model and product mix.
• Fram: French tour operator specializing in package holidays, Framissima club resorts and escorted circuits. Salaün Holidays resells Fram inventory while also operating competing products in circuits and clubs.
• Voyages Leclerc: Travel agency network tied to the Leclerc retail group, distributing package holidays and tours across France. Comparable omnichannel retail-agency model targeting French consumers.
• Selectour: Cooperative network of independent French travel agencies aggregating distribution across leisure and corporate travel. Competes directly with Salaün Holidays for French package holiday bookings.

Broad incumbents

• Club Med: Global leader in all-inclusive premium resorts. Salaün Holidays is both a distribution partner and an indirect competitor for French resort/vacation demand.
• MSC Croisières: Global cruise line serving French Mediterranean and Caribbean markets. Salaün Holidays is a French distributor while MSC also sells direct, making it both partner and competitor.
• Pierre & Vacances / Center Parcs: Major European vacation rental and resort operator. Distributes inventory through Salaün Holidays while also marketing directly to French consumers, creating partial channel conflict.

Emerging players

• CroisiEurope: Largest European river cruise operator and core distribution partner of Salaün Holidays. Comparable focus on the French cruise market and direct overlap on river cruise itineraries (Rhône, Rhine, Danube).
• Lastminute.com: European online travel agency competing for French leisure bookings. Represents the digital-first OTA threat to Salaün Holidays' traditional retail-agency value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Salaunholidays
• YouTubeyoutube.com/@salaunholidays
• Facebookfacebook.com/Salaun.Holidays
• LinkedInlinkedin.com/company/sala%C3%BCn-holidays
• Instagraminstagram.com/salaunholidays
• Pinterestpinterest.fr/salaunholidays

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salaün Holidays